MUMBAI: India’s biggest B2B travel show is getting a sensory upgrade. ITB India 2025 is set to return with a bang from 2–4 September at Mumbai’s Jio World Convention Centre, rolling out a brand-new theme: “The Business of Experience: Curated Travel for Targeted Growth.” Co-located with Mice Show India and Travel Tech India, this year’s edition is poised to spotlight niche, high-touch travel that promises to pamper the senses and delight the algorithms.
Organised by Messe Berlin Asia Pacific, the show will see 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees, representing the full breadth of travel, from wellness and culture to cinematic and spiritual getaways.
With 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees expected, ITB India 2025 will present niche travel experiences—from wellness escapes and cinematic journeys to spiritual and cultural explorations. Key participants include tourism boards from countries such as India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside leading hotels, DMCs, airlines, and travel tech providers.
“India and South Asia are evolving into experience-first travel markets. ITB India 2025 is a catalyst for innovation and strategic partnerships to meet this growing demand,” said Messe Berlin Asia Pacific executive director Darren Seah.
Confirmed tourism boards hail from India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside a stellar cast of airlines, hotels, DMCs, and tech innovators.
Exhibitors can snag discounted rates till 15 July 2025, while trade visitors can enjoy super early bird offers until 25 July 2025.
With India’s experiential travel scene heating up, ITB India 2025 promises to be more than just a trade show, it’s a trip in itself.