ITV

Tag: Ivan Fecan

  • CTV launches multi-channel broadband service

    CTV launches multi-channel broadband service

    MUMBAI: Canada’s private broadcaster CTV launches phase one of the CTV Broadband Network, an on-demand broadband service featuring four distinct broadband channels. 

    The CTV Broadband Network features a free, premium broadband video player that harnesses the latest in technology to deliver full length CTV programme ming in all forms from all genres at broadband speeds and enhanced resolution.

    The ad-supported broadband network was launched at CTV’s 2006 Fall Upfront in Toronto.

    The CTV Broadband Network is currently integrated into the CTV web site and can be found at www.ctv.ca. The network currently houses four channels. They are CTV Shows, a broadband channel featuring full length CTV prime time programme ming, CTV News and Docs, featuring comprehensive local, national, international and business news, all updated hourly, etalk on Broadband, Canada’s first and only broadband channel devoted exclusively to covering the Canadian and international entertainment industry and the Discovery Channel on CTV delivering entertaining science, nature and travel programme ming, informs an official release.

    Commenting on the launch of the new CTV broadband service, Bell Globemedia president and CEO and CTV CEO Ivan Fecan said: “Canadians are leaders in consuming media and the CTV Broadband Network is part one of CTV’s answer to their appetite to tap programme ming on emerging platforms and to provide a solution to the advertisers who want to reach them.”

    “CTV’s broadband network is a powerful 4-channel platform that immediately provides Canadians with the ability to access a roster of some of the top television shows in Canada and the best of news and current affairs,” said CTV VP digital media Kris Faibish. “For CTV, this is an opportunity to deliver award-winning original programme ming on demand.”

    Under phase one of the launch, the CTV Broadband Network will feature programme ming pulled from CTV’s original stable of award-winning and popular programme mes . Over the next several weeks, more and more programme ming will be loaded onto the channels with a view to launching phase 2 in Fall 2006,
    coinciding with the launch of CTV’s Fall 2006 Fall Season. 

    CTV Shows will a first look at key CTV programme mes , before they make their television premieres. In July, CTV broadband will launch Season 2 of Instant Star one day ahead of its television premiere and run episodes all summer in a one-day broadband pre-release. Immediately available now are episodes of Corner Gas (Seasons 3) Degrassi: The NextGeneration (Seasons 5) including Degrassi Webisodes, Instant Star (Season 1), Canadian Idol (Season 4) and Whistler (Season 1) launching on 26 June.

    CTV News and Documentaries will offer local, national and international news and other programme ming from the award winning CTV News Division.

    While, etalk on Broadband, the broadband channel will focus exclusively on the world of celebrity entertainment. This channel is an extension of Canada’s favourite entertainment brand etalk. While you may catch one minute of an A-lister on TV, you can catch the whole interview on broadband. programme ming here is focused on delivering entire interviews with key Canadian and international stars. Daily entertainment packages and stories from etalk and E2 can be found here.

    Discovery Channel on CTV will bring the best of Discovery programme ming from its acclaimed flagship programme Daily Planet, to the Extremely Wild and Ultimate series as well as the travel show, Valerie Pringle has Left the Building.

  • MTV multi-platform debut in Canada from 21 March

    MTV multi-platform debut in Canada from 21 March

    MUMBAI: It’s a historic day not just for Canadian audiences, but for Canada’s creative and production communities too. The MTV brand debuts today in Canada. The Toronto based CTV will replace the name of its talktv speciality channel with the MTV brand.

    The MTV launch represents the biggest multi-platform launch among all 49 worldwide MTV services comprising the MTV Networks International family, according to MTV Networks International president and MTV Networks vice chairman Bill Roedy.

    The MTV brand will debut in 360 degree fashion, across six different platforms. The ‘Six Arms of MTV’ will incorporate numerous distribution strategies including conventional and specialty channel platforms, mobile, Video On Demand (VOD) and in pioneering fashion, across a newly created premium broadband service, MTV Overdrive, the first of its kind in Canada.

    MTV is a newly branded Canadian analog specialty service and offers a winning schedule, infused with lifestyle, talk and documentary programming.

    In an official statement, the networks claims that the channel will immediately be available in 6 million Canadian households via all major cable and DTH services.

    Newly created MTVonCTV branded blocks of programming will be seen six nights a week across Canada on CTV’s conventional stations.

    MTV Overdrive is a new broadband channel that represents a
    first-of-its-kind in Canada. The free premium video service harnesses the latest in technology to deliver MTV content to anyone at broadband speeds. On demand are full-length MTV programs, daily MTV News, custom short-form programming, movie and game reviews and much more. In addition to providing MTV-branded content, Overdrive is MTV’s answer to music authenticity in Canada with exclusive MTV music events, artist interviews, live performances and thousands of music videos.

    On Mobile will have exclusively produced MTV mobisodes and made for mobile programming by individual carriers and also via cross-carrier mobile distribution, MTV Mobile showcases a range of MTV programs that include video, soundtrack ring-tones, wallpapers and more, all available for download via mobile phones and directly off the mtv.ca website.

    Video on Demand comes with an extensive line-up of MTV hit programs immediately available. In addition, MTV is now underway with plans for an additional distribution strategy to make MTV’s hit programs available to portable video devices.

    “A new chapter in Canadian media, employing multiple platforms and
    interactivity, begins. The future is now,” said Bell Globemedia president and CEO and CTV Inc CEO Ivan Fecan.

    “It’s a landmark day for Canada’s creative community and viewers from coast-to-coast. A culturally vibrant country like ours deserves its own MTV. Sharing Canada’s creative talent with the world through MTV’s worldwide network puts Canada on the world stage. It’s where we belong,” said CTV programming president Susanne
    Boyce.

    MTV, in the official statement revealed an extensive list of 23 advertising partners who have inked multi-platform sponsorship deals to be on-board for day one. They include Bell Mobility, Cadbury Adams, Clean & Clear and Neutrogena Deep Clean, Coca Cola, Colgate Palmolive Canada Inc., Columbia Brewery, Dairy Farmers of Canada Milk, General Motors of Canada, KFC Canada, Kraft Canada, Labatt Breweries of Canada, McDonalds Restaurants of Canada Limited, Mission: Impossible III, Molson Canadian, Motorola, Nike, Nokia Products Limited, Pepsico, Sony Entertainment – the Benchwarmers, Taco Bell, Telus and West 49.

    MTV’s multiplatform advertising opportunities will allow clients’ brands to reach millions of consumers via an array of on-air and digital assets,
    including the broadband service MTV Overdrive.

    “The incredible response from clients and the agency community is confirmation that we are on target with the brand, our content and the distribution strategy,” said MTV Canada sr VP and general manager Brad Schwartz. “We want to acknowledge all 23 partners who have joined the MTV business from day One. Our goal is to make MTV the preferred destination for advertisers, large and small, and we look forward to growing together with all of our partners.”