ITV

Tag: Jaane Pehchaane

  • Grey Group India’s Epic@10 wins two gold at Pro Max awards

    Grey Group India’s Epic@10 wins two gold at Pro Max awards

    MUMBAI: Grey Group’s campaign ‘Epic@10’ for Epic TV has been honoured at Promax award held on 12 May with two golds under catergories — Best launch campaign Out of house and  Best integrated marketing campaign.

    Last year, Grey group India had kicked off the campaign for India’s first genre-specific Hindi entertainment channel, Epic, and launched the 360 degree branding positioning for the winning campaign- ‘Maaf Kijiye Abhi Dus Nahin Baje that aimed to claim public attention to the 10pm TV viewing time on Epic channel and become the new prime time on television.

    Combining insight with some of the biggest of Bollywood, the Epic channel intended to launch three new television shows to strike an emotional connect with the audience. The shows titled as ‘Jaane Pehchaane’ by Javed Akhtar explores the journey and evolution of Bollywood over the decades.‘Mid-Wicket Tales’ by Naseeruddin Shah unearths some of the best-kept secrets in the history of Indian cricket. Lastly, stories by Rabindranath Tagore is a modern outlook to some of the best-written tales, narrated in Anurag Basu’s signature style.

    The campaign created a buzz of curiosity amongst this quintessential Bollywood/cricket fan with them wanting to know more.

  • Grey Group India’s Epic@10 wins two gold at Pro Max awards

    Grey Group India’s Epic@10 wins two gold at Pro Max awards

    MUMBAI: Grey Group’s campaign ‘Epic@10’ for Epic TV has been honoured at Promax award held on 12 May with two golds under catergories — Best launch campaign Out of house and  Best integrated marketing campaign.

    Last year, Grey group India had kicked off the campaign for India’s first genre-specific Hindi entertainment channel, Epic, and launched the 360 degree branding positioning for the winning campaign- ‘Maaf Kijiye Abhi Dus Nahin Baje that aimed to claim public attention to the 10pm TV viewing time on Epic channel and become the new prime time on television.

    Combining insight with some of the biggest of Bollywood, the Epic channel intended to launch three new television shows to strike an emotional connect with the audience. The shows titled as ‘Jaane Pehchaane’ by Javed Akhtar explores the journey and evolution of Bollywood over the decades.‘Mid-Wicket Tales’ by Naseeruddin Shah unearths some of the best-kept secrets in the history of Indian cricket. Lastly, stories by Rabindranath Tagore is a modern outlook to some of the best-written tales, narrated in Anurag Basu’s signature style.

    The campaign created a buzz of curiosity amongst this quintessential Bollywood/cricket fan with them wanting to know more.

  • The Epic Channel partners social networking app QuizUp

    The Epic Channel partners social networking app QuizUp

    MUMBAI: The Epic Channel has joined hands with the social networking app, QuizUp to provide a common ground for the channel’s audience as well as the app users to create an entertaining experience.  

     

    The Epic Channel collection on the app allows for innovative engagement with shows such as Stories by Rabindranath Tagore, Jaane Pehchaane and Mid-Wicket Tales. These three shows are currently featured in this section as independent topics. Each of the topics has innovative questions based on the show content besides other relevant aspects.

     

    The Epic Channel founder and managing director Mahesh Samat said, “We are excited about our new collaboration with the popular trivia app, QuizUp. We are the first Indian brand to have its own collection on the app. The channel is always looking for innovative ways to engage audiences. QuizUp is a leading platform to provide engagement and we could not be happier to be associated with them.”

     

    QuizUp CEO Thor Fridriksson added, “We are delighted to be partnering with Epic, which has a unique bouquet of offerings. Our collaboration around custom made topics for their leading shows would surely be loved by their viewers and our loyal fan base. QuizUp has been on a mission to connect users globally through common interests, and the channel’s offerings around unique interests create a great synergy.”