Mumbai: The iTV Network has announced the launch of a brand new multimedia vertical dedicated to women, for women, and by women We Women Want. Through various social media platforms (online & offline), We Women Want aims to recognise the efforts of exemplary women, highlight female leaders of India, and have cross-generational conversations on issues that affect them.
The show is set for launch on 9 July 2022. The first episode features renowned fashion designers Rina Dhaka and Anjul Bhandari in conversation with iTV Network senior executive editor Priya Sahgal.
Sharing insight on the show, Priya Sahgal says “We Women Want is a show for women and by women where you will be a part of some intense conversations as our panellists talk about issues that every woman faces at some point or the other. We will talk about not just the success stories but also the everyday struggles that try to defy us but end up defining us.”
In the first episode, fashion designer Rina Dhaka shares glimpses of her personal & professional life, and how she fought cancer as a working mother. Rina said, “Cancer as a disease isn’t a hassle, but the treatment is the biggest shock. Mentally it’s a lot of work because you’re really in the fear of death.” Part of the fashion industry since the 80s, Rina Dhaka gets candid about her struggle to make a mark internationally and the guilt, regrets and successes of a career woman.
Anjul Bhandari may be the new kid on the block, but she has carved an enviable niche. She dropped out of school in class 10 to get married and went on to dress the biggest stars of Bollywood & starry-eyed brides. Drawing from her life experience, Anjul said, “we must remember that women are ‘Agni Stree.’ Each woman by default knows how to balance everything at once.”
We Women Want will be a dedicated multi-media service for the modern Indian woman, including guidance & P2P learning, career counselling for young women, forum to address FAQs on higher education, careers, finance planning, preliminary legal advice, health, and marriage.
The show will air every Saturday at 7:30 p.m on NewsX & 3:30 p.m on India News. The program will also be streamed live on various OTT platforms including Dailyhunt, Zee5, MX Player, ShemarooMe, Watcho, Mzaalo, Jio TV, Tata Play and PayTm livestreams.
