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Tag: Jabong

  • Amazon expands Anish’s empire across Middle East and Africa

    Amazon expands Anish’s empire across Middle East and Africa

    DUBAI: Amazon has promoted a veteran marketing executive to oversee both deal-making across the Middle East and North Africa and marketing operations in South Africa, as the American e-commerce giant doubles down on emerging markets.

    Anish  Rajan, who previously orchestrated Amazon India’s flagship sale events generating over $2 billion in revenue, has been handed the expanded role effective September 2025. His promotion adds south African marketing responsibilities to his existing mandate as head of deals and events across the United Arab Emirates, Saudi Arabia and Egypt.

    The appointment reflects Amazon’s growing ambitions in regions where it sees significant untapped potential. Rajan’s west Asian operation already contributes 23 per cent of the region’s annual revenue, whilst launching Amazon-first innovations that have since been rolled out globally.

    His track record spans 15 years across e-commerce, consumer electronics and logistics. Before joining Amazon in 2020, he held senior marketing roles at Samsung Electronics and led marketing communications for fashion platform Jabong during its high-growth phase.

    At Amazon India, Anish spearheaded the deals programme that accounted for 39 per cent of store revenue, building scalable systems and customer experience improvements that were subsequently adopted across Amazon’s global marketplaces.

    His earlier career included stints at Micromax, where he led brand strategy and product launches, and DHL Express, where he managed global partnerships including Formula 1 and Manchester United, overseeing a $30 million retail portfolio.

    The dual-region role positions Anish at the centre of Amazon’s emerging markets strategy, where the company is competing fiercely with local players and other global platforms for market share.

  • YouTube India taps Gunjan Soni to drive next phase of growth

    YouTube India taps Gunjan Soni to drive next phase of growth

    MUMBAI: YouTube has picked a heavyweight to steer its India ambitions. Gunjan Soni, the former Zalora chief executive and Myntra marketing whiz, has been named country managing director, YouTube India — in a move that underlines the platform’s laser focus on India’s booming creator economy.

    Announcing the appointment, YouTube Asia Pacific vice-president and managing director Gautam Anand  hailed India as one of YouTube’s “most vibrant and crucial markets”, adding that Soni’s arrival signals an even stronger commitment to creators, users, and India’s digital future.

    With over two decades of leadership experience across e-commerce, tech, consulting, and media, Soni brings heavyweight credentials. Her CV reads like a greatest hits album: she led the turnaround of Jabong under Myntra, turbocharged Zalora’s regional expansion in southeast Asia, helped launch Hotstar at Star India, and pioneered data-led marketing at McKinsey.

    Fortune 40 under 40 honouree and board member at CBRE group, Soni is no stranger to building brands at scale — nor to nurturing ecosystems where creativity and commerce collide.

    Now based in Mumbai, Soni’s new playbook for YouTube India is packed with ambition: strengthening the creator economy, expanding shopping and video commerce, growing shorts and connected TV, and deepening user engagement across generations. In her own words, the goal is to “unlock intuitive, innovative formats” that empower Indian storytellers — from school kids shooting shorts to grandparents binge-watching devotional channels.

    “As a family of enthusiastic YouTube users ourselves — from my seven-year-old nephew to my 70-something mother — I’m truly excited to lead a platform that touches lives across generations,” said Soni in a spirited note to the community.

  • Myntra introduces ‘Alterations’ as a new value-added service for its consumers

    Myntra introduces ‘Alterations’ as a new value-added service for its consumers

    MUMBAI: Myntra, the country’s leading destination for fashion and lifestyle announces the launch of ‘Alterations’ as a new value added service for its customers. The first of its kind feature enables shoppers to opt for alteration services at their doorstep for apparel purchased on Myntra.  The company has partnered with tailors for providing this service, enabling them to earn an additional income and grow their business. The feature is being rolled out ahead of Myntra’s End of Reason of Sale in December to make online shopping more convenient for its customers and attracting a cohort of offline only customers to try online shopping.

    In the initial phase, the service is being launched in Delhi, Mumbai, Bengaluru and Kolkata, offering length alterations for jeans and trousers for men. In the next phase, the service will extend to size alterations for women including products such as kurtas and kurtis.  Myntra has so far tied up with 200 tailors, located in zones that have a large number of Myntra customers in these cities. Customers will be able to opt for alteration service once the product is delivered. The tailors will pick up the product from the customer’s residence after taking necessary measurements and deliver them to the customer, within 24 hours to 48 hours. The alteration service is being offered at no extra cost to customers.

    Speaking on the launch, Myntra Jabong head Amar Nagaram said, “Launching alteration services on Myntra replicates a key offline phenomenon that further bridges the gap between online and offline shopping experiences for customers. It is aimed at making online shopping more convenient while reducing returns due to size and fit issues. As an organization, we are committed to strengthening the small and medium businesses within our ecosystem and this service provides us an opportunity to work with tailors across the country and provide them an opportunity to augment their income while also enhancing their business and customer interaction skills through training. We have introduced this service in 4 cities ahead of our End of Reason Sale and will extend this to 80% of our customer base over the next one year.” 

    The basic criteria for tailors to associate with Myntra include, a tailoring shop with the necessary equipment, at a convenient location and the expertise to execute the alterations as per predefined standards. Myntra’s on-ground team will train tailors on using the platform to cater to requests from the neighbourhood and the necessary customer engagement skills.

  • H&M TO LAUNCH ON MYNTRA THIS AUGUST !

    H&M TO LAUNCH ON MYNTRA THIS AUGUST !

    H&M, Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on 20th August 2019 at 8 pm.

    The coming together of one of the largest global fashion retailer and India’s largest e-commerce platform is a much awaited launch for fashion lovers across the country. With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra.

    Millions of online shoppers across the country will have access to all H&M products on Myntra, the retailer has revealed its first ever campaign  featuring young faces from the world of films : Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal give the audience a glimpse of the fashion looks  that will be available on the H&M store on Myntra. Customers will get a chance to win exciting vouchers through pre-launch engagement activities such as decoding celebrity styles and explore the exclusive H&M catalogue on Myntra 3 days before the launch. They can wishlist their favourite products to get ready for the big launch on 20 August, 8 PM.

    H&M’s online store on Myntra will offer over 15,000 styles of fashion items for ladies, men’s, teens and children. Special fashion collections such as Ariana Grande, Thank u next, merch drop, Richard Allan X H&M & Studio AW’19 will be part of the product assortment available to customers on Myntra.

    “We see huge potential in India and look forward to making our brand available to new customer’s across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,” says Janne Einola, Country Manager, H&M India 

    Amar Nagaram, Head, Myntra Jabong, said, “Our association with H&M will allow millions of shoppers across the country, access to the latest trends from one of the finest global fashion brands. As the country’s leading destination for international fashion brands, we are focused on delivering the best of fashion from across the world, to the doorsteps of our discerning customers.”

  • Ananth Narayanan joins Medlife as co-founder & CEO

    Ananth Narayanan joins Medlife as co-founder & CEO

    MUMBAI: The Board of Directors at Medlife, www.medlife.com, have announced that Mr. Ananth Narayanan (former CEO of Myntra and Jabong and ex McKinsey Senior Partner) would be joining the company as Co-Founder and CEO. In this capacity, Ananth will be responsible for driving the next S curve of growth, continue to strengthen the team, lead M&A’s, and help formulate strategy around new areas of growth. He will also be joining the Medlife Board of Directors.

    Medlife is the largest e-health company in India today with three business lines including pharmacy, diagnostics and e-consultation. Since its inception in November 2014 by Prashant Singh and Tushar Kumar, Medlife has scaled rapidly to become the first e-pharmacy to clock 1000-crore revenue run rate. It currently operates across 29 states, 4,000 cities and 25,000 pin codes in India fulfilling over 25,000 deliveries daily.

    Medlife operates its medicine delivery service through 40 fulfillment centers and 3 large regional hubs in 22 cities. It has one national and five regional laboratories and over 350 phlebotomists helping bring diagnostics to patients’ homes. It has also launched its e-consultation service after acquiring Eclinic247 last year.

    Speaking about this, Mr. Tushar Kumar and Mr. Prashant Singh, Founders, Medlife, said, “We are very excited to have Ananth partner with us in this journey. We look forward to working together to scale Medlife rapidly going forward. We are at a stage where we have to build this from a $200 million business to a $2 billion plus business over the next 5 years and Ananth in his previous stint has done just that.”

    Adding his comments, Mr. Ananth Narayanan, Co-Founder and CEO, Medlife said “Technology can play a disruptive role in making healthcare simple, personal, and accessible to all Indians. Medlife has built a terrific business and a great team. I look forward to working with them and with Prashant and Tushar to continue to scale the business.”

    This announcement comes on the heel of Medlife announcing the acquisition of Myra Medicines, India’s only express pharmacy delivery service. Post this acquisition Medlife now controls largest share of the e-pharmacy market, a space that is on way to become the next big disruptor after the food delivery service.

    Ananth Narayanan is the former Chief Executive Officer of Myntra. He led Myntra's aspiration to transform how people shop for fashion online and also focused on building category-leading fashion brands. Featured as one of ‘India's Hottest 40 under 40 Business Leaders’ in 2014, Ananth has deep expertise in driving performance improvement and has a particular passion for product development.

    Prior to joining Myntra, Ananth was a Director at Mckinsey & Company and worked with the firm for 15 years across four offices (Chicago, Shanghai, Taipei and Chennai). His role entailed leading the Product Development practice in Asia and working with companies on strategy, operations and organisation. He has successfully helped companies streamline operations and supply, improve product development, develop strategies, business plans and organisational models.

    Ananth has a Bachelor degree in Engineering from University of Madras and a Masters from the University of Michigan, in Industrial Engineering and Operations Research. He is on the Industry Advisory Board of University of Michigan’s Tauber Institute.

  • Rishi Vasudev to head Myntra-Jabong fashion and lifestyle division

    Rishi Vasudev to head Myntra-Jabong fashion and lifestyle division

    MUMBAI: Just a week after naming Amar Nagaram as the head of Myntra-Jabong, Flipkart has now promoted its fashion department head Rishi Vasudev to handle the additional responsibility of the fashion and lifestyle categories of its fashion portals Myntra and Jabong. Earlier this month, Vasudev was promoted as senior vice president.

    While Nagaram will now be heading the product, tech, and customer experience, Vasudev will be overseeing the fashion and lifestyle at Myntra and Jabong. Both of them will be reporting to Flipkart CEO Kalyan Krishnamurthy.

    Prior joining Flipkart, Vasudev was appointed with Calvin Klien in India as CEO. He is the third Flipkart executive, following Ayyappan R and Nagaram to have been given responsibilities in Myntra and Jabong since Walmart acquired the company in August last year.

  • Myntra, Jabong Christmas sales attract 2.5 mn online buyers

    Myntra, Jabong Christmas sales attract 2.5 mn online buyers

    MUMBAI: As revealed by a company statement, Myntra and Jabong collectively had 2.5 million shoppers shopping from their 22 to 25 December special sale. The shoppers ordered eight million products during the sale.

    The shopping carnival also saw 7.2 lakh new customers ordering through the portals. The two portals together sold 1,200 products per minute during the four-day sale.

    "The ninth edition of End of Reason Sale concluded with Myntra and Jabong recording a massive surge in sale and traffic," read the statement released by Flipkart-owned Myntra.

    As a result of the sale, the fashion portals saw a 700 per cent surge in sales and 120 per cent increase in online traffic over normal business days, it added.

    American retail giant Walmart-owned leading e-commerce player Flipkart Group includes online fashion portals Myntra and Jabong.

    "Sports goods were the highest selling category with a total of eight lakh pairs of shoes sold across the country during the sale," the statement added.

  • Myntra CEO Ananth Narayanan quits

    Myntra CEO Ananth Narayanan quits

    MUMBAI: Myntra’s chief executive officer (CEO) Ananth Narayanan has resigned and Flipkart executive Amar Nagaram will head Myntra, according to a report by Livemint.

    Before joining Myntra, Narayanan has worked with Marico Ltd as a board member for 17 months and prior to that he was with McKinsey & Co for almost 15 years across four offices (Chicago, Shanghai, Taipei and Chennai). As a director in the organisation he was responsible for leading the product development practice in Asia and worked with several companies on strategy, operations and organisational models.

    Ananth has a vast experience and knowledge from years in consultancy and managing operations to mentor start-ups. He also has deep expertise in driving performance improvement and product development.

    Key Myntra leaders such as chief revenue officer Mithun Sundar, who took charge in April, and human resources head Manpreet Ratia, who also oversaw operations, supply chain and customer experience at Myntra, have also resigned, according to reports.

    While Myntra has been growing fast, Jabong has struggled. Myntra bought Jabong in July 2016 from Rocket Internet for $70 million mainly to avoid a rival buying it. It is still unclear whether Flipkart will choose to keep the Jabong brand and platform alive. While Jabong will continue to operate for now, Flipkart may shutter the platform after a few months.

    Key leaders such as former strategy head Ananya Tripathi and former Jabong head Gunjan Soni have resigned from Myntra. The list is expected to grow over the coming weeks.

  • Binny Bansal steps down as Flipkart group CEO

    Binny Bansal steps down as Flipkart group CEO

    MUMBAI: Flipkart group CEO Binny Bansal has stepped down following an investigation into alleged "serious personal misconduct”, although he has denied the allegation.

    Walmart Inc, in a press statement, said, “His decision follows an independent investigation done on behalf of Flipkart and Walmart into an allegation of serious personal misconduct, He strongly denies the allegation. Nevertheless, we had a responsibility to ensure the investigation was deliberate and thorough."

    About the investigation, Walmart said that it did not find evidence to corroborate the complainant’s assertions against Bansal but it did reveal other lapses in judgement, particularly a lack of transparency, related to how he responded to the situation. "Because of this, we have accepted his decision to resign," the statement read.

    Kalyan Krishnamurthy will continue as the CEO of Flipkart, including Myntra and Jabong, confirmed Walmart. Ananth Narayanan will continue as the CEO of Myntra and Jabong and will report to Krishnamurthy.

  • Jabong launches campaign to promote ‘What’s In’

    Jabong launches campaign to promote ‘What’s In’

    MUMBAI: Jabong, India’s leading online fashion brand, has launched a digital-led marketing campaign to promote the ‘What’s in’-a festival celebrating the launch of its Autumn Winter-2018 collection.
    Set in a metaphorical fashion street, viewers witness a group of highly fashionable young men and women, jaywalking across the lanes and revealing some of Jabong’s finest collection of the season. Quick shots and edits from multiple locations allows the film to showcase a wide variety of latest global styles and trends, exemplifying ‘what’s in’ and fascinating the viewer.
    The 45 second video has already garnered 23 million views on You Tube so far, making it one of the most popular and successful campaigns.

    The campaign is supported by high impact and frequency mediums like radio and outdoor in key cities, further amplifying the reach of the campaign theme and message. The brand also collaborated with leading fashion magazines like Vogue and Cosmopolitan to showcase the latest collection handpicked by the fashion experts.
    To celebrate the onset of the new season, Jabong has added 50,000 new styles from the biggest global premium brands to offer its customers the best of latest trends from across the world. The fashion brand has also added 25 new global brands to add more freshness to its existing vast array of brands promises to meet one’s every need whether it be formal, sports, casual, ethnic to even footwear, watches, makeup and beauty.

    Jabong head of brand Gaurav Kackar says, “We are excited about the onset of the new season and the What’s In Festival is the manifestation of that excitement. The 5 day carnival celebrates the latest in global fashion. During these 5 days, Jabong will launch and offer the Autumn Winter collection of some of the biggest global brands. The marketing campaign is focused on bringing forth the new trends and styles to our customers through relevant impact and frequency mediums. We recently launched our high-on-fashion digital film on YouTube that has already garnered close to 25m views in the last 2 days.”
    The campaign is supported by OOH, Radio and influencer engagements to further amplify the message.