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  • IVAS launches Ghar Dhadakne Do campaign

    IVAS launches Ghar Dhadakne Do campaign

    Mumbai: Infra.Market, a construction materials company, is thrilled to announce the launch of the “Ghar Dhadakne Do” campaign by its direct-to-consumer (D2C) brand IVAS. Rooted in the essence of acknowledging the deep connection between homemakers and their homes, the campaign celebrates the fact that our homes breathe and live, just as we do. It is aimed at the idea of nurturing our homes with the same care and devotion we give to our beloved family members.

    IVAS reinforces that homemakers spend significant time of their lives at home, finding comfort and companionship in its corners. With a heart full of affection, they cherish their homes as their child, family member, or friends. Much like we all prepare themselves for special occasions, IVAS encourages the grooming and enhancement of our homes, acknowledging the emotional investment we put in them. Empowering homemakers, IVAS offers a complete range of home renovation products that encourage the creation of homes radiating comfort, beauty, and functionality, transforming homes into living beings, because ‘when you love your home, it loves you back.’

    IVAS has joined hands with renowned actresses Shilpa Shetty Kundra and Genelia Deshmukh to evoke this sentiment within every homemaker. This partnership emphasizes the significance of embracing our homes as integral family members.

    Emphasizing the campaign’s core message, ‘Ghar Dhadakne Do’, Infra.Market co-founder Aaditya Sharda said, “We believe that the idea of a home is not just a physical space but a reflection of one’s identity. Our campaign celebrates the emotional connection people build with their homes. It showcases how IVAS can be their trusted partner in building their dream abode.”

    Shilpa Shetty Kundra, known for her compelling screen presence, expressed her excitement about the campaign, “Building a home is a deeply personal experience. As someone who is House Proud, I value the importance of a well-designed home. I believe products from the brand IVAS offer the perfect blend of style and functionality, enabling homemakers to easily create their dream home. Together, let’s celebrate the love we have for our homes.”

    Genelia Deshmukh, known for her vibrant and aspirational personality, expressed her enthusiasm, “A home reflects one’s dreams and aspirations. IVAS understands the desires and challenges of young homemakers. Their innovative products empower them to transform their homes into a reflection of their personalities, making the process enjoyable and rewarding. When your home feels happy, it reflects on your personality.”

    The core philosophy of the ‘Ghar Dhadakne Do’ campaign stems from the consumer’s journey that allows them to create a home that is uniquely theirs. IVAS is revolutionizing the home building and renovation space by offering a comprehensive range of stylish products including Tiles, Bath Fittings, Sanitary ware, Fans, Lighting, Appliances, Modular Kitchen and Wardrobes, Designer Hardware and much more all under the same brand.

    The campaign designed by the leading global creative agency BBH, within the Publicis Group underscores the pivotal role that a HOME plays in the life of a HOMEMAKER. It encapsulates the essence of nurturing and caring for our homes, thereby recognizing its true significance in our lives.

  • BBH India bags creative mandate for IVAS by Infra Market

    BBH India bags creative mandate for IVAS by Infra Market

    Mumbai: Continuing its winning momentum, BBH India has won the creative mandate for IVAS by Infra Market. Won post a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS. It would also work towards building a launch campaign for IVAS to create awareness, build a premium imagery and establish the brand’s positioning in the marketplace.

    IVAS, powered by Infra Market, is all set to revolutionize the consumer home lifestyle space with its cutting-edge solutions and customer-centric approach. Derived from the Sanskrit word ‘NIVAS,’ the brand inspires home renovations by curating premier offerings, adding convenience and delight into the transformative journey of enhancing living spaces. The collaboration with BBH India is set to further amplify IVAS’s presence and establish its unique identity in the market.

    Commenting on the win and the new partnership, Infra Market senior vice president – marketing and strategy Abhijeet Jhawar said, “Infra Market’s robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand’s strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra Market is poised to make a significant impact and elevate its position as a leader in the building materials category.”

    Sharing his views, BBH India chief operating officer & MD Himanshu Saxena said, “At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”

    Infra Market is India’s leading tech-enabled construction solutions company. With world-class manufacturing units and an innovation centre, the company specialises in construction products from foundation to finish. It further provides a variety of building materials and lifestyle products that elevate interiors through a robust B2B, retail, and B2C network. IVAS, specializes in a wide range of home renovation products including tiles, sanitaryware, bath fittings, electricals, modular kitchen and furniture, and designer hardware.