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Tag: Jagdish Kumar

  • Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    MUMBAI: Hathway Cable and Datacom Limited, is set to offer its subscribers a journey into spirituality with the launch of its new channel ‘Divine’ today, which will be available on a Pan-India basis to all Hathway subscribers on Channel No. 47.

    The channel “Divine-Beyond all” will showcase a variety of content featuring LIVE religious festivities and spiritual events. In April this year, the MSO had launched 4 new channels in the movies and music genre- DJAY, Lamhe, Home Theatre and Marathi Talkies and the launch of Divine will add to its strong portfolio of channels. The launch face of Divine will be the upcoming grand “Ganesh Utsav” festival which is one of the biggest religious festivals in India, especially in the state of Maharashtra where the fervour and frenzy goes to a different level. Hathway has launched a multimedia campaign across its platform, print, online and outdoor to create awareness of the new channel.

    The entire 11-day Ganapati festivities from 5th-15th September will be covered LIVE and exclusive 24X7 on ‘Divine’ where subscribers will get the opportunity to be a part of the celebrations, devotions and grandeur of top Ganesh pandals across Mumbai & other cities in Maharashtra with some key ones as follows:

    Commenting on the launch of Divine, Hathway Cable and Datacom MD and CEO Jagdish Kumar, “With Divine, we have taken another step in our strategic plans to create a robust portfolio of channels providing a satellite-like experience to our subscribers and creating a solid bouquet of channels which adds value to our subscriber base.”

    Hathway’s entry into the spiritual space with a dedicated channel will offer varied, localised content to digital cable subscribers which are not available on other satellite channels in a similar genre.

    Hathway Cable and Datacom Tavinderjit Singh Panesar video business president added, “Spirituality and devotion is beyond age, culture and religion and with this thought, we have launched ‘Divine’ which aims to celebrate India and its spiritual diversity. We believe this channel can be a great differentiator for us with the line-up of LIVE festivities and content that would be showcased through the year.”

  • Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    Hathway to take consumers on a spiritual journey with its new channel ‘Divine’

    MUMBAI: Hathway Cable and Datacom Limited, is set to offer its subscribers a journey into spirituality with the launch of its new channel ‘Divine’ today, which will be available on a Pan-India basis to all Hathway subscribers on Channel No. 47.

    The channel “Divine-Beyond all” will showcase a variety of content featuring LIVE religious festivities and spiritual events. In April this year, the MSO had launched 4 new channels in the movies and music genre- DJAY, Lamhe, Home Theatre and Marathi Talkies and the launch of Divine will add to its strong portfolio of channels. The launch face of Divine will be the upcoming grand “Ganesh Utsav” festival which is one of the biggest religious festivals in India, especially in the state of Maharashtra where the fervour and frenzy goes to a different level. Hathway has launched a multimedia campaign across its platform, print, online and outdoor to create awareness of the new channel.

    The entire 11-day Ganapati festivities from 5th-15th September will be covered LIVE and exclusive 24X7 on ‘Divine’ where subscribers will get the opportunity to be a part of the celebrations, devotions and grandeur of top Ganesh pandals across Mumbai & other cities in Maharashtra with some key ones as follows:

    Commenting on the launch of Divine, Hathway Cable and Datacom MD and CEO Jagdish Kumar, “With Divine, we have taken another step in our strategic plans to create a robust portfolio of channels providing a satellite-like experience to our subscribers and creating a solid bouquet of channels which adds value to our subscriber base.”

    Hathway’s entry into the spiritual space with a dedicated channel will offer varied, localised content to digital cable subscribers which are not available on other satellite channels in a similar genre.

    Hathway Cable and Datacom Tavinderjit Singh Panesar video business president added, “Spirituality and devotion is beyond age, culture and religion and with this thought, we have launched ‘Divine’ which aims to celebrate India and its spiritual diversity. We believe this channel can be a great differentiator for us with the line-up of LIVE festivities and content that would be showcased through the year.”

  • Hathway launches new music and movie channels

    Hathway launches new music and movie channels

    MUMBAI: Hathway has launched a series of four new channels in the music & movie genres as they set on an ambitious roadmap to create a robust bouquet of channels which will offer Hathway subscribers, the best of entertainment package exclusively.

    The four new channels- Djay, Lamhe, Home Theatre and Marathi Talkies have been designed and packaged in a new vibrant, dynamic and cutting-edge look providing a sophisticated, satellite-like experience to Hathway subscribers, thus, offering them wide array of content with a fresh appeal.

    In the present day & age where consumer demands are growing and content is becoming accessible across multiple platforms, several broadcasters have been launching channels in different genres to cater to varied audiences and increasing reach. It is very rare for a TV platform, especially, a digital Cable platform to come out with contemporary channels which offer the best, customised content in a way which appeals to mass segments of consumers. Hathway is one of the only large MSOs that consist of a series of in-house channels, both pan-India as well as regionally. The launch of these 4 new channels adds to the strong existing line-up and with its distinctive approach& innovation in design, content & technology, Hathway is changing the way cable channels are perceived by giving it a contemporary, modern look which can match & compete with any of the satellite channels.

    DJAY-Music Redefined and Lamhe-Music Forever are the music channels from the Hathway stable which will bring the best of new and old melodies to music-lovers. While DJAY is Infinite, Young & Energetic bringing latest Bollywood tracks from the 2000 era which will appeal to the Gen-X,LAMHE brings back the old melodious flavour in a new-age persona by reliving the golden era of 50’s to 80’s.Moving on from the music genre, the 2 new movies channels- HOME THEATRE-Entertainment Recharged & MARATHI TALKIES-Cinema Aaplapacks the best blockbusters from Hindi & Marathi cinema, respectively.  With its slick and youthful packaging, HOME THEATRE will provide the best &latest moviesfrom multiple genres like action, romance, thriller, comedy, family etc. The new entrant, MARATHI TALKIESinspired by the warm, rustic, earthy yet colourful Marathi flavour will offer the best of old & new Marathi movies.

    Commenting on the launch of the new channels,  Hathway Cable & Datacom managing director & CEO Jagdish Kumar said, “As we move ahead to build the Hathway brand and achieve our business objectives, we have set another big milestone to launch a dedicated bouquet of channels which will redefine the way consumers look at Digital Cable channels. These 4 new channels are a start to our endeavor of creating a strong bouquet in multiple genres which will add a new dimension to Hathway and offer varied content to our loyal subscribers.”

    With the digitization era moving ahead towards its sunset and fast-changing trends, consumers are looking at new avenues to consume entertainment content. Some of the best international channels in the entertainment, movies, kids, sports and other domains are built on insights of how a consumer associates with the channels as a personal tool for entertainment, in terms of its style, quality and efficacy of content. Hathways’ new channels have been designed on this very insight that content packaged in the right way and with technology upgrade is the new mantra to bringing consumers closer to entertainment. To build hype and buzz about the channels, Hathway has launched teasers campaigns both offline and online and will be doing a series of marketing activities in the coming days across Print, TV (internal and cross), Digital, PR and OOH to create consumer and trade awareness.

    Hathway Cable & Datacom Video business president T.S. Panesar said, “With DJAY, LAMHE, HOME THEATRE, MARATHI TALKIES, we have started on an aggressive journey to create a potent line-up which will match the best of satellite channels and offer similar experience to our consumers. We are changing the face of cable channels in India by investing in content, technology, design, aesthetics, packagingwhich is young & dynamic and appeals to younger audiences. These channels will add a new dimension to our business, giving us an edge over competition and help us grow to the next level. Very soon, we will reposition & rebrand the entire existing stable of channels to have a strong family. ”

    From today, 25th April, DJAY, LAMHE and HOME THEATRE will be available across the country for Hathway subscribers while MARATHI TALKIES can be enjoyed only by audiences in Maharashtra. The channels will be available on FTA basis for now and part of the BST and Prime packs. The company is also working aggressively to build strong revenue from advertising sales and subscription in days to come.

     

  • Hathway launches new music and movie channels

    Hathway launches new music and movie channels

    MUMBAI: Hathway has launched a series of four new channels in the music & movie genres as they set on an ambitious roadmap to create a robust bouquet of channels which will offer Hathway subscribers, the best of entertainment package exclusively.

    The four new channels- Djay, Lamhe, Home Theatre and Marathi Talkies have been designed and packaged in a new vibrant, dynamic and cutting-edge look providing a sophisticated, satellite-like experience to Hathway subscribers, thus, offering them wide array of content with a fresh appeal.

    In the present day & age where consumer demands are growing and content is becoming accessible across multiple platforms, several broadcasters have been launching channels in different genres to cater to varied audiences and increasing reach. It is very rare for a TV platform, especially, a digital Cable platform to come out with contemporary channels which offer the best, customised content in a way which appeals to mass segments of consumers. Hathway is one of the only large MSOs that consist of a series of in-house channels, both pan-India as well as regionally. The launch of these 4 new channels adds to the strong existing line-up and with its distinctive approach& innovation in design, content & technology, Hathway is changing the way cable channels are perceived by giving it a contemporary, modern look which can match & compete with any of the satellite channels.

    DJAY-Music Redefined and Lamhe-Music Forever are the music channels from the Hathway stable which will bring the best of new and old melodies to music-lovers. While DJAY is Infinite, Young & Energetic bringing latest Bollywood tracks from the 2000 era which will appeal to the Gen-X,LAMHE brings back the old melodious flavour in a new-age persona by reliving the golden era of 50’s to 80’s.Moving on from the music genre, the 2 new movies channels- HOME THEATRE-Entertainment Recharged & MARATHI TALKIES-Cinema Aaplapacks the best blockbusters from Hindi & Marathi cinema, respectively.  With its slick and youthful packaging, HOME THEATRE will provide the best &latest moviesfrom multiple genres like action, romance, thriller, comedy, family etc. The new entrant, MARATHI TALKIESinspired by the warm, rustic, earthy yet colourful Marathi flavour will offer the best of old & new Marathi movies.

    Commenting on the launch of the new channels,  Hathway Cable & Datacom managing director & CEO Jagdish Kumar said, “As we move ahead to build the Hathway brand and achieve our business objectives, we have set another big milestone to launch a dedicated bouquet of channels which will redefine the way consumers look at Digital Cable channels. These 4 new channels are a start to our endeavor of creating a strong bouquet in multiple genres which will add a new dimension to Hathway and offer varied content to our loyal subscribers.”

    With the digitization era moving ahead towards its sunset and fast-changing trends, consumers are looking at new avenues to consume entertainment content. Some of the best international channels in the entertainment, movies, kids, sports and other domains are built on insights of how a consumer associates with the channels as a personal tool for entertainment, in terms of its style, quality and efficacy of content. Hathways’ new channels have been designed on this very insight that content packaged in the right way and with technology upgrade is the new mantra to bringing consumers closer to entertainment. To build hype and buzz about the channels, Hathway has launched teasers campaigns both offline and online and will be doing a series of marketing activities in the coming days across Print, TV (internal and cross), Digital, PR and OOH to create consumer and trade awareness.

    Hathway Cable & Datacom Video business president T.S. Panesar said, “With DJAY, LAMHE, HOME THEATRE, MARATHI TALKIES, we have started on an aggressive journey to create a potent line-up which will match the best of satellite channels and offer similar experience to our consumers. We are changing the face of cable channels in India by investing in content, technology, design, aesthetics, packagingwhich is young & dynamic and appeals to younger audiences. These channels will add a new dimension to our business, giving us an edge over competition and help us grow to the next level. Very soon, we will reposition & rebrand the entire existing stable of channels to have a strong family. ”

    From today, 25th April, DJAY, LAMHE and HOME THEATRE will be available across the country for Hathway subscribers while MARATHI TALKIES can be enjoyed only by audiences in Maharashtra. The channels will be available on FTA basis for now and part of the BST and Prime packs. The company is also working aggressively to build strong revenue from advertising sales and subscription in days to come.

     

  • Hathway expands role of Shirish Ruparel; Star India’s NM Rao joins as head content & carriage

    Hathway expands role of Shirish Ruparel; Star India’s NM Rao joins as head content & carriage

    MUMBAI: Hathway is restructuring its content vertical by expanding the role of executive vice president- content & VAS Shirish Ruparel, with the growing demands of the business in a move to strengthen its content team and to diversify its revenue streams.

    While expanding Ruparel’s role, Hathway has also taken on-board N.M. Rao as head-content & carriage to handle all-India content and carriage with effect from 4 April, based at their corporate office in Mumbai, and he will report to Shirish Ruparel.

    Ruparel’s portfolio will now include content and carriage, ad sales, OTT service offerings and value added services as Hathway looks to create new revenue streams in the new digitization era. As part of his expanded role, Ruparel would now oversee content and carriage and Ad sales monetization while also develop Hathways’ in-house channel bouquet into a series of strong pan-India and regional channels and improve the content portfolio for in-house and regional channel base by working with leading production and content providers.

    Additionally, he will also be responsible for increasing the value pie of Hathway across new streams such as OTT (Over-the-top TV) services and offers and diversify the business into segments such as VAS (value-added services) including VOD (video-on demand), mobile streaming, EPG amongst other key monetization initiatives.

    In his expanded role, Ruparel will continue to report to president-video business T S Panesar.

    Rao joins Hathway from Star India where he was working as assistant vice president-affiliate sales looking after carriage and content for key MSO accounts as part of the broadcasters’ distribution set-up.

    Having experience of over 15 years, Rao has been a part of the media and broadcast industry for more than a decade having worked across both print and electronic media in the areas of affiliate sales with Star TV (content, carriage, trade marketing) and advertising sales with The Times of India (print & special projects). As part of his new role, Rao will be responsible for negotiation and management of all content deals with broadcasters, both for content and carriage.

    Commenting on this restructuring, Hathway Cable & Datacom CEO & MD Jagdish Kumar said, “In the digitization era, content will play an integral role for Hathway in defining and transforming customer experience and with this aim, we are bringing in a change in our content vertical composition. Shirish Ruparel has been one of the key members of the senior management and contributed immensely towards the building of our content team. We are expanding his role to utilize his vast experience and expertise in building wider content revenue streams in segments like OTT and VAS. We are also pleased to have N.M Rao on-board with us to look after content and carriage as we aim to create a strong vertical with multiple revenue streams that will set the business in the new fiscal. With his vast experience in distribution, content and carriage with Star, we are extremely confident that Rao will provide the right boost to our overall objectives and set new benchmarks.”

    In February, Hathway had hired Anand Kamani as vice president- advertising sales to handle its ad-sales business at an all-India level, also reporting into Shirish Ruparel. With the expansion of Ruparel’s role and Rao joining the team to focus on content and carriage, Hathway is looking at an aggressive roadmap to build its content portfolio to increase revenue generation at a time when digitization roll-out is underway in Phase- III and IV and is targeted to complete by end of this year.

    With DTH players also looking to offer additional value added services to its consumers, Hathway as one of the leading multi-system operators is also looking at the next level of customization by offering its subscribers products and solutions which will provide added entertainment and benefits to build better ARPUs.

  • Hathway expands role of Shirish Ruparel; Star India’s NM Rao joins as head content & carriage

    Hathway expands role of Shirish Ruparel; Star India’s NM Rao joins as head content & carriage

    MUMBAI: Hathway is restructuring its content vertical by expanding the role of executive vice president- content & VAS Shirish Ruparel, with the growing demands of the business in a move to strengthen its content team and to diversify its revenue streams.

    While expanding Ruparel’s role, Hathway has also taken on-board N.M. Rao as head-content & carriage to handle all-India content and carriage with effect from 4 April, based at their corporate office in Mumbai, and he will report to Shirish Ruparel.

    Ruparel’s portfolio will now include content and carriage, ad sales, OTT service offerings and value added services as Hathway looks to create new revenue streams in the new digitization era. As part of his expanded role, Ruparel would now oversee content and carriage and Ad sales monetization while also develop Hathways’ in-house channel bouquet into a series of strong pan-India and regional channels and improve the content portfolio for in-house and regional channel base by working with leading production and content providers.

    Additionally, he will also be responsible for increasing the value pie of Hathway across new streams such as OTT (Over-the-top TV) services and offers and diversify the business into segments such as VAS (value-added services) including VOD (video-on demand), mobile streaming, EPG amongst other key monetization initiatives.

    In his expanded role, Ruparel will continue to report to president-video business T S Panesar.

    Rao joins Hathway from Star India where he was working as assistant vice president-affiliate sales looking after carriage and content for key MSO accounts as part of the broadcasters’ distribution set-up.

    Having experience of over 15 years, Rao has been a part of the media and broadcast industry for more than a decade having worked across both print and electronic media in the areas of affiliate sales with Star TV (content, carriage, trade marketing) and advertising sales with The Times of India (print & special projects). As part of his new role, Rao will be responsible for negotiation and management of all content deals with broadcasters, both for content and carriage.

    Commenting on this restructuring, Hathway Cable & Datacom CEO & MD Jagdish Kumar said, “In the digitization era, content will play an integral role for Hathway in defining and transforming customer experience and with this aim, we are bringing in a change in our content vertical composition. Shirish Ruparel has been one of the key members of the senior management and contributed immensely towards the building of our content team. We are expanding his role to utilize his vast experience and expertise in building wider content revenue streams in segments like OTT and VAS. We are also pleased to have N.M Rao on-board with us to look after content and carriage as we aim to create a strong vertical with multiple revenue streams that will set the business in the new fiscal. With his vast experience in distribution, content and carriage with Star, we are extremely confident that Rao will provide the right boost to our overall objectives and set new benchmarks.”

    In February, Hathway had hired Anand Kamani as vice president- advertising sales to handle its ad-sales business at an all-India level, also reporting into Shirish Ruparel. With the expansion of Ruparel’s role and Rao joining the team to focus on content and carriage, Hathway is looking at an aggressive roadmap to build its content portfolio to increase revenue generation at a time when digitization roll-out is underway in Phase- III and IV and is targeted to complete by end of this year.

    With DTH players also looking to offer additional value added services to its consumers, Hathway as one of the leading multi-system operators is also looking at the next level of customization by offering its subscribers products and solutions which will provide added entertainment and benefits to build better ARPUs.

  • Hathway launches dedicated online portal for LCOs

    Hathway launches dedicated online portal for LCOs

    MUMBAI: With an aim to redefine, transform business dynamics and further strengthen the role of the local cable operator (LCO) in the distribution chain, Hathway has launched a special initiative – Hathway Connect.

     

    Launched in Bangalore on 28 January, Hathway Connect is designed to make the lives of LCOs easy and convenient by providing technology and support through a dedicated online portal, which will have detailed features that will allow the LCO to run his business efficiently and effectively, in turn, offering better quality and high standard customer experience.

     

    Hathway Cable & Datacom CEO and managing director Jagdish Kumar said, “In the era of technology and digitisation, the world is shrinking and we are living technology. The C&S industry in India has seen major changes in the last 5 years and as we move forward, technology will form an integral part of how the cable industry performs and matches customer expectations. Through Hathway Connect, we aim to empower our LCO partners with technology and business tools that will upgrade the way they do business on a daily basis and transform customer experience.”

     

    The digitisation era has raised several questions about the existence of the LCO in the cable value chain. With this disruptive move, Hathway aims to strengthen the role of the LCO even further in reaching out to its subscribers and delivering world-class entertainment with unmatched customer service levels.

     

    Hathway Cable & Datacom president – video business TS Panesar added, “Our LCO partners have been the backbone of this industry, the heart of our business, which we truly recognise and appreciate. Through the new online portal, we aim to empower them to run their business independently and upgrade customer experience levels, thus, becoming competitive with the industry.”

     

    Some salient features that the online portal offers are: online activation of new customer (E-CAF), pack management, balance management including integration with bill desk, customer prepaid option, sending customised notifications to subscribers, specialised LCO help desk and self-care through mobile app amongst many others.

     

    Panesar said that these features will help LCOs scale up operations, create efficient and seamless processes with the overall objective of giving customers the best offering.

  • Hathway launches dedicated online portal for LCOs

    Hathway launches dedicated online portal for LCOs

    MUMBAI: With an aim to redefine, transform business dynamics and further strengthen the role of the local cable operator (LCO) in the distribution chain, Hathway has launched a special initiative – Hathway Connect.

     

    Launched in Bangalore on 28 January, Hathway Connect is designed to make the lives of LCOs easy and convenient by providing technology and support through a dedicated online portal, which will have detailed features that will allow the LCO to run his business efficiently and effectively, in turn, offering better quality and high standard customer experience.

     

    Hathway Cable & Datacom CEO and managing director Jagdish Kumar said, “In the era of technology and digitisation, the world is shrinking and we are living technology. The C&S industry in India has seen major changes in the last 5 years and as we move forward, technology will form an integral part of how the cable industry performs and matches customer expectations. Through Hathway Connect, we aim to empower our LCO partners with technology and business tools that will upgrade the way they do business on a daily basis and transform customer experience.”

     

    The digitisation era has raised several questions about the existence of the LCO in the cable value chain. With this disruptive move, Hathway aims to strengthen the role of the LCO even further in reaching out to its subscribers and delivering world-class entertainment with unmatched customer service levels.

     

    Hathway Cable & Datacom president – video business TS Panesar added, “Our LCO partners have been the backbone of this industry, the heart of our business, which we truly recognise and appreciate. Through the new online portal, we aim to empower them to run their business independently and upgrade customer experience levels, thus, becoming competitive with the industry.”

     

    Some salient features that the online portal offers are: online activation of new customer (E-CAF), pack management, balance management including integration with bill desk, customer prepaid option, sending customised notifications to subscribers, specialised LCO help desk and self-care through mobile app amongst many others.

     

    Panesar said that these features will help LCOs scale up operations, create efficient and seamless processes with the overall objective of giving customers the best offering.

  • Hathway to demerge broadband business to subsidiary company

    Hathway to demerge broadband business to subsidiary company

    MUMBAI: Hathway Cable & Datacom is planning to demerge its broadband business into its wholly owned subsidiary Hathway Broadband Private Limited.

     

    The company’s board of directors have given in-principle approval to demerge, transfer and vest the company’s entire broadband business into its wholly owned subsidiary, subject to requisite approvals from the shareholders, creditors, High Court(s), Department of Telecommunications, Stock Exchanges, Securities and Exchange Board of India and other applicable regulatory governmental authorities.

     

    The carving out of the broadband business is aimed at accelerating value creation for Hathway shareholders. The separation will allow Hathway to aggressively focus on the significant growth potential for high speed data and related services in India. Globally, wireline or fixed broadband has emerged as a key driver of technology adoption and overall, GDP growth. India lags most countries including countries in Asia in wireline broadband penetration reaching only about eight per cent  of the potential universe.

     

    Hathway Broadband intends to take the lead in driving wireline broadband penetration in India and become a key player in Prime Minister Narendra Modi’s Digital India initiative. The company believes that its hybrid fiber coax infrastructure on DOCSIS 3.0 platforms is the most effective and sustainable technology in a price sensitive market like India.

     

    Hathway Cable & Datacom MD & CEO Jagdish Kumar said, “We are uniquely placed to leverage our leading position in the cable television industry and our brand to provide Indian subscribers with a world class broadband experience. This restructuring recognises that the market dynamics of the broadband business are unique as compared to our parent cable television business. The separation is a step towards increasing the broadband business’ customer focus and market competitiveness and in delivering a superior value proposition to our subscribers.”

  • Hathway ropes in Sania Mirza as brand ambassador for broadband service

    Hathway ropes in Sania Mirza as brand ambassador for broadband service

    MUMBAI: It was in October 2013, when multi system operator (MSO) Hathway Cable & Datacom rolled out its Docsis 3.0 service, with ultra high speed internet connectivity of 50mbps. Now, in order to promote it, the MSO has roped in sports personality Sania Mirza as its brand ambassador.

     

    Hathway MD & CEO Jagdish Kumar said, “We are extremely proud to associate with Sania Mirza, the Indian sports icon as she perfectly illustrates the attributes of the new Docsis 3.0 platform–speed, consistency and high- performance. Hathway has aligned with one of the major visions of the Indian government to develop digital infrastructure in the country that will boost productivity in all sectors. In a way to contribute towards this big vision and to provide better user experience, we at Hathway have launched the Docsis 3.0 service that will provide users – fast internet up to 50 mbps speed.”

     

    “With the impending data consumption explosion in India, Hathway’s high-speed internet service is a game changer in India. It is vital to have a disruption free service at affordable prices. Docsis 3.0 will create a revolution in the market. We shall continue to invest in expanding the high speed broadband network and deliver plans with lightning fast speeds that is crucial for superior consumer experiences,” he added.

     

    Speaking on the fast exploding internet consumption in the country, Hathway president Rajan Gupta said, “The digital change is not only sweeping across gen-next but also among the older generation. Today the internet has come a long way, to become a household product that is synonymous with utility, functionality, fun, entertainment, knowledge and much more. With multiple high-tech gadgets being connected to the internet, the time spent on the medium is increasing at a galloping rate. The bustling e-commerce phenomenon, online shopping, social networking, online surfing, audio & video streaming, gaming, cloud computing, all go on to emphasize the momentum and traffic internet has gathered in the recent years in India.”

     

    According to Gupta, the phenomenon of internet adoption is expected to leapfrog in the next five years. “In such a scenario speed and cost plan has always been the constant benchmarks for choosing broadband connection. With Hathway Docsis 3.0, that provides 10 times the internet speed, we aim to democratize broadband making it accessible to all at affordable price points. The benchmark we have set in terms of our 50 mbps speed is much comparable with the advanced broadband markets across the world. While we introduce the new network plan, we think this is the right time to establish our footprint in the internet broadband industry,” he concluded.