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Tag: Jaideep Rathore

  • Digiworld appoints Value 360 Communications as their strategic communication partner

    Digiworld appoints Value 360 Communications as their strategic communication partner

    MUMBAI: Digiworld has appointed Value 360 Communications, as their strategic communication partner to manage all the external communications and public relation activities across India. Value 360 Communications, an affiliate of Huntsworth, is one of the leading Public Relations (PR) Agencies, headquartered in New Delhi with five network offices and 36 regional partners in India. Value 360 claims to have helped more than 100 startup brands from across the world to fulfil their corporate communication requirements.

    Digiworld, a large network of stores showcasing leading brands in consumer electronics, home appliances, mobile phones, laptops, cameras and other IT accessories has partnered with Value 360 Communications to build brand awareness and manage external communication. The company looks forward to provide experience of latest technology by vast array of brands.

    Commenting on the tie-up Digiworld COO Jaideep Rathore said, “We were looking for an agency that can partner with us to further assist us in communicating our newly unveiled brand identity and building a progressive, dynamic and contemporary upholding. We are affirmative that Value 360 Communications‘, knowledge of emerging markets and capability to seamlessly implement national campaigns will be invaluable in positively putting across our brand‘s growth. Value 360 Communication‘s proficiency in establishing the reputation of businesses appealed to us and the company‘s strategic understanding of the industry landscape ascertains our belief in this association.”

    Value 360 Communications director and co-founder Kunal Kishore commented on the appointment, “We are extremely elated on our alliance with Digiworld. We anticipate establishing compelling PR activities around the brand messaging and the newly coined identity. Our successful experience and key learning congregated over the years will help us achieve the brand‘s communication objectives. Digiworld‘s vast network and multi brand availability are indication for its quality services and offerings. We are positive to highlight brand‘s growth and progress and the essence behind its new brand positioning.”

    Value 360 Communications will work with Digiworld on a nationwide mandate, spearheaded by its New Delhi office. The agency has been tasked with drawing on its strategic communications expertise to creatively engage consumers and stakeholders on a nationwide scale.

  • Videocon’s DIGIWorld dons new brand identity

    MUMBAI: DIGIWorld, the retail initiative from the Videocon Group, has unveiled its new brand identity and brand repositioning ‘DW‘.
    The new logo is abbreviated identity to DIGIWorld and highlights the growth perspective and the technological advancement with which the brand is flowing.

    According to the company, the new theme is universal in its brand appeal and transcends different target audiences. The essence behind this new brand positioning evolves the friendlier, happier communication tone adopted across the stores in India.

    The brand campaign is targeted at customers pan India, through a 360 degree media approach that will use mediums like OOH, print and digital.

    DIGIWorld COO Jaideep Rathore said, “DIGIWorld is committed to provide the best service in the retail sector. From evolving the change in the existence of the electronic retail chain, DIGIWorld has planned this alteration in logo as well so as to create and maintain brand proposition with the image. Thus, ‘Digital WOW‘ is all about establishing DW as the new identity. The exposition behind DIGIworld‘s logo transformation comes from our constant attempt to listen and respond to the market fluctuation in India and overseas. While DIGIworld has completely adapted the new tagline – ‘Experience. Live. Believe‘, in every sphere of our operating domain, today will mark the beginning of an upheaval for customers of CDIT Products”.

    The new logo is in the mix of orange, red and blue. It gives a young, vibrant and fresh appeal to the brand and assures its survival in minds of the customers.