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Tag: Jacqueline Fernandez

  • Van Heusen presents ‘Carry Your World’ campaign with Jacqueline Fernandez

    Van Heusen presents ‘Carry Your World’ campaign with Jacqueline Fernandez

    MUMBAI: Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has launched a comprehensive `Carry your World’ campaign featuring India’s leading Bollywood star Jacqueline Fernandez across 60 cities for two months.

    The campaign, conceptualised by Famous Innovations, will be featured in multiple mediums such as television, print and online as well. A 40-second video will be launched across digital channels and movie screens and will be supported through diverse print and TV promotions in the coming months.

    The commercial symbolically puts the spotlight on the Van Heusen Woman who is an independent and a modern woman, willing to define life on her own unique terms and make her mark on the world. Armed with a sprightly attitude and a fresh perspective, she uses fashion as a means to show her passion.

    Speaking on the campaign, Van Heusen COO Abhay Bahugune said, “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

    Commenting on the video launch, Famous Innovations founder and CCO Raj Kamble said, “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

  • Van Heusen unveils Jacqueline Fernandez as face for handbags

    Van Heusen unveils Jacqueline Fernandez as face for handbags

    MUMBAI: India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance.

    Commenting on the association, Van Heusen COO Abhay Bahugune said, “We are excited to have Jacqueline on board for the new range of Van Heusen bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on-trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”

    Jacqueline Fernandez added, “I am excited to join the Van Heusen family and be a part of the brand’s long history of bringing in modernity, spontaneity, self-expression, and individuality through their range of edgy cosmopolitan design of bags for contemporary women.”

    Van Heusen Creative Director Saikat Mitra mentioned, “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman – every time.”

    He further added, “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections.”

    The latest collection of handbags from the ‘Carry Your World’ line, which will soon be available at Van Heusen stores across the country and on Amazon.in, will feature a refined look for today’s modern woman.  The prices will range from Rs 799 to Rs 3499, with wallets starting at Rs 799 and bags starting at Rs 1499.

  • Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

    Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

    MUMBAI: The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living.

    Queo’s latest campaign conceptualised by Dentsu One, narrates Jacqueline’s journey and her quest for the best-in-class bathroom experience.

    The ‘NOTHING LESS WILL DO’ campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life.

    The campaign recreates a life of grandeur and an affluent lifestyle. Delivered by Bollywood star Jacqueline Fernandez, the brand ambassador for Queo, the films show her playing a woman who wants the best or nothing. As it says in the story, for the ones who value luxury, 'NOTHING LESS WILL DO'.

    The first of the two-part series takes off with Jacqueline Fernandez refusing to stay in a 7 star hotel because the bathroom was not good enough. This raises a lot of eyebrows and becomes national news with newspapers covering the walk-out.

    Aptly titled, ‘The Walkout’, the film begins with the controversial walkout picture of the star and then goes on to show Jacqueline walk into her ultra-luxurious world of Queo bath lounge. In the background, her manager gives a point of view on the controversial walkout and talks about Jacqueline’s absolutely uncompromising attitude. The star flings her ill-fitting shoe off before indulging with it. This film celebrates the ability to get things. The launch film showcases the newly launched F-Courbe series, with one of its kind wash basin whose curves never meet and the second film showcases the Smart Tap shower that works in sync with Amazon Echo.

    On the launch of the film, HSIL Ltd president building products division Manish Bhatia said, “We got the luxury brand Queo to India in 2011, with an aim to create the luxury segment in bath spaces as it did not exist back then. Designed and conceptualised by leading European design masters, Queo, is a testimony to the intricacy and finesse in craftsmanship. This new campaign with Jacqueline resonates with this uncompromising standard of the brand. She fits in perfectly as she exuberates the class, the elegance and the attitude that matches with the brand. I feel this attitude towards luxury reflects a new Indian customer who won’t accept compromises.”

    Speaking about the campaign Dentsu One, national creative director Titus Upputuru said, “Luxury marketing is largely about imagery and lifestyle. We wanted to add a layer of attitude. The campaign not just celebrates the uniqueness of Queo products but also the unique demands of a star like Jacqueline.”

    “I’m extremely excited to continue my association with Queo. The brand epitomises true indulgence and luxury and I admire their quality and attitude of not settling for mediocrity, in order to provide unparalleled experiences to their customers,” said brand ambassador Jacqueline Fernandez.

  • Magic Moments signs Jacqueline Fernandez and Kartik Aaryan as the brand’s new faces

    Magic Moments signs Jacqueline Fernandez and Kartik Aaryan as the brand’s new faces

    New Delhi, 26 September, 2018: Radico Khaitan Limited, the largest Indian spirits company, has appointed glam diva Jacqueline Fernandez and current heartthrob Kartik Aaryan as the brand ambassadors for their premium brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra range as the brand looks to reinforce its position as the category leader.
    One of the most successful actresses in recent times, Jacqueline has a fresh and enthusiastic appeal, synonymous to the free spiritedness of the brand. Kartik, a rising star, embodies today’s aspiring millennial, who wants to live each moment to the fullest, intrinsic to the zeal of Magic Moments.
    Managing Director of Radico Khaitan Mr. Abhishek Khaitan, MD, Radico Khaitan said, “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavor with a confident and sparkling personality.”
    Speaking on her new role and affinity for the brand, actor Jacqueline Fernandez said,” It is exciting to be associated with Magic Moments, a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free spiritedness and inspires its consumers to live each and every moment.”
    Youth icon and Bollywood actor Kartik Aaryan said, “As a brand, Magic Moments promises everything that a fantastic life should be like – fun, enjoyment, zest and, above all, zing. Being a part of this brand makes me feel like I am part of everyone’s magical moments which are being woven together by the Magic Moments Brand.
    Mr. Amar Sinha, COO, Radico Khaitan added, “The premium and super premium market is growing in this category in India. Our new communication aims to be a strong youth oriented, represented by trendsetters Jacqueline and Kartik. As part of the brand association, Jacqueline and Kartik will feature in a new Campaign, ahead of the festive season”.

    Launched in 2006, Magic Moments is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix – an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours – Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon.
    The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.

  • Casio India brings in Jacqueline Fernandez as brand ambassador

    Casio India brings in Jacqueline Fernandez as brand ambassador

    MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

    Casio India vice president Kulbhushan Seth says, “Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women’s watches.”

    He further adds, “We view this collaboration as a crucial step in taking the women’s range of Casio watches to the next level and further strengthening our portfolio in the Indian market. With Jacqueline on-board and a growing range of women’s watches, we have an exciting line-up of activities and launches being planned.”

    Speaking on her new role and affinity for the brand, Jacqueline mentions, “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection of women’s watches. Completely in sync with the latest international trends, Casio has something for every occasion and style, we can go from sporty and fun casual with Baby-G to sophisticated and subtle with Sheen and everyday stylish with Enticer. I am thrilled to be a part of Casio’s journey in India, a brand that has such a rich legacy of designing iconic timepieces.”

     

  • Jacqueline Fernandez launches a female-only fitness and fashion brand with Mojostar

    Jacqueline Fernandez launches a female-only fitness and fashion brand with Mojostar

    MUMBAI: With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand.

    The launch of Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder and CEO of Dream Theatre.  

    It also marks the launch of first fashion brand created by Jacqueline, who is already a top style, fashion, and fitness icon in India. Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionality for fitness and trendy fashion Just F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

    Mojostar CEO Abhishek Verma says, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”

    Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as monochromes, floral infuse active wear, club inspired activewear, functional sports bras, colour blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

    “Inputs and insights from Jacqueline, who is not only a leading Bollywood star but also a style icon and a very vocal promoter of wellness and healthy living, have played a big role in defining the brand identity and product design. We are confident that these products will be well-received in the market, and will help meet the need of young Indian women,” he adds. 

    Fernandez mentions, “I have always believed that fitness and fashion are not destinations, but fun-filled journeys. They are, to me, a way of living, and as such I want my active-wear to reflect my personality and complement my lifestyle. Launching Just F, a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfill their fitness requirements without breaking the bank or compromising on style.”

    Indian active-wear industry is currently dominated by international brands. Where Just F aims to create its own niche within this market through innovative offerings designed specifically for the millennial Indian women.

    The brand is expected to launch its products in the market by second half of May 2018, priced between Rs 1000-3000. The products will be available on Just F’s direct to consumer (DTC) https://www.justf.in/ page along with e-commerce platforms, with segmented future expansion into offline retail also planned through product placement in all large format stores and the launch of standalone brick-and-mortar stores.

  • WROGN, IMARA are official lifestyle partners for RCB in IPL 11

    WROGN, IMARA are official lifestyle partners for RCB in IPL 11

    MUMBAI: Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for its eleventh edition.

    WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s trendy and quirky designs off the field, and sporting the WROGN logo on their caps and helmets when in action on the field. At home ground, WROGN’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.

    IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an official lifestyle partner for a team in this edition.

    USPL founder Anjana Reddy says, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!”

    Commenting on the growth in female viewership in the recent past, she adds “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45 per cent of its viewers as females. IMARA is the first women’s brand in the country to be an official lifestyle partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”

    The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customers will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.

    Excited about the association, RCB chairman Amrit Thomas believes that RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with the team.

    Last season, the T20 matches had achieved a 24 per cent jump in television and digital viewership as compared to ningh edition. The average impressions per match stood at 21.18 million as against 17.11 million in 2016. This year, the player auction itself received a record viewership of 46.5 million on television that was six times more than last year, and digital viewership five times more. This season, the T20 matches are expected to see record viewership of about 30 million average viewership per match.

  • Mojostar-Tiger Shroff brand PROWL to have digital-only approach

    Mojostar-Tiger Shroff brand PROWL to have digital-only approach

    MUMBAI: Celebrities today are turning into entrepreneurs by becoming angel investors in startups or having their own line of brands. But rarely do we see celebrities taking that leap of faith and owning the brand, other than Salman Khan’s Being Human. 

    Bollywood actor Tiger Shroff unveiled a new active lifestyle brand called PROWL that is jointly created and owned by Shroff and Mojostar. This is the first brand launch for Mojostar, which is creating a house of lifestyle brands with celebrities. For Tiger, this marks his entry into the active lifestyle business, a space he is known for.

    Launched in July last year, Mojostar is a joint venture of Kwan Entertainment and Dream Theatre. The brand is aimed at redefining the way retail brands are created in India where the company partners with top celebrities to co-create authentic, high-impact indigenous brands in the lifestyle space. 

    Mojostar envisions building a world-class ‘house of brands’ which leverages the power, draw, and allure of celebrities to provide enriching brand experiences to fans. It has a differentiated approach to create a house of lifestyle brands. It identifies high potential consumer white spaces in the lifestyle market, and matches them with celebrities who authentically represent that proposition.

    The brand is targeted at people in the age group of 18-25 years who lead a very active lifestyle and are constantly on the move. They regularly transition from one activity to another and want to look awesome while doing it. PROWL aims to provide functional yet highly stylish clothing and accessories to fit the target consumer’s active lifestyles.  The brand captures its purpose and proposition to consumers, in the tagline — ‘Ready to move’. 

    Mojostar CEO Abhishek Verma believes that there is a gap in the active wear market in products for hyperactive young Indians. He opines that traditional active wear brands have over-specified the products, whereas the young consumers want simplified functional products that offer great style. Products that help you look amazing, are suited for multi-functional movement and are easy to maintain, is the need of this market.

    Shroff is thrilled about his new businessman hat and has been involved in creating the brand right from its logo to final product. He mentions, “This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement.”

    The active wear industry in India stands at around $7 billion and is growing in double digits. The space is dominated by international brands, and PROWL aims to create a dent in this market by offering a combination of performance and style. 

    Although the website is expected to go live for consumers by June 2018, people can register themselves on prowlactive.com for an exclusive preview and to get a first hand experience during the launch. PROWL has its manufacturing units set up in China and India. 

    The products are expected to be priced between Rs 1000-3000, and will be available on all leading e-commerce platforms including Flipkart, Amazon and Myntra. The company is very clear that it will not have a dedicated app because it is cumbersome.

    The brand will focus majorly on digital for its advertising and marketing rather than traditional media. Kwan entertainment MD and Mojostar founder Anirban Blah believes that investing on television is not beneficial for the brand as their target audience consume content on digital and social media platforms. Influencer marketing has become extensively popular in the last two years and PROWL is eyeing it too.

    Mojostar also has Jacqueline Fernandez on board who will launch her own brand in fashion and beauty segment in March 2018. The company also has another A-list male celebrity on board but will only announce the name in April, before the final launch of the website.

  • Thrill, excitment, action and drama – MTV kicks off the new season of MTV super fight league

    Thrill, excitment, action and drama – MTV kicks off the new season of MTV super fight league

    MTV, India’s No. 1 Youth Brand is all set to bring the new season of MTV Super Fight League (SFL), the world’s first Mixed Martial Arts (MMA) tournament. With a vision to cement Mixed Martial Arts’ position as a mainstream sport with mass appeal in the global sports fraternity, the franchise-based league comprises of 8 teams and 96 players from across the globe. MTV Super Fight League boasts of 8 teams representing various states of the country, co- owned by celebrities Delhi Heroes owned by the uber sexy, Jacqueline Fernandez, Haryana Sultans by the ever-so versatile, Randeep Hooda, UP Nawabs by singing duo Salim- Sulaiman, Mumbai Maniacs by Bollywood’s original stuntman, Ajay Devgn, Gujarat Warriors by actor- producer Arbaaz Khan, Bengaluru Yoddhas by the multi-talented actor, Tiger Shroff. Apart from these Super Fight League also has Sher-E-Punjab and Tamil Veerans. The action-packed league will hit your television screens LIVE, starting 9th February every Friday, Saturday and Sunday, 8 pm exclusively on MTV.

    Putting together a fight card that assures plenty of action and entertainment, MTV Super Fight League will be sending chills down the viewers’ spine with every new episode. The perfect blend of Bollywood’s glitz and glamour along with the punches, chokes and limb- snagging moves of the fighters promise to send you in a tizzy. Packed with experienced and entertaining fighters, the matches promise to deliver on all counts.

    Co-owner of Mumbai Maniacs, top-gun, Ajay Devgn said, “I’ve always loved this sport. It’s one of the best form of staying fit. It not only boosts your confidence but gives you a chance to try out different things apart from your usual training so you don’t get bored to repeat the same stuff.”

    Talking about her passion towards fitness, Jacqueline Fernandez – the co-owner of Delhi Heroes, said, “Being a fitness enthusiast myself I was eagerly looking forward for MTV Super Fight League Season 2. I salute to all the fighters for their discipline, courage and conviction. I can totally relate to them now because personally I am learning Mixed Martial Arts.”

    The ever- fit, Tiger Shroff who is the co-owner of Begaluru Yoddhas said, “Everyone knows that I share the same passion as these fighters and that’s the reason I associated with this sport last year. Our team is all set to roar in Season 2 and make a mark in the tournament.” While, Randeep Hooda, co-owner of Haryana Sultans, said, “This sport is very close to my heart. My love for this form grew when I did Sultan. Being a fitness enthusiast, this form of sport elevates your fitness to a whole different level. Season 2 will be more demanding but our team is ready for the challenge.”

    Associating with Gujarat Warriors once again, Arbaaz Khan said, “It’s the thrill and excitement associated with Mixed Martial Arts League which bring me back to the brand-new season of MTV Super Fight League sport every year. I apart from being associated with this league, I am personally a big fan of Mixed Martial Arts sports.”   

     Known for his musical punch, the UP Nawabs co-owner, Salim said, “I have been following Mixed Martial Arts for a long time now and last year when got to know that India will have its own MMA MTV Super Fight League I was super excited. Being a follower of MMA with MTV Super Fight League I feel more connected to the sport.” Sulaiman added, “Passion for music and Mixed Martial Arts are two things which Salim and I share together very strongly. Last year we had a great experience and looking forward to same fun this time around.”

    MTV Super Fight League is a revolutionary approach to combat and is the first MMA organization to feature female fighters. MTV Super Fight League 2018 promotes gender equality through a fair and unique platform with women having the same influence on the team as men. Going beyond the traditional, MTV Super Fight League 2018 boasts of an international format with a global viewership model, engaging content and effective two hour shows. The league entails a group ‘A’ and ‘B’, consisting of four teams each. Every team has six players—five male fighters and one female—and six back-ups, belonging to six different weight categories. The teams within the group compete with each other in 12 league-level matches.

  • Judwaa 2….Rides on long weekend

    Judwaa 2….Rides on long weekend

    Ideas are in short-supply. Shortcuts are the norm. And, as a producer of repute, if you are getting a package deal to make some quick money, why not?

    Producer Sajid Nadiadwala digs into his own archives and comes up with a remake of his own film ‘Judwaa.’ Since remakes are an accepted norm, David Dhawan, the director of the original Judwaa, comes as a package deal with his son, Varun, in the lead.

    Judwaa, Sajid and David’s 1997 film was a comic laugh riot. Salman Khan was in his element playing a dual role and David was known to be an economical director who, trained at FTII as an editor, was known to pre-edit his films.

    Judwaa 2 continues the age-old formula where twins are separated at birth for whatever reason. The character of Sachin Khedekar and his wife, Prachi Shah, have twin boys, Varun Dhawan in dual role. One of them is kidnapped. The upbringing of the two is poles apart.

    Prem grows up in London in the lap of luxury in a protected life. Raja is raised by a fisherwoman in Mumbai. Raja grows up to become an extrovert and confident one, Prem is a softy who takes to music.

    How the two brothers eventually come together and the pieces fall into their respective slots and the villains tackled is the obvious plot.

    Romantic angles have to be drawn. Prem has been paired with the character Taapsee Pannu while Raja meets his match, played by Jacqueline Fernandez, on a flight.

    The best part of the film, which makes it tick, is that these are reflexive twins in that whatever one does, other follows or, whatever one undergoes, the other sufferers it too. So, even while both are away from each other unaware of their existence, this provides for some fun.

    Since this is the remake of the 1997 Judwaa starring Salman Khan, the comparisons are inevitable, especially since the film is still fresh in mind of the moviegoer. While lacking in originality, Judwaa 2 also can’t find new or contemporary gags.

    Varun Dhawan tries his best and comes across convincingly as the ‘tapori’ while, as the simpleton, he finds the going tough. Fernandez and Pannu have nothing much to do except during songs and to add glamour.

    As for direction, Dhawan adheres mostly to the original, also his own work. The length here, 150 minutes, looks stretched, especially in the second half and needs some trimming. Music benefits with the use of two songs from the original Judwaa, composed by Anu Malik.

    Judwaa 2 is a light entertainer which is what the moviegoer prefers. The film gets a long weekend as Saturday is a Dussehra holiday followed by Sunday, and Gandhi Jayanti holiday on Monday.

    Producer: Sajid Nadiadwala.

    Director: David Dhawan.

    Cast: Varun Dhawan, Jacqueline Fernandez, Taapsee Pannu, Anupam Kher, Pavan Malhotra, Rajpal Yadav, Sachin Khedekar and Prachi Shah.