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Tag: ITC

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Magic ‘dawakhana’ TV ads to be curbed

    Magic ‘dawakhana’ TV ads to be curbed

    MUMBAI: The central government has decided to communicate to all state governments asking them to initiate a crackdown on outdoor advertisements of traditional medicines that promise to “magically” cure cosmetic problems and various illnesses. The development comes after earlier bids to curb such advertisements failed.

    In the crackdown on ads that suggested remedies for chronic diseases by reportedly exaggerating the effects of unani and ayurvedic medicines, the government instructed administrative officials to take stern action under the Drugs and Magic Remedies (Objectionable Advertising) Act, 1954.

    Information and broadcasting ministry officials said letters were being sent out following a rap from the Union ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy.

    Sometime back, the AYUSH ministry had made amendment in the Drugs and Cosmetic Rules making it illegitimate for traditional medicine manufacturers to advertise cures or treatments for over 35 medical disorders, such as baldness, infertility and short height.

    Manufacturers of Unani, Ayurvedic and Sidhdha drugs, under the new rules, cannot advertise diagnosis, cure, treatment or prevention for cancer, high blood pressure, diabetes, skin darkness, baldness, short height, and greying of hair, sexual performance, dark skin, and cataract, among other.

    In August 2014, the information and broadcasting ministry had recommended the TV channels asking them not to carry “dubious teleshopping advertisements that claimed “magical” cures for cosmetic and health problems, offering viewers “immediate weight loss” and “divine” benefits. However, such ads continued to be shown on cinema, general entertainment, and news channels, mostly in the afternoons between 11pm and 2am.

    Meanwhile, the ASCI banned 152 ads including Godfrey Phillips, Cadila, PepsiCo, ITC, Nivea, LeEco, HUL, Woodland, Shiksha.com, SpiceJet, Tata Value Homes, SBI, Magic Bricks, and Tata Sky in August 2016.

    The Consumer Complaints Council upheld complaints against the 152 out of 209 in for either misleading consumers or not able to substantiate their claim. Of the 152, 27 belonged to the healthcare category. The CCC found the claims of 27 to be either false or misleading or not adequately/ scientifically substantiated and hence violating ASCI’s Code, it said.

    Among the ASCI banned ads are:

    Rajvaidya Shital Prasad & Sons (Hempushpa)

    Chetanta (Get Diabetes cured by acupressure Spring)

    Olefia Biopharma Ltd (Votif Range of Products)

    DHI-Hair Restoration

    Jay Pranav Ayurvedic Pharmaceuticals (Body Plus Capsules)

    Chetan Clinic

    Shri Ram Hospital

    Anupama Ayurvedic Drug Co. (Arish Tanclear Range)

    Divine Care

    Nurture Health Care (Ayurex S Capsule)

    Zenlabs Ethics (Zenovit Soft Gel)

    Dr. Bhavana Shah Fitness Care Pvt. Ltd. (Fat Freeze):

    Jippo African Capsule and African Oil

    Kerni Fitness Pvt Ltd (Fitness Universe)

    Amba Health Clinic

    Rex Remedies Pvt Ltd (Rex Dimaghi Brain Tonic)

    Mohak Bariatrics and Robotics

    German Homeo Laboratories Pvt. Ltd. (German Homeo Laboratory)

    Women’s Centre

    Kudos Laboratories India Limited (Kudoos Range of Products)

    S. S. Hospital

    Pretti Slim Clinic

    Avion Biotech (K lor Free)

    Cadila Healthcare Ltd. (Zydus Acti Life)

    N.I Education Trust (NIMS Blacumin Tea)

    Dr. Dassan’s Ayurvedic Herbal (Body Walk Oil)

    Dr. Rana’s Health Care (Gaino Power Powder)

    Leeford Healthcare Ltd. (Meglow Fairness Cream for Women)

    Oshea Herbals (Oshea Sunblock Cream SPF 40)

    Earlier, in a letter to all district administrators, Uttar Pradesh principal secretary Anita Bhatnagar-Jain had stated that advertisements offering remedies for chronic diseases and magical sex cures were on rise in magazines, newspapers, through wall paintings at public places and even on TV.

    The Advertising Standards Council of India’s consumer complaints council had upheld complaints against 185 out of 230 advertisements last year, including Hashmi Dawakhana which, through its ads, promised to “nullify the fear of sex, increase the penis size by 1–2 inches, makes one more energetic with super sex power with the consumption of just one strip, with a guarantee.”

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • The Social Street beefs up leadership team

    The Social Street beefs up leadership team

    MUMBAI:The Social Street is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as the managing partner for the experiential business vertical and Shilov Mani as the senior vice president in planning. Both the senior executives will report to Mandeep Malhotra and will be based in Mumbai.

    The Social Street CEO and founding partner Mandeep Malhotra said, “Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers.”

    Sharmaa added, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda, be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

    Mani said, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future-ready agency.”

    Sharmaa has 15 years of experience in experiential marketing. She has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

    In his 16 years of work-experience, Mani has spent five years in supply chain management, working with Mahindra and Total Fina Elf, before joining Ogilvy & Mather handling media buying, planning and client servicing. He moved to the DDB Mudra Group to handle their OOH, activation, events and retail executions. Mani has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.

  • GCPL’s Sunil Kataria is ISA’s new chairman

    GCPL’s Sunil Kataria is ISA’s new chairman

    MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) has recently elected Godrej Consumer Products SAARC and India -business head Sunil Kataria as the chairman.

    On his election, Kataria said, “Our focus would be to deliver the desired benefit to the advertisers and other stakeholders. I look forward to working with all and make this a credible, meaningful and business impacting ecosystem.”

    Kataria joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. He has diverse work experience across FMCG and consumer services sectors in sales, marketing and business. He had a stint of 12 years at Marico Industries.

    Other members of the Executive Council are as follows:

    Atul Agrawal, SVP-Corporate Affairs, Group Corporate Communications, Tata Services
    Anuradha Aggarwal, Chief Marketing Officer, Marico
    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India)
    Narendra Ambwani, Director, Agro Tech Foods
    Ajoy H Chawla, Sr. VP, Chief Strategy Officer, Titan Company
    Paulomi Dhawan, Advisor, Raymond
    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene & Health Care
    Chandru Kalro, Managing Director, TTK Prestige
    Sandeep Kataria, Director – Commercial, Vodafone India
    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC
    Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever
    Beena Koshy, Executive VPr, Advertising, Digital & Branding, Bajaj Electrical
    Bharat V Patel, Independent Director, Birla Sun Life Asset Management Company
    Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods
    Ramakrishnan Ramamurthi, Vice-Chairman, Joint MD & Group CEO, Polycab Wires
    Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart
    Amit Tiwari, Director, Philips India
    Brahm Vasudeva, Chairman, Hawkins Cookers

    ISA has advertiser members from across industries who contribute to approximately over two-thirds of the annual national non-governmental ad spends. ISA played a significant role in the formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

  • GCPL’s Sunil Kataria is ISA’s new chairman

    GCPL’s Sunil Kataria is ISA’s new chairman

    MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) has recently elected Godrej Consumer Products SAARC and India -business head Sunil Kataria as the chairman.

    On his election, Kataria said, “Our focus would be to deliver the desired benefit to the advertisers and other stakeholders. I look forward to working with all and make this a credible, meaningful and business impacting ecosystem.”

    Kataria joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. He has diverse work experience across FMCG and consumer services sectors in sales, marketing and business. He had a stint of 12 years at Marico Industries.

    Other members of the Executive Council are as follows:

    Atul Agrawal, SVP-Corporate Affairs, Group Corporate Communications, Tata Services
    Anuradha Aggarwal, Chief Marketing Officer, Marico
    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India)
    Narendra Ambwani, Director, Agro Tech Foods
    Ajoy H Chawla, Sr. VP, Chief Strategy Officer, Titan Company
    Paulomi Dhawan, Advisor, Raymond
    Sonali Dhawan, Brand Director, Procter & Gamble Hygiene & Health Care
    Chandru Kalro, Managing Director, TTK Prestige
    Sandeep Kataria, Director – Commercial, Vodafone India
    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC
    Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever
    Beena Koshy, Executive VPr, Advertising, Digital & Branding, Bajaj Electrical
    Bharat V Patel, Independent Director, Birla Sun Life Asset Management Company
    Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods
    Ramakrishnan Ramamurthi, Vice-Chairman, Joint MD & Group CEO, Polycab Wires
    Samardeep Sunil Subandh, Chief Marketing Officer, Flipkart
    Amit Tiwari, Director, Philips India
    Brahm Vasudeva, Chairman, Hawkins Cookers

    ISA has advertiser members from across industries who contribute to approximately over two-thirds of the annual national non-governmental ad spends. ISA played a significant role in the formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

  • Lycos, Breaking Data team up for sports app

    Lycos, Breaking Data team up for sports app

    NEW DELHI: Lycos and Breaking Data Corporation signed a key partnership agreement to power Lycos Sports, a mobile app that will be available in the US in October followed by other countries, including India.

    As part of the partnership, Lycos will introduce its sports application on all smart phones and tablets and users can track their fav teams and players along with stats and news.

    “Lycos Sports app will have selections that include professional sports, specific teams, key players, game reporting and related news. We are eager to provide personalization and social commentary reflecting each user’s needs,” an official statement from the company issued from Hyderabad quoted Lycos Media GM Edward Noel as saying.

    Breaking Data CEO Marvin Ingleman commented: “Breaking Data delivers all media formats in real-time, without overwhelming users. Breaking Data looks forward to providing exactly what’s needed for Lycos’ users without them having to work hard to find what they want or enjoy— namely sports on-the-go.”

    Breaking Data Corporation is a technology provider of semantic search, machine learning and natural language processing. The company’s technology platform has many practical applications, in multiple business and consumer verticals that are immersed in massive media and data rich settings.

    Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT). The company is a network of easy-to-use community and social sites in 120 languages across 177 countries. Its clients include blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Viacom, Sony, Star India and Vodafone.