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Tag: Jaideep Singh

  • Arré Launches a music & comedy festival headlined by only women, called Arré Siren

    Arré Launches a music & comedy festival headlined by only women, called Arré Siren

    MUMBAI: This Women’s Day weekend in March, all roads will lead to Arré SIREN – Arré Earworm’s first big step into the live music and entertainment space, in partnership with celebrated world music songstress Zila Khan. 

    Arré Earworm was launched last year and soon became the definitive voice of music and culture, through premium music content and live experiences that drive movements, scenes, and stories. Arré Siren is a one-of-its-kind media property driven via digital content, culminating into a two-day music and comedy festival headlined entirely by women artists that will bring together renowned musicians, stand-up comics, and role models to celebrate a year that has been seminal for women across the world. 

    The combined voice of powerhouse women entertainers has the potential to influence the zeitgeist and shape the dialogue in a way that laws and news opinion seldom can. Arré, Creative Editor, Sharan Saikumar said, “This two-day festival with unique digital content at its core, is our first step toward building an electrically charged community of young, liberated, and forward-thinking women who will shape a more equal future for all of us.”

    “India has some of the most talented and enterprising women artists in the world, and they deserve to have a platform that gives them their due. There has been massive disparity in the representation of women artists at festivals across the globe. Even the most reputed festivals keep their headlining spots for male acts. We hope to change this trend through Arré Siren,” said Zila Khan.

    Arré, Director, Jaideep Singh said, “We want the industry to be more inclusive, have greater gender diversity, and give more visibility to women. Along with the festival, we are also rolling out Siren Campus, a mentorship programme for exceptionally talented students and professionals through which they can meet and be mentored by some of the most successful women in the creative industry.”

    Arré Siren will be held at one of Mumbai’s best live music venues, Razzberry Rhinoceros, on Juhu Beach. It will shine a spotlight on more than 15 artists, serving up an eclectic mix of exciting performances across genres like Hip Hop, Funk, Electronica, Jazz, and Indian Fusion, all of it served with a side dish of India’s best comedy. Over the next few days, Arré Siren will begin a concentrated content roll out that will include crowdsourcing projects, opinion polls, doodles, interviews, and The Siren Anthem, featuring all the artists in the line up. 

    Tickets for Siren are now live on Bookmyshow.com https://in.bookmyshow.com/mumbai/events/arre-siren-festival/ET00071234/artist. Grab a chance to create phenomenal memories and be a part of a festival that demonstrates India’s vibrant creative community and its forward-thinking new generation on March 10 and 11, 2018. Follow the Arré Siren Facebook Page (www.facebook.com/ArreSiren/) for announcements, updates, and engaging content. 

    The artist line up at the festival comprises of Richa Chadha, Sumukhi Suresh, Madboy/Mink, Raja Kumari, Maati Baani, Zila Khan, Kaneez Surkha, Urooj Ashfaq, Zoya, Sonali Thakker, Sumaira Shaikh, Mohini Dey and Ladies Compartment. 

  • Arre appoints Viacom18’s Jaideep Singh as director

    MUMBAI: Entertainment business veteran and former Viacom18 Integrated Network Solutions head, Jaideep Singh has been roped in by Arré as a director on its management team. Singh will guide the platform’s monetisation drive/strategy, launch Arré’s music vertical and contribute his experience towards expanding other content verticals as well. He will be working closely with founders B. Saikumar, Ajay Chacko and RayC as Arré expands its content footprint as India’s fastest growing original content brand on digital.

    Saikumar said “We are delighted to have Jaideep join us at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation, to further our growth objective, as we enter into an exciting year 2 of Arré.”

    Arré has built a distinct voice by its unique take on culture and society using stories, doodles and audio besides video. It is one of the country’s fastest growing digital brands on social media besides being widely distributed across a range of domestic and international platforms like SonyLIV, YuppTV, Vodafone Play, Ola Prime Play, TF1 Xtra (OTT Network in France) etc. in addition to its own website and apps on IOS and Android.

    Singh added, “Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be part of this journey. My current ventures, Volocity Media and Ignition Creative will also help in creating some state-of-the-art engagement interfaces at Arré.”

    He is currently partnered with two US based companies as a part of his entrepreneurial venture. He is the chairman of Ignition Creative (APAC and Middle East Board), an integrated marketing agency and the managing director, APAC and Middle East, for Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.

    Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. He has worked with notable companies, including, JK Tyres, Confederation of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom18 India, where, as senior vice president and business head of Integrated Network Solutions, he launched a host of domestic and global impact IPs, secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe. He established the INS and Live Viacom18 divisions of Viacom18, which boast of national and regional properties like the global EDM festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival EMERGE, the comedy festival Chuckle Festival, and SPIRO, which dominated the subcontinent with 300+ events and produced hundreds of hours of content.

  • Jaideep to lead Ignition’s A-Pac expansion

    Jaideep to lead Ignition’s A-Pac expansion

    MUMBAI: Ignition Creative – a leading, global integrated marketing agency headquartered in Los Angeles – has announced the development of its Asia Pacific operations, launching first in India and led by the newly appointed Ignition’s chairman APAC and Middle East Jaideep Singh.

    Ignition creates culturally relevant entertainment, offering: strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production. Clients include: 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more.

    Ignition is bringing a new realm to creative integrated marketing campaigns for brands in India. In addition, it intends to partner with leading Indian film production houses leveraging its recognized experience in creating some of Hollywood’s best integrated film campaigns.

    Ignition is a one-of-a-kind, full service marketing agency. Founded in 2003, its vision was to build an offering that combined CEO Martin Kistler’s renowned entertainment expertise with the deep strategic rigor of brand advertising. Starting as a small trailer house, Ignition quickly saw the future development of the entertainment marketing space, adding an integrated department, physical production division and cutting-edge digital and social tools to respond to clients’ evolving needs. This foresight made Ignition Hollywood’s go-to shop for driving new kinds of audience engagement through innovative, viral campaigns.

    To date, it has delivered hundreds of award-winning campaigns – from Cannes Lions to Clios – for film studios, TV networks and blue chip brands. Notable work includes Netflix and Marvel’s Daredevil, Transformers, Nike’s NIKEID: LeBron’s Homecoming, The Hunger Games, ESPN / Land Rover, LA Dodgers, Game of Thrones and 2K Games’ awaited Civilization VI, to name a few.

    Jaideep Singh’s board consists of veteran, global creatives and business leaders who will be announced over the next two months. Singh will develop, launch and guide Ignition’s expansion in to the APAC and Middle Eastern markets opening its first office in Mumbai, followed by branches opening in Delhi and Bangalore.

    “We have experienced rapid growth thanks to Ignition’s proprietary creative process, Ignite360, which led us to become recognised globally for our ability to help clients unleash new revenue streams while also meeting their marketing needs. As we’ve gained organic momentum, we have seized the opportunity to expand our international footprint, bringing the agency’s diverse talent-pool and full-service offering to more markets,” said Ignition Creative founder, CEO and chief creative officer Martin Kistler.

    “We feel fortunate to have found a perfect partner in Jaideep Singh whose relevant experience of India and solid understanding of global media industries will help us grow our international operations. His extensive knowledge of international partnerships and expertise in cultural and social trends make him an invaluable addition to Ignition’s leadership team,” added Kistler.

    Earlier this year, Singh was appointed as the managing director of creative technology innovation group, Volocity Media, to launch its India and APAC operations. He continues to spearhead Volocity’s expansion plans alongside his new role at Ignition. Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. A decorated ex-army major who for the last 15 years has worked with notable companies, including, JK Tyres, Confederation Of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom India, where — as Senior Vice President and Business Head of Integrated Network Solutions — he launched hosts of domestic and global impact’s (IP’s), secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe.

    “There is high demand from businesses in the Middle East, India and across Asia to work with an agency that combines data-driven strategy, purposeful creative and cutting-edge technologies to deliver measurable campaign results. Ignition offers a unique, integrated package of services plus award-winning experience marketing global brands and Hollywood blockbusters. So it’s a thrilling venture applying its success to explore new markets and push new creative boundaries,” said Singh.

  • Jaideep to lead Ignition’s A-Pac expansion

    Jaideep to lead Ignition’s A-Pac expansion

    MUMBAI: Ignition Creative – a leading, global integrated marketing agency headquartered in Los Angeles – has announced the development of its Asia Pacific operations, launching first in India and led by the newly appointed Ignition’s chairman APAC and Middle East Jaideep Singh.

    Ignition creates culturally relevant entertainment, offering: strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production. Clients include: 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more.

    Ignition is bringing a new realm to creative integrated marketing campaigns for brands in India. In addition, it intends to partner with leading Indian film production houses leveraging its recognized experience in creating some of Hollywood’s best integrated film campaigns.

    Ignition is a one-of-a-kind, full service marketing agency. Founded in 2003, its vision was to build an offering that combined CEO Martin Kistler’s renowned entertainment expertise with the deep strategic rigor of brand advertising. Starting as a small trailer house, Ignition quickly saw the future development of the entertainment marketing space, adding an integrated department, physical production division and cutting-edge digital and social tools to respond to clients’ evolving needs. This foresight made Ignition Hollywood’s go-to shop for driving new kinds of audience engagement through innovative, viral campaigns.

    To date, it has delivered hundreds of award-winning campaigns – from Cannes Lions to Clios – for film studios, TV networks and blue chip brands. Notable work includes Netflix and Marvel’s Daredevil, Transformers, Nike’s NIKEID: LeBron’s Homecoming, The Hunger Games, ESPN / Land Rover, LA Dodgers, Game of Thrones and 2K Games’ awaited Civilization VI, to name a few.

    Jaideep Singh’s board consists of veteran, global creatives and business leaders who will be announced over the next two months. Singh will develop, launch and guide Ignition’s expansion in to the APAC and Middle Eastern markets opening its first office in Mumbai, followed by branches opening in Delhi and Bangalore.

    “We have experienced rapid growth thanks to Ignition’s proprietary creative process, Ignite360, which led us to become recognised globally for our ability to help clients unleash new revenue streams while also meeting their marketing needs. As we’ve gained organic momentum, we have seized the opportunity to expand our international footprint, bringing the agency’s diverse talent-pool and full-service offering to more markets,” said Ignition Creative founder, CEO and chief creative officer Martin Kistler.

    “We feel fortunate to have found a perfect partner in Jaideep Singh whose relevant experience of India and solid understanding of global media industries will help us grow our international operations. His extensive knowledge of international partnerships and expertise in cultural and social trends make him an invaluable addition to Ignition’s leadership team,” added Kistler.

    Earlier this year, Singh was appointed as the managing director of creative technology innovation group, Volocity Media, to launch its India and APAC operations. He continues to spearhead Volocity’s expansion plans alongside his new role at Ignition. Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. A decorated ex-army major who for the last 15 years has worked with notable companies, including, JK Tyres, Confederation Of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom India, where — as Senior Vice President and Business Head of Integrated Network Solutions — he launched hosts of domestic and global impact’s (IP’s), secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe.

    “There is high demand from businesses in the Middle East, India and across Asia to work with an agency that combines data-driven strategy, purposeful creative and cutting-edge technologies to deliver measurable campaign results. Ignition offers a unique, integrated package of services plus award-winning experience marketing global brands and Hollywood blockbusters. So it’s a thrilling venture applying its success to explore new markets and push new creative boundaries,” said Singh.

  • Viacom18’s Jaideep Singh joins Volocity as MD

    Viacom18’s Jaideep Singh joins Volocity as MD

    MUMBAI: Jaideep Singh has been credited with building and operating Viacom18’s Integrated Network Solutions into a successful multiplatform experiential business in three short years. Singh has now joined international creative and brand development company Volocity as managing director. Singh assumes his new role with Volocity as the company embarks on a global expansion into APAC and the Middle East, to guide the company’s entry and growth in new markets.

    His expertise in South Asian territories will be particularly instrumental to the opening of Volocity’s first APAC office, which is scheduled to open in India at the end of this year.

    As part of Volocity’s global footprint in creative content, Volocity is also preparing to announce their India JV partner soon.

    “My future with Volocity promises an unprecedented opportunity to infuse the media and entertainment ecosystem with fresh new perspective and performance results,” said Singh.

    “Throughout my career I have gotten to know many companies, and no other can match Volocity’s capacity to deliver campaigns where the content is uniquely data driven, and that are as smart, targeted and meaningful as they are creative and engaging. It’s an exciting proposition to be able to offer clients the benefits of Volocity’s unique capabilities with total certainty that our work will surpass expectations”, Singh further added.

    Among the unique attributes that attracted Singh to Volocity are the company’s proprietary ideation processes, exclusive existing technologies and their ability to create new tech products, which fuel creative business, content solutions with data-driven storytelling and brand development which achieve measurable, engaging results.

    “We are delighted to partner with Jaideep as we expand, strengthen and globalize the Volocity enterprise,” added Volocity chief strategy officer and JosephMarks founder Ben Johnston. “Jaideep brings unique and invaluable experience and business acumen to our expansion effort, and is already well-established and widely respected.”

    The partners of Volocity reflect a diverse and agile grouping by bringing together the talents of international digital creative company, Josephmark, motion design studio Breeder, and strategic development partner XIT Ventures. Volocity’s approach to product and solution ideation sits at the nexus of traditional and online media, influencing and mobilizing populations through the dense engagement of the individual consumer.

  • Viacom18’s Jaideep Singh joins Volocity as MD

    Viacom18’s Jaideep Singh joins Volocity as MD

    MUMBAI: Jaideep Singh has been credited with building and operating Viacom18’s Integrated Network Solutions into a successful multiplatform experiential business in three short years. Singh has now joined international creative and brand development company Volocity as managing director. Singh assumes his new role with Volocity as the company embarks on a global expansion into APAC and the Middle East, to guide the company’s entry and growth in new markets.

    His expertise in South Asian territories will be particularly instrumental to the opening of Volocity’s first APAC office, which is scheduled to open in India at the end of this year.

    As part of Volocity’s global footprint in creative content, Volocity is also preparing to announce their India JV partner soon.

    “My future with Volocity promises an unprecedented opportunity to infuse the media and entertainment ecosystem with fresh new perspective and performance results,” said Singh.

    “Throughout my career I have gotten to know many companies, and no other can match Volocity’s capacity to deliver campaigns where the content is uniquely data driven, and that are as smart, targeted and meaningful as they are creative and engaging. It’s an exciting proposition to be able to offer clients the benefits of Volocity’s unique capabilities with total certainty that our work will surpass expectations”, Singh further added.

    Among the unique attributes that attracted Singh to Volocity are the company’s proprietary ideation processes, exclusive existing technologies and their ability to create new tech products, which fuel creative business, content solutions with data-driven storytelling and brand development which achieve measurable, engaging results.

    “We are delighted to partner with Jaideep as we expand, strengthen and globalize the Volocity enterprise,” added Volocity chief strategy officer and JosephMarks founder Ben Johnston. “Jaideep brings unique and invaluable experience and business acumen to our expansion effort, and is already well-established and widely respected.”

    The partners of Volocity reflect a diverse and agile grouping by bringing together the talents of international digital creative company, Josephmark, motion design studio Breeder, and strategic development partner XIT Ventures. Volocity’s approach to product and solution ideation sits at the nexus of traditional and online media, influencing and mobilizing populations through the dense engagement of the individual consumer.

  • Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

    Commenting on this development, Viacom18  Group CEO Sudhanshu  Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

    Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

    LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

    Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’

  • Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    Saugato Bhowmik to head Viacom 18 Integrated Network Solutions, Jaideep Singh moves on

    MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

    Commenting on this development, Viacom18  Group CEO Sudhanshu  Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

    Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

    LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

    Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’

  • LIVE Viacom18 ropes in Nitin Alawadhi as national sales head

    LIVE Viacom18 ropes in Nitin Alawadhi as national sales head

    MUMBAI: Viacom18’s wholly owned subsidiary LIVE Viacom18 has roped in Nitin Alawadhi as national sales head.

     

    Alawadhi joins LIVE Viacom18 from Bennett, Coleman & Co Ltd. (BCCL) where he spearheaded the Integrated Brand Communications and Experiential marketing divisions.

     

    In his new role, he will spearhead the business development team to drive revenues and build a strong clientele across India.

     

    Launched in 2013, LIVE Viacom18 creates large format event IPs such as Vh1 Supersonic, MTV Bollyland, Emerge, MTV Indies Extreme and MTV Indies SPIRO along with international award formats like MTV Video Music Awards India (VMAI) and Kids Choice Awards.

     

    LIVE Viacom18 senior vice president and business head Jaideep Singh said, “Nitin’s experience in successfully driving revenues for the Integrated Brand Communications and Experiential marketing platform will add a great value to the LIVE division at Viacom18. The experience and caliber is apt to be leading a dynamic and ever aggressive brand like ours that is always in a transition for better compliance with market needs.”

     

    Alawadhi added, “LIVE Viacom18 is an iconic brand that works towards simulating marketing led initiatives with entertainment brands of the organisation, producing strong IPs in awards, music and kids’ space. I am truly excited to be a part of this wave that has the potential to change the DNA of brands. I hope my experience helps creating an upsurge in the “LIVE” business and provide unrivalled value to associating brands for strong and lasting partnerships.”

  • LIVE Viacom18 ropes in Nitin Alawadhi as national sales head

    LIVE Viacom18 ropes in Nitin Alawadhi as national sales head

    MUMBAI: Viacom18’s wholly owned subsidiary LIVE Viacom18 has roped in Nitin Alawadhi as national sales head.

     

    Alawadhi joins LIVE Viacom18 from Bennett, Coleman & Co Ltd. (BCCL) where he spearheaded the Integrated Brand Communications and Experiential marketing divisions.

     

    In his new role, he will spearhead the business development team to drive revenues and build a strong clientele across India.

     

    Launched in 2013, LIVE Viacom18 creates large format event IPs such as Vh1 Supersonic, MTV Bollyland, Emerge, MTV Indies Extreme and MTV Indies SPIRO along with international award formats like MTV Video Music Awards India (VMAI) and Kids Choice Awards.

     

    LIVE Viacom18 senior vice president and business head Jaideep Singh said, “Nitin’s experience in successfully driving revenues for the Integrated Brand Communications and Experiential marketing platform will add a great value to the LIVE division at Viacom18. The experience and caliber is apt to be leading a dynamic and ever aggressive brand like ours that is always in a transition for better compliance with market needs.”

     

    Alawadhi added, “LIVE Viacom18 is an iconic brand that works towards simulating marketing led initiatives with entertainment brands of the organisation, producing strong IPs in awards, music and kids’ space. I am truly excited to be a part of this wave that has the potential to change the DNA of brands. I hope my experience helps creating an upsurge in the “LIVE” business and provide unrivalled value to associating brands for strong and lasting partnerships.”