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Tag: Jab Harry Met Sejal

  • Inox reports increase in revenue, profits for second quarter

    Inox reports increase in revenue, profits for second quarter

    BENGALURU: Indian cinema chain Inox Leisure Limited (Inox) has reported improved revenue and net profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding quarter of the previous year (Q2-17, year ago quarter). Inox revenue from operations for Q2-18 increased 4.7 percent to Rs 3,112.6 million from Rs 2,973.8 million for Q2-17 (y-o-y). Profit after tax for the current period increased more than sevenfold (7.49 times) y-o-y to Rs 116.8 millon from Rs 15.6 million.

    Total income increased 4.9 percent y-o-y in Q2-18 to Rs 3,141.5 million from Rs 2,995.1 million. Operating profit (EBIDTA) for the current quarter increased 63.4 percent y-o-y to Rs 444.2 million from Rs 271.9 million.

    Inox says in its investor presentation that net box office collection (NBOC) increased in the current quarter to Rs 1,856 million from Rs 1,794 million. Advertisement revenue increased to Rs 321 million from Rs 23.8 million. Other operating revenues increased to Rs 264 million from Rs 240 million. Net food and beverages (F&B) revenue in the current quarter reduced to Rs 671 million from Rs 702 million in Q2-17.

    Though overall footfalls in Q2-18 increased to 12.75 million from 12.7 million in Q2-17, occupancy declined by 1 percent to 25 percent in Q2-18 from 26 percent in Q2-17. Overall average ticket price increased to Rs 186 in the current quarter from Rs 183 in the corresponding year ago quarter.

    The company says that the top five grossing movies in Q2-18 were Toilet-Ek Prem Katha (1.244 million footfalls, Gross Box Office Collection or GBOC of Rs 247.5 million; Spiderman Homecoming (0.623 million footfalls, GBOC Rs 131.1 million; Jab Harry Met Sejal (0.539 million footfall, GBOC Rs 119.6 million); Jagga Jasoos (0.605 million footfalls, GBOC Rs 113.9 million) and Mubarakan (0.561 million footfalls, GBOC Rs 103.3 million).

    Let us look at the other numbers reported by the company

    Total expenditure declined 13.1 percent y-o-y to Rs 2,963.1 million in Q2-18 from Rs 2,968 million. Exhibition costs increased 2.1 percent y-o-y in the current quarter to Rs 884.6 million from Rs 866.3 million. F&B costs declined 8.5 percent y-o-y to Rs 167.6 million y-o-y from Rs 183.1 million. Employee benefits expense increased 6.8 percent y-o-y to Rs 233 million from Rs 218.1 million. Finance costs in the current quarter increased 25.3 percent y-o-y to Rs 73.2 million from Rs 58.4 million. Other expenses reduced 3.6 percent y-o-y to Rs 1,383.2 million in Q2-18 from Rs 1,434.4 million.

  • Akshay Kumar’s versatility saves holiday week from dullness

    Akshay Kumar’s versatility saves holiday week from dullness

    The flow of new films seems to have tapered down. In the weeks when new films are not meant to be released like during IPL or exams etc, a bunch of small, inconsequential films swarm the cinemas. Even if one or two of them had a merit, they stood no chance because of high admission rates, odd show timings that they were meted out, and the lack of face value of such films.

    Now, when the playtime is open and available, the exhibitors were able to get one Bareilly Ki Barfi besides the other release, Partition: 1947 (Hindi-Dubbed), which failed to get the footfalls and faced a no audience, no show situation.

    The starving cinema halls had some relief with Akshay Kumar’s Toilet: Ek Prem Katha with an extended Independence Day weekend coinciding. The film raced to the Rs 900 million-figure during these holidays. The film has to meet the target of Rs 1.25 billion and, looking at the weak opposition in the new release, Bareilly Ki Barfi, the Akshay-starrer should sail safe eventually.

    *Bareilly Ki Barfi had some renowned names riding with it. The film boasts of Nitesh Tiwari who wrote and directed the recent blockbuster Dangal, as the writer while Ashwini Iyer Tiwary, who made Nil Battey Sannata, as the director. Both the writer and the director failed to live up to their earlier glory as Bareilly Ki Barfi has none of that spontaneity or laughter expected of their work.

    The film opened with a low Ra 20 million. The Saturday improvement was fair but still on the lower side while Sunday was much better with double the Friday figures. The film ended its opening weekend with a total of Rs 108 million.

    *The other major release, UK-based Gurinder Chadha’s Partition: 1947 (Hindi-Dubbed), an attempt to tell the behind-the-scenes story of the Partition, had little relevance for today’s Indian viewers. A futile attempt, it finds no takers as the film fared poorly at the box office.

    *Toilet Ek Prem Katha thrived on the holiday week. The week had a holiday on Monday in many parts being Janmashtami, a national holiday on Tuesday being the Independence Day and the Parsi New Year holiday on Thursday in Maharashtra and Gujarat.

    The film had opened with fairly decent collections and picked up steam on Saturday and Sunday with the holidays adding handsomely to take the collections on the verge of Rs one billion, the mark it will easily cross during its second weekend. 

    With an opening weekend of Rs 511 million, the film added another Rs 415 million to take its first week tally to Rs 936 crore million.

    *Jab Harry Met Sejal added Rs 41.5 million in its second week to take its two-week total to Rs 616.5 million.

    *Mubarakan is struggling to sustain, despite being a fairly entertaining film, and keeps holding out hope in its subsequent weeks which will help cut down its losses. The film collected a decent Rs 54 million taking its four week total to Rs 553 million.

  • Film audience rues being taken for granted: stars & others’ poor show this week

    *What Shah Rukh Khan and director Imtiaz Ali have done with Jab Harry Met Sejal can be called a patch-up job. The distributors may lose money but what Shah Rukh Khan has lost in this one weekend is his 25 years of stardom and goodwill.

    The Pandora’s Box opened with a poor response. The film turned out to be the most negatively rated film ever; the audience anger was palpable — for being taken for granted. To add to their fury were the escalated admission rates at the cinema halls, especially at the multiplexes.

    The film collected approximately Rs 145 million on day one, dropped a little on Saturday followed by and managed similar collections even on Sunday to end its first week. The film was expected to get some sustenance on Raksha Bandhan holiday in many parts of India.

    *Gurgaon, a film about a local land-grabbing mafia of Gurgaon city, found no takers. Local issues don’t draw viewers.

    *Mubarakan failed to encash on its potential. Despite being a family entertainer, it suffered due to poor opening and, then, also failed to pick during its first week. However, due to negative reports of Jab Harry Met Sejal, the film got a better second weekend. It collected Rs 349 million for its opening week and added Rs 60 million in the second weekend.

    *Indu Sarkar, the film on the Emergency, collected Rs 45 million in its first week. Very poor.

    *Raag Desh, the film about three INA soldiers facing the wrath of the British army, remained very poor. It collected about Rs 7.5 million in its first week.

    *Munna Michael added Rs 11.5 million in its second week taking its two-week tally to Rs 319.5 million.

    *Lipstick Under My Burkha collected Rs 64 million in week two to take its two-week total to Rs 169 million.

    *Jagga Jasoos collected about Rs 8 million in its third week to take its three week tally to Rs 512 million.

    *Mom collected Rs 7.5 million, taking its three-week total to Rs 326 million.

  • Jab Harry Met Sejal……they go bankrupt — creatively

    Jab Harry Met Sejal is a road movie where romance happens on the way. There have been some films on this theme like Dilwale Dulhania Le Jayenge, Zindagi Na Milegi Dobara, and Jab We Met in the romantic- fun category while Dhanak was a beautiful film about two kids.

    On the heavier side were Highway and NH 10. All were very different from each other. But, how different can they be every time and look plausible at the same time?

    A road movie attempting to be a romantic film counting on just two stars for all of its length of 144 minutes can get tedious. Especially when the reason for taking to roads crisscrossing across Europe is feeble.

    Shah Rukh Khan, playing a Sikh farmer from mofussil Punjab, comes to England after a failed romance. He is now a Euro Tour Guide which means he is familiar with the entire European continent. He is seeing off a group of Gujarati family who are returning to Mumbai after a tour of Europe. Their tour also included an impromptu engagement ceremony of the character of Anushka Sharma.

    But, no sooner is Shah Rukh ready to depart from the airport after waving them adieu, Anushka is back and catches up with him. As it happens, she has lost her engagement ring making her fiancé unhappy. He was angry because the ring was a family inheritance.
    Anushka wants Shah Rukh to continue to be her guide for one more day till she finds her ring. She thinks she knows where she dropped the ring.

    As her memory keeps ‘remembering’ the next place when the ring is not found where she though she had lost it, the search for the engagement ring takes the duo to six countries across Europe.

    In the process, they sing, dance and get into tight situations while also falling in love—just the way it has happened in earlier such films. While the two stars do their bit, there are no distractions, no other actors to either relieve the two, Shah Rukh and Anushka, nor the viewer! Yes, there are European landmarks in the background, but they look lifeless in absence of a cogent content on the screen. And, then, this is a road romance, not a tourism film.

    The script is weak in all departments. Be it characters, drama, romance or emotions. There is no chemistry between Shah Rukh and Anushka, considering they take a couple of hours discovering they are in love. Just to make Anushka sound like a Gujarati, her character has been turned into a caricature; she is from a filthy rich Mumbai family and a law graduate but she speaks Gujarati like a native missing H in all her pronunciations.

    Like Asok for Ashok, for example. Greeting with JSK (Whatsapp language) instead of Jai Shri Krishna like Gujarati from Vaishnav sect do. Which audience will identify with this among Hindi moviegoers? To cap it all, the climax is stretched and lacking in imagination.

    The direction is lacklustre. The film has some good songs but they fail to impact the proceedings. Visually good, but the film’s editing leaves much to be desired.

    Anushka Sharma tries to save the film to some extent with a lively performance. Shah Rukh Khan looks past his prime and his face looks tired, not something that would gel with a romantic film.

    On the whole, Jab Harry Met Sejal lacks in imagination. It’s a poor film with opening response to match.

    Producer: Gauri Khan.

    Director: Imtiaz Ali.

    Cast: Shah Rukh Khan, Anushka Sharma, Chandan Roy Sharma,

  • Be MobiKwik, get on Cox bus to meet Harry & Sejal

    MUMBAI: MobiKwik and Cox & Kings have associated with Jab Harry met Sejal movie.

    Mobile wallet company MobiKwik has partnered with the upcoming Bollywood movie Jab Harry Met Sejal, starring Shah Rukh Khan and Anushka Sharma. As part of the association, MobiKwik users can win free movie tickets, avail special cashbacks on film tickets and a lifetime opportunity to meet their favourite stars whenever they transact with the code ‘Harry’ or ‘Sejal’ till 3 August. Red Chillies Entertainment head of marketing Binda De said: “Jab Harry Met Sejal is a movie for all age groups. The idea behind the collaboration with MobiKwik is to offer our audience an easy-going cashless solution.” MobiKwik head – marketing Akash Gupta said: “India’s digital payments revolution is being led by the millennial and most of them are Anushka or Shah Rukh fans.”

    Khan aka Harry flagged off a GPS monitored bus specially designed for the promotion of the new film in Mumbai. The bus is actually a key to meet Harry, in person who are the lead protagonists in the film.

    Cox and Kings has introduced the unique contest wherein you get a chance to meet the lead couple by just clicking a picture of the bus when the bus visits your city. Cox & Kings has also introduced a romantic Europe package named after the film which covers the most beautiful and charming destinations such as Prague, Budapest and Amsterdam where the film is shot.

    In the next 4-5 days, the GPS monitored ‘Jab Harry Met Sejal’ buses will visit different cities in the country such as Mumbai, Pune, Ahmedabad, Delhi, Gurgaon, Chandigarh, Jaipur, Bangalore, Hyderabad, Chennai, Kolkata and Raipur . Whenever you spot the bus in your city, you just need to click a picture of the bus and upload it on twitter with #JHMSonwheels. A few lucky winners can win Jab Harry Met Sejal and Cox & Kings merchandise and also get an opportunity to meet Harry and Sejal.

  • ‘Jab Harry’ & ‘Lipstick’ agency WWO forays into in-film branding

    MUMBAI: World Wide Open, Reliance Entertainment’s 360-degree digital solutions to build business and brands, has expanded their entertainment division in multi folds in the last one year. The digital and new media advertising agency has added one more feather in their cap as they announced extending their services into in-film branding.

    The company has successfully planned and executed many film campaigns in recent times that include ‘Commando 2’, ‘Phillauri’, ‘Raabta’, ‘Half Girlfriend’ and ‘Lipstick Under My Burkha’ and their ongoing campaigns also includes Red Chillies Entertainment’s ‘Jab Harry Met Sejal’.

    The agency has already cracked multiple deals for the upcoming sequel of Golmaal and has twenty five more films in the pipeline. With the growing importance of digital marketing, filmmakers have started involving the digital marketers right from the pre-production. Grabbing this opportunity, World Wide Open has offered to extend their support in to in-film branding and placements.

    Talking about diversifying and extending their array of services, WWO head of the entertainment vertical Saahil Krishnani said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

    Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment. It offers services in data, direct, media, search, social, wireless, mobile, content, syndication and activation.

  • TBZ associates with ‘Jab Harry Met Sejal’

    MUMBAI: TBZ is launching the ‘Jab Harry Met Sejal’ ring campaign on 21 July with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on 4 August, 2017, with different interactive elements such as ‘Seek the Ring’; ‘Meet and Greet with SRK & Anushka’; and ‘Limited Edition Box on Purchase of the Ring’.

    ‘Seek the Ring’ is a promo where women customers are invited to TBZ-The Original stores to win the real ring similar to what Anushka Sharma is wearing in the movie. The real ring will be travelling to each store and the winner will have to spot/ identify it from others; and there will be one winner every day from the store which has the real ring. Winners will be chosen for a ‘Meet & Greet’ with Shah Rukh Khan & Anushka Sharma through a lucky draw at the store. Additionally, customers who want to purchase the actual JHMS ring will be given the ring in a special limited edition box, which will have personalised signatures of Shah Rukh Khan & Anushka Sharma.

    TBZ director Raashi Zaveri, says, “One needs to design the ring in a way that matches the wearer, her moods, her routines and lifestyle. In this ring, given Anushka Sharma’s character, the challenge was to express her simple angel-like heart and therefore the halo around the solitaire, which acts like an angel that eventually leads her to her true love.”

    Khan has thanked TBZ-The Original for the ring lovingly created by jewellery retailer for the film.

  • Cox & Kings plans romantic trail based on Jab Harry met Sejal

    MUMBAI: Bollywood fans, after watching a film, always fancy about visiting the beautiful foreign locales where the movie is shot. Cox and Kings, a leading leisure and education travel group with operations in 22 countries, has introduced a special romantic trail to Europe based on the film Jab Harry met Sejal.

    The package has been announced well in advance before the release of the film which is slated to release on 4th Aug 2017. The tour is a bunch of exquisite experiences at some of the most beautiful and charming destinations in Europe such as Prague, Budapest and Amsterdam. Here’s a chance for the Bollywood lovers to visit the beautiful locales even before the movie hits the theatres as the first departure of the tour is scheduled on 31 July 2017.

    The story of the film revolves around Harry and Sejal’s journey across Europe which is full of love, life, thrill, fantasy and the voice within. Similar to the lead protagonists in the film portrayed by Shahrukh Khan and Anushka Sharma, you can also enjoy the experience of falling in love through Cox & Kings’ Jab Harry Met Sejal excursion. Highlights of the tour include:

    • A guided walking tour of Prague, the city that depicts the hilarious relationship which Shah Rukh Khan’s Harinder Singh Nehra shares with Anushka Sharma’s Sejal. Commence your exploration of this city with the imposing Prague Castle, Royal Castle, gothic St. Vitus Cathedral, the Royal Palace and the gardens, the famous Astronomical Clock, a special High tea organised for you at the famous Hotel Intercontinental and mouth-watering dining experience

    • A guided highlight city tour of Fairy-tale, picturesque and charming Cesky Krumlov- one of the most beautiful towns in Europe. Also experience a Pub crawl tour and dive into the city’s legendary nightlife together with an international crowd of fellow travellers from across the world and highly motivated party guides

    • Orientation tour of Bratislava- the greater metropolitan area

    • A guided highlight city tour of Budapest- explore the locales of the city where the movie has been shot, admire the World Heritage sights of Buda Castle and the Castle District, walk along the Fisherman’s bastion for superb views of St. Stephen’s cathedral, Hero’s square the Danube embankment and the Chain bridge, explore the famous cafes

    • Amsterdam- a canal cruise, Zaanse Schaans- for Windmill, Clogs, Cheese, Madurodam – an enchanting miniature city that features the best of the Netherlands

  • Red Chillies partners Twitter for ‘Jab Harry Met Sejal’

    MUMBAI: Taking forward their unconventional marketing approach, Red Chillies Entertainment has successfully gotten the audience hooked to its mini trails. These micro units have given us sweet glimpses into the characters of Harry and Sejal. Directed by Imtiaz Ali, Jab Harry Met Sejal releases in cinemas on 4 August 2017.

    The latest mini trail, which is the fifth in the order introduces the audience to a new character, the ring. It shows Harry and Sejal looking for the ring all across the beautiful European terrains.

    Here’s the Mini Trail 5 if you’ve not seen it:

    To establish the importance of the ring in the story, the makers have partnered with Twitter India to launch a custom emoji of a ring alongside the hashtag of the film. In each tweet by a user with the hashtags related to the film- #JabHarryMetSejal #JHMS, the emoji of a ring automatically appears at the end of the hashtag. This indeed is a very cool way of emphasising the key element of the film to the audience prior to its releases.

    Talking about the activity, Binda Dey, Marketing Head at Red Chillies Entertainment said, “The ring emoji was planned keeping the communication of Mini Trail 5 in mind. While Harry and Sejal are looking for the ring in the Mini Trail, fans can use the hashtags related to the film and find the ring connect on this platform.”

    “Twitter is the best place to discover what’s happening in the world of Bollywood. The custom emoji intrigues the audience to learn more about the film and offers the opportunity to have shared experiences with their favourite stars Shah Rukh Khan and Anushka Sharma on Twitter,” says Viral Jani, Head of TV & Entertainment Partnerships at Twitter India.

    After looking for the ring in mini trail 5, Anushka Sharma took to Twitter to launch the emoji:

    This indeed is another masterstroke in building the connect as well tapping on to the massive fan following of the both- Shah Rukh Khan and Anushka Sharma on Twitter.