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Tag: Isobar

  • Isobar works with Facebook to develop SeeitShopit

    Isobar works with Facebook to develop SeeitShopit

    MUMBAI: Global digital agency from the Dentsu Aegis Group Isobar has worked with Facebook to create an e-commerce product that enables brands to deliver an interactive shopping experience directly within people’s Facebook news feeds.

    Isobar worked with Facebook to develop SeeitShopit which launches globally this week across desktop, tablet and mobile.

    SeeitShopit provides a “unique” shopping experience to complement Facebook’s current advertising formats. It allows retailers to monetise Facebook fans, by showcasing collections of products within a single post. Facebook users will be able to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase. As the first interactive shopping tool of its kind on Facebook, SeeItShopIt is set to play a significant role in the way brands monetise their fan bases.

    Littlewoods, a digital department store, is the first brand to bring SeeItShopIt onto its Facebook page, initially using the tool to launch Myleene Klass’s exclusive new swimwear collection. Using SeeItShopIt, Littlewoods has plans to bring 10 new collections to its Facebook fan base throughout May and June.

    Littlewoods retail director Gary Kibble said, “Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.”

    “We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s news feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience,” Isobar CTO Rick Williams added.

  • Aegis Media acquires Japan’s performance marketing and search agency Hablar

    MUMBAI: Aegis Group plc has acquired Japan-based performance marketing and search agency Hablar as it seeks to increase its digital profile and capability.

    Hablar will be merged into iProspect Japan‘s existing operations, strengthening its capabilities and providing additional service for its clients.

    Tokyo-based Hablar is a specialist performance marketing agency whose focus is on search marketing and digital performance media. Established in 2003, Tokyo-based Hablar has built a fast growing business in this important sector for clients, including a long partnership with Aegis Media in Japan.

    Aegis Media Japan comprises iProspect, a search and performance marketing agency; Carat, an independent media communications specialist; Vizeum; and Isobar.

  • Isobar executes online flash mob for Reebok

    MUMBAI: Aegis Media‘s full service digital agency Isobar has conceptualised and executed an online campaign labelled ‘Flex a Move‘ for sportswear and fitness brand Reebok India. The campaign was carried out with objective of getting the brands‘ 1.5 million Facebook community to join the fitness revolution.

    Reebok India launched the online flash mob, which is basically a dancing feat created for the fans, by the fans and from the fans. The video acted as an engagement platform that encouraged the fans to follow five pre-defined steps and upload their own dancing videos over a period of a month. On 1 May, a synchronised repertoire of all these videos was aired on the Reebok India Facebook page, giving birth to an online flash mob.

    Isobar India director Gopa Kumar said, “We wanted to reinforce the philosophy of RealFlex in an innovative way and create an engagement platform for the fans. Hence, the idea of the first-ever online flash mob. This activity was also used as a platform to communicate and encourage fans to join the fitness revolution. The response from the fans has been outstanding, to say the least.”

    Since the launch of the campaign, Reebok India has grown by more than 100,000 fans and has collected more than 250 dancing videos in three weeks.

    Another digital initiative launched as a part of the campaign is an application on Facebook, through which fans can create their virtual fitness avatar to start a daily fitness regime for the avatar and the real user. The virtual avatar does a set of 14 different exercises, which helps the user follow a strict toning and calories burning regimen. The fixed workout schedule followed by the avatar is advised by a Reebok-certified fitness instructor and is targeted to help a user burn up to 200 calories in a 20-30-minute workout.

    Recently, Isobar was recognised as the Facebook Preferred Marketing Developer in six markets worldwide, including the United Kingdom, Finland, Hungary, Poland, Norway and the United States, the company said.

  • Isobar wins digital duties for Tata Housing’s brands

    Isobar wins digital duties for Tata Housing’s brands

    MUMBAI: Aegis Media Group‘s digital marketing outfit, Isobar India, has won the digital duties for real estate developers, Tata Housing‘s La Montana and New Haven.

    Isobar has been roped in to develop and execute the brands‘ display and social media strategies. This follows Tata Housing‘s campaign for its premium housing range on the traditional media.

    Says Isobar country head Shamsuddin Jasani Isobar, ” This win and the confidence bestowed by TATA housing on Isobar is the result of some outstanding work, both across display media buying as well as social media, that we have done. Any agency would be proud to be associated with the TATA name and so are we.”

    Added Tata Housing head marketing services Rajeeb Dash, “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real Estate being an unorganised sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored.”

    Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti.