Tag: ITSA Brand Innovations

BBDO India gets Ritu Sharda as senior executive creative director in Delhi

MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract. Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

April 20, 2016
BBDO India gets Ritu Sharda as senior executive creative director in Delhi

MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract. Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

April 20, 2016
Kyoorius launches New Blood Awards 2016

MUMBAI: Kyoorius, in association with D&AD, has launched the 2016 New Blood Awards, which is an initiative to help build exposure, and honour creative minds under 26 years of age, including students.

The Kyoorius New Blood Awards 2016 edition will feature a direct reflection of the real world with real briefs set by brands together to create ideas that work in real life; this will give the young professionals and students a chance to exercise their skills and critical thinking, to deliver winning solutions. Together with Kyoorius, agencies will initiate activations for their brands to connect and capture the imagination of young consumers, gain insights and identify current day trends.

Kyoorius New Blood briefs for the year 2016 are set by Cafe Cuba, Deloitte Digital, Hotstar, iStock by Getty Images, ITSA Brand Innovations, L & K Saatchi & Saatchi, Lodha Group (in collaboration with Alok Nanda & Company), Madheke, Pidilite and Samsung.

Kyoorius CEO and founder Rajesh Kejriwal said, “We are very pleased to announce the Kyoorius New Blood Awards. This year, these awards not only focus on students, but also aim to reach out to the entire gamut of young professionals across participating school, colleges, major design houses and agencies in India. This is a unique opportunity for agencies and brands to connect with the future talent on a real and engaging platform. This will indeed be an unforgettable, socially shareable and engaging experience for them.”

The winners of the Kyoorius New Blood Awards will be awarded with Red Elephant trophies and will be held alongside the Kyoorius Creative Awards on 3 June, 2016 in Mumbai.

January 21, 2016
Kyoorius launches New Blood Awards 2016

MUMBAI: Kyoorius, in association with D&AD, has launched the 2016 New Blood Awards, which is an initiative to help build exposure, and honour creative minds under 26 years of age, including students.

The Kyoorius New Blood Awards 2016 edition will feature a direct reflection of the real world with real briefs set by brands together to create ideas that work in real life; this will give the young professionals and students a chance to exercise their skills and critical thinking, to deliver winning solutions. Together with Kyoorius, agencies will initiate activations for their brands to connect and capture the imagination of young consumers, gain insights and identify current day trends.

Kyoorius New Blood briefs for the year 2016 are set by Cafe Cuba, Deloitte Digital, Hotstar, iStock by Getty Images, ITSA Brand Innovations, L & K Saatchi & Saatchi, Lodha Group (in collaboration with Alok Nanda & Company), Madheke, Pidilite and Samsung.

Kyoorius CEO and founder Rajesh Kejriwal said, “We are very pleased to announce the Kyoorius New Blood Awards. This year, these awards not only focus on students, but also aim to reach out to the entire gamut of young professionals across participating school, colleges, major design houses and agencies in India. This is a unique opportunity for agencies and brands to connect with the future talent on a real and engaging platform. This will indeed be an unforgettable, socially shareable and engaging experience for them.”

The winners of the Kyoorius New Blood Awards will be awarded with Red Elephant trophies and will be held alongside the Kyoorius Creative Awards on 3 June, 2016 in Mumbai.

January 21, 2016
OLX’s humorous take on one-upmanship through its new TVC

NEW DELHI: OLX, the free online classifieds site, has released a new television commercial featuring a couple who decide to sell their car as it has become “smaller” compared to their neighbour‘s new car.

The TVC is in the form of a mission by the couple in night hours when they first measure their neighbour‘s car and then their own. At this, the wife says “Bech De” and the couple is immediately on OLX.in talking to a prospective buyer who picks it up the same night.

Revolving around the theme of one-upmanship; this concept is based on the insight that sometimes progress in life is measured in relation to how others are faring in their respective lives. The wives are always conscious of this ‘status war‘. Rather than being a passive bystander, they will be equal partners in partaking in the ‘one-upmanship‘ battle.

The underlying message that comes out through this communications is that OLX.in is the best place to sell off your pre-loved goods. The ad has been created by ITSA Brand Innovations.
OLX India Country Head Amarjit Singh Batra says, “We have always tried to find insights into the consumer‘s life and given them reasons to sell their pre-owned stuff on OLX.in. What appeals most about this one – is a sharp, real life insight. The neighbor‘s new car never fails to cause envy and definitely, a mental measure vis-?-vis your own. The story beautifully brings this insight to life through a literal exaggeration. Cars are an important category for buyers and sellers on OLX.in and we wanted to create a “Bech De” thematic for this category in specific.”

The intrinsic good humour that is typical of OLX ads continues through this ad as well. Previous campaigns from OLX have received a phenomenal response in establishing the site‘s identity and making it popular across India. The new creative is a step further to cement the idea of making every person use OLX.in for selling their personal products which have been bought but not used much.

The commercial is produced by Little Lamb Films and directed by Bauddhyan Mukherjee. The TVC has gone on air this week and will be promoted nationally.

April 1, 2013