Tag: ITC Ltd

BARC Week 35: Dettol emerges as the top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 29 August 2020 to 4 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 35 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 243758 impressions. It was followed by Reckitt Benckiser India which ranked second with 162462 ad impressions.

Brooke Bond Lipton India Ltd bagged the third spot with 41159 insertions. Godrej Consumer Products Ltd and Procter & Gamble secured the fourth and fifth place with 26908 and 23885 insertions respectively.

ITC Ltd bagged the sixth spot with 23505 ad insertions.

Other top brands in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Wipro Ltd, and Ponds India.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	243758
2	RECKITT BENCKISER (INDIA) LTD	162462
3	BROOKE BOND LIPTON INDIA LTD	41159
4	GODREJ CONSUMER PRODUCTS LTD	26908
5	PROCTER & GAMBLE	23885
6	ITC LTD	23505
7	COLGATE PALMOLIVE INDIA LTD	23391
8	CADBURYS INDIA LTD	20873
9	WIPRO LTD	20719
10	PONDS INDIA	19427
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands-

Dettol Antiseptic Liquid, after a few weeks, returned to the top spot with 27226 ad insertions. Dettol Toilet Soaps this time came in the second position with 17509 ad insertions. Dettol Liquid Soap bagged the third spot with 17230 ad impressions.

The fourth and fifth spots were acquired by Surf Excel easy wash and Lizol with 16509 and 13032 ad insertions respectively.

The sixth position was grabbed by Dettol & Moms Soap for the first time in the last so many weeks with 13018 ad insertions.

Other top brands in the pecking order were as follows: Wheel Active 2 in 1, Clinic Plus Shampoo, Jeevansathi, Facebook.

Rank	Brands	Insertions
		Week 35
1	DETTOL ANTISEPTIC LIQUID	27226
2	DETTOL TOILET SOAPS	17509
3	DETTOL LIQUID SOAP	17230
4	SURF EXCEL EASY WASH	16509
5	LIZOL	13032
6	DETTOL & MOMS SOAP	13018
7	WHEEL ACTIVE 2 IN 1	11319
8	CLINIC PLUS SHAMPOO	11130
9	JEEVANSATHI.COM	11084
10	FACEBOOK.COM	10152
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

September 11, 2020

Market sentiments, ad volumes to go up with Onam

NEW DELHI: Indiantelevision.com’s marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, “The Comeback of Kerala: Onam Returns” wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into the market. The show expressed great hopes and positivity towards markets across the country picking up post-Onam but with a certain air of caution in people’s minds.

The virtual event kickstarted with a riveting address by Indiantelevision.com Group founder, CEO, and editor in chief Anil Wanvari following which BARC India CEO Sunil Lulla presented exclusive data on the market highlighting some of the key pre-Covid2019 and Covid2019 trends and an overview of the previous three Onams in the state.

He indicated that as Kerala has already started witnessing a growth in ad volumes, going 10 per cent up in the month of July’20 as compared to Jan’20, the trend will continue to be so if the production-supply chains keep picking up. However, for ad revenues to grow, it will take some more time, probably the market will reach pre-Covid2019 levels in 2021.

After Lulla’s insightful presentation, next in agenda was a panel discussion on “Unlock 3.0: The National Perspective–Are Brands And Consumers Ready ” moderated by TAM Media Research Pvt Ltd CEO LV Krishnan. Sitting on the panel were ITC Ltd head media and PR Jaikishin Chhaproo, Godrej Consumer Products Ltd head of media Subha Sreenivasan, Initiative CEO Vaishali Verma, Wavemaker India VP Kishan Kumar Shymalan and Zenith India CEO Jai Lala.

Chhaproo shared that despite Onam being just around the corner, there hasn’t been any noticeable spike in sales and the market is still dealing with logistical issues. Sreenivasan, however, showed positivity indicating that things will slowly pick up.

Lala opined, “The need of the hour is to work together ever before. We need to get information at the ground level. The engagement has to be very deep; TV and newspapers have been impacted which need to get back to their pace."

The panel agreed that digital is set for double-digit growth this year while for other sectors it is going to be a slow trail in the coming months.

Kumar Shyamalan said, “The H2 impact will be far lesser, and the next three months will be extremely critical to see how many opportunities we have while working together.”

The next panel discussed the retail and local perspective within the Kerala market as Unlock 3.0 begins. The session was moderated by Star Regional Business EVP ad sales Dev Shenoy and had Popular Motor World Pvt Ltd CEO Sujith Chandran, LG Electronics GM Sheebu David, Seematti CEO Beena Kannan, Maitri Advertising Works (P) Ltd director-operations Raju Menon, Mplan Media CEO and founder Parag Masteh, and Pittappillil Agencies MD Peter Paul Pittappillil.

Addressing the challenges faced by various industries in terms of consumer behaviour, the panel noted that the biggest issue is restricted mobility, to address which they are investing in digital solutions. Masteh shared that this has led to a boom in e-commerce, especially in apparel and consumer electronics.

Pittappillil shared that while the overall sentiment around Onam is positive, he is not expecting performance similar to previous years. Kannan said that they are expecting 20-30 per cent growth. According to Menon, real estate is also showing positive movement in the middle-level.

The final panel “Unlock 3.0: Understanding the Overall Brand Sentiments” delved into the greater local and national insights into the shifts expected to happen in the marketing and advertising markets in the coming few months. The panel was made interesting by some thought-provoking inputs shared by Blue Star Ltd VP–sales and marketing for cooling and purification products division C Haridas, Mathrubhumi Group national cluster head Sunil Nambiar, Lodestar UM IPG Mediabrands EVP Laya Menon, Asianet News Network Pvt Ltd VP Unnikrishnan BK, Malayala Manorama VP–marketing Varghese Chandy, and Zee Entertainment Enterprises Ltd south cluster head Siju Prabhakaran, moderated by Kalyan Jewellers independent director and L&K Saatchi and Saatchi former CEO and managing partner Anil S Nair.

Haridas noted that though there is an air of caution, people will surely start spending from Onam but they will need the right kind of value and motivation.

Speaking about sentiments felt in the rest of the country and Kerala cluster Prabhakaran said, “Kerala showed the way to the rest of the country in terms of how to handle this crisis. Brand Kerala is in a very strong position. It has always managed to be in the national limelight. TV was only the choice so viewership was on the rise, but it couldn’t be monetised. Kerala was first to start the production, but I think we have seen a lot of resilience shown by us.”

You can catch up on the whole conclave here:

August 6, 2020
Brands eager for Onam to help recover Kerala ad market

NEW DELHI: The first-ever virtual conclave by Indiantelevision.com, ‘The comeback of Kerala: Onam returns’, focused on the growth of the Kerala market post Covid2019. The first session 'The National Perspective – Are Brands & Consumers Ready' focussed upon how brands are looking at cashing in on the festive spirit of Onam.

The session was moderated by TAM Media Research Pvt Ltd CEO LV Krishnan and the panelists were Wavemaker India VP Kishan Kumar Shyamalan, Zenith India COO Jai Lala, ITC Ltd head media and PR Jaikishin Chhaproo, Initiative India CEO Vaishali Verma and Godrej Consumer Products Ltd head of media Subha Sreenivasan.

According to Chhaproo, “Things are not back to the normal level. With Onam coming up, we have not witnessed any spike in the sales. There are still challenges in logistics, demand in the market is still low and many are facing issues to have products in the market.”

Sreenivasan said that things will pick up soon, but it’s not going to be an immediate curve. She adds, “We are not able to sense the bounce back really. Though, we have seen a recovery in the last two months across functions, it’s going to take some time to bounce back as the business has been impacted, it's going to take time to undo that part and as soon as that picks up, consumption will see a revival.”

Verma shared that as sectors are opened up most of the advertisers are back including retail. The auto sector was completely shut down, but from July onwards there is a positive trend. However, the consumer sentiments have been low.

“We hope the next three months will contribute to a positive economy. In the offline market, there was a lot of pent up demand. From August onwards, planned purchase would continue to happen, however, ticket size or value might come down," she added.

Shyamalan said that while there is a need to celebrate the fact that local retailers are back, it's not a great start to Onam. The large local retailers are not doing the level of business they usually do. National brands need to innovate and create sub-segments and media partners can help to sustain it better.

Lala opined, “The need of the hour is to work together ever before; we need to get information at the ground level. The engagement has to be very deep; TV and newspapers have been impacted which need to get back to their pace."

Experts believe that digital will see double-digit growth and hyper-local content will be bound to grow.

Chhaproo said, “The sheer fact that original content was not available on television and disruption in availability of newspapers, everybody went to the digital medium. Hyper-local content and advertising will grow, there will be a significant surge in digital spends overall. We have also dabbled with local content partners in Kerala, which has helped us to connect better."

Krishnan asked the panellists how the next quarter looks like.

Verma said that with the announcement of IPL there is some bit of excitement. “There will be definitely a growth in this quarter over the last three months. As we exit 2020 December, our estimates see a deficit of 20 per cent over 2019. Even if the growth happens in the next three quarters, it is not going to compensate for the loss of the last three months. In a way, it’s a recession, but we hope there will be a revival in advertising. The coming months will define how the year would end up."

Lala also affirmed that there will be a dent this year. “The next three months are very crucial; if things return to normal then there are chances of a normal 2021. Categories like retail and auto are dependent on the festive season and if that scales up then it will be positive for the economy and push forward for the next year.”

He also pointed out, “If the brands are performing well in their respective market categories, then this is the right time to invest. But the problem is everybody does not have money to invest.”

Kumar Shyamalan added, “The H2 impact will be far lesser, and the next three months will be extremely critical to see how many opportunities we have while working together.”

Sreenivasan concluded, “As a brand, you need to think of a long-term rejuvenation to get out of the adversity that has stuck all of us collectively.”

August 5, 2020
ITC’s Sunfeast YiPPee! launches new TVC for pasta range

NEW DELHI: ITC’s Sunfeast YiPPee!, the popular instant noodles & pasta brand in India, launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile, and easy-to-prepare pasta range. The new TVC showcases how Sunfeast YiPPee! Pasta addresses the consumer’s need for a tasty and wholesome snacking solution, while providing ample variety through its six variants. In the light of the present times, out of home consumption has drastically reduced and consumers are experimenting with their food now in the comfort of their homes, more than ever. With limited options in the hot snacking space, instant pasta has emerged as a popular option for consumers seeking variety and taste.

ITC spokesperson said, “In the new normal world, consumers have shown immense faith in trusted food brands. A heightened demand and rise in consumption for Sunfeast YiPPee! noodles serves as a testament to this emerging trend. At ITC, we strongly believe that Sunfeast YiPPee!’s Pasta offering will aptly cater to the consumers’ need for variety during these times. Through consumer insights, we found that mothers want to provide their children with delicious and diverse snacking options, which also satiate their hunger pangs. Through the TVC, we thus wanted to illustrate the multitude of benefits that was offered by the YiPPee! Pasta range. From Tricolor Pasta range available in Creamy corn and Masala variants and the Pasta Treat range available in Cheese, Masala, Tomato Cheese, Sour Cream and Onion variants, the range is truly diverse.”

Ogilvy south chief creative officer Mahesh Gharat said “Through our social media listening, we found that consumers are experimenting with dishes at home. Amongst all, pasta recipes were quite popular of which pictures were extensively being shared on social media platforms. Identifying with the topicality of the chatter, we thought this to be an ideal time to show consumers how they can derive benefits of taste and convenience of preparation with Sunfeast YiPPee! Pasta’s range while we also have MS Dhoni batting for us in this campaign.”

The TVC will run across all popular GEC channels in the country in six languages including Hindi, Tamil, Telugu, Kannada, Marathi and Bengali. To further amplify its reach, the campaign would be activated digitally on Facebook, Instagram, and YouTube.

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July 27, 2020
Dettol Toilet Soaps secures top spot in BARC week 6 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.

Top Advertisers:

Not many changes were observed in the week 6 ratings of BARC. Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 179339 and 132883 insertions, respectively.

Just like the last week, the following spot was acquired by ITC Ltd with 51958 insertions. Brooke Bond Lipton India Ltd and Cadburys India Ltd interchanged their last week’s spot to rank fourth and fifth, respectively. They recorded 37552 and 34363 ad insertions.

Other top brands in pecking order were as follows:Procter & Gamble, Colgate Palmolive India, Smithkline Beecham, Godrej Consumer Products Ltd, and the new entrant – Lakme Lever Ltd, respectively.

Top Brands:

Dettol Toilet Soaps re-entered the list after a small break and that too on the top spot. It had made 21099 insertions. Harpic Bathroom Cleaner and OLX.in were also the fresh entrants in the list on second and third position with 15462 and 14034 insertions, respectively.

Trivago slipped down three spots from last week’s top position to rank fourth this time with 13996 insertions. Dettol Antiseptic Liquid ranked fifth with 13335 insertions.

The subsequent pecking order was as follows: Lux Toilet Soap, Harpic 10/10, Surf Excel Easy Wash, Moov Advance Diclofenac Gel, and Veet Men Hair Removal Cream, respectively.

February 23, 2020
Lalitha Jewellery becomes top brand in BARC week 5 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 February and 7 February 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 5 of 2020.

Top Advertisers:

Hindustan Level Ltd remained the top advertiser in BARC week 5 rankings with 155825 insertions. It was followed by Reckitt Benckiser (India) Ltd which had made 66312 insertions.

ITC Ltd ranked third by making 44617 insertions. Fourth and fifth spots were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 34830 and 28523 insertions, respectively.

Other top brands in pecking order were as follows: Procter & Gamble, Wipro Ltd, Colgate Palmolive India, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

Top Brands:

Lalitha Jewellery rose as the topmost brand in week 5 rankings of BARC, with 14486 insertions. Trivago came in second by making 14117 ad insertions on television.

It was followed by Lux Toilet Soap, which had made 10059 insertions. Fourth and fifth spots were acquired by Policybazaar.com and Surf Excel Easy Wash with 9322 and 8624 insertions, respectively.

The subsequent pecking order was as follows: Unicharm Mamy Poko Pants, Dove Hairfall Rescue, Santoor Sandal and Turmeric, Lizol, and Clinic Plus Shampoo, respectively.

February 17, 2020

Lux Toilet Soap becomes top brand in BARC Week 3 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 January and 24 January, 2020 respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 3 of 2020.

Top Advertisers:

Minor changes were noticed in the BARC week 3 rankings of top advertisers. The top 5 advertisers remained the same with Hindustan Unilever Ltd leading the roost. It had made 191992 ad insertions on TV. Following it was Reckitt Benckiser (India) Ltd with 99417 insertions.

ITC Ltd ranked third by making 42133 insertions. Fourth and fifth spot were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 36598 and 33308 insertions, respectively.

Other top brands in pecking order were as follows:Wipro Ltd, Ponds India, Amazon Online India Pvt Ltd, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

Rank	Advertiser	Insertions
		Week 3
1	HINDUSTAN LEVER LTD	191992
2	RECKITT BENCKISER (INDIA) LTD	99417
3	ITC LTD	42133
4	BROOKE BOND LIPTON INDIA LTD	36598
5	CADBURYS INDIA LTD	33308
6	WIPRO LTD	29014
7	PONDS INDIA	26370
8	AMAZON ONLINE INDIA PVT LTD	24912
9	SMITHKLINE BEECHAM	24096
10	GODREJ CONSUMER PRODUCTS LTD	20722
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

Top Brands:

Several changes were noticed in the top brands rankings released by BARC in week 3 of 2020. Lux Toilet Soap climbed up a spot to rank first, with 16867 insertions. With its Republic Day sale going on, Amazon.in re-entered the list on second spot after a few weeks. It had made 15832 ad insertions.

Dettol Toilet Soaps maintained its third rank by making 15216 insertions. Last week’s top brand Trivago slipped down three spots to rank fourth with 13765 insertions. Lifebuoy Toilet Soap climbed up three spots to rank fifth with 11955 ad insertions.

The subsequent pecking order was as follows: Surf Excel Easy Wash, Dettol Antiseptic Liquid, Almond Board of California, Honda SP 125, and Moov Advance Diclofenac Gel, respectively.

Rank	Brands	Insertions
		Week 3
1	LUX TOILET SOAP	16867
2	AMAZON.IN	15832
3	DETTOL TOILET SOAPS	15216
4	TRIVAGO	13765
5	LIFEBUOY TOILET SOAP	11955
6	SURF EXCEL EASY WASH	11302
7	DETTOL ANTISEPTIC LIQUID	10962
8	ALMOND BOARD OF CALIFORNIA	9994
9	HONDA SP 125	9645
10	MOOV ADVANCE DICLOFENAC GEL	9177
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals

February 2, 2020

ITC Ltd.’s Aashirvaad Atta with Multigrains releases its new campaign ‘Happy Tummy for a Happy You’

MUMBAI: Aashirvaad Atta, the market leader and one of India’s most trusted atta brands has released their new communication campaign ‘Happy Tummy for a Happy You’ for its Multigrains variant. Aashirvaad Atta with Multigrains is high in fibre which aids digestion, improves gut health and keeps the tummy happy. The new campaign takes a light-hearted narrative on the prevailing day-to-day gut issues faced by many consumers. The brand aims to create awareness about the necessity and benefits of adopting fibre rich food in one’s daily diet by including a fibre rich and dense staple like Aashirvaad Atta with Multigrains.

TVC Links –

https://www.instagram.com/p/B7jK_lvBwEO/?utm_source=ig_web_copy_link

https://www.facebook.com/Aashirvaad/videos/188573519005096/

The TVC opens with curious parents and their child who is facing a digestion problem and how this becomes an everyday conversation between them. It showcases the everyday struggle this family faces until the home-maker decides to include Aashirvaad Atta with Multigrains in their diet. The final frame comes as a pleasant relief to viewers as the child and parents celebrate ‘Happy Tummy’, thanks to the new high-in-fibre diet.

According to Mr. Ganesh Sundararaman, SBU Chief Executive – Staples, Snacks & Meals, ITC Ltd Foods Division, “Aashirvaad has been always committed to helping the Indian mother present a wholesome meal to her family. Our value added atta variant, Aashirvaad Atta with Multigrains is made with the choicest of wheat grains selected from fields across the country and 5 added grains to give the family wholesome goodness in tasty rotis. The extra fibre in Aashirvaad Atta with Multigrains aids digestion, making it a healthy option, while the extra protein helps build strength; vitamins build immunity.”

According to Ms. MeeraJyothisPrem, Creative Lead, McCann World Group Advertising, Bangalore, “Moms can’t keep their kids away from junk food. This means lower intake of fibre rich food. Leading to an ever increasing problem in urban homes today; constipation. On the other hand ‘Multigrain’ seems to have lost its sheen because it is seen as something that just provides overall well-being and doesn’t call out any singular benefit. While the truth is that, Aashirvaad atta with Multigrains does provide a fibre-rich diet, which makes for a perfect solution for Mommy’s morning woes! So we decided the twain should meet! ‘Hua-kya’ is a question that haunts children every morning, while parents chew on their nails anxiously and wait for the right answer. The ad plays out this every day, real-life drama, charmingly and the brand comes in beautifully to ‘flush-out’ a real problem that plagues parents today”.

The campaign has launched in pan India with the new TVC airing on the television and digitally on Google Display Network and YouTube.

January 24, 2020

Santoor is top brand in 2020’s first week of BARC rankings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.

Top Advertisers:

Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.

Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.

Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.

Rank	Advertiser	Insertions
		Week 1
1	HINDUSTAN LEVER LTD	163472
2	RECKITT BENCKISER (INDIA) LTD	67485
3	CADBURYS INDIA LTD	38596
4	PROCTER & GAMBLE	37318
5	WIPRO LTD	36481
6	BROOKE BOND LIPTON INDIA LTD	34459
7	ITC LTD	33585
8	PONDS INDIA	32737
9	GODREJ CONSUMER PRODUCTS LTD	24255
10	COLGATE PALMOLIVE INDIA LTD	18784
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.

Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.

The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.

Rank	Brands	Insertions
		Week 1
1	SANTOOR SANDAL AND TURMERIC	13980
2	TRIVAGO	13424
3	ALMOND BOARD OF CALIFORNIA	11385
4	SURF EXCEL EASY WASH	11019
5	SANTOOR BEAUTY SOAPS	10936
6	LIZOL	10717
7	LUX TOILET SOAP	10657
8	LIFEBUOY TOILET SOAP	10217
9	POLICYBAZAAR.COM	9432
10	ATTICA GOLD COMPANY	8842
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

January 19, 2020

Trivago becomes top brand in 2019’s final week rankings of BARC

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27 December, respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 52 of 2019.

Top Advertisers:

The BARC top advertisers list for the final week of 2019 noticed little changes. While the top three performers remained the same, some shuffles happened in the subsequent names.

Hindustan Unilever, as always, remained on the top spot. It had made 174328 insertions. Following it were ITC Ltd and Ponds India, with 43543 and 40261 ad insertions on TV, respectively.

Brooke Bond Lipton India improved its position by two spots as it ranked fourth in week 53. It had made 28848 insertions. Procter & Gamble rose from eighth rank to sit on fifth spot, with 26048 insertions.

Other top brands in pecking order were as follows: Cadburys India Ltd, Wipro Ltd, Godrej Consumer Products Ltd, Reckitt Benckiser (India) Ltd, and Colgate Palmolive India Ltd.

Top Brands:

Trivago once again picked the top spot, rising from its second position last week, in the week 53 rankings of week 53. It had made 13721 insertions on television during the week. Vaseline Intensive Care Lotion traded ranks with Trivago, and slipped to second position with 13309 insertions.

Almond Board of California, the last week’s new entrant, improved its position significantly from seventh spot in week 52 to third spot in week 53. Its insertion count stood at 13126. Surf Excel Easy Wash slipped to a spot to rank fourth, with 12432 ad insertions. Lux Toilet Soap also slipped a rank and came in fifth with 10931 insertions.

The subsequent pecking order was as follows: Clinic Plus Shampoo, Vivo V17, Santoor Beauty Soaps, Lifebuoy Toilet Soap, and Attica Gold Company, respectively.

January 12, 2020