ITV

Tag: Jack In The Box

  • Jack in the Box elevates Harsh Shah and Suruchi Shetty

    Jack in the Box elevates Harsh Shah and Suruchi Shetty

    MUMBAI: Jack in the Box Worldwide (JITB) has reshuffled its core leadership team. Business director Harsh Shah has been elevated to VP – business and growth, while director – strategy Suruchi Shetty has been made VP – strategy and analytics.   

    Shetty said, “Characterised by constant change, the digital platform mirrors the environment we are living in today and there can’t be a more challenging yet compelling space to be in. As I continue my association with Jack in the Box Worldwide in this new role, I look forward to moving the needle alongside the team by creating insightful and data-driven unadvertising strategies.”  

    Shah said, “The pandemic has been a catalyst to the digital boom in the Indian market, and the tables have already turned in favour of digital first brands. Great for us that we are digital natives, which puts us at the crux of this shift. I’m excited to take on this new role and welcome the additional challenges that motivate me to drive business and marketing impact with our talented teams.”  

    Along with the appointments, JITB has also announced a reposition. It has stated that it is aiming to primarily focus on supporting clients with its strategic capabilities.  

    Jack in the Box Worldwide managing partner Rishi Sen said, “Consumers are evolving. Markets are adapting and we are lucky to be right in the middle of it. This process of creating something new every day is exciting as much as it is challenging. At Jack in the Box Worldwide, we have always been able to provide a first-mover advantage to our clients when it comes to adapting to the ever-changing digital landscape. With Suruchi’s mind married to data and strategy and Harsh’s deep knowledge of the cogs and gears of running brands and businesses, they were our obvious choice to lead JITB into the new tomorrow.”    

  • Tight deadlines holding Indian agencies back: Roopak Saluja, The 120 Media Collective

    Tight deadlines holding Indian agencies back: Roopak Saluja, The 120 Media Collective

    MUMBAI: Who can forget the catchy viral sensational song – Why This Kolaveri Di – from a few years ago? It might seem like just a song that went viral but the reality is far from that. The song has an interesting story.

    It was back in 2011 when Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, helmed by Roopak Saluja got a call from Sony Music to help them control the damage that was done when their upcoming movie, 3’s song had been leaked from the recording studio. That’s when a new viral marketing strategy was born.

    Soon enough, Jack in the Box Worldwide , Sony Music’s digital Agency of Record, decided to create an ‘official video’ of the song. Within 24 hours, the video was shot and humorously sub-titled, 12 hours after that the action began on social and 48 hours later, it was trending on Twitter.  The song to date has over 156 million views on YouTube.

    Why are we telling you this story though? Well, because it was Roopak Saluja and his team, who utilised the power of digital when Facebook and Twitter were still experiencing their nascent days in India.

    A former DJ, media businessman, an angel investor, owner of a record label in Europe, and an actor in few movies, Saluja has seen it all. While he originally wanted to become a writer, Saluja worked for six years in Y&R (Young and Rubicam) in Budapest and Ogilvy & Mather in Paris.

    Featured in Campaign India’s A-List of the Most Influential People in India’s advertising, media & marketing industry between 2010-2014, Saluja is founder and chief executive officer of The 120 Media Collective – a communications and content group comprising subsidiaries, Jack in the Box Worldwide, Sniper, Bang Bang Films and Sooperfly.

    Today, the agency handles digital and content marketing mandates for Unilever, PepsiCo, Reckitt Benckiser, Amazon, Novartis, Aditya Birla Group, Loreal, Indigo, Budweiser, IKEA and the Taj Group among others. It has been 12 years since he started his entrepreneurial journey in the advertising and media industry in India and a lot has changed ever since. While he was one of the earliest entrants in digital marketing, today we have over 150+ digital agencies in India. The challenges are shortcomings are more than ever before.

    Indiantelevision.com spoke to Saluja to understand the agency model, Indian creativity, use of technology by 2020 and more.

    You have always maintained that Jack In The Box is ‘premium priced’. Isn’t is hard for you to get clients in that scenario or are clients actually willing to spend that kind of an amount?

    Yes, we are premium in our pricing and that is because we know we deserve it for what we bring to the table. We do discuss the pricing before we start working for the client. And it is actually not about the size as not everyone has the appetite for it (big budget). It’s not always the big advertisers that spend a lot, there are also some smaller startups who are trying to build the brand and they will over invest.

    Larger clients today are reconsidering their investments and want to consolidate their spends in fewer agencies rather than having 10 different agencies on board doing 10 different things. Do you see that as a challenge?

    I think 10-15 years ago, getting marquee clients was considered good for an agency’s reputation and it was something everyone could brag about. Today, it has become hard for agencies to make money with large clients due to the rise of procurement. We had a large client that paid us well back in the day for the work we did for them but now they have changed their pricing value and pay us peanuts for the same kind of work.

    How do you view the work that comes out of India as compared to the rest of the world? Although we are getting there, so far we clearly aren’t winning a lot of awards at international film festivals.

    I think we definitely are getting there. The work that came out of India at Cannes this year was better than last year. What happens at Cannes usually is that you tend to support your home country’s work but when an Indian work comes up, the Indian jury is never happy with it. I don’t know if it’s the jealousy or what, but you won’t find Indians supporting a fellow Indian’s work.

    What is holding us back in terms of creativity?

    The biggest difference and what’s holding us back is not money and budget. Obviously, clients expect moon and stars for peanuts but it’s more importantly about time. What we Indian agencies get four weeks for, they (international agencies) get 14 weeks. In India, agencies are put under a lot of pressure to finish the creative under a tight deadline. When the pressure is put on agencies, that pressure is in turn put on the production team to finish off the final product soon. This results in a substandard quality of creative.

    Moving forward, do you think artificial intelligence, virtual reality and other technologies will become indispensable in ads, say 5 years from now?

    Use of technology will change the way we advertise now but the basics will still remain the same. Jack in the Box or digital agencies, in general, will no longer be called a ‘digital’ agency by 2020. Someone once said to me, “Digital marketing is dead, long live digital marketing!” Going forward, digital marketing will just be a way of advertising.

    What do you think will be the game changers for A&M in 2019?

    It will be a mix of technology and data. My brother has a PhD in AI and he laughs about what we call AI in our industry. I intend to deliver better business results with the technology. Content for business impact is really important for us. Everyone is looking at the effectiveness of budget and its accountability.

    Finally, what next for 120 Media Collective and what next for Roopak Saluja?

    I want 120 to be the most effective company in the marketing space. I want it to be effective, not the best, not most creative. When I say effective, I mean in terms of business results. I say company and not agency because the ability to do and deliver the results will not come only from agencies.  Who knows we may not even be an agency anymore as agency implies that you are a part of the advertising world. I don’t think this holy grail belongs to the advertising industry anymore. Accenture and other technology companies are going into play as marketing and technology start to converge and technology companies will have as much of a claim over those marketing budgets as agencies.

  • PNB MetLife assigns digital mandate to Jack in the Box

    PNB MetLife assigns digital mandate to Jack in the Box

    MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

    The 120 Media collective president and chief operating officer Kaizad Pardiwalla says, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

    He further adds, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s Mera Term Plan. The quirky campaign centred around Joy Da’s obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”

    Founded in 2009, Jack in the Box Worldwide is a media-agnostic integrated communications company. With offices in Mumbai and Delhi, the client roster includes Unilever’s Surf Excel, Bru, Vaseline, Lakme and BeBEAUTIFUL; Godrej No. 1, Charmis, Tata Motors among others.

    PNB MetLife chief marketing officer Nipun Kaushal mentions, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”

    The 120 Media Collective is a digitally oriented company that helps brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetises, creates engagement around and promotes multi-platform content for audiences and brands globally.

  • Anita Karnik is new SVP at Sniper

    Anita Karnik is new SVP at Sniper

    MUMBAi: In line with its recent senior management restructuring, The 120 Media Collective has brought in former Mindshare principal partner, Anita Karnik, as the senior vice-president and business head for Sniper, the commercials & content production arm of the company.

    She takes over from Chahna Rupani, and will report to the founder and CEO Roopak Saluja.

    The announcement comes shortly after the appointments of Kaizad Pardiwalla as president, and Abinandan Bose as creative director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency.

    Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content – spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”

    “The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalize on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space,” added Saluja.

  • Anita Karnik is new SVP at Sniper

    Anita Karnik is new SVP at Sniper

    MUMBAi: In line with its recent senior management restructuring, The 120 Media Collective has brought in former Mindshare principal partner, Anita Karnik, as the senior vice-president and business head for Sniper, the commercials & content production arm of the company.

    She takes over from Chahna Rupani, and will report to the founder and CEO Roopak Saluja.

    The announcement comes shortly after the appointments of Kaizad Pardiwalla as president, and Abinandan Bose as creative director respectively, for Jack in the Box Worldwide, the company’s integrated communications agency.

    Commenting on joining Sniper, Karnik said, “I am delighted to join Sniper, which has always been a front runner (in its erstwhile Bang Bang Film days and thereafter as Sniper itself) in the business of Content – spanning commercials and multiscreen content. I look forward to creating some more magic, especially in this ‘Lean-in’ era.”

    “The creation of Sniper a couple of years ago, from its antecedent Bang Bang Films, was a prescient move in line with where the industry has now moved to. Anita joins us at the perfect time to capitalize on the seriousness with which brands are viewing content and allocating investments towards video. Her multi-format, multi-platform content experience is bound to prove invaluable while leading Sniper towards market leadership in a fast-evolving space,” added Saluja.

  • Jack in the Box Worldwide appoints Abinandan Bose as creative director

    Jack in the Box Worldwide appoints Abinandan Bose as creative director

    MUMBAI: Integrated communications agency, Jack in the Box Worldwide, has strengthened its creative offering with the appointment of Abinandan Bose as the creative director. Bose will manage and oversee the copy, design and social media teams, and will report to the soon to be announced president of Jack in the Box Worldwide.

    Bose brings with him almost 12 years of rich experience from his previous stints at JWT, MRM//McCann and Adfactors PR. Over the years, he has been instrumental in conceptualizing and delivering on creative mandates for brands such as AEGON Religare, Reid & Taylor, Zoom TV, Smirnoff, ITC, Taj Luxury, SBI, and Goa Tourism to name a few.

    The 120 Media Collective CEO Roopak Saluja said, “Abinandan joins Jack in the Box Worldwide at a point in our evolution where we need someone of his calibre and experience to take our creative product to the next level as an integrated communications agency for 2020. I’m personally very excited about what he brings to the party. Watch this space for more in the weeks ahead.”

    “In the clutter of digital agencies and integrated solution providers, it is a breathtaking opportunity to be appointed as a curator of a clear vision and a highly energetic creative culture. I am excited to be a part of this idea called Jack in the Box. Also, the talented bunch at JITB, gives me confidence that we can shine through as one of the brightest stars in the beautiful world of advertising,” Bose added.

  • Jack in the Box Worldwide appoints Abinandan Bose as creative director

    Jack in the Box Worldwide appoints Abinandan Bose as creative director

    MUMBAI: Integrated communications agency, Jack in the Box Worldwide, has strengthened its creative offering with the appointment of Abinandan Bose as the creative director. Bose will manage and oversee the copy, design and social media teams, and will report to the soon to be announced president of Jack in the Box Worldwide.

    Bose brings with him almost 12 years of rich experience from his previous stints at JWT, MRM//McCann and Adfactors PR. Over the years, he has been instrumental in conceptualizing and delivering on creative mandates for brands such as AEGON Religare, Reid & Taylor, Zoom TV, Smirnoff, ITC, Taj Luxury, SBI, and Goa Tourism to name a few.

    The 120 Media Collective CEO Roopak Saluja said, “Abinandan joins Jack in the Box Worldwide at a point in our evolution where we need someone of his calibre and experience to take our creative product to the next level as an integrated communications agency for 2020. I’m personally very excited about what he brings to the party. Watch this space for more in the weeks ahead.”

    “In the clutter of digital agencies and integrated solution providers, it is a breathtaking opportunity to be appointed as a curator of a clear vision and a highly energetic creative culture. I am excited to be a part of this idea called Jack in the Box. Also, the talented bunch at JITB, gives me confidence that we can shine through as one of the brightest stars in the beautiful world of advertising,” Bose added.

  • Roopak Saluja on Global Effies 2016 jury

    Roopak Saluja on Global Effies 2016 jury

    MUMBAI: The Global Effie Awards has invited The 120 Media Collective and Sooperfly founder and CEO Roopak Saluja to be part of the jury this year. The awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

    Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London. Saluja is slated to attend Round 1 of the jury meet in Singapore on 23 March.

    Saluja drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films and Sniper. Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

    Saluja will also present a session titled – Content is King, Distribution is God! – at Adfest 2016 in Pattaya, Thailand on 17 March.