ITV

Tag: ITC Foods Division

  • An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks

    An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks

    Mumbai: Since its launch on 20 September 2023, #MyFantasyAdWithSRK, the innovative AI-enabled campaign by Sunfeast Dark Fantasy, has gone viral, garnering unprecedented buzz and engagement. To date, nine lakh people have created their ads with mighty Shah Rukh Khan (“SRK”) and fulfilled their fantasy of being pampered by the ‘King of Bollywood’ himself. At its peak, the campaign witnessed an overwhelming response, with approximately 6 users uploading their details every minute!

    Sunfeast Dark Fantasy, in collaboration with media partner IPG, launched this innovative campaign – #MyFantasyAdWithSRK. Here, consumers/Shah Rukh Khan fans had a unique opportunity to be his co-stars and create their personalised advertisements. Utilising cutting-edge Generative AI technology (Gen AI), users experienced the thrill of sharing screen space with their favourite Bollywood icon by simply uploading their picture on the dedicated campaign website

    https://www.darkfantasyadwithsrk.in/  

    The campaign broke the internet as soon as it went live. It gained huge traction among fans and influencers, across the country. Ads started pouring in from not just metros but from cities such as Patna, Kochi, Guwahati, Indore, Jaipur, Agra, Nagpur and more. Interestingly, among all the users approx. 60 per cent of users are male while 40 per cent are female.  

    ITC Foods Division chief operating officer, Biscuits & Cakes Cluster Ali Harris Shere said, “#MyFantasyAdWithSRK gave SRK fans the opportunity to bring to life the fantasies nurtured over the years. It was one of our milestone campaigns, and we are truly delighted to see how fans are coming forward voluntarily and creating their version of the ad. Nine lakh fantasies fulfilled is a huge achievement for the brand Dark Fantasy. We are happy to see that we were able to convert the fantasies of many into reality”.

    Further, the campaign gained popularity not just in India, but in international markets as well. Fans from Brazil, Australia, Bangladesh and UAE have reached out via the brand’s social media platform expressing their interest in participating.  

    To take the experience a notch higher, Dark Fantasy also ran a – #MyFantasyAdWithSRK digital contest. Where, top five participants who have showcased their creativity in captions and garnered maximum likes on their personalized ad with SRK, will have the opportunity to get their personalized ad with SRK featured on national TV.

     

  • YiPPee! launches ‘Be A Star’ contest

    YiPPee! launches ‘Be A Star’ contest

    Mumbai: Earlier this year, YiPPee! noodles, launched its new brand communication “Why Just Be Happy, When You Can Be YiPPee!” embodying the philosophy that YiPPee! Makes You Full of Life. As an extension to this, YiPPee! is thrilled to announce the unique “Be A Star” Contest. This initiative aims to fuel consumers’ creativity in making unique and engaging content on their brand association with YiPPee!, while giving them the chance to experience the thrill of being a star.

    The trend of curating content is at an all-time high. As per industry reports, India will have the largest base of over 100 million content creators across social media platforms in 2023. This initiative thus, presents every consumer with an opportunity to create content and be featured on the brand’s platform.

    Participants will have to create, shoot and share their most creative ‘Noodle slurping moment’ with YiPPee!. To take the contest a notch higher, the brand will aim to create a World Record for creating the “World’s Longest Noodle Slurp video”. Being part of this attempt to set a world record, participants will forever be associated with a remarkable achievement. YiPPee! will also giveaway premium content creator gear to selected entries to celebrate their imagination and creativity.

    In conjunction with this contest, YiPPee! has also released a new television commercial (TVC) to drive participation. Conceptualised by Ogilvy India, the TVC captures the essence of the contest “Be A Star” by portraying individuals from diverse backgrounds enthusiastically showcasing their noodle-slurping skills and also showing the various content creator gear that is up for grabs.

    Commenting on the new initiative, ITC Foods Division COO – Snacks, Noodles & Pasta Kavita Chaturvedi said, “With the ‘Be A Star’ Contest, we aim to celebrate the creativity and individuality of our consumers, while also attempting the World’s Longest Noodle Slurp Video. This innovative promotion perfectly aligns with YiPPee!’s brand ethos to inspire one and all to live life to the fullest and embrace a fun, energetic spirit”.