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Mumbai: It’s no wonder that the digital media industry has shifted tremendously over the previous decade. This shift in focus has given rise to a new...
Mumbai: The Indian animation industry has witnessed a considerable amount of growth in the past couple of years. As the pandemic forced people to stay at...
Mumbai: There are a million things that retailers need to do every day. From creating strategies for attracting new customers to finding ways to retain old...
Mumbai: The Covid-19 pandemic altered how we live and work in ways that will redefine our behavior even after its effects subside. As of today, businesses...
Mumbai: Conversational AI, which allows contextual dialogue through advanced algorithms that enable superior, result-oriented, human-like conversations, emerged due to the shortcomings of traditional chatbots. Individuals were...
Mumbai: Technology and entertainment have historically gone hand in hand. For every new technology that came about, the world of entertainment has usually been at the...
Mumbai: The recent advent of the metaverse—a continuous and virtual 3D world where users may interact with one another, hold meetings, and even shop for items—has...
Mumbai: Amid the accelerating digitisation due to the pandemic, businesses are exploring the digital world. Companies are increasingly investing in digital strategies to stay relevant amid...
Mumbai: Celebrity endorsements saw a 44 per cent rise in 2021 as opposed to 2020, according to the data released by AdEx India, a division of...
Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
Mumbai: For the past decade, marketers have been experimenting in the digital environment to enhance brand-customer interactions. In the B2C and B2B spaces, the growth of...
Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more channels than ever before. Back in the day digital...
