ITV

Tag: ITC

  • Now, get a report card for the milk you drink

    Now, get a report card for the milk you drink

    NEW DELHI: Milk is the universal health drink of choice, consumed by people belonging to all age groups and strata of society. Over the years, with media exposes on adulterated milk and harmful additives, consumers have become concerned about the purity of the milk they ingest. So when ITC launched Aashirvaad Svasti Select Milk in Kolkata, they came up with a unique proposition – to offer ‘Doodher Report Card’ – a daily quality assurance report of the pack of milk that consumers would buy.

    The unique facility can be availed by simply sending a message to the brand’s WhatsApp number 810-583-5222. To further promote its latest offering, Aashirvaad has launched a new TVC which features popular TV show hostess and actress Rachana Banerjee as the brand ambassador. Through this ad film, Rachna Banerjee has helped put the spotlight on the importance of quality as well as the taste of milk.  

    The campaign has been created by Lowe Lintas, Bangalore and directed by Deepak Thomas of Lucifer Circus . 

    While operating in the traditional dairy segment, Aashirvaad Svasti Select Milk’s TVC campaign has a refreshing take on the critical subject of ensuring milk quality. The TVC is built around the premise of an adorable mother-child banter while discussing children’s academic performance and report cards. Kolkata’s beloved and the brand’s ambassador, Rachna Banerjee is seen playing mother to two sons. At the dining table, while pouring them a glass of milk each, she enquires about their report cards. The brothers immediately exchange a worried glance and attempt to wriggle out of the situation by inquiring where could they get a report card for the milk they are offered every day? To their amazement, Rachna Banerjee pleasantly shows Aashirvaad Svasti Select ‘Doodher Report Card’ on her mobile which takes both kids by surprise. They quietly drink the delicious milk upon seeing the report card, followed by an expression of ‘Mother knows all’. 

    ITC Ltd CEO – dairy and beverages Sanjay Singal said, “The key take-home point in the TVC is the ease with which mothers can now check the daily quality report of Aashirvaad Svasti Select Milk within seconds. We are India’s first milk brand to provide a quality report of milk on a daily basis. The report can be very easily checked on WhatsApp once the consumer sends the batch number of their pack of milk. Rachna Banerjee is a household name in Kolkata with a strong affinity among women. By bringing her onboard, we look forward to inculcating the habit of checking the quality of milk everyday amongst mothers and strengthen the connect with our audience.” 

    Lowe Lintas, South executive director and head of office Sonali Khanna said, "Our task was to clearly communicate a unique message in a simple, yet entertaining manner. Linking Aashirvaad Svasti Select Milk’s Quality Assurance Report with a child's report card was the stroke of genius that delivered both. Great care was taken with scripting and casting, to ensure that the final product appealed to mothers and children alike.” 

  • ‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment

    ‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment

    NATIONAL: Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl. 

    With the launch of this new product, Sunfeast YiPPee! noodles will now be available to consumers in a bowl format. Quik Mealz comes with a broad container base which makes it extremely easy to mix and consume noodles, and a lid to ensure no heat escapes the bowl in the preparation process which guarantees evenly cooked noodles – resulting in a well-mixed and tasty noodle experience in a bowl.

    Sunfeast YiPPee!’s Quik Mealz range has been specially crafted to match the evolving lifestyle requirements of young adults who are constantly seeking convenient options, without compromising on the taste. It will be available in two variants – Veggie Delight & Chicken Delight. 

    The product is available pan-India, across large format stores, modern trade and e-commerce. Both Veggie Delight & Chicken Delight will be available in a 70 grams SKU at the price point of Rs 45 and Rs 50 respectively. 

    An ITC spokesperson added, “Innovation and differentiation has been the cornerstone of Sunfeast YiPPee!’s DNA since its inception. Be it the long and slurpy noodle experience consumers enjoy through our round block noodle or the recent launch of Quik Mealz in a bowl format, every product offering is thoughtfully developed and is an extension of our endeavour to deliver superior experience to consumers.  

    The recent times have witnessed an unprecedented surge in consumption of instant noodles while consumers have experienced a significant change in their day-to-day schedule with work from home being an integral part of the new normal. Given the change in lifestyle, they are seeking trusted food options that offer variety, superior taste and convenience, sealed with the promise of safety and hygiene. With Quik Mealz, we are extremely positive about delivering yet again a distinguished instant noodle experience and are delighted to have added a new member to the YiPPee! family.”

    YiPPee! was launched in 2010 at the backdrop of a growing need for variety in the category. Today it is a nearly Rs 1,300 crore brand in terms of consumer spend. YiPPee! has consolidated its position as the second largest instant noodles brand in the country. It has also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen strong growth during the current year. 

  • Sunfeast’s Dark Fantasy brings luck for Royal Challengers Bangalore

    Sunfeast’s Dark Fantasy brings luck for Royal Challengers Bangalore

    NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from team RCB. Built around every fan’s ‘Dark Fantasy’ for the team’s victory this season and a relatable yet entertaining spin on a superstition that biting into Sunfeast Dark Fantasy while watching a match will lead to a favorable performance, is the launch of Sunfeast’s Dark Fantasy ‘Lucky Hai’ conversation.

    As fans continue to enjoy the tournament from the comfort of their homes, RCB’s successful performance this year only enhances the watching experience for the Fans. Right in time for the fans’ celebratory mood is a new TVC, capturing a slice-of-life and relatable match moment is a part of a larger campaign “Asli Maza andar se aayega”. One among the three friends believes that his ‘Dark Fantasy’ is a lucky cookie and he bites into it at a crucial match moment. Upon hearing this, while the other two friends initially break into laughter, they soon see things work out in their favor in the match and celebrate by sharing that pack of Sunfeast Dark Fantasy.  This film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’ which features consumers in relatable situations watching the tournament while enjoying their favorite cookie from within their homes this year.

    ITC COO biscuits and cakes Ali Harris Shere said, “Over the years, Sunfeast Dark Fantasy has carved a unique niche for itself with its indulgent offerings that evoke a happy feeling from within, similar to the sentiments cricket fans experience while watching the popular tournament. We are very happy that our first, new-formed association with team Royal Challengers Bangalore has started on a positive note and look forward to a fantastic cricketing season of delighting fans and consumers alike.”

  • ITC urges consumers to munch on Bingo! during Dream11 IPL

    ITC urges consumers to munch on Bingo! during Dream11 IPL

    DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice of millions of Indians, elevating their experience while they are glued to their screens from the comfort of their homes.

    The brand has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.

    Known for its distinct, clutter-breaking, youth-centric, witty communication, the new campaign ‘Match Start, Bingo! Start’ takes the consumers on an enthralling journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on Bingo!. Be it a romantic proposal, a youthful flirting moment, a friendly shoulder lent to clean the fan at home or a dentist ready to work on his patient’s teeth, everything takes a back seat when the match ‘starts’.  With the start of every match, munching on their favourite Bingo! snack has to start.

    Commenting on the campaign, ITC Foods spokesperson said, "Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season. This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”

    The campaign will be broadcast across television and digital media.

  • Star signs Daily Hunt as an associate sponsor for IPL

    Star signs Daily Hunt as an associate sponsor for IPL

    NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close source confirmed the development to Indiantelevision.com. The brand aims to maximise its reach via advertising on IPL 2020.

    The local language content discovery platform recently launched a short-video app ‘Josh’. As per reports, the IPL broadcast sponsorship will be used to promote the new launch.

    Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU, and over 5 million User Generated Content (UGC) content creators,” the platform claimed.  

    Star Sports already has signed up with brands like PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand as associate on-air sponsors in the category. DailyHunt will be the 11th brand in the associate sponsorship category. 

    Other than this Star Sports will have Dream11, Phone Pe, Amazon, and Byju’s as Co-presenting sponsors of the league in IPL 2020.

  • ITC’s Mangaldeep ropes in Odiya superstar Babushaan Mohanty as new brand ambassador

    ITC’s Mangaldeep ropes in Odiya superstar Babushaan Mohanty as new brand ambassador

    NEW DELHI: Mangaldeep, ITC’s Agarbatti brand has roped in Odia superstar Babushaan Mohanty for its agarbatti offering – the ‘Mangaldeep – Jagannath Temple’ agarbattis. This divine agarbatti is created by rural women of Odisha under the aegis of ORMAS (Odisha Rural Development and Marketing Society) and was launched by the chief minister of Odisha, Naveen Patnaik, during last year’s Rath Yatra festival.

    The Rath Yatra this year, will be seeing Babushaan endorse the Mangaldeep – Jagannath Temple agarbatti brand. The Superstar of Odia movies with a career spanning more than a decade, has given multiple hits and earned many awards. Babushaan, also a trained classical singer, will be endorsing the very special offering by Mangaldeep, dedicated to the people of Odisha.

    The ‘Mangaldeep – Jagannath Temple’ agarbatti pack is the most divine agarbatti specially crafted for Lord Jagannath’s devotees. The agarbatti offers innovative dual-fragrance sticks, with two differently coloured parts and are made with fragrances of items believed to be Lord Jagannath’s favourite (Tulsi, Neem, Chandan and Kasturi). The agarbattis are made by the rural women of Odisha under the aegis of ORMAS (Odisha Rural Development and Marketing Society), government of Odisha. The launch pack also has the approval from the Temple administration of Shree Jagannath Temple, Puri as a mark of credibility. For every pack sold by ITC, the company will donate a dedicated amount mentioned on the pack to the Shree Jagannath Temple, Puri on behalf of the devotees.

    These four pillars make the agarbatti a divine offering, that will help the devotees recreate the aura of the Jagannath Temple at home and make their daily puja a special experience.

    Speaking about the association,  ITC’s Agarbatti Business chief executive Ravi Rayavaram said “Babushaan will be endorsing the most divine agarbatti offering specially crafted for Lord Jagannath’s devotees called ‘Mangaldeep – Jagannath Temple’ agarbatti. We are happy that more local hands are joining for Mangaldeep’s mission of bringing home the divinity of Jagannath Puri temple. We are also very grateful of ORMAS and Shree Jagannath Temple, Puri who hailed the baton with us last year to launch this divine product for lacs of Lord Jagannath’s devotees. Babushaan, a devotee of Lord Jagannath and one of the most loved person in Odisha was a perfect fit for the brand to take this mission to every house in Odisha.”

    Babushaan Mohanty, said “It is a great pleasure to be associated with ITC’s Mangaldeep brand and that too for a divine product made for the people of Orissa. Mangaldeep Temple’s brand mission is to help consumers experience the divinity of the temple in their homes. I am excited to be a part of this mission.  I am also excited that the agarbatti provides a source of livelihood to many rural women of Odisha. ITC, ORMAS and the Shree Jagannath Temple, Puri have come together and I am happy to be associated with this unique initiative.  

    On the cusp of this year’s auspicious Rath Yatra festival, Mangaldeep will be airing a special TV program with the celebrity on TV during Rath Yatra. Babushaan will be coming to everyone’s home through TV with interesting stories about Lord Jagannath and the temple, along with views from the experts.

  • ITC Savlon launches its advanced Savlon Hexa hand Sanitiser for quick action

    ITC Savlon launches its advanced Savlon Hexa hand Sanitiser for quick action

    The increasing spread of COVID-19 has made hand hygiene more critical than ever. The demand for hand sanitizers and handwashes has increased exponentially amongst consumers and health care professionals. ITC’s credo has been ‘Nation First’ and in line with this credo, ITC Savlon has taken multiple steps including repurposing a state-of-art perfume plant to ramp up sanitizer production. One key step has been to accelerate innovations that can offer significant anti-viral and anti-bacterial protection.

    ITC Savlon announces the launch of Savlon  Hexa Hand Sanitizing liquid. This formulation offers both quick and persistent Action. Savlon Hexa helps protect against many enveloped and non-enveloped viruses in addition to 99.99 per cent bacteria and fungi. It will help consumers and frontline medical professionals alike.

    ITC Limited personal care products business division chief executive Sameer Satpathy said, “The importance of hand hygiene in this unprecedented outbreak can by no means be over-emphasized. We take pride in introducing Savlon Hexa – a product that ensures effective hand sanitization through quick and persistent action. Our advanced hand sanitizer is one of our quickest launches, brought to fruition in record time. Savlon Hexa has been designed to address the critical and urgent need for trustworthy, effective preventive hygiene needs of the nation during these challenging times of COVID-19.”

    Savlon Hexa Hand Sanitiser liquid is available in a 500 ml pump pack priced at Rs 250 as well as a 500ml Refill Pack priced at Rs 240. It is in the process of being launched across the country.

  • ITC’s fabelle is all set to launche its first TVC

    ITC’s fabelle is all set to launche its first TVC

    MUMBAI: India’s home-grown chocolate brand, Fabelle from ITC Foods has rolled out its first-ever TVC campaign for the mass consumer chocolates business segment. After re-defining the Indian luxury chocolates segment, Fabelle has extended the same appeal to its FMCG chocolate range which includes superior and differentiated offerings – the Fabelle Choco Deck and Fabelle Soft Centres.  The brand’s first TVC enlivens Fabelle’s core philosophy – When you believe, magic happens!

    In a quest to deliver unparalleled and distinguished chocolate experiences in the country, Fabelle forayed into the FMCG premium chocolates segment with two formats, Fabelle Choco Deck and Fabelle Soft Centres in 2018. The launch of Fabelle’s first TVC further reaffirms its intent to continue offering one-of-a-kind chocolate experiences to the Indian chocolate consumers and set benchmarks in chocolate innovation, through its distinguished product offerings.

    The storytelling for Fabelle Soft Centres, a chocolate that has been crafted to bring alive the magical experience of desserts, comes across in a beguiling manner through the TVC- made by Dentsu India. It aptly highlights the product’s attribute of having a centre filling that is infused with chocolate mousse, making it a perfect indulgent delight, that’s nothing less than imaginative. 

    The TVC has been created in the same vein. We see a young girl faced with a moment of self-doubt. It is at this point that Fabelle acts like a catalyst to unlock her imaginative powers and create a magical transformation in her. A track begins that hooks from the word go as we meet a magical character born of her imagination. What follows is a dreamy sequence where the characters share some beautiful, magical moments which also transports the viewer into a world of magic!

    This prods the viewers to tap into their imagination through the message: ‘When you believe in magic, it happens!’

    On the launch ITC Limited chocolates confectionary coffee and new categories food division chief operating officer Anuj Rustagi elaborates, “Since its inception, Fabelle has consistently been able to deliver innovative and unique chocolate experiences through its offerings in luxury and premium FMCG range. In fact, introducing distinctive offerings to cater to consumers’ ever evolving taste is Fabelle’s raison d'être. With the launch of Fabelle’s first TVC, the brand has taken a giant leap in the world of mass marketing and communication.  The film captures how Fabelle delivers magical experiences to consumers through its multi-textural products, offering superior experiences to today’s chocolate consumers. In that sense, the TVC aims to ignite imagination about the superior Fabelle offering among the viewers.”

    Dentsu India chief creative officer Malvika Mehra said, “What’s a chocolate got to do with self-belief you ask. Lots, we say. We sometimes go through moments of self-doubt and often need an external nudge towards believing. Fabelle is that little tap on the shoulder here. It unlocks a new perspective and a wonderful transformation thereafter. It is, indeed, the taste of magic.”

    Dentsu India  CEO Simi Sabhaney said, “ITC Fabelle is a brand rather close to our hearts since we have been associated with it from its early days of conception. The task we had set for ourselves was to create work that was as magical as the product experience it delivers. Hope everyone enjoys watching this film as much as the team did while creating it!”

    Currently, the TVC is on air across multiple media touchpoints including TV, OTT and other digital platforms in Karnataka and will subsequently be rolled out across other target markets. The TVC has already clocked over 2.2 million views on YouTube.

  • ITC’s B Natural celebrates the spirit of ‘Indianness’ by launching a new digital campaign

    ITC’s B Natural celebrates the spirit of ‘Indianness’ by launching a new digital campaign

    MUMBAI: Adding a little music to the patriotic fervor that engulfed the nation on its 71 Republic Day, India’s own, ITC’s B Natural fruit beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent and resources. Through its narrative, B Natural celebrates the idea of ‘One Nation One Music’ and promotes the feeling of ‘Indian-ness’, an attribute, in which the brand takes pride, as it facilitates the same by sourcing 100 per cent Indian fruits, only from Indian farmers to deliver 100 per cent Indian taste to delight Indian consumers with high-quality fruit beverages.

    Released on its digital and social media platforms, the emotionally stimulating video, ‘We Are India’, features singers from across the length and breadth of the country, who pay tribute to the nation in 26 different languages. The celebration of India is in line with the ethos of the brand, B Natural, which recognizes the immense contribution of Indian farmers and seeks to empower them by sourcing fruits solely from different parts of the country for its range of beverages.

    The video begins with a baritone voiceover outlining the identity of a true Indian, who believes in and celebrates India’s diversity in its true sense. The view spans out taking the viewer through myriad landscapes, heritage, and culture, with each locale representing the land of the artist in the frame. Through their music, the artists pay homage to their homeland. The video juxtaposes Indian fruit farmers from the same regions which further establishes the connection between B Natural Fruit Beverages and the musical narrative while evoking the patriotic fervor and conveying the concept of unity in diversity.

    Commenting on the initiative, ITC Limited chief operating officer dairy and beverages Sanjay Singal said, “This musical ensemble very aptly reflects B Natural’s ethos of celebrating Indianness, an attribute which the brand takes pride evidenced by our proposition as we bring to consumers the fruits of the labor of our Indian farmers through our beverages. We hope this video inspires the feeling of pride and gratitude among the consumers towards our country and help build this ethos.”

    Link to the YouTube video: https://www.youtube.com/watch?v=9_Efb8VI_w8

    Link to the Instagram video: https://www.instagram.com/tv/B70tuC1BAsR/

    Link to the Facebook video:

    https://www.facebook.com/BNaturalFruitBeverages/videos/589869918257069/

  • ITC Savlon Swasth India introduces ‘Swachhata Ka Gullak’

    ITC Savlon Swasth India introduces ‘Swachhata Ka Gullak’

    MUMBAI: As a part of ITC’s initiatives to support the Prime Minister’s call for ‘Swachhata Hi Seva’, Savlon, ITC’s leading hygiene brand, introduces ‘Swachchata Ka Gullak’, a unique community initiative led by school children.  The concept of ‘Gullak’, an earthen pot symbolic of savings for a better future was identified to reiterate the fact that tremendous value can be generated from waste if segregated at source.

    ‘Swachchata Ka Gullak’ is being deployed in schools across Delhi, Mumbai, and Kolkata under ITC Savlon’s ‘Swasth India Mission’ to help school children collect and deposit dry waste. The initiative was launched with the objective of sensitising students on the need for an eco-friendly life while also becoming community advocates helping segregate waste at source into dry and wet waste. More than 1 lakh students would be participating in this initiative. The dry waste collected through this drive will be recycled.

    ITC has implemented a large-scale “Wellbeing Out of Waste” (WOW) initiative, which focuses on providing an end-to-end sustainable and scalable solution for solid waste including plastic waste. The programme spans the entire value chain, right from awareness, segregation, collection to promotion, reuse and / or recycling of waste. This programme today covers over 89 lakh citizens across the country. ITC’s initiatives in waste management has enabled it to be ‘solid waste recycling positive’ for 12 consecutive years. In 2018-19, ITC collected around 16,000 tonnes of post-consumer plastic waste including around 7400 tonnes of Low Value Plastics (LVP) comprising of Multi-Layered Plastics (MLP) and thin films.

    ITC Ltd chief executive, personal care products business Sameer Satpathy said, "Transforming waste into a valuable resource is only possible if each one of us begins to actively segregate dry and wet waste. Savlon’s Swachhata Ka Gullak initiative is designed to educate school children to become environment super heroes for their schools, homes and neighbourhood. Hygiene awareness has been an intrinsic part of ITC Savlon Swasth India programme and with Swachhata ka Gullak we hope to sensitize young children for a more environment friendly future.”

    Venkateshwar International School, New Delhi, principal Manisha Sharma commented, “This is an important initiative by Savlon and an excellent engagement led activity that not only educates about waste segregation but also helps inculcate a habit of waste segregation. Students of our school and many other schools in the country are contributing enormously by championing the collection drive.”