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Tag: ITC Ltd

  • Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Mumbai: ITC Ltd.’s Sunfeast Dark Fantasy has announced its “Sunfeast Find Your Fantasy Cookie” campaign to amp up the spirits of its customers by launching a limited-edition printed Fantasy cookie pack.

    The cookie will contain a surprise print, giving customers the opportunity to live their fantasy and the brand’s first-of-its-kind promo within the industry.

    Selected packs are giving customers a chance to win a Paris trip for two, smartphones, gold vouchers, and Amazon vouchers. Each cookie has a distinct print of the prize as well as a QR code on the pack that can be scanned with any smartphone.

    To avail the offer, one must purchase the limited-edition Fantasy cookie pack, look for the Fantasy cookie, scan the QR code on the pack, upload a picture of the cookie, and share the unique pack code. The contest is live until the 31 of December and the winners will be announced on a rolling basis.

    ITC Ltd. has launched a TVC to promote the newly launched limited-edition Fantasy cookie pack. The TVC revolves around the idea, “Find the Fantasy Cookies and live your Fantasy.” The ad film takes the experience of “Din Khatam, Fantasy Shuru” to the next level, as the two discover a playful escapade through the cookies.

    ITC Ltd. chief operating officer of biscuits & cakes cluster, foods division Ali Harris Shere said, “Dark Fantasy Choco Fills is known for delivering delightful snacking moments to customers. This is the first time that Sunfeast has introduced a unique, printed cookie. It aims to bring out the playful side of consumers by integrating technology and creativity with excitement and the possibility of winning lucrative prizes like a trip to Paris, smartphones, gold coin vouchers, and shopping gift vouchers. A specially created campaign film reflects the ‘scan, play, repeat’ mantra for Dark Fantasy cookie lovers, where they can scan the image on the cookie to unlock and access the prizes.”

    Adding further, he said, “Through this special campaign, the brand is aiming to elevate the experience of “Din Khatam, Fantasy Shuru” for its customers. The whole aspect of living a moment of fantasy will bring out the playful side of our customers and encourage them to unwind after a long day of work by biting into a decadent Dark Fantasy cookie filled with molten chocolate.”

    The 360-degree campaign will be led by television and digital platforms, including YouTube, social media, OTTs, gaming apps, and popular audio apps.

  • Bingo! becomes the official snacking partner for DreamHack 2022

    Bingo! becomes the official snacking partner for DreamHack 2022

    Mumbai: ITC Ltd.’s Bingo! has partnered with Nodwin Gaming as the official snacking partner for DreamHack 2022.

    Following this partnership, Bingo! has set up an exclusive Bingo! Streamer Zone, which will bring together popular YouTube influencers and streamers such as Thug, Mortal, Scout, Ocean, 8Bit Mercy, 8Bit, 8Bit Rebel, Sid Joshi, Xyaa, Hydraflick, Samay Raina, Sagar, and many more.

    This is the third edition of DreamHack being hosted in India, where gamers can experience professional e-sports tournaments and watch top players battle it out in the gaming arena.

    This engaging and innovative collaboration between Bingo! and DreamHack highlights the brand’s interest in and support for the e-sports community.

    ITC Ltd. head of marketing – snacks, noodles, and pasta Aishwarya Pratap Singh said, “We are thrilled to be collaborating with DreamHack, India’s largest e-gaming festival. Bingo! owns the platform of young and innovative snack offerings and is a brand loved by the youth. Gaming has always been at the forefront of the activities that the youth enjoy, & Bingo! aspires to be the preferred snacking partner for the gaming community. DreamHack has a strong track record and a large fan base, and we, at Bingo!, hope to jointly deliver an exciting gaming experience to the fans. This collaboration will be a fantastic experience for both fans and industry professionals, who will be able to interact with and learn from experts in the e-sports fraternity while also growing with it.”

    Alongside, Bingo! will be hosting several fun activities for the event attendees. The brand will set up a dark room in which the audience must evade laser beams and reach the end of the room to collect a pack of Bingo! Cheese Nachos Flavor, Namkeen. Bingo! will also set up a neon-themed photobooth where GIFs will be created of the attendees and a chill zone where a Cheese Nachos Favour and Namkeen DIY counter will facilitate customised ‘namkeen’ dishes using Bingo! Cheese Nachos Flavour.  An AR & VR game arena will also be set up, where one must scan around and tap on as many Cheese Nachos Flavor packs as possible within a set amount of time to win.

    Adding to it, Nodwin Gaming co-founder Akshat Rathee said, “DreamHack is a fun, entertaining gaming and esports event that can be enjoyed by people from all walks of life and across age groups. We are delighted to collaborate with our snacking partner, Bingo!, to make this event even more memorable. The audience can really let their hair down with their loved ones by taking part in all the exciting esports activities and other games while munching on a Bingo snack to keep their energies up. Not only that, Bingo has also set up an exclusive streamer zone and a meet-and-greet zone for e-sports enthusiasts and fans to interact with their favourite gaming influencers, so there is a lot to look forward to.”

  • Melorra appoints Kushal Singh as head of marketing

    Melorra appoints Kushal Singh as head of marketing

    Mumbai: Melorra, a homegrown D2C brands designing BIS hallmarked and trendy fine jewellery has announced the appointment of Kushal Singh as head of marketing. Prior to this, Singh was with Domino’s India as vice president – marketing.

    In this new role, Singh will be responsible for leading the brand, marketing and growth strategy for Melorra, said the statement. “He will also help in strengthening brand communication and building capabilities that help scale Melorra’s omnichannel play,” it added.

    Singh’s vast experience with companies such as Carlsberg, Domino’s and ITC will enable him to design and execute integrated marketing programmes that are in sync with the times – something that Melorra is already focusing on.

    “Growing at 200 per cent CAGR, Melorra is one of India’s fastest growing D2C brands. With over 15500 plus designs we have the largest range of trendy fine jewellery available online globally and have become synonymous with the style statement of millennial women,” stated Melorra founder and CEO Saroja Yeramilli. “We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”

    “I have always cherished working with brands that endeavour to fulfil customer expectations and market gaps through high-quality products. Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women,” said Kushal Singh. “The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”

    Before coming on board at Melorra, Singh has worked with brands like Carlsberg Group, and ITC in various capacities. He has a BE in electronics and communication from Netaji Subhash Institute of Technology and a post-graduate diploma in management from the Indian Institute of Management, Kolkata.

  • ITC Dark Fantasy says ‘Din Khatam, Fantasy Shuru’ in new campaign

    ITC Dark Fantasy says ‘Din Khatam, Fantasy Shuru’ in new campaign

    Mumbai: Sunfeast Dark Fantasy, the premium center-filled cookie brand from ITC Ltd, has launched its new campaign called ‘Din Khatam, Fantasy Shuru’. Featuring the brand ambassador Alia Bhatt, the ad captures ‘the end of day feeling’ that one typically goes through.

    The bilingual TVC, shot with a blend of Hindi and English, has been released on the brand’s social media handles on Instagram and Facebook, YouTube. The TVC is also on AIR in four South Indian languages.

    With its popular jingle ‘Can’t Wait Won’t Wait’, Sunfeast Dark Fantasy in line with the evolving times has now put the spotlight on encouraging consumers to wrap up their day and bring alive their innocuous fantasies. Unwinding after a hard day’s work and biting into a small piece of indulgence has taken various manifestations in the ‘Din Khatam, Fantasy Shuru’ campaign.

    The campaign commenced with a cryptic tweet “______ Khatam, Fantasy Shuru”, which explored the audience’s creative flair and identified things they would like to end for their Fantasy to start. The activity revealed some interesting responses which went on to create a buzz on the platform. More than thirty brands and many consumers participated in this twitter conversation, which was trending at the third spot on the platform. The brand had also put up digital billboards in Delhi, Mumbai and Bangalore where some of these interesting tweets featured. The same activity also happened on the radio where RJs on popular channels engaged with consumers.

    Commenting on the campaign, ITC Ltd, chief operating officer- biscuits & cakes cluster, foods division, Ali Harris Shere said, “Every day ends on a different note for everyone. Some days end on a high note with a sense of achievement while some may end with lingering thoughts about a multitude of things. It is in moments like these that one seeks comfort for oneself and Dark Fantasy can be their partner, as they unwind for that day. A brand grows when it continues to be relevant in consumers’ lives and through this campaign, Dark Fantasy wants to help them find their little sweet spot for indulging in their little fantasies.”

  • BARC week 14: Lizol leads the brands list

    BARC week 14: Lizol leads the brands list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 14 of 2021.

    Top advertisers:

    Reckitt continued its run as the biggest advertiser of the week with 247483 ad AMA. HUL came in second with 225461 insertions.

    Cadburys bagged the third rank this time with 42088 ad generations. Brooke Bond placed fourth with 37982 ad insertions.

    Lakme and Pepsi Co secured fifth and sixth place with 28032 and 27096 ad views respectively.

    Other top brands in the pecking order were as follows: Godrej Consumer Products, Ponds India, P&G, and Colgate.

    Top brands:

    This week Lizol led the chart with 22833 ad impressions. Dettol Antiseptic Liquid came in second with 22334 ad views. Dettol Toilet Soaps secured the third position with 21780 ad insertions.

    The fourth and fifth spots were acquired by PolicyBazaar and Dettol Intense Cool Soap with 19683 and 15902 ad AMA respectively.

    Dettol Liquid Soap bagged the sixth spot with 12858 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Dermi Cool, and Clinic Plus Shampoo.

  • BARC week 13: Reckitt leads advertisers list

    BARC week 13: Reckitt leads advertisers list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 March and 2 April 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 13 of 2021.

    Top Advertisers:

    Reckitt continued its run as the top advertiser of the week with 235624 ad AMA. HUL came in second with 229489 insertions.

    Brooke Bond bagged the third rank this time with 38947 ad generations. ITC placed fourth with 32163 ad insertions.

    Lakme and Colgate secured fifth and sixth place with 31005 and 27728 ad views.

    Other top brands in the pecking order were as follows: Pepsi Co, Cadburys, Godrej Consumer Products and Ponds India.

    Top Brands:

    This week Lizol led the chart with 29931 ad impressions. Dettol Toilet Soaps came in second with 23471 ad views. Moov Gel secured the third position with 15979 ad insertions.

    The fourth and fifth spots were acquired by Dettol Intense Cool Soap and Glow & Lovely with 14516 and 13816 ad AMA respectively.

    Mortein Smart bagged the sixth spot with 13549 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, and Harpic Bathroom Cleaner.

  • BARC week 12: Reckitt continues run as biggest advertiser

    BARC week 12: Reckitt continues run as biggest advertiser

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 March and 26 March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 12 of 2021.

    Top Advertisers:

    Reckitt continued its run as the top advertiser of the week with 270097 ad AMA. HUL came in second with 198697 insertions.

    ITC bagged the third rank this time with 51864 ad generations. Cadburys placed fourth with 38466 ad insertions.

    Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 35964 and 32649 ad views.

    Other top brands in the pecking order were as follows: Colgate, Lakme, Guj Coop Milk Mkt Fed, and Pepsi Co.

    Top Brands:

    This week Lizol led the chart with 38420 ad impressions. Dettol Toilet Soaps came in second with 26964 ad views. Moov Gel secured the third position with 21647 ad insertions.

    The fourth and fifth spots were acquired by Dettol Intense Cool Soap and Amazon with 17011 and 15909 ad AMA respectively.

    Harpic Power Plus liquid antiseptic bagged the sixth spot with 14397 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Harpic Bathroom Cleaner, Mortein Smart, and Asian Paints.

  • BARC week 11: Reckitt retains top spot on advertisers list

    BARC week 11: Reckitt retains top spot on advertisers list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 March and 19 March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 11 of 2021.

    Top Advertisers:

    For the second week, Reckitt Benckiser, now rechristened as Reckitt, continued to lead the top advertisers list with 235449 ad AMA. HUL came in second with 200102 insertions.

    ITC bagged the third rank this time with 52487 ad generations. Cadburys placed fourth with 41237 ad insertions.

    Godrej Consumer Products and Brooke Bond secured fifth and sixth place with 36995 and 33464 ad views.

    Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Guj Coop Milk Mkt Fed.

    Top Brands:

    This week Lizol led the chart with 30454 ad impressions. Dettol Toilet Soaps came in second with 22782 ad views. Moov Gel secured the third position with 20041 ad insertions.

    The fourth and fifth spots were acquired by Harpic Power Plus liquid and Lalithaa Jewellery with 15989 and 15823 ad AMA respectively.

    Dettol antiseptic bagged the sixth spot with 14397 ad views.

    Other top brands in the pecking order were as follows:, Dettol Intense Cool Soap, Amazon, Asian Paints, and Harpic Power Plus 10X MAX CLEAN.

  • BARC week 10: Reckitt Benckiser overtakes HUL as biggest advertiser

    BARC week 10: Reckitt Benckiser overtakes HUL as biggest advertiser

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 6 March and 12 March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 10 of 2021.

    Top Advertisers:

    After many months, Hindustan Unilever (HUL) ceded the top spot to Reckitt Benckiser, which was the biggest advertiser in week 10 with 233634 ad AMA. HUL finished a distant second with 207714 insertions.

    Cadburys bagged the third rank this time with 42919 ad generations. ITC came in fourth with 40556 ad insertions.

    Brooke Bond and Godrej Consumer Products secured fifth and sixth place with 35751 and 34356 ad views.

    Other top brands in the pecking order were as follows: P&G, Lakme, Colgate and Ponds India.

    Top Brands:

    This week Lizol led the chart with 25961 ad impressions. Dettol Toilet Soaps came in second with 21759 ad views. Moov Gel secured the third position with 19029 ad insertions.

    The fourth and fifth spots were acquired by Dettol antiseptic liquid and Harpic Power Plus with 18177 and 15836 ad AMA respectively.

    PolicyBazaar bagged the sixth spot with 15058 ad views.

    Other top brands in the pecking order were as follows: Lalithaa Jewellery, Dettol Liquid Soap, Harpic Bathroom Cleaner, and Harpic Power Plus 10X MAX CLEAN.

     

  • BARC week 9: Lizol retains top spot on brands list

    BARC week 9: Lizol retains top spot on brands list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and  March 2021.

    The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week nine of 2021.

    Top Advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also with 222923 insertions.

    It was followed by Reckitt Benckiser India, which ranked second with 189285 ad generations.

    Cadburys bagged the third rank this time with 36970 ad AMA. Brooke Bond came in fourth with 35047 ad insertions.

    P&G and ITC secured fifth and sixth place with 34943 and 30592 ad views.

    Other top brands in the pecking order were as follows: Colgate, Lakme, Ponds India, and Godrej Consumer Products.

    Top Brands:

    This week Lizol led the chart with 20165 ad impressions. PolicyBazaar came in second with 18339 ad views. Dettol Toilet Soaps secured the third position with 18299 ad insertions.

    The fourth and fifth spots were acquired by Moov Gel and Dettol antiseptic liquid with 16810 and 13895 ad AMA respectively.

    Lalithaa Jewellery bagged the sixth spot with 13222 ad views.

    Other top brands in the pecking order were as follows: Harpic Power Plus, Clinic Plus Shampoo, Dettol Liquid Soap and Harpic Bathroom Cleaner.