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Tag: Jai

  • Cars24 introduces brand film ‘For the Drives That Take You Back’

    Cars24 introduces brand film ‘For the Drives That Take You Back’

    Mumbai – This festive season, Cars24 unveiled its brand film featuring Kuldeep Sareen and Chandan Anand. The story is about a father who struggles with dementia and how a familiar drive brings back some of his long forgotten memories.

    At the heart of the film is the theme “For the Drives That Take You Back.” The story is not about the car itself, but about how a car can quietly bridge the gap between past and present, rekindling memories of family and connection. The father, who has been losing touch with his past, finds a moment of clarity during the drive.

    This theme ties into a much larger reality-dementia. According to the World Health Organisation, dementia affects over 55 million people worldwide, with around 8.8 million cases in India. Dementia is about much more than memory loss-it’s the emotional strain it puts on families and loved ones, as they watch someone slip away from the moments that once defined them. This film was inspired by those challenges-the heartbreak of watching memories fade and the strength it takes for families to hold on through it all. Cars24 chose this theme to highlight the irreplaceable role family plays in keeping those connections alive. It’s a reminder that some journeys aren’t about where you’re going, but about remembering where you’ve been.

    Talking about the film, Cars24 co-founder & CMO Gajendra Jangid shared, “This film isn’t just about a car-it’s about the memories that are tied to it. At CARS24, we’re here to help people find the cars that will be part of their most meaningful journeys.”

    The film’s everyday setting-a familiar neighbourhood with ordinary streets-grounds the story, making it relatable to anyone who has ever taken a drive that rekindled a memory or a connection. This environment adds to the emotional weight of the story, reminding viewers that life’s most profound moments often happen in the simplest places.

    Cars24 writer Manuj Chawla shared, “We wanted to tell a story that speaks to real emotions-memory loss, family bonds, and nostalgia. The car in this story isn’t just a backdrop; it’s a companion to those memories, bridging the gap between past and present.”

    “As a director, my aim was to capture the smallest nuances-those quiet drives, shared conversations, and familiar streets-can hold immense emotional weight. The car, in this story, isn’t just a backdrop; it’s a silent witness to the bond between father and son, carrying their memories and shared experiences through time. It’s always there, in every meaningful moment, reflecting the depth of their connection even when words fail.” commented Dhindora Media film & founder director Jai.

    The film is currently airing across digital platforms including YouTube, Facebook, and Instagram, reaching audiences across India during this festive season.

  • Annapoorani shines through Zee Tamil’s creative campaign

    Annapoorani shines through Zee Tamil’s creative campaign

    Mumbai: Zee Tamil, a major entertainment channel, is known for its popular fiction and reality shows that receive strong viewer support. The channel has presented several world television premieres, offering a mix of entertainment that has been well-received. In addition, Zee Tamil has organized various activities related to some of their key programs, demonstrating their commitment to making a positive societal impact.

    The channel recently premiered Nilesh Krishna’s epic directorial, Annapoorani. Aired last month on 23 July, the movie garnered a massive viewership, marking a significant turnaround for the movie which previously faced considerable negative criticism. Featuring a stellar ensemble including lady superstar Nayanthara, Jai, Poornima, Karthik Kumar, Sathyaraj, Losliya, and Redin Kingsleym the movie which follows the inspiring story of a young woman – Annapoorani – did not get great reviews.

    Annapoorani follows the titular character’s struggle as she pursues hotel management while facing family pressure for an arranged marriage, encountering various challenges along the way. Despite its engaging narrative and strong performances, the film received significant criticism during its theatrical and OTT releases. To shift the conversation and highlight the film’s culinary theme, Zee Tamil launched the ‘Parthal Pasi Theerum’ campaign ahead of its world television premiere.

    This initiative invited viewers to support a cause by giving a missed call to a dedicated number during the film’s broadcast. For every 10 unique missed calls received, Zee Tamil committed to sponsoring a meal for those in need through a partnership with the NGO Thagam Foundation. The campaign was promoted through press releases and engagement with food bloggers and influencers on social media, generating positive attention for the film. The strategy was well-received and contributed to a strong rating for the premiere. Additionally, Zee Tamil sponsored meals for 5,000 people through their partners.

    Zee Tamil’s initiative with Annapoorani highlights the effectiveness of integrating social causes with entertainment, turning a challenging situation into a meaningful engagement with viewers and presenting the film positively.

    Zee Tamil chief channel officer Ramanagiri Vasan commented on the success of the campaign, stating, “We recognized the inherent potential of Annapoorani and were committed to reintroducing the film in a manner that would resonate with our audience. The Parthal Pasi Theerum campaign was our endeavor to ensure we transform the negative perception around the film into a constructive and meaningful discourse. The tremendous feedback from viewers, along with the strong TRP performance, reflects the success of our campaign. We are proud to have turned the conversation around ‘Annapoorani’ into something that could make a real difference.”

    Director Nilesh Krishna also expressed his gratitude, saying, “During the initial release of Annapoorani, we encountered several unforeseen challenges. However, Zee Tamil’s approach with the Parthal Pasi Theerum campaign was exemplary. Their initiative was instrumental in not only altering the narrative surrounding the film but also fostering a deeper connection between it and the audience and I must commend their effort, which is reflected in the ratings and audience response we’ve got.”

    Zee Tamil’s approach to rebranding Annapoorani demonstrates how strategic marketing and community engagement can shift public perception, turning the film into a positive topic of discussion and reinforcing the channel’s commitment to meaningful entertainment.

  • India Today Group unleashes five regional AI anchors to team up with Sana

    India Today Group unleashes five regional AI anchors to team up with Sana

    Mumbai: In a historic moment at the 5th India Today Conclave in Mumbai held on 5 October, India Today Group managing director Kalli Purie, joined Sana, India’s First AI anchor, to introduce a cutting-edge roster of AI anchors. Representing diverse regions of India, these AI regional anchors are set to redefine how news is delivered and consumed, marking a significant milestone in newsroom evolution.

    The India Today Group ushered in a new era of AI journalism earlier this year when it introduced India’s First AI Anchor, Sana; in March. Since then, Sana has tirelessly delivered 200 hours of programming, transcending various genres, languages, and platforms. In less than six months, Sana has already added several credits to her belt including interacting with PM Modi (first AI Anchor to interact with a head of the state), anchoring a dedicated segment on prime-time, and interacting with global leaders like Brad Smith of Microsoft and Shahrukh Khan.

    On the concluding day of India Today Conclave 2023 in Mumbai, Purie took the opportunity to get Sana to introduce a diverse array of AI anchors: SAIli, the pioneering AI Marathi news anchor for Mumbai Tak; AIshwarya, the authoritative Hindi anchor for UP Tak, Bharat Tak, and News Tak; NAIna, the engaging Bhojpuri anchor on Aaj Tak 2; AIna, India’s inaugural Bengali AI anchor on Aaj Tak Bangla; and JAI, the articulate English AI anchor on India Today TV, representing the global perspective.

    Speaking about the group’s AI anchors, Purie said, “For the first time in our group’s 48-year history, we’ve taken a leap by creating an anchor from scratch rather than hiring one! These AI Anchors exemplify our unwavering commitment to always looking out for new tech that can enable our newsroom to deliver a richer faster more personalised news experience.

    The AI news anchors cater to diverse linguistic communities across the nation, appreciating and understanding their local preferences in terms of content preference, dialect, culture, and language, creating a personal connection with the audience. This strategic move underscores the Group’s dedication to innovation and its commitment to a superior quality audience experience.

    AI Anchor profiles

    Aaj Tak now has the dynamic AI anchor NAIna, who spearheads the Bhojpuri news segment on the Aaj Tak 2 digital platform. Across India, Bhojpuri-speaking audiences are known to be the raging group driving YouTube-based news consumption. Infused with an innate understanding of the language’s nuances, AI Naina seamlessly captivates audiences, ensuring the delivery of Bhojpuri news with an amalgamation of authenticity and precision.

    In a significant stride towards bolstering regional representation, the Mumbai Tak digital platform proudly presents SAIli, its first AI news reader, proficient in Marathi. Saili’s eloquence and understanding of the regional flourish harmoniously resonate with the Marathi audience.

    AI anchor AIshwarya brings cheer to the Hindi-speaking audience on News Tak, Bharat Tak and UP Tak. An embodiment of credible journalism and precision reporting, she effortlessly fosters a robust connection with the audience through her seamless news delivery with utmost accuracy.

    Possessing absolute proficiency in Bangla and personifying the Bengali culture, AI anchor AIna establishes a compelling bond with viewers who seek news in their native tongue. Her accent, eye for detail, and cultural sensitivity establish an immediate connection with the audience of Aaj Tak Bangla.

    JAI, the dashing AI anchor, is at the helm of the English news spectrum analysis on India Today TV. His high-speed data analysis capability for churning out news content that resonates with its audiences nationwide and his innovative storytelling is highly captivating. His mastery of the language and the ease of communication make him dear to his viewers.

  • Jai and Veeru gear up for action with ‘Sholay: Bullets of Justice’ game

    Jai and Veeru gear up for action with ‘Sholay: Bullets of Justice’ game

    NEW DELHI: Hungama Digital Media Entertainment – aggregator, developer and publisher of Indian entertainment content globally – and Gameshastra Solutions game studio have created a game around the two characters in the 1975 epochal film Sholay of Yeh Dosti Hum Nahi Todengee – Jai (Amitabh Bachchan) and Veeru (Dharmendra Deol) – in the new game ‘Sholay: Bullets of Justice’.

     

    Sholay’ will be a single player finite level based side scroller game. The whole game would narrate the story of two petty thieves the laconic Jai and loquacious Veeru helping the upright nobleman and disabled veteran cop Baldev Thakur. The game will have a “wild west” feel and would also portray the locales of Ramgarh as in the movie, with each character having its own stylised animations.

     

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. The Sholay: Bullets of Justice Game is engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose.”

     

    Sholay 3d is looking and sounding awesome! We have taken 3 years to painstakingly restore this film to an impressive quality level for all to enjoy for decades to come!  We have recorded the film in dolby atmos 64 track stereo and converted the film into 3D! I am thrilled with the game play of Sholay: Bullets of Justice as it has 12 levels and is a complex game both on mobiles and on all other platforms!! It is available now so download it and enjoy blasting through Sholay as Jai or Veeru or both” said Sholay Media & Entertainment chairman Sascha Sippy.

     

    Take out the dacoits attacking Jai and Veeru in a moving goods train. Teach the dacoits lessons that are harassing the villagers for money. Assist in spreading around happiness and keeping the auspicious festival of Holi sacred. Unshackle Basanti (Hema Malini) from the jaws of the Gabbar Singh and balm the sadness of disconsolate Radha (Jaya Bhaduri) by bringing the maniac to justice.