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Tag: Jagjeet Harode

  • Wavemaker India wins media duties for Acko General Insurance

    Wavemaker India wins media duties for Acko General Insurance

    MUMBAI: Wavemaker India has won the duties to manage both online and offline media for Acko General Insurance  – touted as one of the most promising fin-tech start-ups in the country.

    Wavemaker vice president Kishan Kumar MS said, “Brands like Acko are disrupting categories in which they operate in. In a fast-growing insurance category, they’re the first online-only general insurer in the country. At Wavemaker, we strongly believe that by helping such disruptor brands win, we get better at what we do. I am looking forward to applying our media, content and technology expertise on Acko and more importantly keen to create some new codes of brand building in the process.”

    Acko CEO Varun Dua commented, “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”

    Acko head of business Jagjeet Harode said, “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry-first innovations to reach consumers in a more personalised manner.”

  • Acko’s new ad explains the true meaning of #PaisaVasoolInsurance

    Acko’s new ad explains the true meaning of #PaisaVasoolInsurance

    MUMBAI: Acko, India’s first online-led independent general insurance company, has launched its latest campaign – #PaisaVasoolInsurance.

    The campaign conceptualised and executed by BBH is aimed to break through a category cluttered with melodramatic communication, with a fresh voice full of wit and humour.

    Founded by Varun Dua, Acko is a third-generation insurance company aimed at making insurance effortless. With is its digital-first interface, Acko is ushering in a new age of Insurance in India. Acko had raised a record seed round of $30 million from some of the marquee investors. More recently, in May 2018, the company raised $12 million in a new round of funding led by e-commerce giant Amazon.

    #PaisaVasoolInsurance

    The campaign draws from the insight that while purchasing insurance, people look for a product that provides value for every buck they spend. Acko’s consumer-centric offering at value for money prices along with a completely digital interface and hassle-free claims fills this market gap. The film’s hilarious storyline highlights this.

    Acko general insurance founder and CEO Varun Dua says, “Consumers today choose auto insurance mainly based on pricing followed by quality of service. We are able to offer disruptive prices to the consumers due to the possibility of distribution & underwriting efficiencies in the lean digital model. We also offer 3 days claim guarantee along with doorstep pick and drop facility.”

    Acko business head Jagjeet Harode adds, “We have taken a quirky route to stand out amongst other Ads and establish the “paisa vasool” proposition of Acko. This is the first time in India, an insurance company has taken value for money positioning and the idea of the campaign is to encourage consumers to check out car and bike insurance prices on the Acko website before making the decision.”

    BBH chief creative officer and managing partner Russell Barrett mentions, “Acko is a disruptive product in a fairly standardized category. While the “paisa vasool” message is not new in the world of advertising, we needed the work to be as disruptive as possible without losing simplicity or compromising the codes of the category. We have had great fun working on this brand and when that happens, it shows in the work too.”