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Tag: Jaideep Shergill

  • MSLGROUP announces two senior hires

    MSLGROUP announces two senior hires

    MUMBAI: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, has appointed two industry veterans to its fold – Amit Misra comes on board as executive vice president & director – public affairs in Delhi and Rekha Rao, as general manager in Mumbai of 20:20 MSL.

     

    Amit Misra will be the overall market leader for MSLGROUP for the Delhi market & the practice leader for the public affairs practice across India for MSLGROUP. In addition, he will also strategically collaborate with 20:20 MSL in Delhi for business development, PA, key client relationships and talent development.

     

    In her role, Rekha Rao will report to Ian Sequeira, senior VP at 20:20 MSL and her key responsibilities will include operational performance, growth, profitability, talent management and client engagement.  

     

    On the appointments, MSLGROUP CEO Jaideep Shergill said: “We warmly welcome Amit and Rekha to our family and eagerly look forward to their contribution in helping us grow in both reputation and expertise. Each of them comes with capabilities necessary to provide the more value-adding, strategic and content centric offerings that our clients increasingly are looking for in India. MSLGROUP is a people centric agency. We invest in our talent by giving them exceptional opportunities to work on exciting client engagements, attend world class trainings and pursue an international career. We see that this is appreciated: never before have had so many of the industry’s top talent wanted to join MSLGROUP, where Misra and Rao are very notable examples. By appointing Amit Misra and Rekha Rao in their new roles, we are strengthening MSLGROUP’s core functions, which will further add impetus to our continuing growth story.”

     

    With these two hires, MSLGROUP wants to forge ahead.

  • Market leader MSLGROUP invests further to strengthen its India leadership position in social and digital communication

    Market leader MSLGROUP invests further to strengthen its India leadership position in social and digital communication

    MUMBAI :MSLGROUP India, Publicis Groupe’s flagship strategic communications and engagement company and the largest public relations and social media network in India, today announced the launch of its global digital and social practice in the country, Social Hive.

    Alongside Social Hive, MSLGROUP has also launched a new proprietary and social tool: the Social Hive Index, which can benchmark a company’s social engagement and compare it to its peers.

    The Social Hive team in India is led by Senior Vice-President Parveez Modak and Vice-President Narendra Nag. The team comprises of more than 40 consultants in Mumbai and Delhi who manage 5 million people across communities.

    Social Hive’s strategic storytelling approach helps brands create stronger connections and relationships with the consumer.

    MSLGROUP India’s social and digital communications is the leading practice of its kind, advising clients such as Sony, Monsanto, Volkswagen, KPMG, Singapore Tourism Board, Australian High Commission (OzFest), Whirlpool and eBay. The network has also won several international awards which showcase world class, outstanding performance in digital and social media, such as the International Business Awards (Bronze, Social Media Focused Campaign 2012, Sony Mobile) and the Bees Awards (Winner, Best Social CRM 2012, eBay India).

    Jaideep Shergill, CEO, MSLGROUP India, said: “While MSLGROUP India has been a leader in digital and social engagement for years, the launch of Social Hive means that we are taking the practice to a new level, with even tighter connections across the globe. Digital and social capabilities are central parts of idea -based and fully-integrated client communications solutions. Our top talent at Social Hive makes us well positioned to continue to create award-winning work for our clients across all platforms”.

    Through an integrated digital approach, MSLGROUP Social Hive has seven service offerings:

    · Research and insights: Social listening and monitoring through the use of specialised tools, category analysis and regular reporting, social analytics and insights
    · Social media marketing: Influencer marketing, contests and activations, stakeholder outreach programmes

    · Content creation: Branded content, conversation calendars, community engagement

    · Digital design and build: Facebook apps, mobile apps, social application programming interfaces, websites, microsites, banner ads

    · Media planning and buying: Target-oriented digital media plans for specific audiences, buying media and release of ads, monitoring performance of ads, Facebook ads, portal ads

    · Social business: Social customer relationship management, social commerce, social enterprise
    · Proprietary platforms: People’s Lab, an MSLGROUP proprietary platform for crowdsourcing, 

    analytics and insights; and Social Hive Index, a proprietary social influence measurement tool

    Glenn Osaki, MSLGROUP Asia president,added: “In this fast moving industry, keeping up is not enough. We have to lead. This large investment in Social Hive might be surprising given that we are already an industry leader in the digital and social space in India. But if we want to continue to attract the best talent and create the best campaigns for our clients, we have to constantly innovate and invest. Our expanding content creation capabilities, tools and insights will drive our digital and social leadership into the future.”

    To learn more about Social Hive, please visit www.india.mslgroup.com/socialhive