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Tag: ITC Master Chef Creations

  • ITC Master Chef Creations serves up festive delight with ‘Great Murgh Festival’

    ITC Master Chef Creations serves up festive delight with ‘Great Murgh Festival’

    MUMBAI: Festivals in India are never complete without a hearty feast, and this year, ITC Master Chef Creations has added extra flavour with its ‘Great Murgh Festival’ a limited-time celebration designed for non-vegetarian connoisseurs.

    Running until the first week of October, the festival spans five cities: Bangalore, Chennai, Hyderabad, Mumbai, and Pune, and is available exclusively on Swiggy and Zomato.

    From velvety slow-cooked curries to fragrant biryanis and indulgent platters, the line-up pays homage to India’s enduring love affair with chicken. The menu transforms everyday meals into festive daawats, whether for a solo indulgence, a dinner date, or a family get-together.

    Among the highlights are Dakhni Murgh inspired by Deccan royalty, the spice-rich Darbhari Murgh, hearty meal combos pairing butter naan with rich gravies and Dal Makhani, and indulgent sweets like gulab jamun. For those craving variety, there’s also Murgh Makhani with bone, Egg Tawa Masala, and even a vegetarian Paneer Lababdar meal. The star attraction? A mutton biryani & Kebab Meal big enough to steal the spotlight at any festive table.

    Crafted with ITC Master Chef Creations’ signature finesse, each dish blends heritage recipes with gourmet flair. The result: a festival of flavours that promises indulgence in every bite.

  • Chicken out on diets as ITC serves up the Greatmurghfestival feast

    Chicken out on diets as ITC serves up the Greatmurghfestival feast

    MUMBAI: Move over laddoos and barfis this festive season, it’s the cluck that rules the daawat. ITC Master Chef Creations has rolled out the #GreatMurghFestival, a limited-time celebration of all things chicken, designed as a guilty (or guilt-free) pleasure for non-vegetarian connoisseurs. The feast runs till the first week of October across Bangalore, Chennai, Hyderabad, Mumbai, and Pune, exclusively on Swiggy and Zomato.

    Chicken has long been the star of Indian festive tables, whether in the grandeur of royal courts or the warmth of home kitchens. Paying tribute to this culinary legacy, the festival dishes promise to turn everyday dining into indulgence. Think velvety gravies, fragrant biryanis, and rich platters that transform a weekday dinner into a daawat.

    Each dish is crafted with ITC Master Chef Creations’ signature finesse, bringing together heritage and indulgence. It’s not just food, it’s a culinary journey designed for moments of celebration, whether solo, shared, or hosted.

    The line-up offers 12 dishes and curated meals that read like a greatest-hits album for chicken lovers:

    ●    Dakhni Murgh (Serves 2): A slow-cooked Deccan royal delicacy.

    ●    Darbhari Murgh (Serves 2): Spice-laden and regal.

    ●    Dakhni Murgh & Butter Naan Meal (Serves 2): Complete with Dal Makhani, Lachha Paratha (2 pcs), Butter Naan (2 pcs), and Gulab Jamun (2 pcs).

    ●    Darbhari Murgh & Butter Naan Meal (Serves 2): A hearty spread with all the trimmings.

    ●    Single-serve indulgences: Compact Dakhni Murgh or Darbhari Murgh with Dal Makhani and Butter Naan (2 pcs).

    ●    Murgh Makhani & Butter Naan Meal (Serves 1): The buttery classic paired with Dal Makhani and Gulab Jamun (1 pc).

    ●    Paneer Lababdar & Butter Naan Meal (Serves 1): For vegetarians seeking equal indulgence.

    ●    Mutton Biryani & Kebab Meal (Serves 2): 900 g of biryani magic with 4 juicy Mutton Shikampuri Kebabs.

    ●    Murgh Makhani with Bone (Serves 2): Tangdi (2 pcs) in creamy tomato gravy.

    ●    Egg Tawa Masala (Serves 2): Rustic eggs simmered in spiced masala, tawa-style.

    From buttery naans and gulab jamuns to slow-cooked royal gravies, the spread is designed to tempt even the most disciplined diner.

    What sets the festival apart is its ability to cater to every craving: solo treats for one, hearty platters for two, and indulgent combos that tick off every festive essential starter, main, bread, and dessert. It’s the kind of line-up that makes you want to “accidentally” skip lunch just to feast at dinner.

    With the festive season now in full swing, ITC Master Chef Creations is betting that Indians are ready to swap home-cooked monotony for royal indulgence. As the brand puts it: “Every bite is a celebration. Because when it comes to great food, there’s always a reason to feast.”

    So whether you’re binge-watching with biryani, hosting with hearty murgh, or indulging in a butter naan solo affair, the #Greatmurghfestival makes sure your festive season tastes as grand as it feels.

  • ITC Master Chef Creations fires up mutton mania with Jashn-e-Gosht and a Hindi cinema bite

    ITC Master Chef Creations fires up mutton mania with Jashn-e-Gosht and a Hindi cinema bite

    MUMBAI: When a slow-cooked Kosha Mangsho meets the glamour of Sara Ali Khan and the lyrics of Raghav Chaitanya, you know it’s no ordinary food festival. ITC Master Chef Creations is back with its gourmet mutton carnival, Jashn-e-Gosht, bringing a heady mix of spice, screen and sizzle to the table.

    The 45-day mutton festival begins 1 July and runs till 15 August across Bengaluru, Hyderabad, Chennai, Mumbai and Pune. ITC is offering its signature creations exclusively via Swiggy and Zomato. From Bihar’s Champaran Mutton to the fiery Punjabi Rogan Josh, the dishes echo regional pride, with each recipe steeped in hyperlocal culinary tradition and elevated to gourmet precision.

    To add more masala, ITC Master Chef Creations has inked a deal with Anurag Basu’s upcoming film Metro…In Dino, becoming its ‘Official Gourmet Food Partner’. The film, a tale of four urban romances, hits theatres worldwide on 4 July.

    The cast and crew, including Sara Ali Khan and Aditya Roy Kapur, kicked off the film’s promotions in Bengaluru at the ITC Green Centre. The actors rolled up their sleeves to whip up a few Jashn-e-Gosht recipes, while singers Raghav Chaitanya and Shashwat Singh serenaded the crowd in a live performance, stirring up as much applause as the aromas from the kitchen.

    Speaking at the event, ITC Foods – Tech VP & business head Rohit Bhalla said, “With Jashn-E-Gosht, we aim to deliver not just authentic Indian mutton dishes, but also elevate everyday dining into a celebration through a gourmet lens. With this edition, we are much more excited as we take a step further by collaborating with Metro…In Dino, a film, that much like our food, captures the emotions and experiences across urban India. At ITC Master Chef Creations, our focus remains on building a brand and being committed to delivering dishes that resonates culinary integrity and turns everyday dining into something memorable”.

    This marks a clever cross-serve of cultures — slow-simmered stories on screen and slow-cooked recipes on the plate. The event at the ITC Green Centre transformed into a pop-up film set meets gourmet kitchen, soaked in melody and mutton.

    The Jashn-e-Gosht menu reflects the festival’s theme of timeless, authentic, and flavourful indulgence. And just like the film, it promises layers of complexity, familiar warmth, and surprises in every bite.

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  • ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year

    Mumbai: ITC Master Chef Creations, renowned for its delectable range of  North Indian delicacies, is excited to announce its partnership with  Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing exciting tastes beyond the game. This collaboration will once again provide a flavourful experience for everyone in Bengaluru.

    Throughout this season, fans can look forward to an experience driven by ITC Master Chef Creations’ dedication to top-notch quality and authenticity. From Chole Kulche and Dabeli to Biryanis and Kebabs, the brand’s  RCB Special menu is sure to tantalize taste buds. This time cricket fans can savour a menu featuring a variety of delightful dishes, whether its snack platters or refreshing Shikanji there’s a treat for everyone’s craving, during the matches.

    Bringing the RCB enthusiasm outside the stadium, this season, ITC Master Chef Creations has introduced RCB Special Menu, to allow fans to savour their meals conveniently through the Swiggy app at home, guaranteeing they catch every epic moment of the match without any interruptions.

    Speaking on the occasion, ITC Food – tech VP & business head Rohit Bhalla said, “We are delighted to return as the official Gourmet Food Partner for Royal Challengers Bengaluru for IPL 2024. This partnership continues to celebrate shared values of authenticity and a passion for creating unparalleled experiences during the match. We’re even more excited to offer an expanded menu with even more delicious options for fans and the added convenience of Swiggy delivery. Hope our collaboration continues to fuel the passion of RCB fans throughout the season.”

  • ITC’s Cloud kitchen business expands its horizon across cities

    ITC’s Cloud kitchen business expands its horizon across cities

    Mumbai – As per media reports, the ITC (India Tobacco Company Limited) Group conglomerate decided to scale up its cloud kitchen business in metro cities, particularly Chennai. ITC is currently offering North Indian lunch and dinner and other bakery products online, the company decided to expand its horizon for the food business to cater to foodies. The company plans to roll out ventures including in Mumbai, Delhi, and Kolkata city.

    As of now, ITC Ashirwad, ITC Master Chef, and ITC Sunfeast Baked Creations are there brands running in the food business under ITC brand.  

    The company has an expansion strategy to leverage the brand through platforms of food technology-based apps like Zomato, and Swingy. ITC cloud kitchens have a centralized and decentralised platform to serve consumer needs. As per media reports, 90 per cent of orders in food delivery apps are placed in dining hotels whereas the rest are from cloud kitchens. For serving premium food with standardisation of food company have plans to digitise the food business at pan India.

    While speaking to the media ITC executive director Hemant Malik said, “The tech-learning needed for the business comes from our focus on digitalisation. The model involves setting up the central kitchen and satellite kitchens in cities where we operate. We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities,”