MUMBAI: India’s soft drink market has a refreshing new entrant with the launch of *Bubz*, a next-generation soda crafted for health-conscious yet uncompromising consumers. Each 250 ml can is naturally sweetened with monk fruit, contains zero added sugar, packs six grams of prebiotic fiber, and delivers just 18 calories, all without artificial sweeteners, caffeine, or preservatives.
Positioned as “soda, rewritten,” Bubz promises to deliver the familiar fizz and flavour of soda while stripping away unnecessary calories. Available in four flavours: Cola, lemon lime, citrus, and strawberry, it is 100 per cent vegan, functional, and indulgent, catering to young professionals, fitness enthusiasts, party hosts, and trendsetters who want their refreshment guilt-free, Instagrammable, and versatile enough to double as a post-gym drink or cocktail mixer.
The brand is the brainchild of entrepreneurs Adai Mehra and Krish Bajaj, who set out to create a soda that matches the aspirations and lifestyles of India’s new-age urban consumer. For Mehra, the project has personal roots. After stints in finance at Avendus and luxury real estate at Isprava, he experimented with ventures ranging from artisanal chocolate to interior design, all while dealing with persistent gut health issues. Yet his love for soda never faded. “I’ve dealt with gut issues for years, and giving up soda always felt like a compromise. With Bubz, I wanted to prove you can still have the fizz and flavour you crave, but in a way that actually works for your body,” he explained.
The arrival of Bubz signals more than the launch of a new beverage; it represents a cultural shift in how India’s youth approach consumption: indulgence without compromise, transparency without trade-offs, and wellness seamlessly built into everyday rituals. As Mehra put it, “Bubz isn’t trying to be a health drink. It’s soda, rewritten. The fizz, the flavour, the nostalgia but smarter, lighter, and designed for the way we live now.”
