ITV

Tag: Jain

  • COLORS returns with ‘Khatron Ke Khiladi 14’

    COLORS returns with ‘Khatron Ke Khiladi 14’

    Mumbai: Get ready to redefine your notion of a ‘tourist trap’ as COLORS presents the 14th edition of stunt-based show ‘Khatron Ke Khiladi’, rewriting the script of vacationing by taking its troop of phobia fighters to Romania for the first time. With the theme ‘Darr ki Nayi Kahaniyaan in Romania…’, this fearsome getaway is sure to shake even the most daring preparations of its contestants. Amid all the novelty of this edition, one aspect of the show remains constant with filmmaker and award-winning TV host, Rohit Shetty making a comeback and mentoring the daredevils with his legendary experience. Produced by Endemol Shine India, Hyundai presents ‘Khatron Ke Khiladi 14’, special partners Indica Easy Hair Color and Vicks, associate partners Smith & Jones Pasta Masala and Ambuja Cement, premieres on 27 July and thereafter will air every Saturday – Sunday at 9:30 pm only COLORS.

    At the outset, viewers will be treated to a grand entrance as Rohit Shetty descends from the skies in a chopper, only to land in a high-octane car chase that leads him to board the iconic European open-air red bus. That’s not all, the daredevil contestants will hop on this bus from the popular Romanian landmarks. Little do they know; their sightseeing tour is about to become an adrenaline-packed adventure! This season’s itinerary of thrills will stamp spine-chilling moments and panic on the contestants’ passports with a new theme every week. After all, variety is the spice of fright! From planes to trains, buses to cable cars – no mode of transport is safe from its devious challenges. And in a hair-raising first, these bravehearts will come face-to-face with Romania’s fierce bears, making it an epic showdown of the khiladis vs. bears!

    Viacom18 president – general entertainment Alok Jain said, “For 13 thrilling years, Khatron Ke Khiladi has been at the fore of courage-testing entertainment, reserving its place in the hearts of millions. Going from strength to strength, the flagship show has created a legacy of fearless adventures, and this upcoming season will redefine it with new themes each week. The show will be taking its tradition of fear-conquering to new heights as it touches down in Romania for the first time. Its legacy, records of high viewership, strong social media presence, and loyal audience make it an ideal platform for advertisers seeking exceptional impact and reach within their intended demographic. This season, we’re revving up the excitement with a groundbreaking partnership, welcoming Hyundai as our presenting sponsor for the first time. Together, we’ll be shifting gears, making the most of this thrilling ride of adventures. We are delighted to have Rohit Shetty mark a decade of hosting this show, bringing his signature style and blockbuster energy to inspire and guide the contestants through their adrenaline-pumping challenges.”

    Host Rohit Shetty said, “Facing fears head-on has been the very essence of Khatron Ke Khiladi and as we gear up for our 14th season in Romania, we’re not just changing locations – we’re rewriting the rulebook. This season, our contestants are in for the ride of their lives as we’re cranking up the heat with challenges that will push their absolute limits. I am looking forward for viewers to experience the season’s grand premiere.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar said, “We at Endemol Shine India are proud to watch Khatron Ke Khiladi become the epitome of action & adventure- packed entertainment in India. Bringing the international format of Fear Factor to India in itself was an exciting stunt for us, which we have been successfully performing for 14 years now. This year, Romania’s stunning landscapes will serve as the backdrop for the most innovative challenges of its our most loved television faces. We thank our host, Rohit Shetty, who has been the backbone of this show for a decade, bringing his massive experience in action to the course of performing stunts. The stage is set for a season that will captivate and thrill like never before. Besides, we believe that our strong association with COLORS is what catapults this show to new heights every year.”

    This year, an all-star lineup of 12 contestants is set to bring their unique brand of bravery to Romania. The roster includes ‘Bigg Boss’ alumni Shilpa Shinde, Abhishek Kumar, Nimrit Kaur Ahluwalia, Shalin Bhanot, and Asim Riaz; Marathi superstar Gashmeer Mahajani, actress Sumona Chakravarti; fitness enthusiast Krishna Shroff making her TV debut; and fiction actors Karan Veer Mehra, Kedar Aashish Mehrotraa, Niyati Fatnani, and Aditi Sharma transitioning to reality TV. In the new season, viewers can expect entertaining dynamics, with Abhishek and Shalin tagged as “Chote Miyaan Bade Miyaan” for their newfound friendship, and Karan and Shilpa dubbed “ShiKaar” for their playful pranks. Abhishek’s attempts to charm Romanian girls with his tooti-footi English and Sumona’s surprising transition from comedy queen to stunt performer will be a treat to watch. With this explosive mix of charisma and courage, ‘Khatron Ke Khiladi 14’ promises to keep viewers on the edge of their seats, offering the only haven amid heart-racing action.

  • Wake up call for broadcasters: Jain, Kalle

    Wake up call for broadcasters: Jain, Kalle

    MUMBAI: “My time is prime time. Today consumers want to watch television at their own time, place and convenience. The scenario is moving from a phase when the broadcaster used to define prime time… now it’s the consumer who takes the call,” said The Walt Disney Company India managing director Rajat Jain.

    Jain attributed this phenomenon to the changing times, dynamic technology, the changing consumer, changing media scenario and rise in consumer friendly technological devises.
    He also stressed on the three screens that will gain importance in the future: television, mobile and computer. “India has 80 million phones, 37.5 million internet and broadband users, 4.3 million computer and 473,000 laptops. The buying power among Indians is also on the rise and there is an emergence of a new tribe ‘Technobabies’ who are born to be wired and tech savvy. They do their homework online and also buy CDs and books online,” he said.

    Jain reiterated the point that technologies like IPTV, DTH, TiVo and broadband will make the environment more dynamic with interactivity coming in. He gave examples of BBC and ITV teaming up in a “multicasting” trial to broadcast their main channels over the Internet for the first time.

    Jain emphasized on the breakthrough iPod technology, wherein television shows could be downloaded on the iPod for 99 cents. However, Sony Pictures Television International vice president international networks Superna Kalle pointed out that while it was brilliant that people were downloading and watching shows on the iPod; but it also meant that they were not watching them on their television sets and hence broadcasters and advertisers were both losing out. “These disruptive technologies are reshaping the broadcast landscape. Broadcasters have to rethink their strategy,” Kalle emphasized.

    She further added, “Channel brands do not matter anymore as most people in the US are using the TiVo technology where you can zap ads and watch what you want to watch. It is the shows that are becoming a brand now.”

    Kalle also pointed out the various opportunities in digital broadcast. “Do not alienate existing audiences but continue to march towards the inevitable future. Each approach requires a different device and each changes viewers in a different way. Emerging digital technologies can be an opportunity or a threat for broadcasters,” she concluded.

    “Consumers today want seamless availability of content for their personalized viewing. They want control over time and place of viewing content and pay per view could well be the new norm in the near future,” Jain said.

    He signed off by quoting The Walt Disney Company CEO Robert Iger as saying, “Technology also powers creativity and innovation. Across our company, we are using technology to improve our product and remain on the leading edge of entertainment offerings. We firmly believe in a platform agnostic approach to distribution. Applying technology to enhance our content and extend its distribution enables us to get closer to our increasingly more sophisticated customers worldwide.”