Tag: ITW Playworx

ITW Playworx gets communications mandate from furniture firm Furlenco

MUMBAI: Furniture rental and lifestyle brand Furlenco has signed ITW Playworx, the brand solutions arm of ITW Universe, as its strategic communications partner. The partnership will focus on driving Furlenco’s communication strategies to enhance its brand narrative and build stronger connections with its target audience.

As part of this mandate, ITW Playworx, which says it is India’s only full-stack agency offering a complete range of services through a single window, will craft and execute a comprehensive PR strategy for Furlenco, leveraging innovative approaches to elevate the brand’s visibility. Additionally, ITW Universe will work closely with its marketing team to amplify the brand’s presence through outdoor advertising (OOH) and sports marketing platforms, ensuring an integrated and impactful outreach.

Said Fluorenco CEO & fonder Ajith Karimpana: “Furlenco has always strived to create exceptional experiences for the customers by offering premium, flexible home solutions. Partnering with ITW Playworx aligns with our goal of engaging meaningfully with our audience. We are confident this collaboration will help us achieve greater visibility and strengthen our brand’s positioning in the market.”

ITW Playworx CEO Sidharth Ghosh said, “Furlenco is redefining modern living, and we are proud to partner with a brand that resonates with urban India’s aspirations. At ITW Playworx, we craft purpose-driven strategies that elevate brands and build deeper emotional connections. This partnership is a valuable opportunity to showcase our expertise in impactful storytelling.”

ITW Universe co-founder Bhairav Shanth opined, “We are excited to be working with a truly new economy brand like Furlenco on boosting its brand presence and salience. An interconnected consumer market requires strategies that are truly integrated across multiple channels and building on the work that ITW Playworx will be doing we will also be helping the brand with a holistic 360 plan spanning across multiple touchpoints such as digital/OTT, sports marketing, OOH and more.”

ITW Playworx aims to position Furlenco as not just a furniture rental platform but a lifestyle brand that resonates with the modern Indian consumer.

January 7, 2025
ITW Playworx wins sponsorship rights of ADT10 season 4

NEW DELHI: Ten Sports has awarded ITW Playworx the sponsorship rights of the Abu Dhabi T10 (ADT10) season 4. The fast-paced and pulsating ADT10 tournament is back with its fourth edition for all cricket enthusiasts around the world, and will commence from 28 January – 6 February 2021 at Zayed Cricket Stadium in Abu Dhabi.

Under the newly-inked deal, ITW Playworx has exclusive authorisation to market and sell the central sponsorship, in-stadia advertising rights to potential brands for strategic engagement in India, UK and UAE.

ITW Playworx CEO Sidharth Ghosh said, “We are excited to explore this opportunity with brands across India and globally for season four of Abu Dhabi T10. It will be exciting to associate with this tournament and I look forward to extending this opportunity to our brands and partners.”

ITW Consulting director Joshey John said, “We are delighted to secure the rights and partner with such a high-octane cricket league. Through this partnership, it is evident that the team will be crafting multi-faceted advertising experience for brands to be associated for the league and build connect with cricket fans across borders. Our extensive experience in this arena will enable us to enjoy an exciting partnership.”

Abu Dhabi T10 League chairman Shaji Ul Mulk said, “We have entrusted ITW Playworx with the exclusive rights for the ADT10 League as they possess vast understanding of working in international cricket tournaments across the globe. We believe that this association will not only enable us to reach new milestones but also create more opportunities for brands globally.”

The rise of the T10 League, the world’s only International T10 franchise league, has been exponential. Sanctioned by the ICC and licensed by Emirates Cricket Board, each year, the league’s duration, teams, international stars, broadcasters and fan base has increased. This year the Abu Dhabi T10 will be live on Sony /Sky Sport / Super Sports for India, UK, South Africa and MENA.

November 27, 2020
ITW Playworx bags the most innovative act of the year at EMMA Spotlight Awards 2018

MUMBAI: ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd. won the “Most Innovative Act of The Year” award at the 2018 edition of EMMA Spotlight Awards that was held at Jaighar Fort, Jaipur recently. The team was honored with the gold award in the most innovative act of the year for the longest ever Alpona (Rangoli) at the Samaj Sevi Puja Pandal of South Kolkata.

The award was given for executing the longest ever Alpona (Rangoli) at the Lake Road of South Kolkata during Durga Puja 2017. The jaw dropping Alpona, spanning a staggering 1.23 km approximately in length is arguably one of the longest ever street rangoli to have been executed. The events team of ITW Playworx, Kolkata in association with Pantaloons, came up with this idea of celebrations in the most unique manner possible. The mega rangoli saw participation from more than 322 students from Indian Art College and Government Art College of Kolkata, along with a batch of special children who all worked meticulously and tirelessly on this project.

EEMA Spotlight Awards 2018 was given to the top honors in 32 categories. The jury comprises the pioneers from the events and experiential industry. The awards have been designed to applaud and honor all the backstage partners, associates, and personnel who carry out tasks behind the scenes to bring the best out on stage. For 2 years now, the Spotlight Awards by the Event and Entertainment Management Association (EEMA) has become an integral part of the annual EEMAgine Convention.

May 15, 2018
ITW Playworx co has Sachin’s Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar, Virendra Sehwag, Mayuresh Pem amongst others will hit the screens across the globe on 26 May 2017.

The mandate included TV media planning, buying and release in US, UK, Canada, Europe, Middle East, Africa and Asia Pacific Region. Since the movie captures the star’s cricket and personal life and also reveals few aspects of his life which have never been heard of or seen before, the agency’s first task was to design and implement a communication plan to ensure the movie touches minds of viewers across the globe.

Cinestaan AA Distributors MD and CEO Anil Thadani said, “Sachin: A Billion Dreams is the most-awaited film of the year and we are pleased to associate with Matchbox Media as our media agency. The whole idea was to tap the global markets considering the huge anticipation for the film and Matchbox Media team has successfully executed the same.”

Confirming the win, Sidharth Ghosh, CEO, ITW Playworx said, “We We are looking forward to make our presence stronger in the international markets considering the demand for Indian films across the globe.”

Dipesh Negi & Mohit Mishra, Founders, Matchbox Media said, “We are delighted that the makers and distributors of the film have instilled their confidence and given us the opportunity to work on this landmark film.”

The mandate was spread across channels like Times Now International, Sony International, Colors International, Star International, Zee International and B4U International.

May 26, 2017