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Tag: ITC Candyman

  • Candyman turns kids into storybook stars with ‘Once Upon a Time’

    Candyman turns kids into storybook stars with ‘Once Upon a Time’

    MUMBAI: Bedtime stories just got a sugar rush. ITC Candyman, the confectionery brand known for its vibrant flavours and cheeky charm, has launched a new initiative ‘once upon a time by Candyman’ that turns children into the heroes of their very own storybooks.

    In a world where digital distractions often steal reading time, the brand is reimagining storytelling as a personalised, interactive experience for families. Parents can now log onto the Candymanclub website, pick from a range of whimsical tales, and with just a few clicks seamlessly weave their child’s name and photograph into the storyline. The result? A printed or digital book where the child doesn’t just read the adventure, they live it.

    The stories, brimming with mischief, magic, and epic little quests, are designed to keep young readers engaged on every page. The idea is simple but powerful: instead of watching others play the hero, children see themselves centre stage.

    “With Once Upon a Time by Candyman, our goal is to spark kids’ imagination and make reading a delightful family ritual,” said ITC Limited vice president and head of marketing for chocolates, coffee and confectionery, foods division Anuj Bansal. “When children see themselves as the heroes of their own adventures, it builds confidence, joy, and memories that last.”

    The platform is secure, easy-to-use, and family-friendly, blending creativity with digital innovation. Parents can personalise multiple stories, creating keepsakes that combine entertainment with bonding.

    For Candyman, a brand rooted in fun and flavour, this initiative is more than playful mischief, it’s about making reading irresistible in the swipe-and-scroll age. By giving children the spotlight in their own tales, the brand is not just sweetening storytime but fostering a love of storytelling that could last well beyond childhood.

  • ITC unveils candyman tadka lollipop with sweet & tangy twist

    ITC unveils candyman tadka lollipop with sweet & tangy twist

    Mumbai: ITC Candyman, has introduced its latest offering, candyman tadka lollipop, making it the brand’s highly anticipated entry into the lollipop segment. This new offering delivers a delightful fusion of sweet and tangy flavours, setting a new benchmark in the confectionery industry.

    Candyman Tadka Lollipop is designed to captivate taste buds with its green mango and tamarind variants, complemented by a masala-filled centre that releases an explosion of flavours. The product’s playful tagline, “Sweet Outside, Naughty Inside”, perfectly captures the fun and mischievous spirit Candyman is known for.

    The brand also released a new campaign announcing the launch. The campaign captures the playful nature of its young audience who, while appearing sweet and innocent, also have a naughty side – just like the delicious Candyman Tadka lollipop that starts sweet but has a naughty yet tasty masala surprise within.

    Speaking about the launch, Chocolates, Coffee and Confectionary COO Rohit Dogra remarked, “Candyman Tadka is an exciting expansion for us as we enter the lollipop category. This product represents our commitment to innovation and pushing boundaries in the confectionery space. With its unique masala-filled core and the perfect balance of sweet and tangy flavours, Candyman Tadka offers a refreshing experience that truly stands out in the market. We are confident that this launch will further strengthen ITC’s presence in the Confectionery category and open up exciting avenues for growth.”

    Commenting on the new TVC Campaign, FCBUlka Bangalore president Damodaran Nair the agency responsible for creating the campaign, said, “The younger audience have a playful duality – they’re not just sweet; they can be cheeky and mischievous when they want to be. That’s why Candyman Tadka Lollipop is the perfect match, bringing a bold twist to the traditional lollipop. We saw the opportunity to shake up the category and create a fun, cheeky campaign that captures this flavorful combination. We’re excited to see how Candyman Tadka will redefine the way lollipops are enjoyed in India. And we know this is just the start of something big.”