ITV

Tag: IT products

  • Gen Alpha kids prioritise close bonds with parents over peers: Kantar Kidscan report India 2024

    Gen Alpha kids prioritise close bonds with parents over peers: Kantar Kidscan report India 2024

    Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG.

    To explore this generation’s impact, Kantar has launched the 2024 Kidscan India report, providing insights into the lives of nearly 2,500 children aged 5-14 and their parents across 14 Indian cities from NCCS A, B, and C households. The report examines Gen Alpha’s interactions with brands in food, beverages, technology, and media, with a focus on television and digital platforms, and delves into their preferences, ambitions, and lifestyle influences.

    Kantar director, specialist businesses, insights, South Asia, Puneet Avasthi said: “Gen Alpha is reshaping the family dynamic in ways we haven’t seen before. Their influence is far-reaching, from tech and entertainment choices to key household purchases. The 2024 Kidscan Report captures these shifts, providing brands with invaluable insights into the preferences and digital behaviours of this new generation. For brands, understanding Gen Alpha is not just an opportunity but an imperative to stay relevant in a rapidly evolving landscape.”

    Key highlights of the report:

    1.    Gen Alpha kids today enjoy enormous freedom and discretion in their career choices – 55 per cent of parents are allowing full discretion to their kids over their career choices.

    2.    Children are wielding growing influence over family purchase decisions across various product categories- 1.46X increase in incidence of parents taking into considerations their kid’s choice or opinion when purchasing a Smart TV as compared to 2022.

    3.    Gen Alpha is increasingly gravitating towards digital media, with online video consumption sharply rising – Kids now spend 60 per cent more time watching online videos than they did in 2022.

    4.    Gen Alpha is increasingly driven to a more digital recreational experience. 69 per cent of kids find video games more enjoyable than outdoor play.

    5.    Gen Alpha kids increasingly value close, friendly bonds with their parents over traditional peer relationships – 57 per cent more kids now choose to confide their secrets in their mothers over friends

  • RPG Cellucom makes quiet entry with select stores

    RPG Cellucom makes quiet entry with select stores

    MUMBAI: RPG Cellucom, a part of RPG group retail sector has made a quiet entry into the growing mobile and IT products retail market in India.

    An official press release, RPG Cellucom has developed a distinctive retail concept directed at engaging the consumer and expanding their knowledge of mobile technology.

    SRPG Cellucom has also made a quiet entry with the launch of its retail outlet in Gurgaon. The company plans to open over 500 exclusive retail outlets by end 2007.

    The retail outlets will be in stand-alone as well as shop in shop formats. The chain recently opened its first stand-alone outlet in Sahara Mall, Gurgaon and has identified several other properties in the capital to expand the retail chain.

    Through phased expansion, RPG Cellucom aims to cash on the growing mobile and IT products market in India. The company has opened its shop-in-shop format at Shopper’s Stop in Mumbai and Spencer’s in Pune.

    ERPG Cellucom outlets will showcase a wide variety of mobility products in the communication space from leading brands like Nokia, Motorola, Acer, HP, Samsung and Sony Ericsson amongst others.

    The retail outlets will offer customers a wide range of hi-tech and state of the art technology products ranging from mobile phones, laptops, accessories, pen drives and various other IT peripherals. In addition to showcasing these products, RPG Cellucom retail outlets will also offer customers after sales service and exclusive product demonstrations.

    Says RPG Cellucom CEO Sunil Bhagat “RPG Cellucom stores are a one stop shop for all techno-savvy customers. Along with providing the customer with a wide range of IT and communication products from different brands, we also provide them with after sales services and product demos at our exclusive showrooms across the country. So now the customers will not have to run around the city to make choices.”

    Cellucom was set up as an exporter of leading mobile phone brands, with operations in Dubai and East Africa. Today, thanks to the keen attention and rapid response to the customer’s needs, the company has evolved to become one of the largest distributors of digital devices and mobility solutions in the Middle East and Africa region.

  • Asianet in deal with Reliance Communications to offer programmes on mobile

    Asianet in deal with Reliance Communications to offer programmes on mobile

    MUMBAI: Reliance Communications has tied up with Malayalam television network Asianet to offer Asianet news live (streaming & clips) and other key programs on Reliance Mobile World, the data service suite of Reliance Mobile.

    With this, Malayalees across the country will not only able to watch the live video streaming of the Asianet news on Reliance Mobile but also download video clips of popular Asianet programmes, states an official release.

    Munshi, one of the popular programmes of the channel is also available as video clip for Reliance mobile customers. While the live video streaming of Asianet News is currently available on Nokia 6235,Nokia 6255 and Nokia 6265 handsets, the video clips of headline news with intervals and other programs are available on all Java enabled phones, the release adds.

    “We are delighted to offer this service that is powered by the technological advantage of our network” says Reliance Communications circle head Ashok Ghose. “This initiative is in line with our commitment to fulfilling customer aspirations that is changing constantly. We hope that all viewers of Asianet and Reliance mobile customers will enjoy this new mobile TV concept, which provides access to the Asianet News live whenever, and wherever they are within the purview of the Reliance network.” he adds.