ITV

Tag: Jabong.com

  • Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    MUMBAI: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

     

    The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

     

    Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

     

    Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”

     

    Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

  • Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout

    Jabong.com hosted Asia’s first ever –Google+ Shoppable Hangout

    MUMBAI: Jabong.com, India’s favourite online fashion destination,launchedUK’s leading high-street brand, Dorothy Perkins in India at LakméFashion Week Summer/Resort 2014. The brand alsobrought in another innovative platform by hosting Asia’s first ever ‘Google+ Shoppable Hangout’ called “Jabong Shoppable Hangout with Dorothy Perkins”live from the ramp wherein populace witnessed Dorothy Perkins’ show, interacted with fashion influencers as well as shopped from the collection.

    The hangout was hosted live from Grand Hyatt, Santacruz, the venue of Lakme Fashion Weekby Fashion Director of acclaimed fashion magazine Grazia, Ekta Rajani along with renowned fashion Designer Anita Dongre known for cutting edge women apparel for the last two decades, Dorothy Perkins Marketing Director Alex Maw and India’s first and most famous celebrity blogger who blogs on Bollywood, Miss Malini

    This platform provided the Indian consumer a completely new shopping experience.The show was a grand success as users logged on to Google+ hangout. Participants interacted with the hosts and other members on this platform. Increasing the fashion quotient on the dais, the four divas elevated the fashion quotient of the chic collection through the shoppable hangout at the fashion week. Viewers got to know more about Dorothy Perkins collection, latest trends and styles, Kangana Ranaut’s, the showstopper’s outfit and much more. Not only this, participants gota chance to buy Dorothy Perkins products live from the ramp.

    Speaking on the occasion, Arun Chandra Mohan, Founder and CEO of Jabong.com said,“Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes.The ‘Google+ Shoppable Hangout’for the Dorothy Perkins showreceived an overwhelming response. The idea behind this was to make the show more innovative and to bring the brand more accessible to the audience on its launch. With the e-commerce market in India growing at an extraordinary rate, we thought of introducing a unique and innovative shopping experience to the Indian shoppers. Going ahead we will continue to bring such distinctive experiences for the fashion fanatics.”

    “Association with the fashion leaderJabong.com and coming together with technology giant Google to create a shoppable hangout for the Dorothy Perkins SS 2014 collection showcased at LFW SR 2014 is another feather in our cap and reinforces our position as the most innovative and digitally advanced fashion platform in the country” said SaketDhankar, Head-Fashion, IMG Reliance.

    Speaking on the occasion, Anita Dongresaid“It’s exciting to be a part of this first of a kind digital experience, where we get to share and exchange ideas on trends and fashion, offer a live sneak peek into all the action at LFW and at the same time allow the consumer a chance to buy hot off the ramp fashion. E-commerce is the future of fashion retail and this initiative takes it a step ahead with bringing it live to the homes of the fashion enthusiasts across India, from one the most prestigious fashion events in the country.

    Speaking on the occasion, Alex Maw, Marketing Director, Dorothy Perkins said “Having the opportunity for our brand to take part in “Jabong Shoppable Hangout with Dorothy Perkins” live from our catwalk show in Mumbai was incredible! To be the first ever to do this in Asia with our partner Jabong.com paves the way for future initiatives. To be amongst 3 of India’s most influential female fashionistas was such a treat too’

    Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious. We’ve had some serious fun working with Lakmé Fashion Week to make the show more innovative and more accessible than it’s ever been before. At Google we believe in doing things differently and, therefore, the idea was to bring fashion fans closer to the action and get everyone involved to experience this season’s flavors, the colours, the faces, the designs, the celebrities and just about everything else up-close and through multiple dimensions.”

     

  • Mr. Men ‘Tickles’ you fashionably this Laughter Day

    Mr. Men ‘Tickles’ you fashionably this Laughter Day

    MUMBAI: Laughter is the music of the soul and who better to celebrate it than with Mr. Tickle on Laughter Day which falls on January 10, 2014. The deal for the Mister Men products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, WWE, DreamWorks Animation among others.

    Mr. Tickle is the first book in the Mr.Men series by Roger Hargreaves, an English author and illustrator of children’s books since 1971. The character, Mr. Tickle, is lively and funny with wiggly arms ready to tickle people in authority for humour. In India, Mr. Men is available across apparel for infants, kids, adults and Publishing. The Back to School and Loungewear is slated to launch in February 2014.

    The Mister Men apparel range for kids has a wide variety of clothes in funky colours and patterns. Mr. Tickle with his naughty smile, wiggly hands and funny quotes is the perfect choice for Laughter Day. The Mister Men collection has clothes for both boys and girls. With bright, cheerful colours and tickling quotes, Mr. Tickles is surely going to be a laughing buddy for your little ones and tickle your kids funny bone. Mr. Tickle merchandise for girls and boys is available at leading stores and online portals like Jabong.com, Myntra.com and Flipkart.com with t-shirts ranging from Rs 200 onwards.

     “Mr. Tickle is the funniest and naughtiest of characters, tickling kids’ imagination and is the perfect mascot for Laughter Day. The Mister Men collection will definitely put a smile on kids faces and is available in a enviable range of colours and prints. Mr. Tickle is sure to connect with kids instantly on Laughter day,” says Jiggy George, CEO and Founder, Dream Theatre Pvt. Ltd.  

     

  • Jabong.com unveils its action packed collection with Dhoom 3

    Jabong.com unveils its action packed collection with Dhoom 3

    NEW DELHI: Jabong.com has announced its association with blockbuster film Dhoom 3 starring Aamir Khan, Abhishek Bachchan, Katrina Kaif and Uday Chopra.

    The e-commerce website through this association has come up with an exciting collection inspired by the movie. This is its third association with Bollywood, the first being with the blockbuster Ye Jawaani Hai Deewani and second being Bhaag Milkha Bhaag.

    Speaking on the association Jabong.com founder and MD Arun Chandra Mohan said, “Jabong.com is the no. 1 fashion destination and has always aimed to amplify the fashion and style quotient of their fashion conscious audience by bringing the latest styles and trends. We believe that Bollywood is an inspiration for our young customers and youth today emulate what the stars wear. Dhoom 3 has been one of the most awaited movie of the year and we hope to see maximum number of people buying the products inspired by their favorite movie.”

  • Jabong.com makes shopaholics scream again – “Go crazy with shopping”

    Jabong.com makes shopaholics scream again – “Go crazy with shopping”

    NEW DELHI: Jabong.com has launched its brand new advertising campaign on the theme of “Go Crazy Shopping”.

    The television commercial for this is yet another entertaining take on shopaholism. This brand new TVC shows two fashion conscious girls talking about shoes and stylish dresses purchased from their favourite portal Jabong.com even during a tough situation such as a bank robbery. This apparently illuminates the brand being a one stop shop for its happy customers.

    The new campaign is amusing and brings out extreme emotions which are generated by the pleasure of shopping at Jabong.com, driven by its huge assortment, large number of Brands and quickest service. This commercial showcases a situation where in the middle of a bank Robbery, a fashion conscious female staff member is seen talking to her female colleague about shoes and dresses available on Jabong.com showcasing the strong fashion connect among shoppers. While the robbery is on, Jabong.com‘s delivery boy is seen entering the bank premises. The sight of the Jabong.com delivery boy (along with Jabong.com boxes) generates huge amount of curiosity amongst hostage girls that they free themselves forgetting what‘s happening and everyone is seen rushing towards the delivery boy screaming. The concept has been artistically developed by Jabong.com internally.

    Jabong.com co-founder Manu Kumar Jain on the launch of the new ad campaign said, “We wanted to take our association with our target audience one step further and reinstate the fact that we are the most premium one stop fashion destination today. This commercial manifestly brings out the enthusiasm and passion that with just one click, shoppers have access to more than 1000 brands and over 90,000 products on our portal, that too from the latest trends and styles. As a conscious and continuous endeavor our new campaign focuses on shopaholics in true sense.”

  • ‘Bhaag Milkha Bhaag’ to be promoted through shopping websites

    ‘Bhaag Milkha Bhaag’ to be promoted through shopping websites

    NEW DELHI: Two shopping sites, Jabong.com and HomeShop 18 have tied up with ‘Bhaag Milkha Bhaag‘ starring Farhan Akhtar and Sonam Kapoor in its promotional exercises.

    While Jabong.com will have an exclusive collection inspired by the movie, HomeShop 18 has contests where shoppers can win tickets to the film.

    This is Jabong.com‘s second association with Bollywood, the first being with the blockbuster ‘Yeh Jawaani Hai Deewani‘.

    The upcoming movie gets the adrenaline rushing and is all about passion, stimulus and zeal to win. Jabong.com sets ties to bring out the sportsman out of its audience. This exclusive movie merchandise for men and women is sporty, stylish and made for all weathers. Not only this, the ‘Bhaag Milkha Bhaag‘ collection on Jabong.com is a blend of the quirkiest designs and everything that a sportsman in every individual would hunt for!

    The collection houses a range of exciting products like sports shoes, sports apparel, training equipment and sports accessories for men and woman. The collection is sporty and resonates with the determined and fighting spirit of the characters in the movie. This association was a conscious decision to bring the clout of fashion and style a step closer to customers.

    Jabong.com co-founder Manu Kumar Jain said, “Just like how Bhaag Milkha Bhaag is a toast to the former Indian athlete, the exclusive movie merchandise on Jabong.com is our way to celebrate the spirit of sports! To give our consumers the widest choice possible, Bhaag Milkha Bhaag collection will have an assortment of around 70 brands and 1400 products.”

    “Jabong.com assures its customers a steadfast fashion and style that is unmatchable and makes them stand out in the crowd.”

    Jabong.com is also promoting the association on digital media and is coming up with contests for its fans and bloggers. The winners stand a chance to meet Farhan Akhtar, Jabong.com vouchers, couple movie tickets and CD‘s.

    Through its association HomeShop18 would be giving away free movie tickets for the film which is a biopic on the former athlete Milkha Singh. HomeShop18 is also the media partner of ‘Bhaag Milkha Bhaag‘.

    Commenting on this association, HomeShop18 founder and CEO Sundeep Malhotra said “We are pleased to be partnering with a big movie like ‘Bhaag Milkha Bhaag‘. With this tie-up we are reaching out to young Indians who believe in individuality and exude a cut-above-the-rest personality. HomeShop18 is the only brand to provide a virtual retail platform across TV, web and mobile. We are constantly evolving and taking steps to create a differentiated experience for our customers.”

    Mr. Neeraj Joshi, Director Marketing Viacom 18, also commenting on the partnership, said “Partnering with a dynamic and trusted brand like HomeShop18 is our way of connecting with a wide spread audience. HomeShop18 reaches out to more than 3000 cities and with this exciting offer, people are bound to have a thrilling experience viewing this movie in the theatres.”

  • Jabong.com accentuates concept of Shopaholism in TVC campaign

    NEW DELHI: “Fashion Nikla Mann Fisla” is the theme of the new television commercial of Jabong.com that is aimed to be a humorous take on common human behaviour in the context of ‘fashion and lifestyle’.

    It is the first amongst the three TVCs designed in the new campaign.

    The new campaign, created by ‘Draftfcb Ulka’, shows situations where the protagonists prioritise their shopping needs over other important situations. This elucidates the allegory of Jabong.com being a ‘temptation island’ of latest trends and styles, where the consumer will be selfish for his shopping needs and prioritize them over everything else.

    The new campaign is witty and brings forth the core insight of the brand- ‘Shopaholism’. According to the brand, it has the elements to strike the right chords in terms of spreading awareness about the brand.

    The campaign features a young couple where the husband convinces his wife to stop worrying about their kid’s pre-schooling and take pleasure in the astounding assortment that Jabong.com offers. The wife, being a shopaholic herself, falls in the trap and the excitement for shopping continues.

    The ad campaign has been created by Jabong.com’s creative agency- Draftfcb Ulka.

    With the new campaign “Fashion Nikla Mann Fisla”, Jabong.com hopes to capture the attention of the fashion conscious shopper looking for a one stop shop and an unparalleled shopping experience. The behavioral insight behind the campaign is that the shopaholic youth of today prioritise their shopping needs over everything else, which has been shown through three creative TVCs.

    Jabong.comManu co- founder Kumar Jain said, “Our new campaign combines the enthusiasm for shopaholism and general human behaviour of a little greed when it comes to fashion and Jabong.com. The idea is to educate the customers on the widest assortment of products across categories that are just a click away while clearly setting Jabong.com as a youth brand for those who prefer shopping over everything else.”

    Draftfcb Ulka group creative director Sanjay Sharma said, “The main objective of the new campaign is to differentiate Jabong.com in the crowded online shopping business while at the same time establishing its supremacy in the space of trends, styles and all things fashion. When it comes to the youth, there is a certain selfishness associated with shopping and we wanted to bring out this prioritization of shopping over everything else in our campaign in a tongue-in-cheek manner which will resonate with our target audience.”

  • Draftfcb walks away with Jabong.com’s creative biz

    MUMBAI: Online retailer Jabong.com has awarded its creative mandate to IPG’s Draftfcb Ulka, following a multi-agency pitch that saw participation from five agencies.

    The media mandate of the e-commerce site was recently won by Publicis‘ ZenithOptimedia.

    Draftfcb Ulka will be handling the overall offline creative services for Jabong.com including brand planning and creative developments.

    Draftfcb’s approach to the brief ‘Harnessing the spirit of Shopaholism’ won it the account. The agency will have the tough task of coming out with clutter-breaking campaigns in a commoditised e-commerce space.

  • ZenithOptimedia wins Jabong.com’s media biz

    MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com.

    The account win is on the back of multi-agency pitch that saw participation of incumbent agency Mindshare, Madison Media, Lodestar UM and ZenithOptimedia.

    The business will be handled out of the agency‘s Delhi office.

    ZenithOptimedia managing partner Navin Khemka said, “Yes, we have won the account. We will be handling entire media planning and buying portfolio of Jabong including lots of consumer insight and research.”