MUMBAI: When it comes to buying a home, dreams often come wrapped in glossy brochures and grand promises. But in Telangana, truth in real estate ads just found a new guardian. The Telangana Real Estate Regulatory Authority (TGRERA) has inked a pact with the Advertising Standards Council of India (ASCI) to crack down on misleading property promotions and safeguard homebuyers.
The Memorandum of Understanding (MoU) was signed in Hyderabad in the presence of TGRERA chairman N. Satyanarayana, IAS, members J. Laxmi Narayana and K. Srinivasa Rao, along with senior TGRERA officials. Representing ASCI were CEO and secretary-general Manisha Kapoor and director of operations Saheli Sinha.
The partnership will see ASCI use its digital monitoring tools to spot non-compliant real estate ads across online platforms. Once flagged, these dubious claims will be escalated to TGRERA for swift regulatory action.
“Clear and truthful advertising is central to consumer trust in the housing market,” said Satyanarayana. “With ASCI’s expertise and technology, we can act faster and protect homebuyers from misleading claims.”
This collaboration mirrors similar successes in other states. In 2024, the Maharashtra regulator (MahaRERA) teamed up with ASCI to identify thousands of dubious property ads, ensuring action under RERA provisions. Telangana now aims to replicate and scale that success.
ASCI’s Manisha Kapoor said, “Partnerships like these show how cooperation between regulators and ASCI can create real impact. Together with TGRERA, we’re helping ensure that what’s promised on paper matches what’s delivered on site.”
With this alliance, Telangana’s real estate sector looks set for a transparency makeover, where ads tell the truth, and homebuyers finally get what they were sold on.