Tag: Jaideep Shergill

  • Cloud TV appoints Pitchfork Partners as its new strategic communications partner

    Cloud TV appoints Pitchfork Partners as its new strategic communications partner

    Mumbai: Cloud TV, India’s first and only provider of white-labelled, turnkey Smart TV and OTT operations systems, has appointed Pitchfork Partners Strategic Consulting, – a Mumbai-based firm with operations across India – as its new communication partner. With this appointment, Pitchfork Partners will spearhead marketing communications and social media mandates for Cloud TV to build and elevate awareness about the company.

    Pitchfork Partners, a consultancy reputed for its strategic brilliance, entails a proven track record of successful collaborations with diverse clients. They will draw upon their experience to craft powerful messaging, execute impactful social media campaigns, and manage strategic media relations to further augment Cloud TV’s reputation.

    Speaking on the appointment, Cloud TV co-founder & COO  Abhijeet Rajpurohit said, “As a company that is paving the way to make smart TVs affordable and digital content accessible on large screens to the Indian audience, we are excited to welcome Pitchfork Partners as our communications partner. Their experience and capabilities will be crucial to helping us achieve our communication objectives as we navigate the business landscape in India. We look forward to working with them to sharpen the brand narrative and create a distinct identity for the organisation.”

    Cloud TV is India’s first TV Operating System (OS), developed by Mumbai-based software company CloudWalker Streaming Technologies. As India’s first and only provider, Cloud TV OS brings features typically available in high-end TV brands to the affordable TV segment in India. With over 200 Apps and Live TV channels, Cloud TV has close to 60 lakh users throughout India.

    Sharing his views on the appointment, Pitchfork Partners co-founder  Jaideep Shergill said, “Cloud TV is a pioneer for Smart TV OS in the Indian market. Being a homegrown brand, they’ve accomplished significant milestones over the years. We are proud to work with this Make in India brand, and I am confident that our expertise in managing strategic communication for businesses in the technology and entertainment sectors will play a role in helping them achieve their communication goals.”

    The collaboration with Pitchfork Partners is set to amplify Cloud TV’s impact, empowering them to reach a larger audience.

  • Collinson appoints Pitchfork Partners as new communications  partner of choice in India

    Collinson appoints Pitchfork Partners as new communications partner of choice in India

    Mumbai: Collinson, the global leader in providing airport experiences,  loyalty and customer engagement solutions and the operator of the world’s leading airport lounge programme Priority Pass, has selected Pitchfork Partners as its new communications partner in India following a competitive pitch.  

    Through this appointment, Pitchfork Partners will assist Collinson and Priority Pass with their ambitious growth plans and vision of delivering the world’s most valuable travel ecosystem. Pitchfork Partners will collaborate closely with Collinson’s Asia Pacific team to develop a robust communications strategy and programme for the Indian market that includes executive communications, media relations, thought leadership, and crisis and issue management.  

    Collinson is a global, privately owned company that has been dedicated to helping people travel with ease and confidence. The company works with the world’s foremost payment networks and over 1,400 banks, 90 airlines, and 20 hotel groups worldwide. Collinson operates Priority Pass,  the world’s original and market-leading airport experiences programme, offering travellers access to over 1,400 airport lounges and travel experiences across 650 airports in 148 countries.  

    Commenting on the appointment, Pitchfork Partners co-founder Jaideep Shergill said, “Collinson has been operational in India for over 16 years and has worked with brands, particularly within the financial services industry, to create meaningful customer engagement through delivering market-leading airport experiences, loyalty and customer engagement programmes. With extensive experience in collaborating with global clients and having a profound  understanding of India’s travel and hospitality sector, we as Pitchfork Partners are confident that  we will be able to support Collinson’s growth and its communication strategy in India.”

    As part of the global pitch, Ketchum UK was also selected as the new global communications agency lead, along with Saeloun Asia and Pitchfork appointed in APAC for Singapore and Hong  Kong, and India respectively.

  • Pitchfork Partners appointed communication strategy advisor for Jaycee

    New Delhi:  Jaycee, the company dealing with processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor.

    Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative, the company said on Thursday.

    Jaycee, director, Rishit Dalal said: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”

    Pitchfork Partners co-founder, Jaideep Shergill said: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”

    Founded in 1986, Jaycee exports to more than 30 countries across five continents. The company has operations in Maharashtra, Gujarat, Tamil Nadu and Andhra Pradesh, and is expanding to other states soon.