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Tag: ITC Sunfeast Baked Creations

  • Fabindia & ITC Sunfeast Baked Creations partner to launch dine-in cafes

    Fabindia & ITC Sunfeast Baked Creations partner to launch dine-in cafes

    Mumbai: Fabindia and ITC Sunfeast Baked Creations have partnered to open dine-in cafes at select Fabindia stores across India. ITC Sunfeast Baked Creations offers quality baked goods tailored to the Indian palate, combining convenience with expertise in the food-delivery space. The café’s menu features pull-apart bagels, croissants, gourmet breads, and a range of beverages. Customers can also enjoy services such as birthday celebrations, bulk ordering, Diwali gifting, and kitty parties at the café.

    A Fabindia spokesperson said, “We are super excited to partner with ITC Sunfeast Baked Creations. When you step into a Fabindia Experience Centre, it’s about more than just retail, it’s about the total experience. Our joint commitment to quality and freshness is in step with similar values both shares. Health, nutrition and quality are of equal importance and Fabindia has always been about maintaining a balance between taste, ethically sourced ingredients and our customer’s choices.”

    ITC spokesperson said, “We are thrilled to partner with Fabindia, a pioneer in not just the retail space, but in the craft space as well. Offering the best food, prepared with the finest ingredients has always been our ethos. ITC Sunfeast Baked Creations is privileged to be working with Fabindia and has a chance to reach out and touch more customers in many more places across the length and breadth of India.”

  • ITC Sunfeast Baked Creations named official gourmet food partner for RCB Women’s T20 League 2024

    ITC Sunfeast Baked Creations named official gourmet food partner for RCB Women’s T20 League 2024

    Mumbai: ITC Sunfeast Baked Creations has announced its partnership with Royal Challengers Bangalore (RCB) as the official gourmet food partner for the Women’s T20 League 2024. This association isn’t just about cricket; it’s about creating a fusion of indulgence and excitement that will have fans cheering for more. Both brands have come together to celebrate the resilience and determination of women in sports.

    In a delightful twist of fate, both RCB and Sunfeast Baked Creations proudly sport the colour red as their signature hue, making this partnership a perfect blend of synergy and style. Sunfeast Baked Creations houses a delectable range of gourmet croissants, bagels and baked treats. This partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament. With its delectable offerings, the brand guarantees to provide every cricket lover an experience of gourmet perfection.

    ITC Ltd business head Rohit Bhalla expressed his enthusiasm about the partnership: “We are incredibly proud to be associated with RCB. This isn’t just a partnership; it’s a celebration of the power of sports coming together with exceptional taste. At Sunfeast Baked Creations, we’re all about championing women’s success and providing them with the support they need to conquer the world – one delicious treat at a time. Through this partnership, we aim to provide players and fans with a truly delightful experience.”

    Royal Challengers Bangalore VP & head Rajesh Menon said, “We are delighted to welcome Sunfeast Baked Creations as our Official Gourmet Food Partner for this season. This partnership is a perfect synergy between two brands that share a passion for curated experiences and a commitment to creating memorable moments.”

    With its delectable offerings and commitment to quality, Sunfeast Baked Creations promises to be a delicious win for cricket fans, players and the sport itself.

  • ITC Sunfeast Baked Creations’ #Skiptheroses campaign adds a twist to Valentine’s Day

    ITC Sunfeast Baked Creations’ #Skiptheroses campaign adds a twist to Valentine’s Day

    Mumbai: This Valentine’s Day, ITC Sunfeast Baked Creations is set to redefine the celebration of love with its unique #SkipTheRoses campaign. Departing from conventional Valentine’s norms, the campaign invites consumers to indulge in a refreshing and playful experience.

    From  7 to 14 February, each day brings a new flavour of love, starting from Rose Day all the way till Valentine’s Day. Each creation is a masterpiece, crafted with love and premium ingredients. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to express love on this special day.

    •    Valentine’s Cupcake Duo: Indulge in the delightful combination of flavours with Sunfeast’s Valentine’s Cupcake Duo. These moist and fluffy cupcakes come in two irresistible flavors, perfect for sharing with your special someone. Price: ₹343
    •    Strawberry Tres Leches: Elevate your Valentine’s Day dessert game with Baked Creations’ Strawberry Tres Leches cake. This classic dessert gets a romantic twist with the addition of fresh strawberries, soaking up three types of milk to create a moist and flavourful treat. Price: ₹ 297
    •    Love Jar: Open the door to a world of deliciousness with this charming jar. Filled with an assortment of decadent treats, it’s a surprise that keeps on giving, perfect for a romantic picnic or a cozy night in. Price: ₹ 297
    •    Belgian Truffle Cake: Indulge in the richness of Belgian chocolate with Belgian Truffle Cake. Crafted with premium ingredients, this cake boasts a velvety texture and intense chocolate flavour that will surely melt your heart and taste buds. Price: ₹ 893
    •    Valentine’s Chocolate Bento Cake: This individual-sized chocolate cake is the perfect way to show someone you care. Packed with rich chocolate flavour, and topped with a delicate garnish, it’s a thoughtful and delicious gesture. Price: ₹ 698
    •    Strawberry Cake with V-Day Coin: Treat your loved one to a taste of romance with Baked Creations’ Strawberry Cake adorned with a special Valentine’s Day coin. Made with real strawberries, this cake is a delightful blend of sweetness and tanginess, symbolizing the essence of love. Price: ₹ 893

    (*GST,Packaging and Delivery charges will be over and above).

    These delicacies are available on Swiggy and Zomato from 7 February onwards, all the way until 14 Feburary.

  • ITC’s Cloud kitchen business expands its horizon across cities

    ITC’s Cloud kitchen business expands its horizon across cities

    Mumbai – As per media reports, the ITC (India Tobacco Company Limited) Group conglomerate decided to scale up its cloud kitchen business in metro cities, particularly Chennai. ITC is currently offering North Indian lunch and dinner and other bakery products online, the company decided to expand its horizon for the food business to cater to foodies. The company plans to roll out ventures including in Mumbai, Delhi, and Kolkata city.

    As of now, ITC Ashirwad, ITC Master Chef, and ITC Sunfeast Baked Creations are there brands running in the food business under ITC brand.  

    The company has an expansion strategy to leverage the brand through platforms of food technology-based apps like Zomato, and Swingy. ITC cloud kitchens have a centralized and decentralised platform to serve consumer needs. As per media reports, 90 per cent of orders in food delivery apps are placed in dining hotels whereas the rest are from cloud kitchens. For serving premium food with standardisation of food company have plans to digitise the food business at pan India.

    While speaking to the media ITC executive director Hemant Malik said, “The tech-learning needed for the business comes from our focus on digitalisation. The model involves setting up the central kitchen and satellite kitchens in cities where we operate. We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities,”