ITV

Tag: Iss Pyaar Ko Kya Naam Doon

  • Star India shows now travel to West Asia, tripling ratings

    MUMBAI: Indian television shows and serials are becoming popular in several parts of the globe. Other than the Indian sub-continent, the US and the UK, West Asia too is gradually wanting to watch engaging and entertaining Indian content.

    One of the serials debuting in Armenia is — Iss Pyaar Ko Kya Naam Doon. This “What Do You Call This Love” is Star India’s original drama which has debuted on television in Armenia.

    The intense love-hate relationship and the romantic drama between Arnav and Khushi, who have separate and independent ideologies that do not match. The ratings for the television slot of this show on Armenia TV has tripled, and gone beyond as well.

    Star India will be heading to MIPTV with a few chosen titles that includes Dil Bole Oberoi (translated as — My heart goes out to Oberoi ) and Ishqbaaz (which could be called as ‘The love pundit’) produced by the creators of Iss Pyaar.

    Star India’s president of international business Gurjeev Kapoor has said that irrespective of geographies and culture, powerful stories would make a lasting impression on the audience. It had been crucial idea in making Star India’s content a winner which traveled to over 100 countries in the world. He said they were elated with the success of Iss Pyaar Ko Kya Naam Doon in Armenia.

    Intellecta CEO Christina Vlahova and Star India’s long-standing partner in Russia, the CIS and Europe said that television slot ratings tripled or quadrupled wherever the series went. She said she worked on the introduction of the Indian drama series in the last six years and witnessed a number of successful territory launches. She said they could say for sure that “Iss Pyaar…” was one of the most successful series to start with in a new international territory.

    Pan Armenian group – international relations officer Liana Muradyan said that Armenia TV left no stone unturned to offer the best content to its viewers, be it in-house production or a foreign one — “Iss Pyaar…” was one of them. Being one of the topmost Indian TV series showing gratitude and revenge, love and hate, respect and disrespect, Muradyan added, that the Armenian viewers loved it from the first episode.

    The show focused on morals and high values of the characters along with love-hate relationship, also depicting traditions and rich culture of India, she said.

  • Hotstar to air Barun Sobti’s ‘Tanhaiyaan’ in Jan

    Hotstar to air Barun Sobti’s ‘Tanhaiyaan’ in Jan

    MUMBAI: Actor Barun Sobti is all set to make a comeback, but this time in a web series. Star India’s video-on-demand (VOD) service is all geared up to air a fiction web series, titled Tanhaiyan. The 10 episodic show with a duration of 20 minutes each will launch in the mid-week of January 2017.

    The show is produced by Gul Khan and Karishma Jain of Unit 7 Network for 4 Lions Films, the web series is directed by Gorky M.

    In the show, Sobti plays the role of Haider, while the other lead Surbhi Jyoti will be seen playing the role of Meera Kapoor. Kapoor is in love with Haider, who is seen flirting with girls.

    Khan said, “Someone once asked me what’s the why of Tanhayian.. Well there isn’t a person who hasn’t experienced the loss of a loved one.. And every time we lose someone it changes who we are….So here are two people who are dealing with that loss in their own different way.. But sometimes someone walks right into that loneliness and Phir aap tanhayion mein bhi Tanha nahi rehte… Tanhaiyaan is a tribute to that magic…”

    Hotstar entered into the original content production with a talk show hosted by RJ Malishka called M Bole Toh. It also aired a 20 episodic news comedy series On Air with AIB with 10 in English and 10 in Hindi. The streaming platform is also rumoured to bring the second season of the show soon.

    It had also brought back its popular TV fiction show Iss Pyaar Ko Kya Naam Doon as a Hotstar Original after a gap of three years.

    Being a first mover in the space, it today boasts about 75 million downloads from the mobile nation India – far far ahead of the 30 odd OTT platforms which have popped up. Hotstar offers a smorgasbord of programs: right from India’s favorite sport cricket to 650 shows from its 23 channels, 36 English TV shows, 70 Hollywood movies, and oodles of Hindi cinema as well. The 85,000 hours of content it can stream is available in eight Indian languages.

    Primarily a free and advertising-dependent service, the Star Network has poured in an estimated $60-70 million to bring it to the place it has so far.

  • Hotstar to air Barun Sobti’s ‘Tanhaiyaan’ in Jan

    Hotstar to air Barun Sobti’s ‘Tanhaiyaan’ in Jan

    MUMBAI: Actor Barun Sobti is all set to make a comeback, but this time in a web series. Star India’s video-on-demand (VOD) service is all geared up to air a fiction web series, titled Tanhaiyan. The 10 episodic show with a duration of 20 minutes each will launch in the mid-week of January 2017.

    The show is produced by Gul Khan and Karishma Jain of Unit 7 Network for 4 Lions Films, the web series is directed by Gorky M.

    In the show, Sobti plays the role of Haider, while the other lead Surbhi Jyoti will be seen playing the role of Meera Kapoor. Kapoor is in love with Haider, who is seen flirting with girls.

    Khan said, “Someone once asked me what’s the why of Tanhayian.. Well there isn’t a person who hasn’t experienced the loss of a loved one.. And every time we lose someone it changes who we are….So here are two people who are dealing with that loss in their own different way.. But sometimes someone walks right into that loneliness and Phir aap tanhayion mein bhi Tanha nahi rehte… Tanhaiyaan is a tribute to that magic…”

    Hotstar entered into the original content production with a talk show hosted by RJ Malishka called M Bole Toh. It also aired a 20 episodic news comedy series On Air with AIB with 10 in English and 10 in Hindi. The streaming platform is also rumoured to bring the second season of the show soon.

    It had also brought back its popular TV fiction show Iss Pyaar Ko Kya Naam Doon as a Hotstar Original after a gap of three years.

    Being a first mover in the space, it today boasts about 75 million downloads from the mobile nation India – far far ahead of the 30 odd OTT platforms which have popped up. Hotstar offers a smorgasbord of programs: right from India’s favorite sport cricket to 650 shows from its 23 channels, 36 English TV shows, 70 Hollywood movies, and oodles of Hindi cinema as well. The 85,000 hours of content it can stream is available in eight Indian languages.

    Primarily a free and advertising-dependent service, the Star Network has poured in an estimated $60-70 million to bring it to the place it has so far.

  • Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    MUMBAI: Star India was one of the few broadcasters to emerge with glory at the 11th edition of Goafest 2016 with 20 metals to its name. Its biggest success story was the extremely popular campaign ‘Mauka Mauka’ that the channel had done in-house for the ICC Cricket World Cup 2015. The catchy jingle not only became a nationally trending conversation piece, but also won the network gold in the Broadcaster category at the Abbys. Apart from the gold, the promotion also won three silvers in media and creative Abby.

    Star India’s flagship show Iss Pyaar Ko Kya Naam Doon also claimed a bronze for making the best TV Fiction Promo for its rebooted mini-series version on Hotstar – Iss Pyaar Ko Kya Naam Doon – Ek Jashn. The promo was successful in sparking nostalgia as well as creating a superb buzz around the popular show, as also inviting TV fans of the show to turn to their OTT platform Hotstar to enjoy the webseries.

    The channel’s promotion for its ongoing prime time show Siya Ke Ram was also felicitated with a silver medal in the media field. Siya Ke Ram – Dhanush Yatra bagged the silver for best use of Special Events & Stunts/Live Advertising.


    The network bagged a total of six silvers including three in media, two in broadcaster and one in creative categories with Mauka Mauka winning three silvers for best use of digital as a medium; best use of Social Media and for Integrated Advertising. Siya Ke Raam – Dhanush Yatra of Star Plus won asilver for best use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a silver each for best Movie Promo by a TV Channel (Broadcaster).

  • Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    MUMBAI: Star India was one of the few broadcasters to emerge with glory at the 11th edition of Goafest 2016 with 20 metals to its name. Its biggest success story was the extremely popular campaign ‘Mauka Mauka’ that the channel had done in-house for the ICC Cricket World Cup 2015. The catchy jingle not only became a nationally trending conversation piece, but also won the network gold in the Broadcaster category at the Abbys. Apart from the gold, the promotion also won three silvers in media and creative Abby.

    Star India’s flagship show Iss Pyaar Ko Kya Naam Doon also claimed a bronze for making the best TV Fiction Promo for its rebooted mini-series version on Hotstar – Iss Pyaar Ko Kya Naam Doon – Ek Jashn. The promo was successful in sparking nostalgia as well as creating a superb buzz around the popular show, as also inviting TV fans of the show to turn to their OTT platform Hotstar to enjoy the webseries.

    The channel’s promotion for its ongoing prime time show Siya Ke Ram was also felicitated with a silver medal in the media field. Siya Ke Ram – Dhanush Yatra bagged the silver for best use of Special Events & Stunts/Live Advertising.


    The network bagged a total of six silvers including three in media, two in broadcaster and one in creative categories with Mauka Mauka winning three silvers for best use of digital as a medium; best use of Social Media and for Integrated Advertising. Siya Ke Raam – Dhanush Yatra of Star Plus won asilver for best use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a silver each for best Movie Promo by a TV Channel (Broadcaster).

  • Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    MUMBAI: Star Network has further expanded the global reach of its content by showcasing its romance drama, Iss Pyaar Ko Kya Naam Doon, to television audiences in Turkey.

    Since November 2015, the show, dubbed in Turkish and rechristened Bir Garip A?k, has been delighting viewers of local Turkish channel Kanal 7 to such an extent that it has quadrupled its ratings, increasing the channel’s ranking significantly across different target groups in the slot in which it is airing.

    Kanal 7 Turkey general manager Zahid Akman said, “We are very happy with the choice we have made to air a Star India drama. For us, Iss Pyaar Ko Kya Naam Doon (‘Bir Garip A?k’ in Turkish) is a magical love story told like a fairy tale.”

    A long-time partner of Star India in the territories of Europe, Russia and Turkey, Intellecta Srl CEO Christina Vlahova says, “Kanal 7 had the pioneering spirit to dare and give its viewers the chance to be the first to watch an Indian TV drama in Turkey. We have always known deep inside that the Star India dramas will work in Turkey since they present the same social and moral values which are treasured by the Turkish society. There is a strong focus on family values, which is important both in Turkey and India. We just add more color to it.”

    Among such globally successful shows from Star India’s drama series are Yeh Hai Mohabbatein and the epic mythological Mahabharat, which are also huge global hits. Sapna Babul Ka…Bidaai, is among the most successful drama serieses in Europe while  Saraswatichandra and Ek Hasina Thi have aired in more than 30 countries. On the other hand Diya Aur Baati Hum, which has aired successfully in more than 15 countries, and  Sadda Haq, a show that is very popular with young audiences in South Africa.  All these shows are aired after dubbing or subtitling the content in the international markets.

  • Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    Turkey airs its first Indian drama series ‘Iss Pyaar Ko Kya Naam Doon’

    MUMBAI: Star Network has further expanded the global reach of its content by showcasing its romance drama, Iss Pyaar Ko Kya Naam Doon, to television audiences in Turkey.

    Since November 2015, the show, dubbed in Turkish and rechristened Bir Garip A?k, has been delighting viewers of local Turkish channel Kanal 7 to such an extent that it has quadrupled its ratings, increasing the channel’s ranking significantly across different target groups in the slot in which it is airing.

    Kanal 7 Turkey general manager Zahid Akman said, “We are very happy with the choice we have made to air a Star India drama. For us, Iss Pyaar Ko Kya Naam Doon (‘Bir Garip A?k’ in Turkish) is a magical love story told like a fairy tale.”

    A long-time partner of Star India in the territories of Europe, Russia and Turkey, Intellecta Srl CEO Christina Vlahova says, “Kanal 7 had the pioneering spirit to dare and give its viewers the chance to be the first to watch an Indian TV drama in Turkey. We have always known deep inside that the Star India dramas will work in Turkey since they present the same social and moral values which are treasured by the Turkish society. There is a strong focus on family values, which is important both in Turkey and India. We just add more color to it.”

    Among such globally successful shows from Star India’s drama series are Yeh Hai Mohabbatein and the epic mythological Mahabharat, which are also huge global hits. Sapna Babul Ka…Bidaai, is among the most successful drama serieses in Europe while  Saraswatichandra and Ek Hasina Thi have aired in more than 30 countries. On the other hand Diya Aur Baati Hum, which has aired successfully in more than 15 countries, and  Sadda Haq, a show that is very popular with young audiences in South Africa.  All these shows are aired after dubbing or subtitling the content in the international markets.

  • ‘Iss Pyaar Ko Kya Naam Doon Ek Jashn’ to ‘ICC World Cup’ What’s hot on the Indian OTT scene

    ‘Iss Pyaar Ko Kya Naam Doon Ek Jashn’ to ‘ICC World Cup’ What’s hot on the Indian OTT scene

    MUMBAI: The latest buzz about town is how Netflix is all set to launch in India later this week. But even without the American Video On Demand (VOD) giant, India’s over the top (OTT) scene has kept pretty active, thanks to all the new and edgy shows that the different platforms streamed last year and some more lined up to storm digital screens later this year.

    Hotstar, #Fame, Sony Liv and Ditto TV have kept the market up and running with carefully curated content, which paves way for a promising future for web-only content in 2016. In the light of the OTT space hotting up, Indiantelevision.com compiled a list of such initiatives on digital platforms in India that made an impact in the web-only content market.

    1) Iss Pyaar Ko Kya Naam Doon — Ek Jashn: No sooner did word get out that this phenomenal fiction show from Star Plus, that ruled the tele ratings chart three years back, was going to have a reboot through the network’s OTT platform, Hotstar, fans of the show were already going gaga over this mini-series. It was a clever move on Star India’s part to not only evoke nostalgia for the popular show but also turn a chiefly television audience towards its OTT platform.

    2) Love Bytes: While television is slowly only just proceeding to handle progressive and bold content, digital has been way ahead of its broadcast counterpart in this arena. Take Sony Liv’s exclusive web series Love Bytes for example. Targeted mostly at metro centric netizens, this show, which was initially launched on Zoom, was later moved to Sony Liv as India’s first-ever show exclusively for the digital platform.

    The 26-part series, which stars Kushal Punjabi and Sukhmani Sadana, portrays the ups and downs in the relationship of the lead characters Ananya and Abhishek.

    3) On Air with AIB: Think web only and YouTube in India, and the very first name that comes to your mind is All India Bakchod or simply AIB. Therefore it was no surprise when Star India roped in the four comedians for a new show On Air With AIB on Hotstar albeit with re-airings on Star World and Star Plus. This OTT first show garnered a huge response from the millennials and can be easily considered one of the breakthroughs in digital content. Inspired by factual comedy that is patented to American comedian John Oliver for his show Last Week Tonight, On Air With AIB delivered a new breed of comedy that makes fun of burning social issues and at the same time strikes a key note with the audience.

    4) ICC Cricket World Cup 2015: Hotstar became a new partner for all cricket fans in India early 2015. With its epic launch with ICC Cricket World Cup played in Australia and New Zealand, the VOD platform leap-frogged to one of the most downloaded apps. The matches were played in the wee hours of the morning leaving Indian fans fuming in dismay. In came Hotstar and in a jiffy Indian fans took to the app to get a fix of their favour favourite sport.

    5) Re-Gender (Indian adaptation): The new kid on the block in the digital content scene, Arre from Ronnie Screwvala’s UDigital is also all set to take everyone by surprise with edgy content that is rumoured to set some new standards in the industry and blur other lines. For starters, the platform plans to release a provocative docu-reality show that is inspired by Israeli LGBT show Re-Gender. Distributed by Armoza Formats, the show’s format allows gives men and women a chance to experience life of the opposite sex.

    While the show’s title in India remains tentative in India, it will be interesting what comes out of the three weeks’ shooting time at Chhatarpur in Delhi.

  • ‘Iss Pyaar Ko Kya Naam Doon’ culminates on Hotstar after 8 episodes

    ‘Iss Pyaar Ko Kya Naam Doon’ culminates on Hotstar after 8 episodes

    MUMBAI: Star Plus’ popular show Iss Pyaar Ko Kya Naam Doon, which was renamed as Iss Pyaar Ko Kya Naam Doon Ek Jashn on the network’s OTT platform Hotstar, is now reaching its climax after eight episodes. 

     

    The Hotstar original series, which was launched on 24 November,  ended on 15 December.

     

    It may be recalled that on Star Plus, the show went off air almost three years ago.

     

    As reported earlier by Indiantelevision.com, the show took the lead characters’ Arnav (Barun Sobti) and Khushi’s (Sanaya Irani) story forward, picking up from where the serial ended on the channel.

     

    Also read: After IPKKND, five other television shows OTT can bring back!

     

    Produced by Entertainment Mafia, the show was brought back on Hotstar with eight 10-minute episodes, showing a day in the life of the protagonists, set three years into their marriage.

     

    A source close to the channel informed this website, “The show has done phenomenally well for Hotstar. It became one of the biggest hit in terms of original content. It had also done well for the channel on social media. On Twitter, the show trended at least four to five times.”

     

    The source added, “The first season of Iss Pyaar Ko Kya Naam Doon Ek Jashn is over but going forward, the network may come up with more such seasons. While nothing has been decided as yet, but looking at the response, there might be a second season in the offing soon.”

     

    Speaking about the per episode expenditure on digital, another sources says, “The per episode expenditure is almost similar to television for this show. On Hotstar, there were only eight episodes but on television, big shows see 200-300 episodes being made. However, on digital the cost remains more or less the same.”

     

    Iss Pyaar Ko Kya Naam Doon was among the top rated show on Star Plus in 2011-12 before it went off air in November 2012. The show was also immensely popular among international viewers.

     

    According to the source, the show on also garnered an exceptional response from advertisers.

     

    It now remains to be seen if Star brings a second season of the show on its OTT platform.

  • After IPKKND, five other television shows OTT can bring back!

    After IPKKND, five other television shows OTT can bring back!

    MUMBAI: Some time ago, television lovers were pleasantly surprised when Star India announced that it was bringing back one of their most loved TV shows and chart toppers,  Iss Pyaar Ko Kya Naam Doon as a web series on Hotstar. The web series would not be made up of repeats. An eight episode mini-serines with brand new content titled Iss Pyaar Ko Kya Naam Doon Ek Jashn was planned

    Under the ‘Entertainment Mafia’s’ banner of productions, each episode will be 10 mins long and will take the lead characters’ ‘Arnav’ and ‘Khushi’s’ story forward since the serial went off air 3 years ago..

    Read more here

    It wouldn’t be an exaggeration to say Iss Pyaar Ko Kya Naam Doon is what made its leads, Sanaya Irani and Barun Sobti into the superstars that they are today. The show went off air in 2012 leaving its huge fan base in both India and abroad wanting for more. So much so that they strived hard to keep forums discussing the show alive with fanfics and self-compiled music videos. Now that the show is back, albeit for a brief period that is eight 10 minutes per episode long, fans are ecstatic over the development. Some are even hopeful that this will become a trend, so that they can reconnect with their favourite shows that went off air.

    Revisiting old shows that had built a sense of loyalty and fan base amongst viewers  is a great way to introduce traditional television watchers to their Over The Top services  like — Ditto TV for ZEEL, Sony Liv for Sony, and of course Hotstar for Star India.

    Getting a time slot during the television prime time band is difficult considering the tough competition between channels to garner more eyeballs and more so, in the Hindi GEC genre. Shows with slightly unconventional content, which didn’t strike well with all demographics at the same time often needed to be pulled off to make space for the next big thing. In fact 2015 saw many shows with very short life spans, they didn’t even make it through half the year.

    Being a more dedicated, customisable and targeted platform, OTT can be a great way to re-introduce such shows and give them another run chance to cultivate a niche audience.

    Taking a cue from Star India, Indiantelevision.com has compiled a list of popular shows that went off air, shows which can be revisited through the networks’ respective digital arms.

    1: Left Right Left [ Air time:  2006 – 2008 on Sab TV ]

    Under DJ’s Creative Unit’s production  banner, the youth centric show Left Right Left came as a daring move from Sab TV when contemporary Hindi GECs were sticking to the ‘saas bahu’ formula on the prime time slot..

    With its catchy opening song to edgy content and a powerful team of young actors including Rajeev Khandelwal as Captain Rajveer Singh Shekhawat, Left Right Left was a show ahead of its time when it comes to the youth genre in Indian television. Perhaps that’s why it earned itself a season two on the channel, though it wasn’t able to create the same fervour as its predecessor. None the less, fans of the show are still seen raving about it, and watching its repeats on YouTube. The show’s opening song and episodes that have been uploaded on YouTube see frequent traction as well. Relaunching the show on Sony Liv might bring a smile on the faces of these fans.

    2  Pavitra Rishta: [ June 2009 to October 2014 on Zee Tv]

    In Balaji Telefilms’  trademark mark style,  soap opera Pavitra Rishta  had a unique positioning with its audience —  it was not only appealing to the mothers and aunts in the family, but progressive ideas and dynamic actors like Sushant Singh Rajput and Ankita Lokhande, allowed several youngsters to take interest in the show. The actors’ successful careers post the show only proves how popular it was. Not to mention the show’s reel couple ended up being a couple in real life.

    With close to 1500 episodes, the show has a huge fan base, as is obvious from a slew of Facebook groups and other fan clubs that regularly update their fanfics. While both the leads of the show have gone on to shine in the industry, making the idea highly unlikely, but returningPavitra Rishta on Ditto TV sounds like an awesome idea to the millions of fans of the show. ZEEL are you listening?

    3. Manmarziyan:  [ April 2015 to August 2015 on Star Plus ]

    Created by Swastik Pictures, Manmarziyan addressed the young independent women in India whose idea of a successful life isn’t marrying rich and settling down, but chasing after their dreams. The show was an experiment for both the channel as well as the production house

    With this modern approach content, the show struck a chord, but, only with a niche audience and therefore had to be pulled off air. Post which many fans of the show came with several petitions to see it back on air. As a response to them, if not on television, Manmarziyan can be brought back and continued on Hotstar.

    4. Na Bole Tum Na Maine Kuch Kaha [Jan 2012 to Oct 2012, 2013 on Colors TV]

     

    With a very unique storyline, Sunshine Productions’ Na Bole Tum… was yet another show that left tele lovers asking for more, so much so that the craze remains even after the second season aired on 2013 with a 12 year leap from the first season. Aakanksha Singh and Kunal Karan Kapoor emerged as powerful actors throughout the series and connected the audience to the not so conventional characters, Mohan Bhatnagar and Megha Vyas. Log on to any popular television drama fan club or group on the web and you see fan letters and petitions pouring in requesting a season three! With  the Colors TV lineup packed with new shows, fans may have to hold on to their season three plans, unless the recently announced VOD service from Viacom 18, VOOT takes up the chance and offers the show’s fans a chance  revisit to their favourite show.

    5. Geet Hui Sabse Parayee: [ April 2010 to December 2011 on Star One]

    Another gem from Star India, Geet Hui Sabse Parayi, is known for several reasons — for touching upon a serious social issue, for introducing yet another unconventional heroine, and for the sizzling chemistry and jaw breaking comic exchanges between the leads  Drashti Dhami and Gurmeet Chaudhary. Produced by Endemol, the show was well received by both youngsters and the plus 40 viewers.  The popularity of the Drashti-Gurmeet couple on screen was perhaps only next to Sanaya and Barun Sobti in Iss Pyaar Ko Kya Naam Doon. In fact, for some, Geet and Maan still remain the classic bubbly girl and angry young man pair on small screen.Though the show had to be axed due to the channel undergoing a revamp, several fans maintain an active fan page for it.

    Fan made videos featuring the leads in latest romantic songs have entertained fans of the shows even now. Ask them if they wish the story continued from where they left off, you would get an emphatic and unanimous yes! So maybe after IPKKND Hostar can pick up Geet for them?

    While we have listed just five, there are several other shows that fans would love to have back in a cool new digital avatar.