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Tag: IWC

  • Channel 4 commissions IWC to make holiday hire makeover show

    Channel 4 commissions IWC to make holiday hire makeover show

    MUMBAI: Channel 4 has commissioned Banijay owned production outfit IWC to produce TX pilot, Hire My Home, a factual entertainment format.

    Channel 4 daytime head Hub & Glasgow head Jo Street  greenlit the project. Hire My Home will be distributed globally by Banijay Rights.

    Featuring two skilled interior designers, Anna Campbell-Jones (Scotland’s Home of the Year) and Zeena Shah, this show takes bland rentals and turns them into unique holiday lets. Each designers are assigned a property in the same area of the UK and are given a budget by the owner to transform it. It will be their job to give each property a stunning makeover, drawing inspiration from the character and culture of the surrounding area and creating a stand-out style would-be holidaymakers can’t ignore. The rejuvenated rentals will then be judged by 100 Brits via a Hire My Home app, with photographs and price point uploaded.

    The show has been commissioned in the summer where many are opting out of foreign travel and holiday rentals in the UK. For thousands of homeowners who advertise their properties online, there has never been a better time to make sure it stands out from the crowd. Whether it’s a first-timer who has never listed their place or someone who wants to refresh a rental that has seen better days, Hire My Home is ready to turn their property into a design dream.

    IWC executive producer Gerard Costello said, “Letting our designers loose on some of the UK’s holiday lets is a great way to see some exciting and characterful transformations. This format will not only give Channel 4 viewers great inspiration for their next staycation, it will be full of creative ideas for their own homes.”    

  • IWC SCHAFFHAUSEN ANNOUNCES TOM BRADY AS GLOBAL BRAND AMBASSADOR

    IWC SCHAFFHAUSEN ANNOUNCES TOM BRADY AS GLOBAL BRAND AMBASSADOR

    IWC Schaffhausen is pleased to announce its partnership with iconic athlete Tom Brady. With six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – Tom Brady embodies greatness. IWC and Brady are both best in class and their shared principles of excellence and timeless style make their partnership a seamless fit.

    Christoph Grainger-Herr, CEO of IWC Schaffhausen, said: “Tom Brady is arguably the best quarterback of all time, but also an admired role model. On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”

    Tom Brady is a world-class athlete, modern day icon and a connoisseur of haute horlogerie. His collection includes several IWC watches, among them a Pilot’s Watch Chronograph TOP GUN Miramar and the iconic Portugieser Perpetual Calendar.

    “I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”

  • IWC celebrates new Pilot’s watches launch in Geneva

    IWC celebrates new Pilot’s watches launch in Geneva

    MUMBAI:  IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches together with IWC. Among them were numerous prominent brand ambassadors of the Swiss luxury watch manufacturer such as Bradley Cooper, Rosamund Pike, Dev Patel, Adriana Lima, James Marsden, Karolina Kurkova, and Sonam Kapoor.

    This week at the Salon International de la Haute Horlogerie in Geneva, IWC Schaffhausen unveiled its new Spitfire, TOP GUN and “Le Petit Prince” models. This year, the Swiss luxury watch manufacturer invited the international IWC family and guests to come together at an exclusive gala evening to live the dream of flying.

    The first of many highlights of the evening came when a real Spitfire landed spectacularly on site. Out strode British pilot Matt Jones, who intends to take off on a round-the-world trip in the Silver Spitfire next summer, starting in Goodwood, England.

    IWC is supporting the ‘Silver Spitfire − The Longest Flight’ project as its main sponsor. Musical highlights were provided by successful Icelandic quartet Kaleo, who performed some of their best-known hits such as ‘Way down we go’ as well as IWC‘s very own house band who came together especially for the evening.

  • Titan marketing campaign wins at World Watch Awards

    Titan marketing campaign wins at World Watch Awards

    NEW DELHI: Titan Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award at the sixth edition of the annual Watch Awards this year.

     

    HUBLOT ICC World Cup Association bagged the ‘Best-Organised Event’ and ‘Best use of Ambient Media’ awards, while ‘Titan Gift of Time’ campaign was awarded the ‘Best use of Social Media’ award.

     

    SEIKO, Lulu Mall, Cochin picked the ‘Best Boutique’ award.

     

    Marketing categories had been included for the first time in the Watch World Awards hosted by the Chitralekha Group here.

     

    Bollywood actor Yami Gautam, Nimrat Kaur and Pallavi Sharda were among those present at the function, which also featured entertainment frills including a comic act by Delhi-based stand-up comedian Vasu Primlani.

     

    Watch World Awards creator and Chitralekha Group president & publisher Mitrajit Bhattacharya says, “With each edition, the awards have been able to touch the right chord with the watch brands and watch aficionados across the world. Watch World Awards has attained the stature of being one of world’s most coveted award on horology with its six editions till date. The participation from the world’s top watch brands is a testament of our success over the years.  As always, we came up with an incredible jury team hailing from watchmaking, design, sports, collaborative art, marketing, to celebrate the art and science of watchmaking.”

     

    Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.