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Tag: Jacques Le Mancq

  • Chunghwa Telecom associates with Broadpeak for live sports monetisation

    Chunghwa Telecom associates with Broadpeak for live sports monetisation

    MUMBAI: Taiwan’s leading telecommunications operator Chunghwa Telecom has struck a deal with Broadpeak to turbocharge advertising revenue for its Hami Video streaming service.

    The partnership sees Chunghwa harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform, marking the operator’s first foray into advanced dynamic ad insertion technology.
    With over three million video streaming subscribers, Chunghwa sought to elevate its monetisation capabilities amidst significant investments in premium live sports rights. The telco’s always-on premium sports streaming channel—featuring live basketball matches and related content—now benefits from enhanced ad insertion capabilities designed to drive revenue while maintaining viewer engagement.

    The cloud-based solution went live within weeks, offering Chunghwa a flexible, easy-to-use system that seamlessly integrates with existing infrastructure. Key benefits include effortless third-party integration via API-driven architecture and AI-driven tools that automatically detect ad breaks and insert relevant SCTE-35 markers within video streams.

    Broadpeak’s first-class SSAI solution stitches ads directly into video content on the server side, enabling intelligent live ad replacement for greater ad value and personalisation. This approach circumvents ad blockers, ensures smooth playback transitions, and allows for dynamic, targeted advertising in real-time.

    Broadpeak president and chief executive Jacques Le Mancq said: “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetisation toolkit while bringing the best live sports and entertainment to rapidly-growing audiences.”

    He added: “We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers.”

    The partnership underscores the growing importance of advanced ad technologies in the competitive streaming landscape, particularly as operators seek to maximise returns on costly sports rights investments.

  • Zeop deployes Broadpeak to improve video delivery

    Zeop deployes Broadpeak to improve video delivery

    MUMBAI:  Broadpeak, a leading provider of content delivery network (CDN) technologies and live and video-on-demand (VOD) servers for cable, IPTV, OTT, hybrid, and mobile TV operators worldwide, today announced that Zeop, the first and leading fiber operator based on the French island of Reunion, has deployed Broadpeak solutions to improve video delivery. Using a combination of Broadpeak’s BkS400 cache servers and BkM100 CDN manager, Zeop can cost-effectively distribute VOD content via a content provider located in France, while providing an exceptional quality of experience (QoE) and quality of service (QoS) to end users.

     

    “Recently, we wanted to offer subscribers a wider choice of content. Under standard video delivery architecture, this would have been extremely challenging in terms of the transit and CDN-as-a-service costs incurred. We needed an optimized video delivery solution,” said Zeop CTO Martin Vigneau. “Broadpeak’s video caching technology dramatically reduces our transit and contribution link costs, allowing us to deliver a wider range of popular video content at a fraction of the cost of traditional CDN methods, while providing a better quality of experience and service.”

     

    Broadpeak pre-provisions popular video content in a local cache server, located in the operator’s network in Reunion. Each time an end user requests video content, it is directly streamed by the BkS400 local server, without needing to reach the content provider’s origin server. The technology is deployed on virtual machines, optimizing Zeop’s costs even further.

     

    Broadpeak’s BkS400 servers deliver video content via adaptive bit rate (ABR) technology, guaranteeing a high level of video quality. The presence of a local cache removes any latency that could take place between the origin server and the edge network. This mechanically benefits the QoS, and also the QoE, since higher video profiles will be streamed more often. Broadpeak’s BkS400 server offers broad format support (e.g., Apple HLS, Microsoft Smooth Streaming, Adobe HDS, and MPEG-DASH) so that operators can deliver video content anytime, anywhere, on any device. Zeop is also delivering content in the Microsoft Smooth Streaming format.

     

    Broadpeak’s cache servers also collect analytics about end user sessions, allowing Zeop to identify trends in audience behaviors. Zeop can monitor a full range of statistics related to video streaming, including bit rate per source, cache status percentage (e.g., cache hit, cache miss), requests per second, average time to serve, and HTTP status codes per second. By employing a solution with sophisticated analytics, the operator can provide detailed information to marketing, operations, and support teams to assist them with strategic decision-making.

     

    “Using Broadpeak’s solution, Zeop can now negotiate with other content providers to offer a wider choice of content to their subscribers,” said Broadpeak CEO Jacques Le Mancq. “Broadpeak’s solution also enables Zeop to interface with other CDN service providers and deliver content in a wide range of ABR formats to address all growing consumer demand for high-quality video content on every screen. The end results are lower video delivery costs, more flexibility, and a better QoS and QoE for end users.”