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Tag: ITC Savlon

  • Disney Channel India to launch ‘Imagine That’ on 6 September

    Disney Channel India to launch ‘Imagine That’ on 6 September

    MUMBAI: Disney Channel India is all set to launch its most anticipated property ‘Imagine That’ on 6 September 2020 at 9.30 am . The show brings back DIY in a whole new format that will inspire kids to upcycle through DIY and has on board three key brands as partners – Cello ColourUP as the presenting sponsor, powered by sponsor- BYJU’S along with ITC Savlon as associate sponsor.

    Aimed to stimulate the young creative minds of the country, the show will also give a purpose to their creativity by introducing upcycling as a theme. It will be hosted by the popular illustrator and creator, Rob, who will encourage kids to imagine, experiment and repurpose everyday items through the imaginative world of DIY.  

    “We have always been at the forefront at providing wholesome entertainment for our young audiences. Coming off the success of our animation shows in the summer, we are now happy to launch a series that will encourage kids to express themselves and make repurposing a part of their everyday life.  We are excited to have three brands as partners on this journey, including Cello ColourUP and BYJU’S who see the value in this unique format such as Imagine That”, Star India Infotainment and Kids head Anuradha Aggarwal.

    “With Cello ColourUP, we help nurture and encourage the natural creativity and unfettered imagination in a child. We believe that Disney Imagine That will inspire and motivate kids to open their minds to upcycle through creative DIYs. We are excited to partner with Disney Channel India to help us engage with our audiences in a new and engaging way”, said BIC Cello (India) marketing director Tanveer Khan.

    "BYJU’S has consistently been working towards the creation of active learners and the enhancement of creativity amongst children. We have a long-standing association with Disney through our learning series which has been loved by kids across. We are now looking forward to extending this association with Disney Imagine That which we believe will bring a fresh perspective to DIY and help shape the creative young minds of our country,” said BYJU’S marketing head Atit Mehta

  • ITC Savlon’s Healthy Hands Chalk Sticks earns a place in the Cannes Lions Creativity Report of the Decade

    ITC Savlon’s Healthy Hands Chalk Sticks earns a place in the Cannes Lions Creativity Report of the Decade

    ITC Savlon’s Healthy Hands Chalk Sticks won a Grand Prix for the 2018 Creative Effectiveness Lions, showcasing how creativity can be harnessed to drive change. Only 3% of all work that is entered goes on to win a Lion which makes the earlier win and recognised as part of the decade’ creativity report extremely prestigious not just for the brand, but also the country. This year the work has been included as part of the Cannes Lions Creativity Report of the Decade released recently.

    Conceptualised by Ogilvy India, the Healthy Hands Chalk Sticks format renewed children’s interest in the hand hygiene conversation and demonstrated increase in a proper hand wash ritual. The most effective behaviour drivers are the ones that are not overt. They are  simply and engagingly tied into everyday routines. This initiative did just the same while proving Savlon’s commitment to improving hand hygiene – in 2018 towards reducing child mortality, and now in 2020 towards combatting the global pandemic.

    Ogilvy India CCOs Kainaz Karmakar and Harshad Rajadhyaksha commented on this news, “Savlon Healthy Hands Chalk Sticks featuring as one of the iconic campaigns of the decade is truly an achievement we will not forget as long as we live. This campaign is a dear part of Ogilvy emerging at the top of Indian agencies in the Lions Creative Rankings. For that, we have Mahesh Ambaliya to thank and our extraordinary ITC clients. “

    The campaign was introduced under the brand’s Swasth India Mission programme has been a front runner in driving behavioural change towards good hand-hygiene habits since its inception in 2016.  It has reached over 15,000 schools in 82 cities and nearly 5.6 million children with its innovative outreach. The ongoing program has delivered measurable success in effectiveness to help inculcate hand hygiene habits in primary school children.

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  • ITC Savlon launches hand sanitiser at half a rupee

    ITC Savlon launches hand sanitiser at half a rupee

    MUMBAI: ITC Savlon has launched its hand sanitiser at a price of just Rs 0.50 (half a rupee).  The Savlon Hand Sanitiser in a sachet format at this price makes it probably the world’s most economical hand sanitiser available today.  The Covid2019 outbreak is an unprecedented pandemic and in a responsible step forward, Savlon introduced the hand sanitiser sachet to address the issues of accessibility, affordability and availability. Designed for a one-time use, the Savlon Sanitiser Sachet is extremely cost-effective and an accessible out-of-home sanitising solution. Developed with the help of global leaders like Givaudan, the Savlon Sanitiser in a sachet format reiterates its stringent quality norms with this world class product. The economical pricing makes Savlon sanitiser sachet almost as cost effective as a hand wash.

    Sameer Satpathy, chief executive, personal care products business division, ITC Limited, said: “We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the World’s most economically priced hand sanitizer in a sachet format is an endeavour to ensure a wide access to hand hygiene.”

    Ajit Pal, regional director, South Asia, fragrances division, Givaudan, says: “The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitiser in a single use sachet at the incredibly low price marks a major milestone in the brand's history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets an important health and safety need today and this launch ITC has indeed made its contribution towards a national cause."  

    Savlon India has been at the forefront of this unprecedented outbreak. To enhance supply and availability, ITC on a war footing repurposed its world class perfume facility to produce an additional 1.25 lakh litres of hand sanitisers. Savlon has been relentless in its pursuit to serve a national priority and a key step has been to accelerate innovations that can offer significant anti-viral & anti-bacterial protection. The innovative, Savlon Hexa, its advanced hand sanitiser designed for quick and persistent action, was one of the quickest launches during the lockdown, brought to fruition in a record time, to help the frontline medical staff and consumers alike. To help fight against COVID-19, Savlon launched the Zero Contact Surface Disinfectant Spray. An incredibly versatile Surface disinfectant spray that effectively kills a wide range of viruses, bacterial molds and fungi on frequently touched areas with just a spray. The brand has partnered with various state Governments to ensure availability of Savlon Handwashes and Hand sanitisers and teams have been working round the clock to help innovate, manufacture and distribute to meet the exponential surge in demand for hygiene.

  • ITC Savlon launces Braille enabled pack of antiseptic liquid

    ITC Savlon launces Braille enabled pack of antiseptic liquid

    MUMBAI: ITC Savlon celebrated World Braille Day with the launch of a Braille enabled pack of Savlon Antiseptic liquid in India. As per the brand, the Braille packs have been designed not just to enable access but also, in its simple way, help the visually impaired to identify and access the product easily. This proactive initiative exemplifies the brand’s commitment to an empowering consumer experience.

    Savlon said in a press statement, “With the support of India's largest association for the Blind and visually impaired, National Association for the Blind (NAB), ITC Savlon began engaging with this thought on World Sight Day and today has made Savlon Braille packs available across the country. The initiative is not only to raise awareness on Braille but also enable a design language that enables inclusivity. The Braille packs have been distributed to NAB centres in India and the initiative marks a beginning to a series of educative and interactive workshops in select blind schools in India in the first phase. In addition, Braille magazines, newspapers and radio form the core communication outreach for the initiative.”

    NAB executive director Pallavi Kadam said, “It is an incredible step forward and I would like to thank ITC Savlon for this initiative. Many of us have the gift of vision and not often do we realise the everyday struggles of the visually impaired especially when everything around is designed for people with vision. A braille pack is not only enabling but also makes it easily accessible for all. Definitely, an inclusive beginning!”

    ITC Limited chief executive—personal care products business Sameer Satpathy said, “In line with ITC’s commitment to serve a larger societal purpose and to create enduring value for all stakeholders, Savlon celebrates World Braille Day by making this unique first of its kind braille enabled packaging in the FMCG space accessible across touchpoints. The initiative is a determined step forward to create a more equal and inclusive society by enabling access.

    As part of the communication outreach, visually impaired individuals shared screen time as protagonists of two television commercials to encourage inclusiveness and bring alive how a simple change empowers their everyday life.

    Ogilvy chief creative officer worldwide and executive chairman India Piyush Pandey said, “It is not commonplace to find clients like ITC Savlon who are not only rooted in the realities of their consumer but also have a heart that believes in inclusive and positive change. The concept of making the antiseptic bottle easily accessible through Braille, to the visually impaired, is extremely empowering. I hope this marks a beginning in a category like FMCG which has a portfolio of everyday products!”