Tag: Jab We Met

  • GoaFest 2025: “I am my own favourite” – Kareena Kapoor Khan rewrites stardom with self love

    GoaFest 2025: “I am my own favourite” – Kareena Kapoor Khan rewrites stardom with self love

    MUMBAI: If loving yourself was an art form, Kareena Kapoor Khan could well hold the copyright. In a sparkling fireside session titled “Main Apni Favourite Hoon: Not Just a Line. A Mindset” at GoaFest 2025, Kareena proved that her iconic dialogue from Jab We Met wasn’t just script gold, it was a life mantra with staying power. 

    Interviewed by celebrity host Atika Farooqi at Taj Cidade de Goa Horizon, the actress peeled back the layers on fame, family, and the fine print of self-worth.

    “The line changed not just my career, but my life,” Kareena declared. Delivered 15 years ago, when ‘self-love’ wasn’t yet trending, it has since become a cultural rallying cry. “It’s a mindset, not a moment,” she said, explaining how the phrase empowered not just her but an entire generation of women to embrace their truth even if it meant standing alone.

    Celebrating over 25 years in cinema, Kareena described her personal brand in two words: “Unapologetically herself.” 

    From iconic commercial blockbusters to gritty roles like Chameli, Dev, Omkara and more recently Jaane  Jaan and The Buckingham Murders, she’s deliberately straddled both glamour and grit. 

    “If I can’t transform, I shouldn’t be doing this,” she said simply.

    Kareena Kapoor Khan

    On longevity in showbiz, she boiled it down to a cocktail of talent, brave choices, and refusing to ride trends. “Success is not just about staying visible. It’s about staying true,” she mused.

    Family life wasn’t left out either. Reflecting on her marriage with Saif Ali Khan and motherhood, she spoke candidly about the importance of mutual respect over sacrifice, calling Saif “a strong support structure.”

    For Kareena, balance isn’t about keeping score; it’s about knowing when to step up and when to pause. “Work will come and go but the love you build at home is irreplaceable,” she said.

    Asked whether she’d ever remake a Raj Kapoor classic, the answer was an emphatic no. “Some things are timeless. You don’t touch them, you preserve them,” she said, referring to her grandfather’s legendary legacy.
    She also gave props to the changing cinema landscape. From OTT to regional crossover, Kareena’s game to learn new languages and new rules.

    “Authenticity is the new glamour,” she said, crediting the likes of Jaideep Ahlawat and Vijay Varma for setting new performance benchmarks in today’s hyper-observant viewing culture.

    What keeps her going? “Staying childlike. Staying curious. And yes being my own favourite,” she grinned.

    From box office queen to boundary-pushing actor, Kareena’s session wasn’t just a rewind of her past, but a guidebook to staying relevant, radiant and real in a business that rarely forgives age, honesty or independence.

  • Shemaroo & BharatBox sell out Jab We Met Geet digital avatars

    Shemaroo & BharatBox sell out Jab We Met Geet digital avatars

    MUMBAI: Just when we thought the digital collectible frenzy was just a passing fad, Shemaroo Entertainment and BharatBox announced that their offer of 3,333 exclusive Jab We Met collectibles based on the character Geet portrayed by Kareena Kapoor in the popular film sold out. The Geet avatars, featured in the Jab We Met themed game on The Sandbox, became an instant favorite among fans.

    The  partnership not only generated over $40,000 in revenue within just 45 days but also showcased the growing influence of such collaborations on the global stage. The campaign’s success reflects the growing appetite for culturally relevant digital assets in the country today

    Following this, the Jab We Met avatars attracted significant global interest, alongside a substantial inflow of buyers from India and across the globe. This solidified Shemaroo Entertainment’s IP on the global stage while amplifying BharatBox’s presence in mainstream entertainment. Notably, the campaign saw strong participation from Indian players, creators, and brands. 

    The primary participants included nearly 67,000 creators and users. Following the pre-launch, the campaign rolled out for the next few months, with a comprehensive strategy including teaser campaigns, educational content, and allowlist opening alongside early incentivisation through questing. 

     

    Geet avatars

    Additionally, Bharatbox and Shemaroo Entertainment worked with key opinion leaders (KOLs) followed by three Ask-Me-Anything (AMA) Sessions conducted with The Sandbox, gathering over 200,000 tune-ins. Lastly, social media giveaways for questing winners included $SAND as well as physical rewards offered by Shemaroo Entertainment to avatar holders.

    The Geet collection reinforced the potential of popular Indian cinema IPs in the metaverse, tapping into India’s strong player-creator community within the blockchain gaming ecosystem. The campaign leveraged BharatBox’s blockchain infrastructure within The Sandbox, utilising no-code tools for creators and play-to-earn (P2E) models to incentivise player engagement. These features democratise access to the metaverse, making it easier for creators to monetize and for players to participate.

    “Selling out the Jab We Met collection is a testament to innovation in the metaverse space,” said BharatBox CEO Karan Keswani. “Shemaroo Entertainment and BharatBox are bringing Indian culture to a new generation of digital-first audiences. This milestone reinforces our  ability to deliver culturally resonant and commercially successful projects in the metaverse.” 

    Geet avatars

    Shemaroo Entertainment chief operating officer Arghya Chakravarty added:  “At Shemaroo Entertainment, our mission has always been to innovate and connect with audiences through diverse storytelling. The success of the Jab We Met digital collectibles is a shining example of how Indian cinema’s timeless charm can seamlessly transition into new-age platforms like the metaverse. We are thrilled to see such enthusiastic participation from fans, and this milestone reinforces our commitment to redefining entertainment in the digital era.”

    The resounding success of the Jab We Met collection signals the massive growth potential for BharatBox and Shemaroo Entertainment and is part of a broader India story within blockchain gaming, said a press release issued by Shemaroo.

    BharatBox continues to lead the metaverse conversation in the country with India emerging as a top market, with an impressive 66,091 creators and an user base doubling from 150,000 to 350,000. This collaboration will pave the way to expand partnerships and forge new pathways for cultural IPs to thrive in a decentralised economy.

  • Music adds stronger recall value to films says Imtiaz Ali

    Music adds stronger recall value to films says Imtiaz Ali

    MUMBAI:  “Music can make or break a movie,” said Jab We Met director Imtiaz Ali as he spoke about his love and passion for music at the MixRadio Music Connects (MRMC) today. He went on to disclose that the most fun part for him while directing a movie was when he was involved in making the music.

     

    Speaking specifically about his love for Bollywood music and songs, Ali reckons that in an Indian movie movies were incomplete without music as was energy here. “In Highway, I started with one song in mind and ended up having nine songs in the movie.” He revealed. His latest flick Tamasha also has eight songs tracks in the movie.

     

    He informed that in India, music recording started in 1902 and the music library today consists of around 1.2 million songs, which is more than in several countries of the world.

     

    According to Ali, the shelf life of music is more than that of movies. Providing an example, he said “Even today we listen to songs from the 1950s and 1960s, playing on radio at times, we may not remember the movie or the actors, directors, but we always remember songs.”

     

    He went on to speak about the phenomenon of movie directors and producers launching music titles before a movie. He felt that if the music was well received, half the battle was won as movies are remembered through their songs.

     

    Ali, known for his special connect with young audiences, said that the connect comes when the content flows from the heart. “Anything pure and true has more chances of success and therefore Rockstar connected with the youth. They youth doesn’t want to be spoon fed or told what to do and therefore, Sadda Haq, which was a tough song  to understand lyrically, but with a strong message stood out and was  the most popular songs in the movie.”

     

    Before joining movies Ali worked for two TV shows and worked on their respective music with Pritam and then ventured into producing films. His mantra for making movies was “Imagination going beyond the real vision” he said.

     

    Starting with Socha Naa Tha, the director rose to fame with Jab We Met. His movies Love Aaj Kal and Rockstar were both critically acclaimed as well as commercial hits at the box office. He is currently working on his latest project Tamasha starring Bollywood stars Deepika  Padukone and Ranbir Kapoor.

  • Bigflix.com pockets Viacom18’s film catalogue

    Bigflix.com pockets Viacom18’s film catalogue

    MUMBAI: Over the top service provider Reliance Entertainment Digital’s BigFlix announced today that it has added to its catalogue of films for viewing online. The move on demand service said it has acquired internet rights to stream 55 films from Viacom18 Motion Pictures through Indiacast Media Distribution (a TV18 and Viacom18 JV).

    “Our new acquisitions include some of Viacom18 Motion Pictures top grossing releases like Jab We Met, Singh Is King and Golmaal3 ,and some which are scheduled to be released in the next 12-15 months,” says BigFlix Business Head Shreyash Sigtia.

    BigFlix has a catalogue of around 2000 titles in which Bollywood comprises of 600 titles while there are around 200 Hollywood titles. The remaining 1200 movies are regional with Tamil, Telugu and Malayalam having the major numbers. Sigtia refused to comment on latest consumption statistics on Bigflix.com. But according to its website, it has 20,000 plus active subscribers, and more than a million visitors have been served so far. According to Alexa.com users are spending an average of about 3 minutes on Bigflix.com daily.

    BigFlix allows users to watch unlimited movies online for Rs 249 per month. The user can watch 10 minutes of a movie free of cost, after which a subscription has to be purchased.

    Talking about how the deal will help BigFlix Sigtia said, “It will help us in bringing fresh titles like Oh My God, Special 26, Aiyaa and Inkaar and also movies that have higher repeat value therefore helping in increasing consumption. We expect our subscriber base to double with this acquisition.”

    BigFlix aims to have a secured screening, and claims that the content is protected on DRM. “Users can’t rip of any movie from the site and this helps us monetise more effectively,” Sigtia added.

    IndiaCast group chief executive officer Anuj Gandhi said, “There is a growing base of movie viewership on digital as more and more people are tuning in to watch films online. This association between IndiaCast and BigFlix acts as a value addition for both parties. In Bigflix, we have found the right partner that not only has a huge base of film enthusiasts but also operates in a secured, controlled and authorized environment.”

  • Imtiaz Ali turns producer with Highway

    Imtiaz Ali turns producer with Highway

    MUMBAI: Always wanting to turn a producer, Rockstar fame Imtiaz Ali will soon realise his dream with Highway that he will co-produce along with Sajid Nadiadwala.

    The film, a love story about two very different people who get attracted to each other, stars Alia Bhatt and Randeep Hooda in the lead.

    It is said that Highway has been conceived by Saif Ali Khan‘s Cocktail writer. Sajid loved the fact that Imtiaz showed the inclination to produce the film. He immediately gave his nod. Imtiaz is excited about the fact that he will be a hands-on producer for the first time.

    After he completes Highway, the Jab We Met director will move on to his next with Ranbir Kapoor in the lead, which is slated to go on floors sometime in mid-2013.

  • Imtiaz Ali to present Dekh Indian Circus

    Imtiaz Ali to present Dekh Indian Circus

    MUMBAI: Director Imtiaz Ali is set to present Mangesh Hadawale‘s upcoming film, Dekh Indian Circus. This is the first time that the Jab We Met director is presenting a film he isn‘t directly involved in.

    The film has already won the ‘Best Picture‘ award at the Busan Film Festival and the noted director hopes that it will find favour with viewers in India.

    Dekh Indian Circus is the heartwarming tale of a mother taking her children to the circus. “After watching the film, I realised that it should reach the maximum audience. It‘s the most colorful way of showing the goings on an Indian village. It is meaningful as well as an entertaining film,” said Ali.

    “When you look at Indian films these days, most of them are very urban. It‘s ironic because the maximum population lives in villages. This film is set in a small village in the outskirts of Jaisalmer, representing the life there through extraordinary performances and stunning visuals,” he added.

    The film is Hadawale‘s second after his debut directorial Tingya that won the National Film Award in the ‘Best Child Artist‘ category.