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Tag: Itel

  • itel brings the essence of ‘Better life for all’ in its new campaign

    itel brings the essence of ‘Better life for all’ in its new campaign

    MUMBAI: Homegrown smartphone brand itel has released its new festive film- ‘itel ke saath tyohaar sahi hai’ to celebrate the spirit of its customers.

    Conceptualised and co-directed by CNVRSB Integrated creative head (films) Alok Pal and Hitesh Dhingra the film attempts to connect with the TG by keeping it as real as possible with slight vernacular and visual suggestions.

    The film showcases how itel’s range of products starting from its latest TV and Soundbar to Smartphone and Smart Gadgets have empowered and made life better and colorful for its consumers. The ad exuberates a festive flavour while showcasing a range of products promoting the feeling of togetherness and bridging gaps.  

    It starts with the close group of people watching a cricket match together on TV and, then it moves on to a cab driver who is working passionately on a festive eve using the brand’s mobile while being connected with his family. The film then slides to a relaxed shopkeeper happily juggling between orders and attending customers at the shop using itel air buds and concludes with a sweet narrative of a father gifting an itel smartphone to his daughter to study online and explore the world.

  • itel celebrates 6 crore customer milestone with Grand Digital Carnival

    itel celebrates 6 crore customer milestone with Grand Digital Carnival

    Taking its success story forward, itel mobile celebrated the resounding milestone of reaching 6 Crore + happy customers in India with a month-long digital carnival #itelKaMagical6. The campaign included multiple forms of consumer outreach through the digital/social platform, engaging with influencers from across sectors of art, music, entertainment, interactive games, and interesting contests on its social channels to spread festive happiness and depict the brand’s gratitude on accomplishing the feat. 

    The brand has been carving its digital footprint in the country given that more and more consumers are getting online. This campaign acted as a bridge between the customers and the brand, where consumers showed the magic that they have experienced using itel’s technology. 

    Celebrating the landmark, Mr Arijeet Talapatra, CEO, TRANSSION India, said, “We are delighted that 6 crore Indians have trusted our products and technology which embody value for money in everyday life. To celebrate this milestone, we hosted this month-long digital carnival. We expressed our gratitude this festive season, using innovative social media activities to communicate, engage, and to spread positivity, considering the time we are all going through. We are excited about strengthening our roots in every Indian household with our value plus, new-age technology products at an affordable price range so that every Indian can experience itel’s magic.”

    Speaking about the campaign, Sachin Kumar, Founder, Bottle Openers Digital Solutions said, “itel’s fans have engaged with the brand in multiple ways on all social channels. This digital carnival has further strengthened the consumers love for the brand as we have seen a humongous response to the outreach with thousands of fans connecting with us.” 

    The digital campaign, introduced on the eve of the festive season, received 5000+ responses from consumers, generating 206M reach and 2.5M engagement. Experience #itelIndiaKaMagic on their Instagram and Facebook platforms and explore more about their diverse range of budget-friendly products. 
     

  • itel innovates special social outreach campaign to digitally reach consumers

    itel innovates special social outreach campaign to digitally reach consumers

    MUMBAI:  itel mobile, the smartphone brand from Transsion India, chose to take the route of engaging meaningfully with its customers, employees and channel partners so that they are able to cope with the stress and anxiety of lockdown easily. With information consumption becoming huge through various media channels on the pandemic, itel took into its own digital social platforms innovatively to connect, spread positive awareness and launch many engaging initiatives to reach out to its stakeholders – employees, customers, and partners.

    With its innovative consumer outreach campaign, itel took upon the task of spreading positive messaging and developed engaging content through multiple short videos, information snippets, contests, fitness, and wellness challenges. As a brand for the masses, itel created strong awareness for its customers and fans through its social handles around different aspects of preventions like social distancing, not believing in fake news, doing responsible communication, sharing tips on handling senior citizens, respecting lockdown period, etc. 

    Under its consumer outreach campaign, itel also launched #TogetherWeHelp campaign, a unique CSR initiative from 6 April 2020. The campaign focuses on engaging the audience through interesting games, challenges, interactive activities while they are at home during the lockdown period. For each correct entry on its contest posts from consumers on its social page, itel will donate a certain amount for helping feed the needy. The company has announced a tie-up with GiveIndia, India’s largest and most trusted giving platform to support the financially challenged community across the country by providing them with daily food essentials in a structured manner.

    itel business unit head of marketing Goldee Patnaik said, “Amidst lockdown, India is glued to social channels as that is the only avenue for them to express and consume information. Being a mass brand, we decided on leveraging our social handles to connect with our fans in a way that made their stay at home during lockdown a journey to remember and not a stressful daily routine through the planning of various engagement activities. We have been creating innovative content based on novel communication approaches, which is not only limited to our target audience but also touching base with different age groups through relevant positive information dissemination. We are running various employee engagement campaigns focused on fitness and wellbeing, sharing effective tips on working smartly from home, encouraging direct connect programmes by taking stock of employee & family health, calling up channel partners regularly to ensure they are safe and doing well during this lockdown situation. 

    "As a responsible corporate outfit, we have launched a unique CSR programme which empowers customers and our fans to engage with us and earn points which would further be used towards contributing for the food of the financially challenged section of the society. We want to instil brand trust amongst our discerning customers and fans who have reposed their faith in us. It's an extension to the fact that itel has democratized technology for masses and is a trustworthy brand in good and bad times. We aim to drive engagement and want to spread the bigger message of care and positivity, which can go beyond the pandemic time as well, said Goldee”

    title, for its customers, recently announced the extension of the warranty period by two months for all its models. The extension will be applicable for the models whose warranty expires between 20 March to 31 May. The warranty extension would be automatically applicable and the users can check the status by logging on the CarlCare Mobile application. itel took this step as a gesture of good faith and to ensure their customers get extended warranty period without paying any additional charge. The initiative will relieve itel users to worry around their warranty which can’t be availed due to the unfortunate scenario of lockdown.

    Commenting on the CSR association, GiveIndia CEO Atul Satija  said, “The daily wage earners have been hit very hard by the measures taken to stop the spread of Coronavirus, particularly the lockdown. We are thankful to itel for joining in our mission through their unique CSR programme. itel’s contribution will certainly boost our initiative to help the daily wage earners survive the crisis, till the time the virus abates.”

  • Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

    Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

    MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. 

    Xiaomi regsitered a sales increase of seven per cent in Q42019 and five year for the whole year to continue to retain its marketshare of  27 per cent and 28 per cent respectively placing it at the No 1 position in India. In fact, India is a bigger market for it then is its home country China. What droves shipments this year was the fact that it expanded its offline retail presence as well as the strong performance of its Redmi Note series.

    Vivo shipped 136 per cent more handsets in Q42019 and 76 per cent more in 2019 overall, to  capture shares of 21 per cent and 16 per cent in the two periods respectively. In fact, its performance in Q42019 saw it dislodge Samsung from its second position. The south Korean megacorp had flat growth in Q42019 and it degrew five per cent in the whole of 2019. Its market share slipped from 20 per cent in Q4 2018 to 19 per cent in Q42019, even as it calendar year sales fell from 24 per cent in 2018 to 21 per cent in 2019.

    Samsung shipments were driven by its upgraded A and M series (A50s, A30s, M30s and A20s). This is the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series).

     

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    Oppo shipments almost doubled YoY in Q4 2019, due to demand for its budget segment device A5s and the good performance of its recently launched devices A9 2020 and A5 2020 in the offline segment. Oppo is now aggressively moving towards higher price points with the introduction of the Reno series.It witnessed a 96 per cent growth in its shipments which saw its marketshare growing  from seven per cent (Q42018) to 12 per cent in Q42019. 

    On an annualised basis, however, it trails behind realme which witnessed a spurt of 255 per cent in shipments as its share for the year grew to 10 per cent for the calendar year 2019 from three per cent in 2018. realMe continued to retain its marketshare of eight per cent in Q42019 by shipping 15 per cent more handsets.

    The Transsion group Itel, Infinix, and Tecno) reached its highest ever market share in Q4 2019. Transsion remained strong in tier 3, tier 4 cities and rural India. Itel was the number one smartphone brand in the entry-level sub-Rs 4,000 (US$ 60) price segment, while Tecno and Infinix showcased YoY growth in the Rs  6000-Rs  10000 (US$ 86-US$ 142) segment by bringing aggressive features at lower price-points like 6.6-inch displays, 20:9 aspect ratio, 5000 mAH battery, etc.

    itel emerged as the number one feature phone brand in Q4 2019 followed by Samsung and Lava.  Apple was one of the fastest-growing brands in Q4 2019 driven by multiple price cuts on its XR device, thanks to local manufacturing in India. Additionally, 2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy. In fact, the new series especially iPhone 11 was introduced at a lower price point than the last year’s iPhoneXR. This has helped to gain share during the festive season and in its launch quarter in India.

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    Says Counteproint Research analyst  Anshika Jain:  “During 2019 we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For example, Xiaomi, realme and OnePlus ave increased their offline points of sale, while brands like Vivo have expanded their online reach with Z and U series. 2019 also marked the fifth anniversary in India for some OEMs. Several have seen significant growth from their first full year of operation. For example, over the past four years, Xiaomi, Vivo, and OnePlus have grown 15x, 24x, and 18x respectively. This highlights that OEMs are mature enough to capture the next wave of growth and further expand their operations in India.” 

    Counterpoint ends by saying that all major brands are now aiming to expand in the mid to high price tier, which is likely to be the fastest-growing segment in 2020.

  • Itel amongst Africa’s top 100 most admired brands

    Itel amongst Africa’s top 100 most admired brands

    MUMBAI: In an announcement that emphasises the impact of the brand in the overseas market, itel, the hi-tech innovative brand for the masses, has been ranked 51stin the list of the ‘Most Admired Brands in Africa’ in 2015. The latest rankings by African Business, Africa’s biggest business magazine, saw itel move up 21 positions to be placed above other leading global brands such as Toshiba, Sharp, BlackBerry and Facebook.

    Speaking on the announcement, Sudhir Kumar, CEO, itel Mobile India, said, “itel was established to make quality mobile connectivity solutions accessible to the aspiring consumer base across the world. Being named amongst the ‘Most Admired Brands in Africa’ highlights the difference we have made to the continent’s consumers by bridging the technological gap between the urban and rural geographies. We will be looking to build on that success and consolidate our presence in India by delivering best-in-class features at highly cost-effective prices. Our products have already received an impressive response from the country’s consumers, and we are confident that we will be able to drive the cause of Digital India through our state-of-the-art innovations and feature-driven products.”

    The latest achievement underlines itel’s impact within the African region as an enabler that aims to empower every individual with value added and best-in-class mobility-based communication solutions. The brand, which has sold more than 70 million handsets worldwide since its inception, was previously ranked 72nd in the 2014 list of ‘Most Admired Brands in Africa’.

  • Itel amongst Africa’s top 100 most admired brands

    Itel amongst Africa’s top 100 most admired brands

    MUMBAI: In an announcement that emphasises the impact of the brand in the overseas market, itel, the hi-tech innovative brand for the masses, has been ranked 51stin the list of the ‘Most Admired Brands in Africa’ in 2015. The latest rankings by African Business, Africa’s biggest business magazine, saw itel move up 21 positions to be placed above other leading global brands such as Toshiba, Sharp, BlackBerry and Facebook.

    Speaking on the announcement, Sudhir Kumar, CEO, itel Mobile India, said, “itel was established to make quality mobile connectivity solutions accessible to the aspiring consumer base across the world. Being named amongst the ‘Most Admired Brands in Africa’ highlights the difference we have made to the continent’s consumers by bridging the technological gap between the urban and rural geographies. We will be looking to build on that success and consolidate our presence in India by delivering best-in-class features at highly cost-effective prices. Our products have already received an impressive response from the country’s consumers, and we are confident that we will be able to drive the cause of Digital India through our state-of-the-art innovations and feature-driven products.”

    The latest achievement underlines itel’s impact within the African region as an enabler that aims to empower every individual with value added and best-in-class mobility-based communication solutions. The brand, which has sold more than 70 million handsets worldwide since its inception, was previously ranked 72nd in the 2014 list of ‘Most Admired Brands in Africa’.