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Tag: Issac John

  • Discovery Plus offers limited period annual subscription at Rs 99

    Discovery Plus offers limited period annual subscription at Rs 99

    MUMBAI: Discovery Plus, with an aim to engage audiences in the period of extended lockdown, has launched a limited time annual subscription package at an unbelievable price of Rs 99. The offer gives users an annual subscription at the cost of a monthly plan.  The #SafetyExtended offer can be availed on the Premium page of the app and is available till 11.59 pm, 16 April.  To drive home the message, Discovery Plus has launched digital campaign urging people to stay indoors with a film titled ‘The outdoors can wait’.

    Further, Discovery Plus will be releasing an anthology of three Covid-19 documentaries this week, which can be streamed without a premium account in light of widespread curiosity about the Pandemic. Among the specials to be released is Pandemic Covid 19, a 45-minute probing documentary where experts reveal why COVID-19 is unique, why the world was so unprepared for it and what could have been done differently to contain its spread.  

    The streaming service, which was launched earlier this year, offers thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi.

    Discovery Digital (South Asia) business head Issac John said, “Our campaign film drives the message of urging audiences to stay indoors while bringing alive the most picturesque outdoors on earth – outdoors which can be seen through myriad shows that are available on the app. The idea of the #SafetyExtended offer is to help families across the country enjoy and engage with premium and high-quality real-life entertainment during the extended lockdown period. Alongside, given the huge interest amongst audiences about Covid-19, we’re releasing three documentaries on Covid-19 which will be available for free consumption on the platform.”

    The content on Discovery Plus has been carefully curated from the world’s most trusted content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE.

    Developed and curated especially for the Indian audience, Discovery Plus has seen a strong rise in consumption since its launch last month, with shows on science, adventure and lifestyle receiving a phenomenal response from viewers.

  • Discovery India announces new organisational structure

    Discovery India announces new organisational structure

    MUMBAI: Discovery Communications India has made organizational changes which will help intensify focus in key strategic areas. The erstwhile division of roles basis mass and premium networks has been done away with; the new structure has distinct verticals for content development and marketing to drive deeper focus and offer greater leverage across the 13 network channels. A dedicated vertical for digital has also been created.

    The company announced that Issac John will take on the role of Business Head for Digital with singular focus to build a strong D2C presence via Digital Product offerings. Sai Abishek will lead the content vertical for factual & lifestyle entertainment while Vednarayan Sirdeshpande will take over Marketing portfolio for the network including factual, lifestyle & kids as well as trade.|

    Speaking on the occasion, Discovery Communications India Managing Director – South Asia Megha Tata said, “We have made select changes in our org structure in light of the opportunities available in the evolving media landscape. The sharper focus on functional areas will help us become more potent, more agile.”

    Discovery Communications India’s leadership team led by Megha Tata includes: –

    Vijay Rajput, Sr Vice President – Affiliate Sales & Product Distribution
    Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters
    Ruchir Jain, Senior Director – Finance
    Gaurav Garg, Senior Director – Consumer Insights and Research
    Issac John, Director- Digital Business
    Uttam Pal Singh, Channel Head – Discovery Kids
    Sai Abishek, Director, Content- Factual & Lifestyle Entertainment
    Vednarayan Sirdeshpande, Director-Marketing 
    Ruchi Kuthiala, Director – Director- People & Culture
    Mansha Shukla, Director – Legal Affairs
    Sameer Bajaj, Director – Corporate Communications & External Affairs
    Praveen Chaudhary, Associate Director – Strategy

  • Big Trunk Communications bags digital mandate of Discovery Kids channel in India

    Big Trunk Communications bags digital mandate of Discovery Kids channel in India

    MUMBAI: Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

    The mandate entails building brand awareness and strengthening the brand’s digital presence as a part of its digital duties by highlighting their existing and upcoming animated shows and building a strong  digital  community.  Big  Trunk  Communications  will  be  involved  in  the  strategy,  content creation and design across all Social Media platforms, along with Online Reputation Management.

    Big  Trunk  Communications  already  has  a  diverse  social  media  portfolio  from  across  product categories such as Realty, Luxury Retail, BFSI, Food & Beverages, Fashion & Clothing, Media & Entertainment, Media, and E-Commerce, since its inception 5 years ago.

    Discovery Kids channel which went through a complete revamp earlier this year with its new IPs and featured Bandbudh Aur Budbak which increased its TV ratings steadily with Big Trunk’s expertise in digital. To top it off, recently the launch of Little Singham skyrocketed the channel to the top tier league in the kids genre.

    Speaking on the occasion, Discovery Communications India, Director – Marketing, Issac John said, “We were looking for a partner that understands the dynamic digital landscape for Kids and who could translate our vision into reality. Big Trunk has the leverage in the industry to engage with the fan base extensively. What the Big Trunk team came up with was very disruptive, adding a new dimension to digital marketing in the current context as well as the future. It’s my pleasure to extend a cheerful welcome to the team.”

    The  mandate  includes  social  media  strategy,  content  management  and  creative  strategy  on Facebook and YouTube. Big Trunk Communications with this move, has cemented its portfolio in the kids segment.

    Here’s what Akhil Nair, Chief Executive Officer and Co-Founder of Big Trunk Communications had to say about this achievement, “We are pleased to have won this opportunity, to be their official digital media and creative partners. Discovery Kids is a leading kids entertainment channel looking for strong digital play. We are committed to them delivering their business objectives. Our aim is to bring the best with our expertise which we have built over the last 5 years and look forward to creating successful digital campaigns for the brand that shall definitely result in a huge impact on the audience”.