Tag: ITC Ltd

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

Week 52 saw minor shuffles in the list of top advertisers. Hindustan Unilever remained the top advertiser with 192062 insertions. ITC Ltd ranked second. It had made 61261 insertions. Ponds India held on to the third spot with 47074 ad insertions on television.

Reckitt Benckiser (India) Ltd was fourth in the list with 42184 insertions. 

Following it was Godrej Consumer Products Ltd recording 31979 insertions.

Other top brands included, Brooke Bond Lipton India, Smithkline Beecham, Procter & Gamble, Colgate Palmolive India Ltd, and Trivago, respectively.   

Top Brands:

Top brand in week 52 was Vaseline Intensive Care Lotion with 17936 insertions. With holiday season on the go, second on the list was Trivago with 14587 insertions. Following it was Surf Excel Easy Wash, making 14053 ad insertions on TV.

Fourth position was acquired by Lux Toilet Soap with 12558 insertions. Ranking fifth was Clinic Plus Shampoo, which made 10636 insertions. 

The subsequent pecking order was as follows: Myntra.com, Almond Board of California, LIC-Corporate, Dove Shampoo, Vivo V17 respectively.

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 50 of 2019.

Top Advertisers:

BARC week 50 list of top advertisers did not see many changes. Hindustan Unilever topped the ranks with 151347 ad insertions. ITC Ltd and Reckitt Benckiser (India) Ltd  maintained their positions in second and third spots with 79350 and 50920 ad insertions, respectively.

Ponds and Wipro interchanged spots, with the former ranking fourth. Ponds made 38598 insertions on TV. Wipro ranked fifth with 32410 ad insertions on TV.

The pecking order for the following top advertisers is as follows: Cadburys India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Smithkiline Beecham, and Brooke Bond Lipton India. 

Top Brands:

Trivago maintained its top position in BARC week 50 rankings as well, most possibly because of the onset of holiday season. It increases its insertions as well, making 15131 insertions on TV.

Vaseline Intensive Care Lotion, with 14827 insertions, remained stagnant on the second spot. Third in the list was Surf Excel Easy Wash, with 10763 insertions. Fourth and fifth spots were claimed by Idea Phone Line and Santoor Sandal and Turmeric, with 10670 and 10579 insertions, respectively.

The subsequent pecking order was as follows: Santoor Beauty Soaps, Amazon Prime Video, Lizol, Clinic Plus Shampoo, and LIC-Corporate, respectively.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 46 of 2019.

Top Advertisers:

Not many major changes were observed in the top advertisers’ list in week 46 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 187391 and 60242 ad insertions, respectively.

ITC Ltd climbed up two spots to rank third with 46426 insertions, followed by Ponds India, which also moved up two slots from the past week, with 42010 ad insertions.

Procter & Gamble witnessed an improvement of one rank in week 46 and ranked fifth with 41290 insertions.

The pecking order of top 10 advertisers in week 46 were Hindustan Lever, Reckitt Benckiser, ITC, Ponds India, Procter & Gamble, Cadburys, Brooke Bond Lipton, Wipro, Godrej Cosumer Products, and Colgate Palmolive at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, and tenth position respectively.  

Top Brands: 

There were some reshuffles in the top brands of in the week 46 data of BARC as compared to the past week. Santoor Beauty Soaps were replaced from the top position by Lux Toilet Soaps that made 15306 ad insertions. Lux Toilet Soaps weren’t in the top 10 in week 45.

Trivago remained on the second spot. It made 14904 ad insertions. Vaseline Intensive care lotion, with winters approaching fast, ranked up three spots to rank third in the list with 13447 ad insertions.

Santoor Sandal and Turmeric slipped down a spot to rank fourth with 11799 ad insertions. Santoor Beauty Soaps settled at fifth position with 10646 insertions.

Other top brands in the list were as follows: Horlicks. Surf Excel Easy Wash, Colgate Dental Cream, Clinic Plus Shampoo, and Dettol Antiseptic Liquid.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between  2 November and 8 November 2019.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 45 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 45 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184360 and 85222 ad insertions, respectively.

Wipro Ltd has grabbed the third position with 46707 ad insertions. Procter & Gamble was spotted in the fourth position this time as it made 46269 insertions on TV. ITC Ltd moved up five spots to rank fifth with 42453 insertions.

The pecking order of top 10 advertisers in week 45 were Hindustan Lever,  Reckitt Benckiser, Wipro Ltd,  Procter & Gamble, ITC Ltd, Ponds India, Cadburys India, Brooke Bond Lipton India, Godrej Consumer and  Procter & Gamble Home Products at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

Top Brands:

Santoor beauty soap rank first in the top brands category of BARC week 45 ratings. It had inserted 18854 ads on TV during this period. Second spot was acquired by Trivago with 15512 insertions. Santoor Sandal and Turmeric grabbed third position with 14773 insertions. Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Vaseline Intensive Care Lotion, Surf Excel Easy Wash, HP Pavilion X360, Ariel and Dettol Antiseptic Liquid were the other top brands spotted in the top 10 brand's list of BARC India ratings week 45.