Tag: ITC

Colgate Dental Cream rises as top brand in BARC week 37 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.

Top Advertisers:

Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.

Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.

Rank	Advertiser	Insertions
		Week 37
1	HINDUSTAN LEVER LTD	143015
2	RECKITT BENCKISER (INDIA) LTD	109810
3	GODREJ CONSUMER PRODUCTS LTD	45585
4	PROCTER & GAMBLE	37797
5	ITC LTD	34665
6	BROOKE BOND LIPTON INDIA LTD	29381
7	CADBURYS INDIA LTD	27401
8	COLGATE PALMOLIVE INDIA LTD	24225
9	PROCTER & GAMBLE HOME PRODUCTS	19898
10	SMITHKLINE BEECHAM	18757
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.

The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.

Rank	Brands	Insertions
		Week 37
1	COLGATE DENTAL CREAM	11797
2	POLICYBAZAAR.COM	10817
3	KALYAN JEWELLERS	9946
4	TRIVAGO	9673
5	LIZOL	9645
6	OLX.IN	9530
7	DETTOL LIQUID SOAP	9525
8	HARPIC BATHROOM CLEANER	8896
9	HARPIC 10/10	8768
10	DETTOL ANTISEPTIC LIQUID	8703
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 21, 2019

BARC week 26: Lizol takes top spot among brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.

Top Advertisers:

No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.

The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	185861
2	RECKITT BENCKISER (INDIA) LTD	98712
3	ITC LTD	31591
4	BROOKE BOND LIPTON INDIA LTD	28255
5	CADBURYS INDIA LTD	27064
6	MARICO LTD	24824
7	COLGATE PALMOLIVE INDIA LTD	20907
8	AMAZON ONLINE INDIA PVT LTD	19120
9	PONDS INDIA	16658
10	SMITHKLINE BEECHAM	16223
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.

Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.

Rank	Brands	Insertions
		Week 26
1	LIZOL	12281
2	HARPIC BATHROOM CLEANER	11642
3	DETTOL LIQUID SOAP	10420
4	AMAZON.IN	9324
5	HARPIC 10/10	9236
6	CLINIC PLUS SHAMPOO	9187
7	COLGATE DENTAL CREAM	9072
8	LIZOL KITCHEN POWER CLEANER	8861
9	GOODKNIGHT POWER ACTIV PLUS	8408
10	PHONEPE	8301
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 5, 2019

Dettol Liquid Soap remains top brand in BARC week 25

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.

Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.

Top Brands:

Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.

Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.

June 28, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

Savlon introduces the first ever Pen Sanitizer Spray

MUMBAI: Further building on its portfolio, Savlon, ITC’s most awarded and trusted hygiene brand, announces its foray into Sanitizers with the unique and first ever Savlon Pen Sanitizer Spray. A first in the category, this exciting new innovation encourages hand hygiene. Designed in the form of a pen with a spray dispenser, Savlon Sanitizer harnesses design thinking to enhance efficiency and value.

Savlon Pen Sanitizer Spray is designed to dispense a pre-measured quantity of sanitizer in each spray for effective germ kill as compared to the conventional sanitizer bottle where it is often difficult to control the pour.

The Pen Sanitizer Spray (9ml bottle) priced at INR49 promises 100 germ-destroying sprays per dispenser. The enticing pen shape makes it extremely convenient to carry in pockets, bags, pencil boxes or simply tagged to the school bag.

With the promise to kill 99.99% germs, Savlon’s unique Pen Sanitizer Spray is being rolled out at retail outlets across India for easy access.

India’s most popular animated hero, Chhota Bheem leads the conversation for Savlon to engage and initiate children into the habit of hand hygiene.

Mr. Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Brand Savlon is committed to designing unique solutions to encourage and enable hand hygiene. Harnessing the power of innovative design and thinking, the Savlon pen sanitizer spray is a unique format and a first ever in this category that solves for effective germ-kill and efficient design to prevent wastage.”

Savlon has also launched a gel based hand sanitizer variant available in 55ml bottles, priced at INR 77. A single drop of the gel based sanitizer is sufficient to kill all germs and maintain hand hygiene at all times.

April 9, 2019
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 45 of 2018.

Top Advertisers:

For week 44, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,43,930 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 69,407 ad insertions followed by ITC Limited with mere 52,297 insertions.

Online e-commerce platform Amazon India stood fifth followed by Procter & Gamble with 31,630 and 27,296 insertions.

Top Brands:

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 17,920 ad insertions.

Hotel searching website Trivago retained its last week’s positions and came in second with 10,393 ad insertions.

A new entry in the top 10 most advertised brands on television this week was Vimal Elaichi Pan Masala with 9,796 insertions followed by Flipkart with 9,694 insertions.

Santoor dropped down several positions and stood fifth with mere 9,536 ad insertions.

November 16, 2018
Mangaldeep’s conversation with God with Bhumika Chawla

MUMBAI: ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God.

With Bhumika Chawla as the protagonist, the brand delves into moments amidst the daily hustle and bustle of life that essentially provides an opportunity for a serene prayer and an intimate conversation with the almighty. The campaign also highlights the unique positioning of ITC’s Mangaldeep, which through its range of divinely fragranced incense sticks brings about a sense of calm and comfort when the mind is anxious.

The film opens with Bhumika Chawla amidst the daily morning rush at home, handling myriad aspects of a household and yet making time for a short but anxious prayer. The moment she lights the fragranced Mangaldeep incense sticks, a sense of calm prevails for a natural and peaceful conversation with God.

ITC Ltd chief executive for agarbatti and safety matches business Ravi Rayavaram says, “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many. This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla personifies the life of every Indian woman and the challenging morning moments in her life.”

R K SWAMY BBDO principal consultant Vivek Shenoy adds, “Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”

Available across retail outlets in India, ITC Mangaldeep is the second largest agarbatti brand in India and the only agarbatti brand with a large national presence.

The Mangaldeep brand was launched and marketed by ITC’s Matches and Agarbattis Business Division since 2003. Within a decade of its launch, the brand achieved market leadership in the Dhoop category and a strong No.2 position in Agarbatti category with a combined consumer spend of over 750 crores.

Mangaldeep’s vision is to be the most loved enabler and partner in people’s pursuit of devotion and spirituality. In this regard, the brand has extended beyond quality incense products into services such as devotional content and religious tourism through its Mobile app. By enabling the daily pursuit of devotion of over 4 lakh users, it is among the highest rated devotional apps in India.

November 13, 2018
Amazon most advertised brand in BARC week 43

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 43 of 2018.

Top Advertisers:

For week 43, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,32,954 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group retained its last week’s position with 71,861 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s position as well with 67,476 ad insertions followed by Amazon India with mere 53,295 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 26,176 insertions.

Top Brands:

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 32,833 ad insertions.

Hotel searching website Trivago and Santoor retained their last week’s positions and came in second and third with 10,688 and 10,047 ad insertions respectively.

Colgate came in fourth with 9,175 ad insertions followed by Wipe with 8,755 ad insertions.

November 4, 2018
Amazon most advertised brand in BARC week 42

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 13-19 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 42 of 2018.

Top Advertisers:

For week 42, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,20,675 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group that stood fourth last week, came in second in week 42 with 71,200 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in third with 70,594 ad insertions followed by Amazon India with mere 29,856 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 27,742 insertions.

Top Brands:

Amazon

Flipkart

santoor

Triage

Policy Bazaar

PolicyBazzar that came in fifth last week, didn’t make it in the top 10 list of most advertised brands in week 42.

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 11,473 ad insertions.

Hotel searching website Trivago came in second followed by Santoor soap with 10,837 and 9,795 ad insertions respectively.

Reckitt Benckiser’s Dettol came in third with 9,605 ad insertions followed by Honda with 9,447 ad insertions.

October 28, 2018
Amazon most advertised brand in BARC week 41

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 41 of 2018.

Top Advertisers:

For week 41, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,11,221 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 94,500 ad insertions.

Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 41 with 68,228 ad insertions followed by ITC with 34,758 insertions.

Procter & Gamble dropped down from its last week’s fourth position with a mere 32,440 ad insertions this week.

Top Brands:

Cleaning disinfectant Lizol that was the most advertised brand last week, didn’t make it to the top 5 in week 41.

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, was the most advertised brand this time with 49,293 ad insertions.

Flipkart was the second most advertised brand with 18,763 ad insertions followed by Santoor with 12,049 insertions.

Hotel searching website Trivago came in fourth followed by Policybazaar.com with 11,261 and 10,956 ad insertions respectively.

October 21, 2018