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Tag: ITC Sunfeast

  • Love and offers are in the air for brands this Valentine’s Day

    Love and offers are in the air for brands this Valentine’s Day

    MUMBAI:  Cupid’s arrow  is getting ready to strike again this  14 February.  From candlelit dinners to surprise proposals, romance is in the air as India marks another Valentine’s Day with both traditional gestures and modern twists. It’s hearts and flowers  that are exchanging hands as Valentine’s day returns in style. India’s romantics are bringing out the chilled champagne and wrapped chocolate boxes as they  prepare to celebrate love’s special day as Valentine’s celebrations begin. 

    And brands are tracking the mushiness that’s pouring out: from solo travel rewards to luxurious getaways, brands across India are crafting innovative Valentine’s Day campaigns that are celebrating both romance and independence this February.

    Cadbury is leading the charge with a tempting Turkish holiday promotion for purchases above Rs 850, whilst confectionery rival Hershey India is taking a more emotional approach with its “Sometimes, Love Sounds Like…” campaign, featuring six short films celebrating everyday expressions of love.

    For those seeking culinary indulgence, Social outlets are offering retro-themed celebrations with KitKat-infused desserts and attractive “1+1” beverage deals. ITC Sunfeast Baked Creations is unveiling a limited-edition collection starting at Rs 179, featuring specialities like chocolate heart bento cakes and strawberry noir pastries.

    Fashion retailers are joining the celebration, with Pantaloons offering Rs 1,000 off on purchases above Rs 3,999, while Relaxo footwear is presenting tiered discounts up to 20 per cent across its brands. Beauty giant Nykaa’s “Pink Love Sale” is promising up to 60 per cent discounts on premium brands through 16 February.
    In a refreshing twist, redBus is celebrating singlehood with its “Sabse Single Kaun?” campaign, offering the winner free lifetime solo travel. Similarly, boAt and Flipkart Minutes are partnering with actor Arjun Kapoor for a witty campaign targeting singles, promoting noise-cancelling headphones as the perfect escape from Valentine’s Day festivities.

    FNP’s “Pyaar Aisa Karo” campaign is emerging as a marketing triumph, attracting 165 brand partnerships within 48 hours, demonstrating how the season of love is evolving into a significant retail opportunity across sectors.

    Says a marketing consultant: “Normally, Valentine’s Day only works for certain product categories and services in terms bumping up sales. This year, however, there’s a lot of optimism around as the government has given a heavy income tax incentive in the hope consumers will pump the extra savings back into the economy.”

    It’s  the consultant’s job to see  the cup as  half full, not half empty. 

    We shall only know if love triumphed, or the pocket did – a few months down the line.  Until then, fall in love, or at least enjoy the feeling of being in love with YOURSELF!

  • ITC Sunfeast holds first-ever hen and cow conference

    ITC Sunfeast holds first-ever hen and cow conference

    Mumbai: ITC Sunfeast hosted a unique conference today featuring a humorous discussion between hen and cow representatives. They discussed the challenges of making milk and eggs more appealing to children while emphasizing their roles in providing good nutrition.

    The conference also included a larger panel discussion with representatives from various fields. The panel featured National Egg Coordination Committee (NECC) West Bengal chairman Madan Mohan Maiti, IDA East Zone vice-chairman Dr Dulal Chandra Sen, clinical nutritionist and lifestyle consultant Dr Ananya Bhowmik, celebrity mom Koneenica Banerjee, and Nourishing Schools co-founder and CEO Archana Sinha. They emphasized the importance of eggs and milk during children’s developmental years as key sources of protein and other nutrients like vitamins A, D, E, and iron. The discussion also explored innovative ways to make milk and egg consumption more appealing to kids.

    Recognising a gap in the market for an egg and milk biscuit, ITC Sunfeast introduced its latest product, Sunfeast super egg & milk biscuit, featuring the “Goodness of Protein.” ITC’s product development team designed the biscuit to offer both nutrition and a delicious, crunchy experience for children. The tagline, “Super Combo, Super Tasty,” reflects the brand’s focus on providing ‘Good for you’ products to its consumers.

    Speaking on the product launch, ITC Foods COO of biscuits and cakes cluster Ali Harris Shere shared, “Our consumer research highlighted that mother’s consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in the form of a biscuit making it convenient for everyday consumption. We are the first to introduce a biscuit with egg and milk at various accessible price points in India.”

    The Sunfeast Egg & Milk Biscuits will be available across South and East India at a price point of Rs 5, Rs 10, and Rs. 30. It will be rolled out in the rest of the country in a phased manner.

    At ITC, it has been a constant endeavour to offer value-added food offering to the consumer given the changing lifestyle and consumer preferences. As part of its nutrition strategy ‘Help India Eat Better’ framework, ITC is leveraging its strengths in science-based, consumer-led product development, agri, etc to meet consumer needs and help them make informed choices.

  • ITC Sunfeast unveils first 100 per cent paper based packaging

    ITC Sunfeast unveils first 100 per cent paper based packaging

    Mumbai: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite digestive biscuit family pack in 100 per cent outer paper bag packaging. An industry innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.

    Sunfeast Farmlite, is the brand to embrace 100 per cent outer paper packaging in the industry. The ergonomics of design aspects have been carefully curated, making the paper packaging consumer-friendly, visually appealing and convenient. This latest innovation aligns with the brand’s effort towards reducing plastic and encouraging consumers to make sustainable choices in their everyday purchases.

    Today, consumers are increasingly prioritising not just wellness and nutrition in their purchasing decisions but environmentally responsible brands are also increasingly being sought after. Sunfeast Farmlite acknowledges this requirement, and the new packaging caters to their enlightened preferences.

    Commenting on the initiative, Ali Harris Shere, chief operating officer, Biscuits & Cakes Cluster, ITC Foods Division said, “We believe that we have to be not only agile, consumer focused and innovative, but also purpose driven. The launch of the first-ever outer bag made from 100 per cent paper is a significant step towards the brand’s commitment to promote sustainable packaging. Consumers too are increasingly becoming more conscious of responsible choices, and we are committed to providing them with products in packaging that are sustainable. This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time.”

    This initiative is in line with ITC’s Sustainability 2.0 vision which strives to strengthen the company’s multi-dimensional efforts in sustainability, which includes creation of an effective circular economy for post-consumer packaging waste.

    Sunfeast Farmlite digestive family pack with the new 100 per cent outer paper bag packaging will be available with the 800 g SKU on Flipkart. Will soon be available on other e-commerce/quick commerce platforms and supermarkets as well.