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Tag: Jack in the Box Worldwide

  • Jack in the Box Worldwide and Tidal7 merge to form J7

    Jack in the Box Worldwide and Tidal7 merge to form J7

    MUMBAI:  Independent agencies Jack in the Box Worldwide and Tidal7 have sealed a merger, creating a new entity called J7 that aspires to be a “future-ready” marketing powerhouse. The combined agency will pool strengths in creative storytelling, branding, data intelligence and technology-led marketing to deliver integrated solutions for clients in India and beyond.

    Jack in the Box Worldwide, founded by Roopak Saluja, has built its reputation on social media campaigns, design and consumer research. Tidal7, launched by Venkat Mallik, carved out its niche with data-driven branding, digital analytics and multi-channel creative services. Together, the two outfits aim to position J7 as a partner that can blend cultural insight with measurable business outcomes.

    “This is a major inflection point in Jack in the Box Worldwide’s trajectory,” said Saluja, who will continue as founder and chairman. “By joining forces with Tidal7, we are enhancing our culture of creativity with world-class data intelligence and strategic depth. J7 is not just a new name — it is a manifestation of our shared commitment to solving our clients’ most complex challenges.”

    Mallik, who becomes J7’s founder and chief executive, underlined the agency’s growth ambitions: “We have always believed that the most powerful marketing solutions emerge when brand thinking, creativity and data intelligence work hand-in-hand. With J7, that belief takes on a new dimension. The aim is not just to create campaigns but to build growth ecosystems for clients, empower teams with advanced tools and lead in an AI-driven future.”

    J7 will place particular emphasis on AI-led innovation, new media formats and tech-integrated tools. Plans are under way to expand service offerings, develop industry-specific solutions and pursue growth both within India and overseas.

    Team J7

    The leadership bench will include Farhatnaz Ansari as managing partner, Sivaram Subramaniam as executive creative director and Vikram Srivastava as director of data and strategy. Both agencies’ existing clients will continue to be served without disruption, now aligned under the J7 vision.

    By marrying Jack in the Box Worldwide’s creative flair with Tidal7’s analytical rigour, J7 is betting that the next era of advertising belongs to agencies that can move as fast as technology — and as imaginatively as culture.

  • Brijesh Magoo takes the reins as national programming head at Ishq FM

    Brijesh Magoo takes the reins as national programming head at Ishq FM

    MUMBAI — Radio maven Brijesh Magoo is back in the national saddle. The award-winning content strategist and brand innovation specialist has been named national programming head at 104.8 Ishq FM, marking a sharp career pivot after a year steering the Mumbai unit as creative lead and programming head.

    Magoo, a Mica postgraduate with over 18 years of experience across radio, TV and digital, is best known for crafting advertiser-funded IPs that blur the lines between storytelling and sales. From sharp copy to immersive campaigns, he’s built a reputation for fusing creativity with commercial impact.

    Before his latest elevation, Magoo held a series of high-impact roles at Ishq FM, climbing from Mumbai programming head to national creative lead. Prior to that, he spent six years at Red FM, where he rose from executive producer to assistant programming head. His early stints at Media2win, 9X Media and Jack in the Box Worldwide further honed his blend of copywriting and brand thinking.

    Expect the beats at Ishq to get bolder.

  • Motilal Oswal elevates marketing maven Mundra to group media head

    Motilal Oswal elevates marketing maven Mundra to group media head

    MUMBAI: Financial services giant Motilal Oswal has promoted Varun Mundra to group head of media and innovations, capping the digital-first marketer’s swift rise through the company’s marketing ranks.

    Mundra, who joined the firm less than three years ago, steps up from his previous role as senior vice president of marketing for the wealth management division, where he spearheaded brand growth and product excellence initiatives for India’s seventh-largest broking house.

    “The journey has been nothing short of amazing—filled with learnings, challenges, and some big wins along the way,” Mundra said of his time at Motilal Oswal. He credited senior leadership, including Sandeep Walunj, for their “trust and support” in his ascent.

    The ET Brand Equity Shark 2024 “Rising Star” winner brings a distinctive pedigree to the role, having cut his teeth at several top-flight advertising agencies. Before joining Motilal Oswal in 2022, Mundra served as director of business and client relations at The Glitch, where he managed campaigns for CoinSwitch, Kuber, SleepyCat and Netflix India.

    His résumé includes stints at White Rivers Media, Isobar, Jack in the Box Worldwide and Dentsu Webchutney, where he honed his craft working with blue-chip clients like Hindustan Unilever, Visa India, CEAT Tyres and Godrej.

    Industry observers note that Mundra’s promotion coincides with Motilal Oswal’s aggressive push to modernise its marketing approach and capture India’s digitally-savvy retail investor community.

    The marketing executive’s previous initiatives at the firm included securing branding rights to Mumbai’s Malad Metro Station—establishing “Motilal Oswal Malad West”—and creating branded studio partnerships with financial news channels CNBCTV18, CNBC Awaaz and CNBC Bajar.

    Mundra’s entrepreneurial spirit emerged early when, as a 17-year-old college student, he founded a digital agency that landed him features on CNBCTV18’s Young Turks and in The Times of India. He holds degrees from the University of Westminster and Coventry University London.

  • TOI, Dainik Bhaskar launch initiative to counter fake news menace

    TOI, Dainik Bhaskar launch initiative to counter fake news menace

    MUMBAI: The Times of India Group, along with the Dainik Bhaskar Group, has launched an initiative titled, Kaun Banega, Kaun Banayega, which is a series of films to highlight the fake news malaise in India and educate readers on the importance of reading the newspaper.

    Two films out of the seven-video series got a  positive response from social media with over 2.9 million views. The campaign ended at a whopping 4.3 million views across all seven films.

    Link – https://www.youtube.com/watch?v=32CT7MP4dLw

    Link – https://www.youtube.com/watch?v=ONlcMHlxqLE

    Check out the rest of the videos here: https://www.youtube.com/channel/UChSOe-xjiMuV42jphH7jD5Q/videos

    Commenting on the initiative, BCCL president – revenue Sivakumar Sundaram said, “Fake news is a modern-day malaise brought on by social media. It ranges from the silly to grave ‘forwards’ having repercussions that affect the social, economic and cultural fabric of nations. As gatekeepers of the truth and as a leading newspaper company, The Times of India takes on the responsibility of educating people on the need to follow real news and not forwards. This is being done in an engaging and humorous manner through a series of films titled, Kaun Banega, Kaun Banayega. We are happy to partner with the Dainik Bhaskar Group to jointly drive this initiative.”

    Newspapers have historically been considered as the most credible source of news. Multiple studies across time have revealed that consumers consider what appears in print to be the truth. Even in today’s digital age, sensible people wait for the newspaper the next morning to verify the news they get as forwards. This is because newspaper brands follow a stringent process of verifying news and sources before it gets printed. A large team of journalists work endlessly to deliver authentic news to the best of their ability.

    Dainik Bhaskar Group promoter director said, “Sharing a common responsibility,  two of the largest media houses in the country have decided to come together to spread awareness on the menace of fake news. We will continue to work together on this issue and others of citizen and national importance.”

    Jack in the Box Worldwide managing partner Axon Alex (in the picture) said, “Fake news perpetuated through forwards is more dangerous today than ever before. While the problem is being talked about in a serious tone, we deliberately took another approach to drive the relevance and importance of the printed newspaper in delivering the truth. We wanted to shine the spotlight on regular people using the quiz show format where such forwards are the last thing you should rely on and those who do, look very silly to both the host Cyrus Broacha and the viewer. The question at the end of every film –  “Where do you get your news from?” is for the viewer to introspect on. Their answer decides if they are just as silly or well informed. So, ‘Where do you get your news from?”

  • Jack In The Box Worldwide begins new era in content marketing with creative commerce

    Jack In The Box Worldwide begins new era in content marketing with creative commerce

    MUMBAI: The 120 Media Collective, an independent communications, and content groups, has made two major announcements. Jack in the Box Worldwide has launched a new business model that enables creative commerce for its clients and elevates Axon Alex and Rishi Sen to managing partners of the agency with Roopak Saluja moving into the role of Chairman.

    Changing the course on conventional digital advertising to go beyond traditional content marketing, JITB announced a new business model focused on delivering compelling content for its clients through a performance-based system, backed by analytics and data.

    To this effect, the agency also announced a new operational structure, which will be a first-of-its-kind in the industry. The new structure will see the merging of strategy and creative operations led by Axon, a seasoned planner with 12+ years of experience working across some of the best agency networks including Tribal DDB Worldwide and BBH. Through his career, he’s worked on world-renowned brands including RedBull, Axe, Magnum Ice cream, McDonalds, Idea Cellular and Tata Motors. Rishi Sen, who in 2018, had donned the hat of Chief of Staff at The 120 Media Collective, will now spearhead JITB’s complete client portfolio followed by Performance and Technology. Rishi also brings with him 11+ years of experience ranging from creating robust growth strategies and managing business operations to building technology-backed customer experience modules and corporate alliances.

    Commenting on the developments, The 120 Media Collective founder and chairman Roopak Saluja said, “When you’re navigating the flux of rapid digital evolution, honesty demands the occasional reworking of one’s vision and ensuing structure. Our recent journey of self-reflection revealed to us that while we claimed to be the antithesis to the incumbent agency model, our structure had begun to resemble that of a traditional agency. But now with our new data-backed business model, we move even closer to our holy grail of delivering measurable business impact for our clients. I’m super excited about this new chapter and the fact that Axe and Rishi are the ones leading it. They have sharp intellect and acumen, are extremely driven, complement each other perfectly and know exactly how to galvanize a team.”

    Jack in the Box Worldwide managing partner Axon Alex comments, “It’s an exciting time to be at Jack In The BoxWorldWide. I began my love affair with the internet as a web designer in the late 90s and doing strategic planning for over a decade helped me hone the important skill of understanding why audiences should care about what we do. Today as more ‘advertising’ is being shunned in favour of ad -blockers and better content coming from the creators and publishers on different social platforms I relish the challenge of translating ‘Unadvertising’ which is our agency DNA towards creating content that builds those genuine connections once again in ways that lead to building measurable value for brands.”

    Jack in the Box WorldWide managing partner Rishi Sen said, “Having spent over half a decade with JITB and The 120 Media Collective, I’ve had the opportunity to work with some of the best creative professionals in the industry, while creating some award-winning campaigns along the way. As content consumption increases at an exponential rate, the need for content marketing is more than ever. Axon and I, with our combined expertise, have established a model that challenges traditional advertising practices. For the first time, we’ll be able to effectively drive commerce directly through content and start tracking ROI that goes way beyond just reach and engagement. Jack in the Box has always adapted its model to the ever-evolving digital landscape and I strongly believe that this sets us apart from almost any agency outfit I can think of.”