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Tag: ITDC

  • Rajesh Rana takes the reins as ITDC’s marketing chief

    Rajesh Rana takes the reins as ITDC’s marketing chief

    MUMBAI:  Hospitality veteran Rajesh Rana has been appointed director (commercial & marketing) at India Tourism Development Corp  (ITDC). The ministry of tourism, in an order dated 10 March 2025, confirmed the appointment committee of the cabinet’s (ACC) nod for his five-year stint—or until further notice. Rana took charge today, 17 March 2025.

    A hospitality honcho with 26 years in the trade, Rana brings deep expertise in catering, tourism, marketing and business operations. An alumnus of the Institute of Hotel Management, Lucknow, with an MBA in marketing, he started out as a management trainee with Jaypee Hotels before making his mark at PSU THDC India Ltd.

    Rana’s career took off when he joined IRCTC in 2005, where he spent 19 years masterminding hospitality and tourism strategies. He climbed the ladder from deputy general manager to general manager, steering operations across regional, zonal and corporate offices. His knack for product development, marketing and risk management has left a lasting imprint on railway catering and tourism.

    Before his ITDC move, Rana served as general manager at IRCTC’s corporate office in New Delhi, also doubling as chief risk officer. With ITDC now in his hands, expect a shake-up in tourism marketing and commercial strategy.

  • ITDC gets 12 agencies to handle its Rs 700 mn creative biz

    ITDC gets 12 agencies to handle its Rs 700 mn creative biz

    MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies.

    The empaneled agencies are Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising.

    ITDC had invited a multi-agency pitch in November last year.

    The size of the three-year deal is estimated to be around 600-700 million, according to multiple agency sources.

    Span Communications director Rohit Khetrapal said, “We have been handling the account for more than 8 years now and it feels good to win it again.”

    The empaneled agencies will now have to work on the branding of ITDC including Ashok Group of Hotels, not only in India but also abroad. The main responsibility is to position ITDC as the leader in hospitality and travel.

    Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities. In addition, the corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists.