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Tag: Jai Maroo

  • Shemaroo ropes in Disney’s Kaushal Nanavati as VP – international biz

    Shemaroo ropes in Disney’s Kaushal Nanavati as VP – international biz

    MUMBAI: Shemaroo Entertainment has appointed Kaushal Nanavati as vice president – international business.

    Nanavati will be responsible for driving the business in the international markets and scaling up Shemaroo’s international business on television and digital platforms.

    Prior to joining Shemaroo Entertainment, Nanavati was with Disney India as director – international distribution & syndication. He has also worked with several other media companies including UTV and Zee Telefilms.

    Nanavati has an extensive experience of 18 years, of which more than 15 years has been in the television space having handled roles encompassing international channel distribution, content syndication & domestic distribution.

    Shemaroo Entertainment director Jai Maroo said, “We are glad to welcome Kaushal to the family of Shemaroo Entertainment. Shemaroo has a vast and diverse content library, whose demand has been growing phenomenally in the international markets. Kaushal will lead the team to leverage the opportunity and scale up the business.”

  • Shemaroo ropes in Disney’s Kaushal Nanavati as VP – international biz

    Shemaroo ropes in Disney’s Kaushal Nanavati as VP – international biz

    MUMBAI: Shemaroo Entertainment has appointed Kaushal Nanavati as vice president – international business.

    Nanavati will be responsible for driving the business in the international markets and scaling up Shemaroo’s international business on television and digital platforms.

    Prior to joining Shemaroo Entertainment, Nanavati was with Disney India as director – international distribution & syndication. He has also worked with several other media companies including UTV and Zee Telefilms.

    Nanavati has an extensive experience of 18 years, of which more than 15 years has been in the television space having handled roles encompassing international channel distribution, content syndication & domestic distribution.

    Shemaroo Entertainment director Jai Maroo said, “We are glad to welcome Kaushal to the family of Shemaroo Entertainment. Shemaroo has a vast and diverse content library, whose demand has been growing phenomenally in the international markets. Kaushal will lead the team to leverage the opportunity and scale up the business.”

  • Shemaroo gets innovative on social media with ‘Retro Talkies’

    Shemaroo gets innovative on social media with ‘Retro Talkies’

    MUMBAI: In a bid to keep old movies relevant in today’s fast paced digital world, Shemaroo Entertainment has launched an innovative initiative called ‘Shemaroo Retro Talkies’ on social media.

    Shemaroo Retro Talkies is an innovative story-telling format for Bollywood films via which the company will capture evergreen movies in a few posts. The company will make this available on its Facebook page, Twitter handle and YouTube channel. Under this, a movie will be re-released every fortnight and each movie will have its own way of story-telling that may be through short videos, GIFs or sketches.

    The first movie to re-release under this initiative is the Sunny Deol starrer Ghayal. The entire movie has been captured in five tweets / posts.

    Shemaroo Entertainment director Jai Maroo said, “With Shemaroo Retro Talkies, we want users to re-live classic Bollywood movies and also connect to the youth who’ve not watched these movies before. We will be narrating the entire story of the film but in a format that people like to consume these days like short videos, GIFs and sketches. The format will give out the entire story of the film in less than five minutes and help them decide if they want to watch the full film.”

    Ghayal in the new format is available on the links below:  

    Facebook: 

    Twitter: 

  • Shemaroo gets innovative on social media with ‘Retro Talkies’

    Shemaroo gets innovative on social media with ‘Retro Talkies’

    MUMBAI: In a bid to keep old movies relevant in today’s fast paced digital world, Shemaroo Entertainment has launched an innovative initiative called ‘Shemaroo Retro Talkies’ on social media.

    Shemaroo Retro Talkies is an innovative story-telling format for Bollywood films via which the company will capture evergreen movies in a few posts. The company will make this available on its Facebook page, Twitter handle and YouTube channel. Under this, a movie will be re-released every fortnight and each movie will have its own way of story-telling that may be through short videos, GIFs or sketches.

    The first movie to re-release under this initiative is the Sunny Deol starrer Ghayal. The entire movie has been captured in five tweets / posts.

    Shemaroo Entertainment director Jai Maroo said, “With Shemaroo Retro Talkies, we want users to re-live classic Bollywood movies and also connect to the youth who’ve not watched these movies before. We will be narrating the entire story of the film but in a format that people like to consume these days like short videos, GIFs and sketches. The format will give out the entire story of the film in less than five minutes and help them decide if they want to watch the full film.”

    Ghayal in the new format is available on the links below:  

    Facebook: 

    Twitter: 

  • Shemaroo acquires mobile rights for live video content distribution of Lalbaugcha Raja

    Shemaroo acquires mobile rights for live video content distribution of Lalbaugcha Raja

    MUMBAI: For the fifth consecutive year, Shemaroo Entertainment has acquired the exclusive video content rights of Lalbaugcha Raja for mobile platforms.

     

    Consumers will now be able to enjoy aarti, live darshan and many more videos of Lalbaugcha Raja anywhere and anytime on their mobile handsets. All they need is to send an SMS – ‘SELBR’ to 56060. They will receive a link on their mobile via which they can access the content.

     

    Live darshan of Lalbaugcha Raja will be available from 17 September, 2015.

     

    Shemaroo Entertainment will distribute content to all telecom operators. The company will also provide live feed of the deity to selected mobile apps with good subscriber base to reach to a wider audience.

     

    During the 10 days of Ganesh Utsav, around 1.5 million devotees come each day to seek the blessings of Lalbaugcha Raja. This number has been growing every year.

     

    Shemaroo Entertainment director Jai Maroo said, “We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset.”

     

    “We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees,” he added.

     

    Lalbaugcha Raja Sarvajanik Ganeshostav Mandal secretary Sudhir Salvi added, “We are glad to partner with Shemaroo for the fifth consecutive years to distribute content of Lalbaugcha Raja to his devotees through mobile platform. The divine power of prayers offered to the deity here is fulfilled, but not all the devotees get the opportunity to get his darshan. Our association with Shemaroo will help people across the country to get live darshan of their God anytime and on any network.”

  • Shemaroo to distribute Magna’s magazines on mobile

    Shemaroo to distribute Magna’s magazines on mobile

    MUMBAI: Shemaroo Entertainment has entered into an association with Magna Publishing Company to distribute content from its magazines on mobile and digital platforms including YouTube. 

     

    The magazines that fall under Magna are Stardust, Savvy, Society and Health & Nutrition.

     

    Shemaroo will provide videos, snippets, stories, gossip, images and audio from Stardust on mobile WAP and IVR platforms. The company will convert text from Stardust in audio and video format and will distribute it on mobile and YouTube.

     

    Shemaroo Entertainment director Jai Maroo said, “We are glad to join hands with Magna Publishing Company. The tie up has given Magna Publication a wider distribution platform to meet its end consumers’ needs. Also Bollywood is one of the most popular genre and interests all age groups. Now when the latest update of Bollywood is easily accessible on your handset and is in an interesting format, the feature will surely change the dynamics of entertainment consumption on mobile.”

     

    Magna Publishing Company head content and digital sales Rajeev Mokashi added, “We see this association as a progressive initiative and have faith in the growing reach of the Indian audience on the digital and mobile platform. Shemaroo’s popularity in the digital space and Magna’s robust content will expand a new content distribution market. This further ‘content on Mobile platform’ tie-up announced today will bring for a collaborative business that will use the content creation and planning skills of Magna and the content production experience, marketing and distribution skills of Shemaroo to offer a rich experience to the audience.”

  • Shemaroo inks alliance with mobile video platform 123on

    Shemaroo inks alliance with mobile video platform 123on

    MUMBAI: Shemaroo Entertainment has inked a strategic alliance with mobile video platform company 123on.

     

    123on is popularizing a new and more valuable form of mobile videos for users through which one can not only watch a video but also play with it creatively. A wide catalogue of Bollywood songs, devotional content and regional videos will be available for the consumer to download on their handsets.

     

    123on is an international phone app that can be downloaded from Google Play. Users can download any video and set them as video ringtone or video wallpaper, giving their phone a unique style. Users can also stay updated with memorable moments in Bollywood history every time they check their phone and during incoming calls. The instant Push feature also allows users to surprise their friends by selecting the video displayed on their friend’s phone when calling, thus opening doors for back and forth pranks between friends.

     

    Consumers can choose to watch old melodies to latest numbers, aarti, bhajans etc from Shemaroo’s catalogue. The alliance will further strengthen Shemaroo’s reach globally.

     

    “We are pleased to partner with 123on as the company is creating a new trend for mobile video users and producer. A user can actually play with the video and use it as video ringtone or video wallpaper. The partnership is aligned with our strategy to offer our audience entertainment on every possible platform where our consumers are present,” said Shemaroo Entertainment director Jai Maroo.

     
    123on founder Mikael Jansson added, “We are extremely proud to be partner of Shemaroo Entertainment, one of the largest content houses in India, known for its wide range of catalogue that includes Bollywood content to devotional videos, Hindi to regional languages and many more. Adding another milestone with our first partnership in India as well as in the film industry really shows the flexibility and potential of our platform.”

     

  • Shemaroo to distribute Playboy content to mobile platforms in South Asian territories

    Shemaroo to distribute Playboy content to mobile platforms in South Asian territories

    MUMBAI: Shemaroo Entertainment Limited enters into an exclusive association with net mobile AG to distribute content from Playboy Enterprises, in South Asian territories like India, Nepal, Bhutan, Sikkim, Sri Lanka, Pakistan & Bangladesh. Playboy is the most popular international men’s lifestyle magazine that enjoys one of the highest recall value and is known for its exotic pictures of hot models, mind boggling videos and glamorous content. From the vast repertoire of content owned by Playboy Enterprises Inc, Shemaroo Entertainment has hand picked lifestyle and glamorous content that adheres to Indian regulatory framework.

    Shemaroo Entertainment will not only distribute an array of interesting videos and imageries from  Playboy content library to the mobile platforms but will also develop various mobile games, portals, services and apps using the images and videos of International models along with Playboy branding. The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises Inc., as well as look to explore opportunities and partnerships globally.

    Shemaroo Entertainment is looking forward to collaborate with brands across the globe that want to leverage the international brand name – Playboy Enterprises Inc and enhance the association through mobile services, games or products. The company is in conversation with few brands for the collaboration.

    Jai Maroo, Director, Shemaroo Entertainment Limited, shares his thoughts on the occasion, “Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries. The association also reflects that India is growing as a major market for mobile consumption.”

    Carsten Müller, Senior Vice President net mobile AG, “With a renowned and experienced company like Shemaroo, we have found the right partner to distribute our contents in one of the biggest markets for our license. The cooperation is a further step in enhancing our global footprint in bringing high-quality branded contents to global customers.”

     

  • YouTube launches buffer-free offline video in India

    YouTube launches buffer-free offline video in India

    MUMBAI: YouTube has launched an offline feature in India as part of a larger initiative to make YouTube easier to enjoy on mobile devices, while lessening the burden of data for its growing base of mobile users. This is part of YouTube’s first release of its ad-supported offline feature on Android and iOS, which was announced earlier this year with the launch of Android One smartphones.

     

    The new offline feature for the YouTube app lets people take videos offline, using WiFi or their data plans.  Once taken offline, the videos can be viewed without an internet connection for up to 48 hours, allowing people to enjoy YouTube videos without worrying about slow connections. For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon that sits under the video frame.

     

    YouTube vice president of engineering John Harding said, “In a country like India, the future of the internet is mobile. 85 per cent of the internet population will connect to the internet with a mobile phone before any other device. Already, we’re seeing over 40 per cent of our traffic in India come from mobile devices, and we want to make sure we are making YouTube as enjoyable as possible for these mobile-first users. By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.”

     

    Much of India’s popular YouTube content is ready for people to view offline from indie comedy to Hindi movies and select Bollywood and pop Bhangra music.

     
    “We are delighted to launch this new offline experience on YouTube with some of India’s household names for entertainment and music, including T-Series, Saregama and Yashraj Films. Making these popular videos available for temporary offline viewing will help fans connect more easily with their favourite content, and we hope to continue helping Indians affordably access YouTube over the next year. This new feature will also help our partners bring more viewers to their content and find even greater success on our platform,” said YouTube Asia-Pacific regional director of YouTube partnerships Ajay Vidyasagar.

     

    The launch of YouTube’s offline feature is YouTube’s latest effort in a series of initiatives to make video content more affordable and accessible to the large base of mobile internet users in the country. Earlier this year, YouTube worked with Tata DoCoMo to introduce “YouTube Recharge,” a new video data add-on for prepaid users that gave them more affordable access to YouTube on their mobiles devices.

     

    Saregama India MD Vikram Mehra said, “As a partner of YouTube we welcome this new feature which will allow people from small towns who are surfing from poor bandwidth to enjoy our vast repertoire.”

     

    Added Shemaroo Entertainment director Jai Maroo, “We are one of the oldest partners of YouTube India and have a very successful partnership putting the best of bollywood content and monetizing it, where today we do between 46 to 60 million views per month.  Given the access and pricing issues to date in this country, we do see that user behavior that somewhere consumption gets restricted and this offline initiative will help increase consumption.   YouTube has created a win win situation where this feature is easy and seamless for the user while still protecting the interest of the content owner and the advertiser.” 

  • Shemaroo releases Bheja Fry 2 on YouTube in the US

    Shemaroo releases Bheja Fry 2 on YouTube in the US

    MUMBAI: Shemaroo Entertainment has released Bheja Fry 2 on YouTube for US spectators on pay-per view model for $3.99.


    The India release of the film on YouTube is yet to take place. Said a Shemaroo official under condition of anonymity, “Just last week, we released the home video of the film. Hence to release the film on YouTube for Indian viewers would be detrimental.”


    The film, released on Bolly and Beyond, one of Shemaroo‘s channel on YouTube, is available in HD version on the platform. 


    Said Shemaroo Entertainment Director Jai Maroo, “We strongly believe in the potential of the newer and emerging digital platforms like YouTube and IPTV. We are constantly adding well packaged content on these platforms which gives people a quality experience and attracts more viewers and usage. The short time line between theatrical release of Bheja Fry 2 and its release on YouTube will help fight piracy by giving the audience who aspire to enjoy the movie at home an official legal alternative.”