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Tag: ixigo

  • Brands join moment marketing on Netflix show ‘Indian Matchmaking’

    Brands join moment marketing on Netflix show ‘Indian Matchmaking’

    NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its launch. The main character Sima aunty has been trending on social media posts, her dialogues have got a fan base and netizens have turned her into meme material.

    Without any marketing, the show has been able to shoot up to become the most-watched show on Netflix in India, despite criticism that it promotes colourism and casteism. As Sima aunty trends on social media, brands spared no time in cashing in on the opportunity.

    Brands like Vicks, ixigo, OkCupid, Nicotex, Magicbricks, Dunzo and many others jumped on the bandwagon and integrated their brand identity with Sima aunty.

    Here are brands talking about Sima aunty in their posts:

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    #PartnerWithSign #indianmatchmaking #simaaunty

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  • Discovery Channel’s docuseries on ‘India Startup Stories’ premieres on 14 Dec

    Discovery Channel’s docuseries on ‘India Startup Stories’ premieres on 14 Dec

    MUMBAI: Discovery Channel’s ‘India Startup Stories’ narrates the journey of Indian start-ups who have made giant strides forward and have made a mark on the Indian ecosystem. The 8-episode series, starting December 14, at 7:00 pm on Discovery Channel and Discovery Channel HD, will cover leading start-ups including Car24, Designcafe, Games24x7, Ixigo, Licious, Medlife, Policybazaar, and Paisabazaar.

    Discovery  South Asia Ad-Sales head Vikram Tanna said, “India’s Startup Stories will shine light on the ‘vision’ behind successful start-ups and uncover the fascinating Stories behind their inception. We will uncover how an idea led to the formation of a venture which went on to significantly impact business scenario in the country while making lives of consumers simpler with technology backed concepts.”

  • ixigo Launches ‘Jaisa Ghar, Waisa Desh’ To Support the Swachh Bharat Abhiyan Among Travellers

    ixigo Launches ‘Jaisa Ghar, Waisa Desh’ To Support the Swachh Bharat Abhiyan Among Travellers

    Mumbai: ixigo, India’s leading travel platform, has launched a new travel cleanliness campaign ‘Jaisa Ghar Waisa Desh’  to address the growing concern around lack of hygiene and cleanliness at tourist destinations. The campaign, in the form of a counter-intuitive video, aims to sensitize travellers on the impact of littering and how it transforms beautiful tourist destinations into unpleasant spots. 

    Conceptualised and produced in-house, the campaign sheds light on the double standards that citizens have when it comes to maintaining cleanliness at home and in public places. The short video shows a family dirtying their house making it unlivable. The concept draws a parallel between maintaining hygiene and cleanliness in all public places as one would do in their homes. 

    Recent reports revealed that over 10 lakh tourists left behind 2,000 tonnes of waste during their visit to Manali in May and June this year. Overtourism in high traffic destinations like Goa, Shimla, Varanasi & Srinagar has also led to an increase in solid waste and littering. 

    Speaking on the campaign, ixigo’s Co-founder & CEO , Aloke Bajpai said, “As one of the leading travel players in the country we want to massify the government's Swachh Bharat Mission by encouraging travellers to participate in keeping tourist places clean. It is important that we, as responsible citizens realise that the whole country is our home and keep it clean in order to be truly sustainable.”

    Commenting on cleanliness etiquette of travellers, Rajnish Kumar, Co-founder & CTO said, “Reckless behaviour like leaving graffiti on heritage sites, monument vandalism and littering coastal areas is damaging our country’s natural beauty. While we continue to make innovations in the travel space, we also need to focus on adopting innovative ideas to reduce our ecological footprint.”  

    ixigo is launching its travel cleanliness campaign starting 2nd October, 2019 which commemorates Mahatma Gandhi’s 150th birth anniversary. 

  • ShemarooMe partners With ixigo, bringing rich video entertainment to travellers

    ShemarooMe partners With ixigo, bringing rich video entertainment to travellers

    MUMBAI: Shemaroo Entertainment Limited, India’s premier content powerhouse today announced its association with leading travel platform ixigo. This marks Shemaroo’s first in-app travel partnership. This association will bring the varied content bouquet of ShemarooMe under one roof and provide rich, curated content for a superb in-app experience to ixigo users.

    ShemarooMe is a video streaming app by Shemaroo, to entertain the newer set of audience by offering authentic video content across different genres and eras. ShemarooMe is a unique platform that gives the freedom of choice to the viewers by giving them the power to pick and choose from a large bouquet of content.

    Catering to its 130 million plus user base, ixigo facilitates over 200 million monthly travel searches and 2.2 billion monthly screen views.  The travel platform, which forayed into the content space recently, curates and aggregates hand-picked multilingual content from genres like news, videos, music, sports to games. With this partnership, travellers can now access ShemarooMe’s clutter breaking and entertaining content on ixigo train app.

    Commenting on the association, Zubin Dubash, COO, Digital, Shemaroo Entertainment said, “We are delighted to partner with ixigo on this thought leadership initiative. Video is the key catalyst to drive engagement on transaction-based apps. ShemarooMe's rich content spread has seen ardent loyalists in the Tier 2 and Tier 3 markets and perfectly matches with ixigo's target group. And that's what makes this partnership even more relevant and special."

    Adding to this, Rajnish Kumar, Co-founder & CTO ixigo, said,” ixigo trains app is now a one-stop travel booking, information and entertainment app for Indian travellers. We have over 3.5 million users visiting our app daily. Our aim is to keep our users engaged during the entire course of their journey. Strategic partnerships with players like Shemaroo will help us offer them a wide choice and depth of content.”

  • ixigo associates with The Movie ‘Mission Mangal’ As Official Brand Partner In The Travel Segment

    ixigo associates with The Movie ‘Mission Mangal’ As Official Brand Partner In The Travel Segment

    MUMBAI: India’s leading travel platform, ixigo has tied up with upcoming multi-starrer movie, Mission Mangal, becoming their official brand partner in the travel segment. The movie, directed by Jagan Shakti, is based on real-life scientists, who contributed to India's first interplanetary expedition, Mars Orbiter Mission (MOM), launched by Indian Research Space Organisation (ISRO) in 2013.

    As a part of the association, ixigo is running a special campaign offering its users a discount of Rs.1000 on flight bookings by using code ‘MANGAL1000’. The travel platform is also running a contest on its social media platforms, where 50 couples get a chance to win free movie tickets. 

    Speaking on this, Shuchi Chawla, Head Brand Marketing, ixigo said, “We are delighted to tie up with an inspirational movie like ‘Mission Mangal’ which depicts an incredible true story of India’s mission to Mars. We actively experiment with in-film branding and believe it is a good opportunity for brands to create high recall in a cost-effective way.” 

    ixigo is India’s largest and most trusted travel app. The platform is a one-stop-shop for travellers enabling them to search, book and discover the best deals for trains, flights, hotels and travel packages. 

  • This cricket season ‘dineout’ launches ‘Predict online & eat offline’ campaign

    This cricket season ‘dineout’ launches ‘Predict online & eat offline’ campaign

    MUMBAI: Full-stack technology service provider in the online restaurant-booking space, dineout after having launched its ‘predict online & eat offline’ campaign on the sidelines of IPL 12th edition, has already crossed over 10 crore cashback to users within the first week of the series.

    The new campaign is launched with a focus to bring people together during cricket matches and encourage them to dine-out at their favourite restaurant.

    Speaking on the campaign, dineout co-founder and CEO Ankit Mehrotra said, “Cricket is like a religion in India, and people love watching it. Through this campaign, we are stressing towards a cultural and lifestyle shift. We somewhere feel that the whole era of going out and enjoying cricket matches at a restaurant with your loved ones is fading away. Therefore with this campaign, we wish to see a change in our lives. We are not just saying to go out and have food, but make more memories over a meal while enjoying your favorite sport at a restaurant.”

    ‘Predict online & eat offline’ allows users to predict the winning team every day along with the scores for each team to stand a chance to win up to Rs. 900 dineout earnings every day. The results of predictions will be revealed at the end of every match along with the credit of the earnings won. Earnings worth Rs. 50,000 can be won this season. The top scorer in ‘Predict and win’ will win a trip for 2 to London powered by Ixigo.

  • NewsPoint launches a reward program ‘NewsPoint Tokens’ for its users

    NewsPoint launches a reward program ‘NewsPoint Tokens’ for its users

    New Delhi: Keeping in line with its promise of providing a delightful experience to its consumers, Times Internet's multilingual information & engagement platform, NewsPoint today announced the launch of an unique customer gratification programme. Newspoint Tokens is a virtual currency powered by TimesPoints, that users can redeem for exciting offers at several brand partners including Amazon Pay, BookMyShow, Paytm Travel, ixigo, Myntra, Dineout, Gaana and TimesPrime among others. The reward program will soon add more exciting offers and benefits to its fold.

    With a wide variety of services available for redemption, NewsPoint Tokens aims to build more consumer loyalty while adding additional engagement layers to the app.

    “We are delighted to announce the launch of NewsPoint Tokens. The program seamlessly  integrates with the core experience of the NewsPoint app.  Users earn tokens as they read stories and /or watch videos. Further, bonus tokens are awarded for our most loyal users who use the app daily for 7 days or more ” said Ruchir Khanna, Product Head, NewsPoint.

    This is in line with our aim to drive engagement and consumer loyalty. Over the last one year, Newspoint has witnessed already 5X growth in users and hopefully consumer gratification will allow us to not only keep the reader constantly engage but also provide a wow experience across the NewsPoint platforms” said Ruchir Khanna,Product Head,NewsPoint.

  • ixigo campaign targets gimmicky travel cash-back schemes

    ixigo campaign targets gimmicky travel cash-back schemes

    MUMBAI: Leading travel marketplace ixigo has launched new brand campaign, with the slogan #FullPaisaVasool across media.
    The campaign empathizes with travelers who receive a lot of cash-back money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions.
    On ixigo, travellers booking flights cannot only earn ‘ixigo money’ on flight bookings but also spend 100 per cent of their ixigo money balance on their next booking.
    Travelers have become disillusioned with gimmicky offers being run by many travel apps. Though a lot of cash-back money is promised, once credited, it cannot be used in totality on subsequent transactions. It also comes with several conditions attached to it. While many people now consider it as the new normal, ixigo’s campaign metaphorically highlights real life situations where the same behavior would be totally unacceptable!
    The central theme of the ads is Indian weddings. One situation for instance shows a newly married couple receiving a loaded shagun envelope, only to have most of the cash taken away from them immediately after the on stage photo-shoot. The situations used, then ask viewers the pressing question “Bura Laga?” to reflect upon how people feel when they can only use a small amount of the money from their travel app wallets.
    ixigo CEO and co-founder Aloke Bajpai adds, “Gimmicky travel cashback programs should not exist because they hurt the credibility of the entire industry. At ixigo, we believe in transparency as one of our core values, so it was natural for us to be disrupting how loyalty and cash-back works in our industry! We want every traveler to get 100 per cent value for their money by being able to use all the cash-back that they earn on their next flight booking, irrespective of which travel seller they choose to book the ticket from, on our app.”
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    Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs and destinations. The company’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip and Micromax.

  • Ixigo finds Goa to be popular monsoon destination

    Ixigo finds Goa to be popular monsoon destination

    MUMBAI: Ixigo, a travel marketplace reveals that the upcoming monsoon travel trend amongst millennials is taking a “bae-cation”. A bae-cation is the new-age term used for taking a vacation as a couple.

    According to Ixigo, some of the most popular couple destinations this monsoon are Port Blair, Shillong, Guwahati, Kodaikanal and Puducherry, which are ideal for an extended weekend getaway.

    Commenting on the findings, Ixigo CEO and co-founder Aloke Bajpai said, “Travel becomes far more affordable during the monsoon as it is a lean season in comparison to summer and winter. Major Indian airlines have announced their monsoon sales, offering big discounts on flights, reducing fares by almost 20 per cent. Goa remains to be the most popular destination showing an eight per cent increase in flight and 16 per cent increase in hotel searches. It is great to note, how owing to improved infrastructure and better flight connectivity, north-eastern destinations like Shillong and Guwahati are also becoming crowd favourites.”

    Ixigo’s research data reveals that 39 per cent Indians, travelling during the monsoon, are planning to travel as couples, followed by 24 per cent with family and 18 per cent solo. Couples are planning short-stays that extend to about three or four days. Hotel searches for Goa show the maximum spike of 16 per cent from previous months, while Shillong and Guwahati follow with 11 per cent and nine per cent spikes respectively.

    While about 25 per cent couples from Chennai and 18 per cent from Bangalore are booking a short vacation to Puducherry, about 14 per cent couples are travelling from Mumbai to Goa via train.

  • IRCTC Partners with ixigo for Hotel Bookings

    IRCTC Partners with ixigo for Hotel Bookings

    MUMBAI: Travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. 

    Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

    Railway travellers can now go to IRCTC hotels and compare budget and luxury hotels across prices, ratings, reviews and amenities through this new hotel search and booking platform. ixigo searches and compares over 40,000 hotels from all leading travel websites and allows travellers to filter by offerings such as ‘pay at hotel’ and ‘free cancellation’.

    IRCTC CMD Mahendra Pratap Mall says, “Our partnership with ixigo is a part of our efforts of enhancing service offerings to railway customers. The smart and personalised hotel booking options aggregated from multiple online travel sites will help IRCTC deliver affordable accommodation to users through ixigo’s simple and innovative hotel platform.”

    ixigo CEO and co-founder Aloke Bajpai adds, “We are delighted to power hotels for IRCTC and extend our offerings for their large base of rail customers. As a company, we have a decade-long commitment towards understanding the pain points of train travellers and solving them. Through this partnership with IRCTC, ixigo’s hotels meta-search technology will be made available to fulfil the government’s vision of providing more convenience and services to rail travellers.”

    IRCTC’s website and app witnesses over seven lakh train bookings a day and through this exclusive partnership with ixigo, it aims to fulfill the hotel booking requirement for thousands of travellers every day. Rail travellers will benefit from exclusive deals and discounts as ixigo will aggregate and compare prices across branded budget hotel aggregators and OTAs on IRCTC. 

    Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs and destinations.