Tag: ITC Maratha

  • BlackCab agency network’s artful campaign for Avartana’s culinary marvels

    BlackCab agency network’s artful campaign for Avartana’s culinary marvels

    Mumbai: BlackCab, a leading force in content production and social media strategy, has successfully curated a groundbreaking campaign for the launch of Avartana, ITC Maratha’s latest culinary venture in Mumbai. Avartana represents an exclusive blend of traditional and progressive renditions of southern Indian cuisine, rooted in the gravitas of the unique tastes, aromas, and flavours of southern Indian spices.

    The BlackCab team collaborated closely with ITC Maratha for the launch of Avartana, a renowned restaurant already established in other cities and now expanding its presence in Mumbai. Their partnership focused on two key areas: content production and social media strategy. The content production team carefully planned how they would create content for Avartana’s first appearance in Mumbai, considering the best way to approach the project and what they wanted to convey, ensuring a captivating launch.

    BlackCab leveraged its network agency model using its specialised short-form content studio Secret Sauce Studios to produce the content for the Avartana launch. The project saw them capture an array of photos and videos together with architectural shots that emphasize the restaurant’s beauty. The project focused on bringing out and articulating the thought and inspiration behind Avartana’s five different multi-course menus. The BlackCab team spent time with the chefs to understand why the ingredients play such a vital role in the dining experience at Avartana. Following this, the team crafted a content strategy that would bring the space to life.

    A workshop was conducted with the chefs and Secret Sauce Studios co-founder Alok Verma, to help learn the nuances behind the menu and bring out storytelling in the direction of the videos and each of the photographs clicked. The storytelling prowess of BlackCab continues to radiate, creating a unique experience by unfolding captivating narratives and stories across various platforms and leaving a lasting impression on the audience. This campaign for ITC Maratha represents BlackCab’s superior understanding of a discerning audience. BlackCab hopes to tap into the audience through the content and strategy created for Avartana.

  • Synology showcased enterprise data solutions at Synology Solution Day 2023 in Mumbai

    Synology showcased enterprise data solutions at Synology Solution Day 2023 in Mumbai

    Mumbai: Synology, a NAS company recently concluded its anticipated Synology Solution Day 2023 at ITC Maratha in Mumbai. The event held on 6 December provided a platform for IT professionals and partners to explore Synology’s cutting-edge data management solutions including storage, backup, video surveillance, and business productivity. The event has garnered the participation of 420 attendees, encompassing representatives from diverse business organizations, IT specialists from the industrial sector, and key business partners spanning various sectors across India. Noteworthy is the presence of participants from companies listed in the global Fortune 500.

    Additionally, the event highlighted a session where experts from prominent organisations in their respective industries shared valuable experiences and insights. Khushi Dama from MRK Foods and Sandeep Maurya from DSK Legal delved into discussions about their successful deployment of Synology’s solutions. Their presentations underscored Synology’s role as a reliable partner in safeguarding business data and ensuring seamless business continuity. Maurya commented: “Synology NAS systems come with built-in backup solutions, supporting scheduled backups, incremental backups, and versioning. Synology also provides backup and snapshot replication to other Synology NAS devices, ensuring data redundancy and quick recovery options through data replication from one NAS box to another.”

    Synology India sales manager Russell Chen put an emphasis on the extraordinary growth of Synology’s business solutions over the last three years. He expressed gratitude to the attendees, highlighting how their presence contributed to the success of the event. Commenting on the event Chen said “As we continue to expand our offerings, we welcome interested IT and partners to experience first-hand why our solutions are disrupting cost and maintenance trade-offs demanded by traditional solutions.”

    In-Depth Exploration of Synology’s Core Solutions:

    Storage and File Management:

    The acceleration of digital transformation across industries is becoming more apparent aligned with the advancement of the latest technologies such as generative AI. Organisations are now faced with substantial challenges as the volume of generated and stored data continues to rise and the demands for management and security surpass the capacity of existing IT resources. Synology introduces flexible private and hybrid cloud data management solutions, specifically designed to address the requirements of dynamic business environments. These solutions cater to businesses of all sizes ranging from multinational enterprises to multi-branch offices providing robust security measures against ransomware threats.

    Business Productivity:

    Efficiency and collaboration took centre stage as Synology presented its private cloud solutions designed to streamline team collaboration. The discussions and live demonstrations interpreted how these solutions ensure data ownership without compromising accessibility and usability. Attendees explored the comprehensive security features of Synology’s business productivity solutions soon-to-be augmented with generative AI capabilities for enhanced control over organisational data.

    Data Protection:

    Attendees delved into the intricacies of comprehensive data protection as Synology presented strategies beyond conventional backups. The importance of routine drilling and the implementation of a dependable total solution were emphasized to significantly reduce recovery time in worst-case scenarios. The discussions highlighted how Synology’s approach ensures not only data security but also business continuity without imposing exorbitant costs on IT budgets.

    Video Surveillance:

    In addition to safeguarding businesses against cyber threats, a dependable video surveillance system is not an extravagance but a vital necessity. This system is constructed around the industry-leading video management system, surveillance station, and AI-enabled cameras. For businesses overseeing large industrial complexes or managing multiple retail outlets, Synology’s surveillance solutions offer the scalability and flexibility required.

    Solution Day 2023 serves as a catalyst for Synology to reinforce its dedication to leading innovation in data management technology. This annual event not only showcased the latest technological advancements but also signified a strategic move for Synology in meeting and supporting India’s digital transformation requirements. The synergy between advanced technology and dynamic market needs positions Synology in providing adaptive and robust solutions. With a comprehensive range of solutions, spanning from data storage to integrated video surveillance, Synology stands at the forefront of ushering in a safer, more efficient, and productive digital future for businesses and industries at every level in India.

    Synology APAC sales head Michael Chang commented on the evolving landscape of business IT stating, “Reflecting on the evolving landscape of business IT, we remain dedicated to expanding our deployments across India. Our commitment is to continue fostering innovation and partnerships within the Indian market.” This underlines Synology’s devoted commitment to not only keeping pace with the changing business environment but actively contributing to the growth and innovation within the Indian market.

  • The Kumbh of Corporate reporting minds – the 8th AR Conclave will witness the convergence of corporate reporting authorities and enthusiasts this Thursday, 14th February

    The Kumbh of Corporate reporting minds – the 8th AR Conclave will witness the convergence of corporate reporting authorities and enthusiasts this Thursday, 14th February

    MUMBAI: Get ready for the country’s oldest conference on corporate reporting, AR Conclave is staging its eighth edition at ITC Maratha, Mumbai on Thursday, February 14, 2019. Expanding its ambit beyond India for the first time, this year the conclave will witness the convergence of corporate reporting authorities and enthusiasts at a day-long event, carefully split in two distinct parts – deliberation and celebration.

    During the conclave more than 250 senior corporate delegates from corporate finance, secretarial, sustainability, investor relations and stakeholder communication would brainstorm on the three key aspects; corporate governance, annual reports and sustainability.

    While an array of expert speakers and panelists would add depth and breadth to an epic day of interactive brainstorm, Report Insights’ research team and priceless report library is readying a heady mix of reporting cocktailing the form of three star items.

    AR Monitor – South Asia

    ‘AR Monitor – South Asia’, a benchmarking study of nearly 2800 annuals from South Asia would present ‘South Asia Top-30’ Annual Reports. Leveraging ReportInsights’ proprietary report evaluation tool, it would analyze and highlight the best practices across four varied metrics of Engagement Value, Info-richness, Strategic Orientation and Objective Performance Analysis.

    Global AR Exhibition

    A star attraction from the very first AR Conclave 2011, the ‘Global AR Exhibition’ will display a hundred choicest Annual Reports from across the globe, from across the industry sectors, market capitalization and revenue spectrum. Drawn from the vast and updated AR Library, the display will also highlight what is worth emulating from each of these reports.

    The ‘Global AR Exhibition’ will be another attraction post the conclave where hundred choicest global annual reports from across the globe, industry sectors, market capitalization and revenue spectrum will be showcased.

    Trendsetters – Indian Annual Reports 2014 -2018

    AR Conclave 2018 will also witness the launch of AR insight’s first ever Coffee Table Book – Trendsetters – on corporate reporting. The Coffee Table Book is a culmination of extensive study and benchmarking of Indian Annual Reports for the last five years (2014 to 2018). Trendsetters will capture the evolution of Indian Annual Reports over the last five years, encircling changes induced by regulatory framework, as well as best global practices. A panel of experts and some industry leaders will crystal-gaze into the future of Indian corporate reporting to set the agenda for coming years for Indian companies.

    CEO – arinsight & Managing Director- reportinsight, Mr. Pravin Ujjain said, “Since 2011, AR Conclave has fast established itself as the ultimate forum of corporate reporting in India. It brings together the crème de la crème of the corporate world. The idea of such conclave is to get all the biggest sources of inspiration together so that they can present their stories and ideas in the most innovative and engaging ways.”

    On the day of the event, AR conclave will be honored to host 19 renowned speakers from governance, sustainability, capital markets, regulation, investor relations and stakeholder communication will share their practical insights with the delegates. Mentioned below is the list of speakers;

    Mr. Ujjain added, “The event will be a starry affair and we promise to deliver one of the most insightful and interactive conclave with a mixture of experience, knowledge, enthusiasm and innovation “

  • Ogilvy & Mather shines at IndIAA Awards 2016

    Ogilvy & Mather shines at IndIAA Awards 2016

    MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.

    With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.

    BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.

    Here is the complete category wise winners list from IndIAA Awards 2016

    1. Auto Two Wheelers (Joint winners)

    TVS Jupiter – Zyada ka fayda

    Client : TVS Motor
    Creative agency: Dentsu Communications, Bengaluru

    and

    Bajaj V – Invincible

    Client : Bajaj Auto
    Creative agency: Leo Burnett

    2. Consumer Electronics

    Micromax Unite4 – Angrezipanti ko dikhao angootha

    Client : Micromax
    Creative agency: Creativeland Asia

    3. Media and Entertainment

    Dainik Bhaskar – Zidd karo duniya badlo

    Client : Dainik Bhaskar
    Creative agency: Ogilvy & Mather

    4. Corporates

    Mahindra – Seed the Rise for India’s Farmers

    Client : Mahindra Group
    Creative Agency – Flying Cursor

    5. Fashion and Accessories

    Titan Raga – Break the Bias

    Client: Titan Company Ltd
    Creative agency: Ogilvy & Mather

    6. Food and Beverages

    Pepsi – Pepsi thi, pi gaya

    Client: Pepsico
    Creative agency: J. Walter Thompson

    7. Govt.. / Ministries

    Indian Army – The Most Exciting Job

    Client : Indian Army
    Creative agency: Grey Group India

    8. Home Care

    Ariel – Dads Share the Load

    Client : P&G India
    Creative agency: BBDO India

    9. Insurance

    Max Life – Sachchi Advice

    Client : Max Life
    Creative agency: Ogilvy & Mather

    10. Online Commerce

    Flipkart – Flipkart matlab bilkul pakka

    Client : Flipkart
    Creative agency: Lowe Lintas Bengaluru

    11. P ersonal Care

    He Deo – Hai Respect Toh Spray Respect

    Client: Emami
    Creative agency: Leo Burnett

    12. Telecom / Internet / IT / APPS

    Vodafone Supernet

    Client: Vodafone
    Creative agency: Ogilvy & Mather

    13. Travel, Tourism, and Hospitality

    Rajasthan Tourism – Jaane Kya Dikh Jaye

    Client : Rajasthan Tourism
    Creative agency: Ogilvy & Mather

    14. Pharma/ Wellness/ Healthcare

    IAPC – Last Words

    Client: Indian Association of Palliative Care
    Creative: Medulla Healthcare Communications

    15. Fittings & Fixtures

    Wintech – Soundproof Diwali

    Client: NCL Wintech
    Creative agency: J. Walter Thompson

  • Ogilvy & Mather shines at IndIAA Awards 2016

    Ogilvy & Mather shines at IndIAA Awards 2016

    MUMBAI: Today, IndIAA Awards 2016 honoured creative advertising backed by real budgets from top 15 advertising categories amidst much fanfare in a gala event at ITC Maratha, Mumbai.

    With five wins to their name from different categories, Ogilvy & Mather scored big at the awards night. Leo Burnett and J. Walter Thompson followed with two wins each.

    BBDO India, Flying Cursor, Grey Group India, Creative Land Asia and Dentsu Communications won an award each.

    Here is the complete category wise winners list from IndIAA Awards 2016

    1. Auto Two Wheelers (Joint winners)

    TVS Jupiter – Zyada ka fayda

    Client : TVS Motor
    Creative agency: Dentsu Communications, Bengaluru

    and

    Bajaj V – Invincible

    Client : Bajaj Auto
    Creative agency: Leo Burnett

    2. Consumer Electronics

    Micromax Unite4 – Angrezipanti ko dikhao angootha

    Client : Micromax
    Creative agency: Creativeland Asia

    3. Media and Entertainment

    Dainik Bhaskar – Zidd karo duniya badlo

    Client : Dainik Bhaskar
    Creative agency: Ogilvy & Mather

    4. Corporates

    Mahindra – Seed the Rise for India’s Farmers

    Client : Mahindra Group
    Creative Agency – Flying Cursor

    5. Fashion and Accessories

    Titan Raga – Break the Bias

    Client: Titan Company Ltd
    Creative agency: Ogilvy & Mather

    6. Food and Beverages

    Pepsi – Pepsi thi, pi gaya

    Client: Pepsico
    Creative agency: J. Walter Thompson

    7. Govt.. / Ministries

    Indian Army – The Most Exciting Job

    Client : Indian Army
    Creative agency: Grey Group India

    8. Home Care

    Ariel – Dads Share the Load

    Client : P&G India
    Creative agency: BBDO India

    9. Insurance

    Max Life – Sachchi Advice

    Client : Max Life
    Creative agency: Ogilvy & Mather

    10. Online Commerce

    Flipkart – Flipkart matlab bilkul pakka

    Client : Flipkart
    Creative agency: Lowe Lintas Bengaluru

    11. P ersonal Care

    He Deo – Hai Respect Toh Spray Respect

    Client: Emami
    Creative agency: Leo Burnett

    12. Telecom / Internet / IT / APPS

    Vodafone Supernet

    Client: Vodafone
    Creative agency: Ogilvy & Mather

    13. Travel, Tourism, and Hospitality

    Rajasthan Tourism – Jaane Kya Dikh Jaye

    Client : Rajasthan Tourism
    Creative agency: Ogilvy & Mather

    14. Pharma/ Wellness/ Healthcare

    IAPC – Last Words

    Client: Indian Association of Palliative Care
    Creative: Medulla Healthcare Communications

    15. Fittings & Fixtures

    Wintech – Soundproof Diwali

    Client: NCL Wintech
    Creative agency: J. Walter Thompson