MUMBAI: Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has unveiled Mouni Roy as its brand ambassador, marking the launch with its first-ever television commercial.
The campaign moves beyond the usual lab-grown diamond claims, instead celebrating design, individuality, and the joy of wearing jewellery that feels personal. Shot in a behind-the-scenes style, the TVC features Mouni Roy refusing scripted lines and inviting viewers to “see for yourself,” highlighting Ivana’s craftsmanship and customer-first ethos.
“Mouni represents the modern woman who values authenticity and individuality, values that are at the heart of Ivana Jewels,” said Ivana Jewels co-founder Ayushi Jindal. “This campaign focuses on what matters most to our customers: jewellery that feels personal, stylish, and easy to wear.”
Mouni Roy added, “I’m truly excited to join hands with Ivana Jewels. Each piece allows you to express your individuality while enjoying the beauty and craftsmanship that goes into it. This campaign celebrates confidence, authenticity, and the joy of jewellery that truly belongs to you.”
Surat-based Ivana Jewels is expanding across India with a broader product range, enhanced customisation, and personalised services. As modern buyers increasingly embrace lab-grown diamonds, the brand aims to combine innovation, design, and accessibility, appealing to customers who value sustainable, individual style.
