Tag: Jackie Shroff

  • Rangeela rolls again in 4K 90s magic gets a new frame of mind

    Rangeela rolls again in 4K 90s magic gets a new frame of mind

    MUMBAI: It’s time to put on those dancing shoes again Rangeela is ready to paint theatres in technicolour nostalgia. Three decades after Aamir Khan, Urmila Matondkar, and Jackie Shroff set the screen ablaze, Ram Gopal Varma’s cult classic is making a grand comeback. The 1995 musical will hit cinemas once again on 28 November 2025, exactly 30 years after it first redefined Bollywood cool.

    The re-release isn’t just a replay; it’s a revival. Presented in a 4K HD restored version with immersive sound, the film promises razor-sharp visuals, richer colours, and a sonic polish worthy of A.R. Rahman’s iconic soundtrack. The restoration comes courtesy of Ultra Media, under its Ultra Rewind initiative, a project devoted to bringing India’s cinematic gems back to the big screen, one frame-perfect classic at a time.

    When it first released, Rangeela was nothing short of revolutionary, a vibrant cocktail of melody, ambition, and Mumbai masti that marked a turning point for Hindi cinema in the 90s. From Rahman’s foot-tapping “Tanha Tanha” to the breezy “Yaaron Sun Lo Zara,” the soundtrack redefined Bollywood music, while Urmila’s star-making turn and RGV’s kinetic storytelling gave Hindi cinema a fresh, stylish edge.

    Reflecting on the film’s enduring legacy, Ram Gopal Varma said, “Rangeela embodied the spirit of aspiration, showing that ordinary people can also dare to dream big. Its success demonstrated that rule-breaking cinema is often the most unforgettable.”

    Ultra Media CEO Sushilkumar Agrawal added, “For many, Rangeela is a nostalgic trip back to the golden era of Bollywood. With Ultra Rewind, we’re bringing this beloved classic to modern audiences in a stunning 4K format, ensuring that its timeless charm continues to mesmerise audiences for years to come.”

    Rangeela is the second project under Ultra Rewind, following the Guru Dutt Centenary Retrospective earlier this year on 8 July. That initiative saw the re-release of gems like Pyaasa, Sahib Biwi aur Ghulam, Kagaz Ke Phool, and Chaudhvin Ka Chand in 4K glory. The studio now plans to restore and re-release many other classics across languages, keeping India’s cinematic heritage alive and looking sharper than ever.

    So, come November, the big screen will once again shimmer with Rahman’s rhythms, RGV’s storytelling swagger, and Urmila’s electric charm. Because some films don’t just age, they replay beautifully.

  • Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.

    The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.

    This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.

    Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”

    Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.

  • Yoodlee Films unleashes Season 2 of Hunter Tootega Nahi Todega

    Yoodlee Films unleashes Season 2 of Hunter Tootega Nahi Todega

    MUMBAI: Hunter: Tootega Nahi Todega Season 2, the explosive sequel to the hit action-thriller, is now streaming exclusively and for free on Amazon MX Player.

    Produced by Yoodlee Films, the film division of Saregama India Ltd, the new season raises the stakes with a gripping storyline and a fierce on-screen battle between Suniel Shetty and Jackie Shroff.

    Yoodlee Films and Saregama, known for their bold, new-age storytelling across languages, have earned widespread acclaim and numerous accolades worldwide, along with immense love from audiences. Hunter Season 2 is yet another powerful addition to their growing lineup of high-impact, genre-defining content.

    Directed by Prince Dhiman and Alok Batra, Season 2 continues the story of Vikram Sinha (Suniel Shetty), a former cop drawn back into a deadly mission when he discovers his daughter, long presumed dead, is alive but in the clutches of a ruthless man known as Salesman (Jackie Shroff). Season 1 received rave reviews for Suniel Shetty’s intense performance and the edge-of-the-seat gripping storyline, and Season 2 builds on that momentum with a chase that spans from Mumbai’s underworld to the streets of Thailand, setting the stage for a high-voltage showdown.

    The series also stars Anusha Dandekar, Barkha Bisht, and Anang Desai in pivotal roles. Season 2 also features a reimagined soundtrack blending classic Bollywood with gritty modern beats, amplifying the show’s raw intensity.

    On the launch, Siddharth Anand Kumar, EVP, Saregama India Ltd, shared, “Hunter is not just an action series, it’s about emotion, loss, and what drives a man to fight against all odds. Season 2 takes it a notch higher. Fans loved Suniel Shetty’s intense avatar in Season 1 and were eagerly waiting for more. We’re thrilled to bring back this raw, thrilling story with powerhouse performers like Suniel Shetty and Jackie Shroff, continuing our mission at Saregama and Yoodlee Films to deliver compelling stories across languages.”

    Suniel Shetty shared, “Vikram’s journey this season is more personal than ever. He’s broken but relentless. The action is intense, but it’s the emotional stakes that truly drive him. Working with my buddy Jackie again brought back incredible energy on screen. It’s great to be back on OTT, and working with Saregama and Yoodlee again has been twice as much fun, they really are like family.”

    Jackie Shroff added, “Salesman is calm, calculative, and dangerous. Playing him was truly thrilling. It was a pleasure collaborating with the team at Saregama and Yoodlee — they welcomed me into the Hunter family with open arms and a lot of love. Facing off with Anna (Suniel) again made it even more powerful. There’s real chemistry and camaraderie between us that adds an extra spark to every scene and makes it truly whistle-worthy for the audience.”

    Hunter Season 2 is now streaming for free on Amazon MX Player, available via the MX Player app, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.

  • Hunter 2 trailer launch packs a punch

    Hunter 2 trailer launch packs a punch

    MUMBAI: When Jackie Shroff and Suniel Shetty rip through a life-sized poster to launch a trailer, you know the action’s not just on screen. Amazon MX Player, Amazon’s free video streamer, dropped the high-octane trailer of Hunter Season 2 – Tootega Nahi Todega at a packed Mumbai event and things took a wild turn when Tiger Shroff made a surprise guest entry, sending fan cameras and adrenaline levels soaring.

    Tiger’s unannounced arrival was a tribute to the original hunter duo — his show of support drawing whistles and applause as he joined the action icons on stage. The trailer itself teased a gritty new chapter, promising pulse-pounding stunts, emotional stakes, and a heavyweight showdown between The Hunter and the mysterious Salesman.

    Suniel Shetty, Jackie Shroff, Tiger Shroff

    Also spotted flexing their screen chops at the launch were cast members Anusha Dandekar, Barkha Bisht, Anang Desai, Pramod Pathak, and Mazel Vyas. The series is directed by Prince Dhiman and Alok Batra, and produced by Yoodlee Films, the cinematic wing of Saregama India.

    Speaking about the second season of Hunter – Tootega Nahi Todega, Amazon MX Player head of content, Amogh Dusad shared, “With Hunter 2 – Tootega Nahi Todega, we’ve scaled up every aspect of the storytelling. From the emotional depth and character arcs to the intense action and global canvas. Suniel Shetty’s return and Jackie Shroff’s entry take the narrative to a whole new level, creating a compelling face-off that’s both personal and powerful. At Amazon MX Player, our focus remains on delivering stories that resonate emotionally while offering a high-impact viewing experience.”

    “The response to Season 1 of Hunter – Tootega Nahi Todega showed us that audiences love edge-of-the-seat action when it’s backed by heart. With Suniel Shetty returning as Vikram and Jackie Shroff stepping in as the enigmatic Salesman, Season 2 brings a powerful new energy to the story. This season dives deeper, hits harder, and delivers the kind of thrill that stays with you. At Saregama and Yoodlee Films, we’re excited to continue building cinematic experiences that resonate with today’s viewers, and our collaboration with Amazon MX Player allows us to reach audiences far and wide,” shared Saregama India executive VP Siddharth Anand Kumar.

    Expressing his excitement about the trailer launch and his return to the series, Suniel Shetty highlighted, “Season 2 of Hunter – Tootega Nahi Todega digs deeper into Vikram’s past, his pain, and what drives him. This trailer is just the tip of the iceberg. What I love most is how personal the action feels this time. It’s not just about guns and chases, it’s about what’s at stake emotionally. And that emotional weight made every scene more intense. Launching the trailer in front of fans and the media gave us a real sense of how ready people are for this next chapter.”

    Sharing insights about his character and the much-awaited second season,  Shroff shared, “Jumping into Hunter 2 – Tootega Nahi Todega was a wild ride. The world had its own vibe, and then this Salesman walks in and turns it all upside down. Playing him was like holding fire in your hands – calm, yet deadly. The trailer’s out, Bhidus! Time to dive in and enjoy the ride!”

    Hunter 2 – Tootega Nahi Todega starts streaming for free on Amazon MX Player from July 24. Brace for impact.

     

  • Kitkat gives genZ a break from decision-making with ‘Snap to Decide’ campaign

    Kitkat gives genZ a break from decision-making with ‘Snap to Decide’ campaign

    MUMBAI: A simple snap. That’s all it took to turn a viral trend into Kitkat’s next campaign.  In a recent internet trend, young users were seen making choices by snapping a Kitkat and letting the longer piece decide. Leveraging this trend, Nestlé Kitkat launched its latest quirky and relatable campaign, ‘Kitkat Snap to Decide’ with Jackie Shroff.

    While life continues to be all about choices, from trivial to significant – especially for the gen Z- this campaign transforms everyday dilemmas into light-hearted, ‘no-pressure’ moments. From choosing playlists to picking meals – even the smallest of choices can feel exhausting in today’s always-on world. With Snap to Decide, Kitkat offers a playful way to take a break from overthinking—just snap and go with the flow.

    Nestlé India head, confectionery business, Gopichandar Jagatheesan said, “We observed that today’s generation is constantly juggling choices—big and small. With ‘Snap to Decide’, we’ve taken a familiar brand ritual and turned it into a fun, relatable tool that gives them a much-needed break from decision-making.”

    The rollout continues with a range of digital creators who are bringing the idea to life: sometimes, the best way to decide is with the snap of a Kitkat.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by KITKATINDIA (@kitkatindia)

     

  • Amazon MX Player takes viewers on a global ride with Yatra

    Amazon MX Player takes viewers on a global ride with Yatra

    MUMBAI: Buckle up, folks! Amazon MX Player, Amazon’s free video streaming service, has dropped a brand-new brand film featuring none other than Indian cinema’s original Bhidu, Jackie Shroff. And this time, he isn’t just making a style statement-he’s effortlessly navigating through travel hiccups with Yatra Online Ltd (Yatra.com), all while making sure that audiences never run out of world-class entertainment.

    The film puts MX Vdesi front and centre, shining a spotlight on its international content library, brimming with Korean, Turkish, and Mandarin shows-all dubbed in Hindi, Tamil, and Telugu. Because let’s face it, who doesn’t love a good K-drama meltdown with subtitles that don’t make you second-guess life choices?

    In true Shroff style, the film hilariously showcases how Yatra ensures a seamless travel experience at unbeatable prices. But here’s the real twist-while Shroff guarantees his fellow travellers a hassle-free trip, he also lets them in on an even bigger treat: Amazon MX Player. That’s right! Whether it’s binge-worthy K-dramas, Mandarin thrillers, or laugh-out-loud comedies, MX Player makes sure no flight delay or layover is ever boring again.

    The brand film takes another entertaining turn when Shroff teams up with Duolingo—because what’s a trip abroad without a language barrier disaster? In one scene, Shroff finds himself in a restaurant struggling with a menu that might as well be ancient Greek. Luckily, Duo, the iconic green owl, swoops in to save the day. But Shroff being Shroff, he doesn’t stop there. He cleverly points out that learning new languages not only helps with ordering exotic dishes but also enhances the experience of watching Turkish and Korean dramas. And for those who still mix up “hello” and “goodbye” in different languages, MX Player’s got it covered with Hindi, Tamil, and Telugu dubs.

    Amazon MX Player director Aruna Daryanani expressed excitement about the collaboration, “At Amazon MX Player, we are always looking for innovative ways to engage our audience, and collaborating with brands to communicate our message using quirky, fun brand films. Partnering with Yatra and Duolingo allows us to blend entertainment with utility, making streaming even more engaging. We look forward to more such creative collaborations that bring fresh, entertaining content to our users for absolutely free.”

    Yatra whole-time director & CEO Dhruv Shringi added, “We are thrilled to have joined forces with Amazon MX Player on this innovative and engaging campaign. We believe that travel should be seamless, enjoyable, and memorable, and this collaboration aligns perfectly with that vision. With Jackie Shroff bringing his inimitable charm to this campaign, it’s a testament to the power of creative collaborations in delivering a complete and enjoyable experience to our customers.”

    So whether you’re planning a trip, stuck at an airport, or just chilling at home, Amazon MX Player and Yatra have got you covered-with Shroff ensuring you travel in style and binge like a boss.

  • Uber’s new campaign stars father-son duo Jackie and Tiger Shroff

    Uber’s new campaign stars father-son duo Jackie and Tiger Shroff

    Mumbai: Uber, the global ride-hailing app, launches a new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine urban mobility by demonstrating how Uber simplifies travel, allowing users to focus on what matters instead of worrying about transport.

    The campaign features Uber’s popular offerings: Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. While the younger generation has grown up with Uber’s convenience, their parents and grandparents experienced a time when commuting was a daily struggle. A recent Censuswide survey revealed that 89.8 per cent of respondents defined an easy commute as simply tapping their phone to book a ride.

    For the 18-25 age group, 76.8 per cent said technology has transformed their travel habits, allowing better use of time. Among respondents aged over 45, the figure stood at 72 per cent. Uber’s campaign cleverly contrasts past commuting challenges with the ease of today’s ridesharing solutions.

    In the ad, Jackie and Tiger Shroff make their first appearance together in a commercial, bringing to life the evolution of urban transport. The campaign, produced by Fuel Content and conceptualised by FCB India, tells an engaging intergenerational story highlighting the stark differences between travel in the past and the simplicity offered by Uber today.

    Uber India, head of marketing, Ameya Velankar commented, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”

    Director Vasan Bala shared his excitement: “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”

     

  • Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Mumbai: Zee TV has roped in the effortlessly charming and unapologetically authentic Jackie Shroff to front its latest campaign titled ‘Sahi Jagah Judge Karo’ for the upcoming season of Sa Re Ga Ma Pa.

    At the heart of this quirky, light-hearted campaign is the idea of encouraging audiences to direct their natural judgmental tendencies towards something positive. The campaign invites everyone to help select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page, heightening audience involvement and bringing them closer to the show from the very beginning.

    The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’s Instagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead. These light-hearted interactions perfectly showcase Jackie’s relatable and down-to-earth persona, making the campaign both engaging and memorable.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

    “The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of Sa Re Ga Ma Pa. As we present India’s longest-running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Zee TV chief channel officer Mangesh Kulkarni.

    This campaign reflects Zee TV’s commitment to creating fresh, interactive content that resonates with its audience, ensuring that their voice plays a crucial role in the show’s narrative.

  • Jackie Shroff, Shankar Mahadevan, and Prabhu Deva ‘seen’ like never before in MakeMyTrip’s quirky #AsliStar campaign

    Jackie Shroff, Shankar Mahadevan, and Prabhu Deva ‘seen’ like never before in MakeMyTrip’s quirky #AsliStar campaign

    Mumbai: Amidst the high-octane advertising mélange that is the IPL season, MakeMyTrip’s latest campaign truly stands out. India’s leading online travel company plays on the much-expounded benefits of ‘star power’ albeit with a twist, where the stars signed for the campaign never really show their face.

    The campaign comprises four films starring Bollywood actors – Jackie Shroff, dancer & actor Prabhu Deva, Grammy-winning singer-composer Shankar Mahadevan. Each of these personalities are so distinct in their style, voice and attitude that anyone familiar with their work will recognise them even without seeing their face. MakeMyTrip plays on this insight to showcase the platform as the ‘Asli Star’ (real hero) of the campaign, highlighting the benefits of booking hotels and homestays on the platform. Jackie dada drops Shakespeare-sque gems about maximising on life’s experiences whether on a trip or beyond; Prabhu Deva shares his love for dancing with abandon especially when your hotel room has all the amenities conducive to it; and Shankar Mahadevan sings breathlessly to cover the myriad offers available on the platform. A fourth film featuring two cricketing legends will go live later this week. Peppered into the ad films are inside jokes for the delight of true fans, and lovers of internet culture which audiences would love to keep their eyes peeled for.

    MakeMyTrip chief marketing officer and CBO – Corporate Raj Rishi Singh said, “When it comes to advertising, our goal is to keep upping the ante on the quirk-factor or the humour in our campaigns. Easily relatable situations, characters and people are brought into the fold of the brand’s communication but with a distinct MakeMyTrip edge. For this campaign too, we wanted to spotlight our fabulous hotels and homestays offerings with an equally fabulous star cast. It turns out that each of the personalities in our 4 films are real-life patrons of our platform. This information and their own distinct personal styles combined really brought our vision to fruition.”

    This creative campaign has been conceptualised by the creative agency Talented and directed by Suresh Triveni, Open Image and Radhika Produces Films. Talented creative Pearl Alex said “How bold the client, and how humble the celebrity, who hears a concept like this and says yes! Credit to co-founder & CCO P.G. Aditya for not just the creative device, but also letting no one shy away from it. We wanted to work with talent who had stories & personalities bigger than their face value, and an even bigger heart to attempt this format. All the inside jokes and ‘was that really him?’ moments in each film were intentional for rewatchability. If you’re going to see an ad umpteen times, we may as well make it fun, giving you something new to spot each time!”

    The first three films are live on television and across all social platforms. 

  • Prime Video introduces Jaggu Dada mode in April Fool’s Day campaign

    Prime Video introduces Jaggu Dada mode in April Fool’s Day campaign

    Mumbai: Prime Video, India’s most loved entertainment destination, today unveiled a Jaggu Dada Mode, a faux feature that allows users to watch their favourite shows and movies in the iconic vocabulary of the legendary Jackie Shroff a.k.a Jaggu Dada. The playful hoax planned for April Fool’s Day, gave the audiences a glimpse of what their favourite shows and movies would sound like with this mode turned on, with Jaggu Dada’s dub lending a hilarious touch to each scene. Featuring the evergreen Jackie Shroff, the campaign is written and conceptualised by Bare Bones Collective.

    In a parody of a traditional feature ad, B-Town’s beloved Bhidu or Jackie Shroff himself showcased how he would dub over fan-favourite and iconic shows like Pataal Lok and The Family Man, infusing them with his trademark slang. The outcome? Cult dialogues got Bhidu-fied, just like everything else he does.

    Prime Video is on a mission to be the entertainment destination of choice for every Indian customer, and the latest campaign cranks up the fun quotient. The Juggu Dada faux feature campaign pays a subtle nod to the fun and carefree spirit of legendary ‘Bhidu’ a.k.a Juggu Dada, perfect for April Fool’s Day, an occasion reserved for laughter, pranks and playful trickery. The campaign comes on the back of incredible consumer love for Juggu Dada’s latest cinematic project – Prime Video’s Mast Mein Rehne Ka, where he plays the role of a widower.

    Speaking about the campaign, Jackie Shroff said, “Life is all about having fun and living to the fullest. And what better day than April Fool’s Day to practice this philosophy. When I was approached for this campaign, I absolutely loved the idea. The thought of dubbing my favourite shows and movies and giving them a new twist was an opportunity too hard to miss. I am glad to have had the chance to bring a smile on people’s faces this April Fool’s Day. Sab bhidu log ko mast rehna chahiye…that is all I wish for and that is all I want to say through this campaign.”

    Written by Anuya Jakatdar, Girish Narayandass, Manaswi Mohata, Rahul Nair and Astle Fernandes, the campaign went live on Prime Video’s YouTube and Instagram.

    Sharing her thoughts on the campaign, Bare Bones Collective co-founder Anuya Jakatdar said, “We had a blast writing this campaign. The entire writing team was in Jaggu Dada Mode for two weeks. A big thank you to the team at Prime Video for letting us channel our inner Bhidu. And of course the man himself, Jackie Sir, for being a total delight to work with.”